News API integration with Improvado
Get news articles, headlines, sources, and trending topics from News API. Combine media monitoring data with PR and content marketing metrics to measure brand visibility and sentiment.
SOC 2 Type II 1,000+ data sources Any warehouse or BI tool
A
Improvado Agent
Connected to News API
What's our CTR across tech news campaigns this month compared to last?
Tech news campaigns averaged 2.83% CTR this month vs 1.97% last month—up 43.7%. Top performer is AI News Daily at 3.41% CTR with $8,240 spend and 6.2x ROAS.
Increase AI News Daily budget by 35% and pause the two campaigns below 1.5% CTR
Done. Increased AI News Daily daily budget from $280 to $378. Paused Startup Brief and Tech Pulse Weekly—projected to save $3,890/week in wasted spend.
Trusted by data-driven teams
1,000+
Integrations
200+
News API Fields
99.9%
SLA Uptime
<5 min
Setup
SOC 2
Type II
Key Takeaways
What your AI agent gets from News API
200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the News API API
15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.
Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.
Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio
AI Agent access via MCP Query, write, and monitor News API through Claude, ChatGPT, Cursor, or any MCP client
Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.
OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.
Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.
Integration Details
Comprehensive News Data Extraction
Improvado pulls detailed data from News API including article headlines, content, publication dates, source information, and author details. We capture trending topics, keyword mentions, geographic coverage, and category classifications across thousands of global news sources.
How it works
From connection to autonomous action in three steps
1
Connect
Authenticate News API with your API key. Improvado instantly normalizes campaign data, spend, impressions, clicks, and conversions across 1000+ news sources and publications into one unified schema.
2
Ask
Query News API metrics in plain English—ask about campaign performance, ROAS, CTR, conversion rates, spend by source, impressions trends, or drill into specific publications and audience segments.
3
Act
Agent takes action in News API: pause underperforming campaigns, scale high-ROAS placements, adjust daily budgets, update targeting parameters, create new campaigns. Every write operation is logged, attributed, and governed with full audit trail.
AI Agent Access
Your agent doesn't just read News API — it acts on it
Read
Pulls campaign performance data including spend, impressions, clicks, conversions, ROAS, CTR by publication source, audience demographics, device type, geographic breakdowns, and historical trends across all active and paused campaigns.
Write
Updates campaign budgets and daily caps, pauses or activates campaigns, modifies bid strategies, adjusts targeting parameters, creates new campaign configurations, and scales budgets based on performance thresholds and ROAS targets.
Monitor
Monitors campaign ROAS drops below thresholds, unusual spend spikes, CTR anomalies, conversion rate changes, budget pacing issues, and sends alerts when campaigns exceed CPA targets or underperform against benchmarks.
Query, write, and monitor News API through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
Claude ChatGPT Cursor Gemini Any MCP Client
Improvado Agent · News API
You
Show campaigns with ROAS above 5x, sorted by spend
A
High ROAS Campaigns
| Campaign | Spend | ROAS |
|---|---|---|
| AI Industry Report | $12,340 | 7.8x |
| Crypto News Digest | $9,180 | 6.9x |
| Fintech Today | $7,920 | 6.4x |
| Developer Weekly | $6,450 | 5.7x |
| Cloud Computing News | $4,890 | 5.3x |
5 campaigns · $38,940 spend · avg 6.8x ROAS
You
Increase budget by 30% for campaigns with ROAS above 7.0x
A
Budget increase approved
Adding $3,700 to AI Industry Report campaign
Destinations
Send News API data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
- SOC 2 Type II
- Certified Security
- HIPAA
- Health Data Privacy
- GDPR
- EU Data Protection
- CCPA
- CA Privacy Standard
Compare
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with News API as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Customer stories
See all customer stories →
“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”
Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS
“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”
Marc CerniglioInsights & Automation Manager, Chacka Marketing
Put an AI agent on your News API today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.