Branch Custom Exports | Mobile Attribution Data
Connect Branch Custom Exports and let AI agents query mobile attribution, install events, and deep link performance alongside ad spend data.
Key Takeaways Connect Branch Custom Exports integration
Improvado connects to Branch Custom Exports through secure API authentication to extract your mobile attribution data automatically. The platform pulls install events, conversion metrics, deep link performance, and revenue attribution data on your specified schedule. Data refreshes occur every 15 minutes to 24 hours depending on your requirements. No manual CSV downloads or custom development needed.
Unified mobile attribution across platforms
Improvado normalizes Branch Custom Exports data using the Marketing Common Data Model (MCDM) to ensure consistent field names and formats across all marketing platforms. Your mobile attribution metrics align with Facebook Ads, Google Ads, and other acquisition channels for accurate cross-platform analysis. Campaign performance, user acquisition costs, and lifetime value calculations become comparable across all touchpoints. This standardization enables automated reporting and reduces data preparation time.
Data objects and fields Improvado extracts from Branch Custom Exports
| Object | Fields |
|---|---|
| Install | timestamp id user_data_os user_data_platform user_data_idfa user_data_idfv user_data_android_id user_data_aaid last_attributed_touch_data_tilde_campaign last_attributed_touch_data_tilde_channel last_attributed_touch_data_tilde_feature last_attributed_touch_data_tilde_stage last_attributed_touch_data_tilde_tags last_attributed_touch_data_tilde_advertising_partner_name user_data_geo_country_code user_data_geo_dma_code |
| Event | name timestamp id user_data_os user_data_platform event_data_revenue event_data_currency custom_data last_attributed_touch_data_tilde_campaign last_attributed_touch_data_tilde_channel user_data_developer_identity |
| Click | timestamp id user_data_os user_data_platform last_attributed_touch_data_tilde_campaign last_attributed_touch_data_tilde_channel last_attributed_touch_data_tilde_feature last_attributed_touch_data_tilde_advertising_partner_name user_data_geo_country_code user_data_ip |
| Commerce_Event | name timestamp id user_data_os commerce_data_revenue commerce_data_currency commerce_data_transaction_id commerce_data_products last_attributed_touch_data_tilde_campaign last_attributed_touch_data_tilde_channel |
| Web_to_App | timestamp id user_data_os user_data_platform last_attributed_touch_data_tilde_campaign last_attributed_touch_data_tilde_channel last_attributed_touch_data_dollar_3p journeys_data |
From connection to autonomous action in three steps
Connect
Connect your Branch account via API key from your Branch dashboard. Grant read access to event data, deep link analytics, and campaign performance metrics across all channels.
Ask
Ask questions like 'Which deep link channels have the highest post-install purchase rate?' or 'Show me conversion funnel drop-off by traffic source for our app'.
Act
The agent pauses underperforming campaigns, updates deep link parameters, creates new Branch links for specific user segments, and adjusts attribution windows based on conversion patterns.
What teams ask their AI agent about Branch Custom Exports
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare mobile app install costs across Branch, Facebook, and Google campaigns in one dashboard
Your AI agent analyzes Branch Custom Exports data and delivers actionable insights — automatically, in seconds.
Track user journey from first touch to conversion using Branch attribution with ad spend data
Your AI agent analyzes Branch Custom Exports data and delivers actionable insights — automatically, in seconds.
Generate executive reports showing mobile ROI across all marketing channels weekly
Your AI agent analyzes Branch Custom Exports data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Branch — it maps the user journey
Read
Pulls deep link click data, install attribution, conversion events, channel performance, user journey flows, and custom event tracking across web-to-app and app-to-app experiences from Branch Custom Exports.
Write
Pauses campaigns, updates deep link routing rules, modifies attribution settings, creates new Branch links with custom parameters, and adjusts channel budgets based on post-install conversion performance.
Monitor
Watches for sudden drops in click-to-install rates, anomalies in attribution accuracy, changes in channel conversion quality, increases in link error rates, and shifts in user journey completion across deep link sources.
The AI agent queries install events, conversion metrics, and revenue attribution from Branch Custom Exports. It combines mobile attribution with ad spend from Facebook and Google to calculate true acquisition costs. Ask it to trace user journeys from first touch to conversion or compare install costs across all channels.
| Channel | Clicks | Conv Rate |
|---|---|---|
| Email - Welcome Series | 47,203 | +23% |
| Paid Social - Facebook | 89,447 | +18% |
| Organic Search | 22,891 | +31% |
| SMS - Promo Alerts | 14,762 | +27% |
| Paid Search - Google | 36,104 | +21% |
Send Branch Custom Exports data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Branch Custom Exports as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
How often does Improvado sync Branch Custom Exports data?
What Branch Custom Exports metrics can I extract with Improvado?
Can I combine Branch data with other mobile attribution platforms?
Does Improvado support Branch Custom Exports API rate limits?
How does Improvado handle Branch Custom Exports data transformations?
What destinations support Branch Custom Exports data from Improvado?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Branch Custom Exports today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.