Chacka

Background

Chacka Marketing is a digital media agency rooted with mastery in paid search, social and programmatic display. Chacka’s proven approach drives wins for clients through their ‘audience-first’ strategy, capturing the right customer at the ideal moment in their journey, across any channel.

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The Challenge

Chacka Marketing was seeking a way to streamline reporting and insights for internal and client needs. Recognizing that Chacka clients were just as data-driven as Chacka themselves, finding a way to spend less time compiling the data and ‘bubbling-up’ the understandings would allow the team more time to act on these insights.

To follow their clients’ target audience throughout their digital journey and effectively track them, Chacka required an intelligent reporting solution that would marry different data sets and ad platforms in one source. Chacka needed integration between ad giants, such as: Facebook, Google, Pinterest, Amazon, DoubleClick, YouTube, Kenshoo, Hubspot, Tune, Criteo, Apple Search Ads, Appsflyer and Twitter, to name a few.

The Solution

The Chacka team aligned with Improvado.io due to their expansive data integration capabilities. Because of Improvado’s ability to assimilate over 500 data sources, data warehouses and visualization platforms, Chacka would not only effectively meet the demands of their savvy client partners marketing goals but exceed them.

Consolidating all the marketing data in a centralized hub would also reduce the manual hours spent pulling reports. Chacka and Improvado created:

A company-wide daily morning report that identifies data outliers
Automated weekly client reports to reduce manual pulls
A monthly pacing report to keep track of client budgets and growth

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The Result

Chacka saw immediate impacts:

Manual weekly client reporting time was reduced by 90% per week
Morning report checks were reduced from hours to minutes each day
Pacing reports empowered Chacka to more effectively track client budgets

“Improvado’s reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours that can be wisely invested back into strategic growth planning and implementation for our clients.” - Marc Cerniglio, Insights & Automation Manager, Chacka Marketing