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in manual reporting time
for daily data checks
through automated pacing reports
in manual reporting time
for daily data checks
through automated pacing reports
Chacka Marketing is a digital media agency specializing in paid search, social, and programmatic display ads.
Chacka Marketing is a digital media agency that specializes in paid search, social, and programmatic display. At some point, they faced a classic agency dilemma: spend time compiling reports or analyzing them. Their solution? A data pipeline transformation that would free their strategists to do what they do best.
For Chacka's “audience-first” approach to succeed, they needed to track users across multiple touchpoints. With both internal teams and clients requiring comprehensive data insights, the agency found itself spending too much time gathering information and not enough time acting on it.
The challenge grew as they worked to integrate data from numerous platforms, including:
After evaluating several options, Chacka partnered with Improvado for its ability to connect over 500 data sources, thanks to which Chacka could meet and exceed their clients' marketing intelligence needs.
The agency worked with Improvado to create three core reporting solutions:
The transformation was immediate:
By automating these reporting workflows, Chacka Marketing gained the ability to track users across their entire digital journey while reclaiming valuable time for strategic planning and implementation.
“Improvado’s reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours that can be wisely invested back into strategic growth planning and implementation for our clients.”
Chacka Marketing is a digital media agency specializing in paid search, social, and programmatic display ads.
https://www.chackamarketing.comChacka Marketing is a digital media agency that specializes in paid search, social, and programmatic display. At some point, they faced a classic agency dilemma: spend time compiling reports or analyzing them. Their solution? A data pipeline transformation that would free their strategists to do what they do best.
For Chacka's “audience-first” approach to succeed, they needed to track users across multiple touchpoints. With both internal teams and clients requiring comprehensive data insights, the agency found itself spending too much time gathering information and not enough time acting on it.
The challenge grew as they worked to integrate data from numerous platforms, including:
After evaluating several options, Chacka partnered with Improvado for its ability to connect over 500 data sources, thanks to which Chacka could meet and exceed their clients' marketing intelligence needs.
The agency worked with Improvado to create three core reporting solutions:
The transformation was immediate:
By automating these reporting workflows, Chacka Marketing gained the ability to track users across their entire digital journey while reclaiming valuable time for strategic planning and implementation.
“Improvado’s reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours that can be wisely invested back into strategic growth planning and implementation for our clients.”
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