Chacka Marketing is a digital media agency that specializes in paid search, social, and programmatic display. At some point, they faced a classic agency dilemma: spend time compiling reports or analyzing them. Their solution? A data pipeline transformation that would free their strategists to do what they do best.
Manual reporting became a bottleneck
For Chacka's “audience-first” approach to succeed, they needed to track users across multiple touchpoints. With both internal teams and clients requiring comprehensive data insights, the agency found itself spending too much time gathering information and not enough time acting on it.
The challenge grew as they worked to integrate data from numerous platforms, including:
- Amazon
- DoubleClick
- YouTube
- Kenshoo
- Hubspot
- Tune
- Criteo
- Apple Search Ads
- AppsFlyer
- Twitter, and more
Creating a unified marketing data ecosystem
After evaluating several options, Chacka partnered with Improvado for its ability to connect over 500 data sources, thanks to which Chacka could meet and exceed their clients' marketing intelligence needs.
The agency worked with Improvado to create three core reporting solutions:
- Daily morning reports that automatically flag data outliers
- Automated weekly client reports that eliminated manual data gathering
- Monthly pacing reports for effective budget tracking and growth planning
From data integration to strategic actions
The transformation was immediate:
- Weekly client reporting time decreased by 90%, freeing the team to focus on strategic initiatives
- Daily morning report checks were reduced from hours to minutes, improving operational efficiency
- Automated pacing reports empowered Chacka to track client budgets more effectively and identify growth opportunities
By automating these reporting workflows, Chacka Marketing gained the ability to track users across their entire digital journey while reclaiming valuable time for strategic planning and implementation.
“Improvado’s reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours that can be wisely invested back into strategic growth planning and implementation for our clients.”
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