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Savings in staff costs
Faster client onboarding
Time to value
Savings in staff costs
Faster client onboarding
Time to value
Performance advertising agency founded in 1959. The clients include industry giants like Amazon, James Hardie, and Rocket Mortgage with advertising budgets exceeding $100 million annually.
Eicoff is an established household name in performance marketing, reporting, audience modeling, and all things MarTech for diverse clients. Their clients often require high-touch support to enable real-time investment decisions.
Initially, Eicoff relied on a complex in-house solution, building custom connections and using various tools to handle data flows. This approach demanded significant time and management of development pipelines that only yielded incremental revenue.
Much of the work had issues with scalability, as many processes were uniquely applicable. Even while narrowing down their toolset, Eicoff remained burdened by ongoing maintenance tasks; supporting numerous connectors became costly, time-consuming, and took focus away from strategic initiatives.
To tackle this challenge, Eicoff explored market solutions to ease the burden of in-house development and maintenance.
“Many underestimate the expertise needed to build and maintain a system that connects such diverse data sources - that’s where the real challenge lies.”%20(1).png)
While many factors played a role in selecting the right solution, these three stood out as deal breakers for Eicoff:
"While evaluating tools, I found that pricing could be a deal-breaker. Some tools seemed affordable on an annual basis, but required so much customization that they ended up costing more."
After a thorough comparison, Eicoff selected Improvado for its ability to unify data schemes across diverse sources through its Marketing Common Data Model (MCDM).
With ready-made presets that could be easily configured to client-specific metrics and dimensions, Eicoff eliminated the need to develop anything from scratch.
“The idea behind Improvado is brilliant. Without a platform like this, you’d need a huge team of developers to achieve the same results.”
Eicoff leveraged Improvado as a middleware solution, creating a centralized hub for both paid media and non-paid media data. Improvado seamlessly maps all data into a unified framework, provides multiple views, and fuels attribution.
The data is then pushed to a storage-like Snowflake Data Cloud and visualized using tools such as Looker, Tableau, or PowerBI. This enables Eicoff to create ad hoc analytics views, perform high-value data science forecasting and modeling, and easily build business cases for their clients.
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Beyond centralization, Eicoff benefits from Improvado’s 24/7 SLA support and a wide range of supported data sources. Automatic notifications alert the team to any pipeline issues, so they can resolve them in no time and keep operations running smoothly.
“Improvado powers our data views every single day. It's a pulse check on business performance that enables our clients to make smarter, strategic decisions on budgeting, sales forecasting, and assess marketing's impact on their businesses.”
Improvado’s impact at Eicoff was felt almost immediately. A huge role in this was played by the availability of pre-configured data views with all needed metrics and dimensions. These ready-made presets allowed the team to start using the system fast, without building custom configurations from scratch.
The rapid deployment also simplified and cut down client onboarding times dramatically.
“I've seen client onboardings that could have taken a month cut down to just a couple of days with Improvado. It also speeds up our ability to communicate our expertise to visual clients.”
The most significant outcome for Eicoff was the ability to show clients how easily true cross-channel analytics can be implemented within a unified framework. And that it’s not going to cost them millions of dollars in time investment and engineers.
As Improvado centralizes performance insights from multiple channels, Eicoff can now instantly compare results, e.g., Google search ads vs. Meta, and provide clients with real results instead of relying on self-reported platform data. This holistic view allows them to fine-tune attribution and build a full story around each client’s marketing efforts.
“Ad platforms will never give you the full picture of how they’re performing for your business. With Improvado, we provide clients a complete, unbiased view across all channels. It's been a game changer for evaluating results.”
By automating tedious tasks, particularly in configuring the engineering layer, Eicoff can now focus on delivering deeper analytics and creating more value for clients. This allows the agency to prioritize what matters most to clients, such as improving media ROI.
The availability of ready-made presets also brought new perspectives. For instance, Improvado’s prebuilt views for owned media opened up areas of analysis that Eicoff’s team hadn’t previously explored.
“Some clients can’t believe we achieve what we do with the size of our team. Improvado is a force multiplier, helping us accomplish more with fewer resources.”
Improvado has empowered Eicoff to better justify and optimize budget allocations for clients. With detailed performance insights, Eicoff can make data-driven recommendations and confidently request budget increases or reallocations.
For example, they can demonstrate how well a campaign is performing with a specific audience and show affinity for a particular channel. Based on this, they can propose testing an additional 5-10% of the budget on a pilot or suggest testing a new channel. This ensures clients’ marketing investments are used efficiently, with greater clarity and control over ROI.
“Top advertising agencies like Eicoff can handle far more data than brands, sourcing from countless paid and organic channels for a diverse clientele. We've built Improvado with this in mind, making data harmonization easy for them. Once set up, they can quickly integrate all sources and repeat the process for new clients in no time.”
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.png){kind=logo}
Performance advertising agency founded in 1959. The clients include industry giants like Amazon, James Hardie, and Rocket Mortgage with advertising budgets exceeding $100 million annually.
http://eicoff.comEicoff is an established household name in performance marketing, reporting, audience modeling, and all things MarTech for diverse clients. Their clients often require high-touch support to enable real-time investment decisions.
Initially, Eicoff relied on a complex in-house solution, building custom connections and using various tools to handle data flows. This approach demanded significant time and management of development pipelines that only yielded incremental revenue.
Much of the work had issues with scalability, as many processes were uniquely applicable. Even while narrowing down their toolset, Eicoff remained burdened by ongoing maintenance tasks; supporting numerous connectors became costly, time-consuming, and took focus away from strategic initiatives.
To tackle this challenge, Eicoff explored market solutions to ease the burden of in-house development and maintenance.
“Many underestimate the expertise needed to build and maintain a system that connects such diverse data sources - that’s where the real challenge lies.”
While many factors played a role in selecting the right solution, these three stood out as deal breakers for Eicoff:
"While evaluating tools, I found that pricing could be a deal-breaker. Some tools seemed affordable on an annual basis, but required so much customization that they ended up costing more."
After a thorough comparison, Eicoff selected Improvado for its ability to unify data schemes across diverse sources through its Marketing Common Data Model (MCDM).
With ready-made presets that could be easily configured to client-specific metrics and dimensions, Eicoff eliminated the need to develop anything from scratch.
“The idea behind Improvado is brilliant. Without a platform like this, you’d need a huge team of developers to achieve the same results.”
Eicoff leveraged Improvado as a middleware solution, creating a centralized hub for both paid media and non-paid media data. Improvado seamlessly maps all data into a unified framework, provides multiple views, and fuels attribution.
The data is then pushed to a storage-like Snowflake Data Cloud and visualized using tools such as Looker, Tableau, or PowerBI. This enables Eicoff to create ad hoc analytics views, perform high-value data science forecasting and modeling, and easily build business cases for their clients.
Beyond centralization, Eicoff benefits from Improvado’s 24/7 SLA support and a wide range of supported data sources. Automatic notifications alert the team to any pipeline issues, so they can resolve them in no time and keep operations running smoothly.
“Improvado powers our data views every single day. It's a pulse check on business performance that enables our clients to make smarter, strategic decisions on budgeting, sales forecasting, and assess marketing's impact on their businesses.”
Improvado’s impact at Eicoff was felt almost immediately. A huge role in this was played by the availability of pre-configured data views with all needed metrics and dimensions. These ready-made presets allowed the team to start using the system fast, without building custom configurations from scratch.
The rapid deployment also simplified and cut down client onboarding times dramatically.
“I've seen client onboardings that could have taken a month cut down to just a couple of days with Improvado. It also speeds up our ability to communicate our expertise to visual clients.”
The most significant outcome for Eicoff was the ability to show clients how easily true cross-channel analytics can be implemented within a unified framework. And that it’s not going to cost them millions of dollars in time investment and engineers.
As Improvado centralizes performance insights from multiple channels, Eicoff can now instantly compare results, e.g., Google search ads vs. Meta, and provide clients with real results instead of relying on self-reported platform data. This holistic view allows them to fine-tune attribution and build a full story around each client’s marketing efforts.
“Ad platforms will never give you the full picture of how they’re performing for your business. With Improvado, we provide clients a complete, unbiased view across all channels. It's been a game changer for evaluating results.”
By automating tedious tasks, particularly in configuring the engineering layer, Eicoff can now focus on delivering deeper analytics and creating more value for clients. This allows the agency to prioritize what matters most to clients, such as improving media ROI.
The availability of ready-made presets also brought new perspectives. For instance, Improvado’s prebuilt views for owned media opened up areas of analysis that Eicoff’s team hadn’t previously explored.
“Some clients can’t believe we achieve what we do with the size of our team. Improvado is a force multiplier, helping us accomplish more with fewer resources.”
Improvado has empowered Eicoff to better justify and optimize budget allocations for clients. With detailed performance insights, Eicoff can make data-driven recommendations and confidently request budget increases or reallocations.
For example, they can demonstrate how well a campaign is performing with a specific audience and show affinity for a particular channel. Based on this, they can propose testing an additional 5-10% of the budget on a pilot or suggest testing a new channel. This ensures clients’ marketing investments are used efficiently, with greater clarity and control over ROI.
“Top advertising agencies like Eicoff can handle far more data than brands, sourcing from countless paid and organic channels for a diverse clientele. We've built Improvado with this in mind, making data harmonization easy for them. Once set up, they can quickly integrate all sources and repeat the process for new clients in no time.”
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