Pricing
Tell us your scale — we’ll fit the plan
Start free, spin up MCP Only, or scale into a full plan sized to your data.
Get limited access to the AI Agent and MCP for free — a good way to start.
Start free →MCP, knowledge graph, connections and modeling — inside your AI agent (Claude Cowork, Codex, ChatGPT, etc.), with your existing LLM setup.
Get MCP Only →Advanced Intelligence add-ons: Creative Analytics, MTA. Marketing Data Governance and Premium Customer Support included.
Get your demoAdvanced Intelligence add-ons up to MMM & Incrementality Testing. SSO (Azure, Okta) and White-glove Professional Services included.
Get your demoFind your best-fit plan
Move the sliders — ad spend, revenue, audience, sources. We’ll match you to the right plan instantly.
Ad spend $25M, tracked revenue $80M and data sources 10 put you in Advanced.
Audience 1M
Products & Features breakdown
Key numbers only — every plan, side by side.
| Free Limited $0 /mo Start free → | MCP Only $100 /mo Get MCP Only | Advanced Custom Get your demo | Enterprise Custom Get your demo | |
|---|---|---|---|---|
| Data extraction & loading | ||||
| Live API requests (live data-source queries) | Included | Included | Included | Included |
| Data volume, unique rows / yr | Not included | 2M | 600M | 1B |
| Data sync frequency | Not included | Daily | Up to four times daily | Custom |
| Professional Services credits / yr | Not included | Not included | 720 | 960 |
| AI & insights | ||||
| Actions / day | Not included | Not included | 200 | 600 |
| MCP actions / week | 50 | 300 | 4,000 | 12,000 |
| Governance rules | Not included | Not included | 50 | 100 |
| Advanced Intelligence | ||||
| Marketing Data Governance | Not included | Not included | Included | Included |
| Creative Analytics Intelligence | Not included | Not included | $ Add-on | $ Add-on |
| Multi-Touch Attribution (MTA) | Not included | Not included | $ Add-on | $ Add-on |
| Incrementality Testing | Not included | Not included | Not included | $ Add-on |
| Marketing Mix Modeling (MMM) | Not included | Not included | Not included | $ Add-on |
| Administration & security | ||||
| Workspaces | 1 | 1 | Up to 50 | Unlimited |
| SSO via Azure, Okta | Not included | Not included | Included | Included |
| SOC 2 Type II | Included | Included | Included | Included |
| HIPAA | Not included | Not included | Included | Included |
| Support | ||||
| Premium Customer Support | Not included | Not included | Included | Included |
| White-glove Professional Services | Not included | Not included | Included | Included |
Live API requests = queries to your live data sources — included in every tier, starting with Free Limited. $ Add-on = available on this plan as a separately priced module.
Pricing questions, answered
What is Improvado's pricing model?
Improvado's pricing is usage and consumption-based, with all connectors and destinations included in every plan.
How is Improvado pricing structured?
Improvado's pricing is based on usage and data volume, not ad spend.
How does Improvado's pricing work?
Improvado pricing scales with enterprise usage, specifically data volume and processing. However, unlimited connectors and destinations are always included, regardless of the number of data rows processed.
What is included in Improvado's pricing?
Improvado's pricing includes all connectors, data sources, and destinations, with no additional per-connector fees.
Enterprise-grade security & compliance
Data security
Improvado ensures robust security and strict compliance with all data protection regulations, using the latest encryption and access control technologies.
Compliance
Improvado adheres to all major regulatory standards, including SOC 2, CCPA, HIPAA, GDPR — and holds an AMA license for healthcare data workflows.
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Join our partner ecosystem and grow your business with Improvado.
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