Pick the right plan to automate your marketing analytics

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury

Senior Media Analyst

Enterprise

For industry leaders with complex needs. Unlimited features

Get in touch

Advanced

For large companies requiring robust integrations and support

Get a demo

Growth

For expanding firms needing deeper insights and reporting

Get a demo

Key capabilities

Multichannel marketing analytics

Easily analyze paid ads, organic, social, and other channels in a single dashboard.

Enterprise

Advanced

Growth

Real-time dashboards and reporting

Enable quicker, data-driven decisions to control and manage business outcomes.

Enterprise

Advanced

Growth

Customer segmentation and profiling

Segment customers by geo, device type, demographics, and behavior to capture new insights and personalize campaigns.

Enterprise

Advanced

Growth

Marketing attribution modeling

Attribute revenue to marketing interactions and their costs. Leverage common single-touch, multi-touch, and custom models.

Enterprise

Advanced

Growth

Customer journey analytics

Discover and scale high-value journeys to acquire and retain successful customers.

Enterprise

Advanced

Growth

Advanced revenue data integration

Easily bring data from 500+ sources together to analyze it in a single dashboard.

Enterprise

Advanced

Growth

Data privacy and compliance management

Ensure that your marketing complies with SOC2, HIPAA, GDPR, CCPA, and more. Leverage SSO through Azure and Okta. Store and manage your data in specified regions and deploy analytics on-premises.

Enterprise

Advanced

Growth

Multi-regional & multi-brand marketing analytics

Measure marketing performance across multiple brands, regions, and any number of ad accounts. Monitor campaign guideline compliance across regional branches and ensure timely alerting.

Enterprise

Advanced

AI-driven marketing insights

Leverage the power of AI to fulfill any marketing question and uncover hidden insights from your performance stats.

Enterprise

Advanced

Comprehensive marketing spend and ROI analysis

Get your reports ready for Finance: get a single source of truth about your marketing ROI for your entire organization.

Enterprise

Advanced customer profiling via
identity graphs

Track cross-device interactions with your marketing touchpoints at user and account levels. Never lose track of users hopping across their devices.

Enterprise

Customer lifecycle analysis

Analyze end-to-end customer journey: from acquisition to retention. Get precise CAC and LTV calculations.

Enterprise

Product & Features breakdown

Connect & Extract

Data volume, unique rows, yearly

500 million

Enterprise

300 million

Advanced

200 million

Growth

Unlimited accounts per data source

Enterprise

Advanced

Growth

Unlimited data sources

Connect any number of data sources from Improvado collection (500+).

Enterprise

Advanced

Growth

Initial historical data sync per data source

Load two years of data by default and up to five years of data upon request.

Enterprise

Advanced

Growth

Unlimited data history

Improvado can load as much historical data as you have in your ad platforms or data warehouse.

Enterprise

Advanced

Growth

Data sync frequency

Refresh your data daily or increase the update frequency up to once every hour.

Custom

Enterprise

Custom

Advanced

Growth

Custom

Custom data sources

Connect any custom data sources through Improvado DECS (Data Extraction Customization Services).

Enterprise

Advanced

Growth

Data extraction customization credits

Connecting custom data sources is charged with DECS credits included in your package.

1000

Enterprise

800

Advanced

400

Growth

Custom data extraction capabilities

Extract only the metrics and dimensions you need from connected data sources: ensure higher data pipeline performance and save costs by reducing the number of unique loaded rows.

Enterprise

Advanced

Growth

Centralize & Load

Revenue data storage layer

Enterprise

Advanced

Growth

Improvado hosted data storage

By default, Improvado Clickhouse serves as your data storage layer.

Enterprise

Advanced

Growth

Improvado managed data storage,
GBQ, Amazon S3, Clickhouse

If you prefer your own data storage instance, we can handle its set-up and management.

Add-on

Enterprise

Add-on

Advanced

Add-on

Growth

Unlimited data load destinations

Enterprise

Advanced

Growth

Transform & Model

Automated cross-channel data normalization

Improvado features a marketing common data model (MCDM) that automatically unifies data from over a dozen marketing sources.

Enterprise

Advanced

Growth

Pre-built data pipelines for
marketing use cases

Marketing common data model (MCDM) enables you to leverage pre-configured data pipelines spanning from data extraction to visualization for various use cases.

Enterprise

Advanced

Growth

Self-service data transformations

Improvado features DataPrep, a spreadsheet-like UI supporting over 300 complex data transformations.

Add-on

Enterprise

Add-on

Advanced

Add-on

Growth

Analyze & Get Insights

Dashboard templates

Get dashboard templates built for Looker Studio, Tableau, and PowerBI for over a dozen marketing use cases.

Enterprise

Advanced

Growth

Custom dashboards

Leverage in-depth dashboard customization options powered by Improvado’s expertise in building dashboards for hundreds of large enterprises.

Enterprise

Advanced

Growth

Marketing attribution

Attribute conversions and revenue to marketing interactions using common single-touch and multi-touch attribution models as well as custom ones.

Add-on

Enterprise

Add-on

Advanced

Add-on

Growth

AI-based marketing insights*

Improvado Revenue AI Assistant unlocks deeper marketing insights and forecasting through a powerful chat-like experience.

Enterprise

Add-on

Advanced

Business Data QA

Naming convention QA

Add-on

Enterprise

Add-on

Advanced

Add-on

Growth

Admin

SSO via Google

Enterprise

Advanced

Growth

SSO via Azure, Okta

Enterprise

Advanced

Add-on

Growth

Multiple instances

Add-on

Enterprise

Add-on

Advanced

Add-on

Growth

Alerts & notifications

Enterprise

Advanced

Growth

Custom alerting*

Enterprise

Advanced

Platform extension

Embedded OEM

Add-on

Enterprise

Add-on

Advanced

Add-on

Growth

Improvado Management API

Add-on

Enterprise

Add-on

Advanced

Add-on

Growth

Security & Compliance

SOC2 Type II

Enterprise

Advanced

Growth

HIPPA

Enterprise

Advanced

Growth

GDPR and CCPA

Enterprise

Advanced

Growth

Data processing location geo restriction
(US or EU)

Enterprise

Advanced

Support

Dedicated Customer Success Manager (CSM)

Enterprise

Advanced

Growth

Dedicated Technical Account Manager (TAM)

Enterprise

Advanced

Growth

Customer Help Center & Documentation

Enterprise

Advanced

Growth

Customer Service Desk

Enterprise

Advanced

Growth

Basic Customer Support

Enterprise

Advanced

Growth

Premium Customer Support

Enterprise

Advanced

Growth

Guided onboarding

Enterprise

Advanced

Growth

Pick the right plan to automate your marketing analytics

We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Free onboarding

Free marketing stack analysis

Enterprise

Advanced

Growth

Key capabilities

Product & Features breakdown

Connect & Extract

Centralize & Load

Transform & Model

Analyze & Get Insights

Business Data QA

Admin

Platform extension

Security & Compliance

Support

Take your marketing reporting to new heights

Company

Products

Resources

Community

Improvado - A Marketing Analytics Platform

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