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Pricing

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MCP Only connects your own AI assistant to your marketing data.
Starter, Growth and Enterprise: we manage the marketing data for you.

MCP Only
$100 /mo

MCP, knowledge graph, connections and modeling, inside your AI agent (Claude Cowork, Codex, ChatGPT, etc.), with your existing LLM setup.

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Rows / yr 2M
Data sync Daily
MCP actions / wk 300
Workspaces 1
SOC 2 Type II Attested
Starter
From $20,000 / yr

All connectors and destinations included.

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Rows / yr 20M
Actions / day 20
MCP actions / wk 400
Workspaces 1
SOC 2 Type II Attested
Most popular
Growth
From $41,700 / yr

Everything in Starter at multi-workspace scale, plus Premium Customer Support.

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Rows / yr 60M to 200M
Actions / day 40 to 90
MCP actions / wk 800 to 1,800
Workspaces Up to 10
SOC 2 Type II Attested
Enterprise
Chat with sales

Advanced Analytics bundles up to MMM & Incrementality Testing. SSO (Azure, Okta) and Hands-on Professional Services included.

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Rows / yr 1B
Actions / day 600
MCP actions / wk 12,000
Workspaces Unlimited
SOC 2 Type II Attested

Add-ons

  • Advanced Analytics bundles

    Marketing mix modeling, incrementality testing and multi-touch attribution.

  • Creative Analytics

    AI tags every paid social ad by hook, visual style and tone, and shows which ones drive ROAS.

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Add-ons work with Growth and Enterprise.

Find your best-fit plan

Move the sliders: ad spend, revenue, audience, sources. We’ll match you to the right plan instantly.

$25M
Total media budget your team manages annually
$80M
Annual revenue you attribute through marketing data
1M
Site / product audience you track
10
Ad platforms, analytics, CRM: everything you’d connect
Your best fit: Growth See plan
Your best fit
Growth
From $41,700 / yr
Everything in Starter at multi-workspace scale, plus Premium Customer Support.

Ad spend $25M, tracked revenue $80M and data sources 10 put you in Growth.

Audience 1M

Rows / yr 60M to 200M
Actions / day 40 to 90
MCP actions / wk 800 to 1,800
Workspaces Up to 10
SOC 2 Type II Attested
Compare all plans

We’ll carry your fit into your demo request.

Products & Features breakdown

Key numbers only: every plan, side by side.

MCP Only
$100 /mo
Get MCP Only
Starter
From $20,000 / yr
Get your demo
Growth
From $41,700 / yr
Get your demo
Enterprise
Chat with sales
Get your demo
Data extraction & loading
Live API requests (live data-source queries) Included Included Included Included
Data volume, unique rows / yr 2M 20M 60M to 200M 1B
Data sync frequency Daily Daily Daily to 2x a day Custom
Professional Services credits / yr Not included Not included 120 to 240 960
AI & insights
Actions / day Not included 20 40 to 90 600
MCP actions / week 300 400 800 to 1,800 12,000
Governance rules Not included 3 10 to 25 100
Advanced Analytics bundles
Marketing Data Governance Not included Included Included Included
Creative Analytics Intelligence Not included Not included $ Add-on $ Add-on
Multi-Touch Attribution (MTA) Not included Not included $ Add-on $ Add-on
Incrementality Testing Not included Not included $ Add-on $ Add-on
Marketing Mix Modeling (MMM) Not included Not included $ Add-on $ Add-on
Administration & security
Workspaces 1 1 Up to 10 Unlimited
SSO via Azure, Okta Not included Not included $ Add-on Included
SOC 2 Type II Included Included Included Included
HIPAA Not included Not included Included Included
Support
Premium Customer Support Not included Not included Included Included
Hands-on Professional Services Not included Not included Not included Included

Live API requests = queries to your live data sources, included in every tier. $ Add-on = available on this plan as a separately priced module.

Built for enterprises

Enterprise-grade security & compliance

Data security

Improvado ensures robust security and strict compliance with all data protection regulations, using the latest encryption and access control technologies.

Compliance

Improvado adheres to all major regulatory standards, including SOC 2, CCPA, HIPAA, GDPR, and holds an AMA license for healthcare data workflows.

See the trust center
  • SOC 2 Type II, examined by BARR Advisory SOC 2 Type II Attested on every plan
  • HIPAA: we sign Business Associate Agreements HIPAA Growth and Enterprise
  • GDPR & CCPA DPA with EU Standard Contractual Clauses
  • AMA licensed American Medical Association
  • SSO via Azure, Okta Enterprise, add-on on Growth
  • Marketing Data Governance 3 to 100 rules by plan
FAQ

Pricing questions, answered

What is Improvado's pricing model?

Improvado's pricing is usage and consumption-based, with all connectors and destinations included in every plan.

How is Improvado pricing structured?

Each plan has a starting price: Starter from $20,000 a year, Growth from $41,700 a year, and Enterprise by quote. Price follows your plan and data volume, not a share of your ad spend. The plan finder asks about ad spend and revenue only to suggest the plan that fits your size.

How does Improvado's pricing work?

Improvado pricing scales with enterprise usage, specifically data volume and processing. However, unlimited connectors and destinations are always included, regardless of the number of data rows processed.

What is included in Improvado's pricing?

Improvado's pricing includes all connectors, data sources, and destinations, with no additional per-connector fees.

How much does Improvado cost?

Starter plans start at $20,000 a year, and Growth plans start at $41,700 a year. For Enterprise, talk to sales for a quote. MCP Only is $100 a month.

Improvado solution and technology partners

Join our partner ecosystem and grow your business with Improvado.

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  • Walmart Connect
  • Snowflake
  • Sisense
  • Quora
  • Looker
  • Google Cloud
  • Tableau
  • GoodData
  • HubSpot
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