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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst

Growth

For expanding firms needing deeper insights and reporting
Get a demo

Advanced

For large companies requiring robust integrations and support
Get a demo

Enterprise

For industry leaders with complex needs. Unlimited features
Get a demo

Products & Features breakdown

Data Extraction

Data volume, unique rows, yearly
Up to 200 million
Growth
Up to 600 million
Advanced
Up to 1 billion
Enterprise
Unlimited accounts per data source
Enterprise
Advanced
Growth
Unlimited data sources
Connect any number of data sources from Improvado collection (500+), or request a custom connector and have it integrated within days.
Enterprise
Advanced
Growth
Unlimited accounts per data source
Enterprise
Advanced
Growth
Custom connectors
Enterprise
Advanced
Growth
Initial historical data sync per data source
Default load includes two years of data, with the option to request up to a maximum of five years.
Enterprise
2 years
Advanced
Max
Growth
Max
Data sync frequency
Refresh your data daily or increase the update frequency up to once every hour.
Enterprise
Up to twice daily
Up to four times daily
Advanced
Growth
Custom
Customization credits
Connecting custom data sources is charged with customization credits included in your package.
Enterprise
240
720
Advanced
Growth
960

Data Ownership

Data processing
Enterprise
Advanced
Growth
Improvado hosted data storage
Enterprise
Advanced
Growth
Improvado managed data storage,
GBQ, Amazon S3, Clickhouse
Enterprise
Advanced
Growth
Direct Data Processing
Enterprise
Add-on
Advanced
Growth
Data Warehouse Destinations
Enterprise
2
Advanced
Unlimited
Growth
Unlimited

Data Transformation

Pre-built data pipelines for
marketing use cases
Marketing common data model (MCDM) enables you to leverage pre-configured data pipelines spanning from data extraction to visualization for various use cases.
Enterprise
Advanced
Growth

Instant Intelligence

Dashboard templates
Get dashboard templates built for Looker Studio, Tableau, and PowerBI for over a dozen marketing use cases.
Enterprise
Advanced
Growth
Custom dashboards
Leverage in-depth dashboard customization options powered by Improvado’s expertise in building dashboards for hundreds of large enterprises.
Enterprise
Add-on
Advanced
Add-on
Growth
Add-on
Revenue attribution
Attribute conversions and revenue to marketing interactions using common single-touch and multi-touch attribution models as well as custom ones.
Add-on
Enterprise
Add-on
Advanced
Add-on
Growth

Campaign Governance

Cerebro
Cerebro is created to optimize guideline compliance and governance through a hierarchical alerting system. It ensures adherence to data guidelines across campaigns and operations, simplifying governance with AI.
Enterprise
Add-on
Advanced
Add-on
Growth
Add-on

AI Agent

Revenue AI Assistant
Enterprise
Advanced
Growth

Admin

SSO via Google
Enterprise
Advanced
Growth
SSO via Azure, Okta
Enterprise
Advanced
Add-on
Growth
Multiple instances
Add-on
Enterprise
Add-on
Advanced
Add-on
Growth
Alerts & notifications
Enterprise
Advanced
Growth
Workspaces
Enterprise
Up to 2
Advanced
Up to 3
Up to 5

Platform extension

Improvado Management API
Enterprise
Enterprise
Enterprise

Security & Compliance

SOC2 Type II
Enterprise
Advanced
Growth
HIPPA
Enterprise
Advanced
Growth
GDPR and CCPA
Enterprise
Advanced
Growth
Data processing location geo restriction
(US or EU)
Enterprise
Advanced

Support

Dedicated Customer Success Manager (CSM)
Enterprise
Advanced
Growth
Customer Help Center & Documentation
Enterprise
Advanced
Growth
Customer Service Desk
Enterprise
Advanced
Growth
Standard Customer Support
Enterprise
Advanced
Growth
         Standard SLAs
Enterprise
Advanced
Growth
        10/5 Support (8-6 M-F)
Enterprise
Advanced
Growth
Premium Customer Support
Enterprise
Add-on
Advanced
Growth
        Additional Credits
Enterprise
200
Advanced
Growth
        Credits for Professional Services
Enterprise
Advanced
Growth
        Managed Services Lite Included
Enterprise
Advanced
10 hours/month*
Growth
20 hours/month*
        Concurrent Requests
Enterprise
3
Advanced
4
Growth
6
        Premium SLAs
Enterprise
Advanced
Growth
        Named Customer Support Engineer
Enterprise
Advanced
Growth
Add-on
        24/7 Support
Enterprise
Advanced
Growth
Add-on
*Only applies for contracts beyond specified values.
SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Product
Pricing
Data sources
Instant Intelligence
Campaign Governance
Data transformation
Data ownership
DAta Extraction
Solutions
for marketers
For analysts
for leadership
Resources
Blog
Case studies
docs
Product updates
Company
About
Careers
‍We're hiring!
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