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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Enterprise

For industry leaders with complex needs. Unlimited features
Get in touch

Advanced

For large companies requiring robust integrations and support
Get a demo

Growth

For expanding firms needing deeper insights and reporting
Get a demo

Key capabilities

Multichannel marketing analytics
Easily analyze paid ads, organic, social, and other channels in a single dashboard.
Enterprise
Advanced
Growth
Real-time dashboards and reporting
Enable quicker, data-driven decisions to control and manage business outcomes.
Enterprise
Advanced
Growth
Customer segmentation and profiling
Segment customers by geo, device type, demographics, and behavior to capture new insights and personalize campaigns.
Enterprise
Advanced
Growth
Marketing attribution modeling
Attribute revenue to marketing interactions and their costs. Leverage common single-touch, multi-touch, and custom models.
Enterprise
Advanced
Growth
Customer journey analytics
Discover and scale high-value journeys to acquire and retain successful customers.
Enterprise
Advanced
Growth
Advanced revenue data integration
Easily bring data from 500+ sources together to analyze it in a single dashboard.
Enterprise
Advanced
Growth
Data privacy and compliance management
Ensure that your marketing complies with SOC2, HIPAA, GDPR, CCPA, and more. Leverage SSO through Azure and Okta. Store and manage your data in specified regions and deploy analytics on-premises.
Enterprise
Advanced
Growth
Multi-regional & multi-brand marketing analytics
Measure marketing performance across multiple brands, regions, and any number of ad accounts. Monitor campaign guideline compliance across regional branches and ensure timely alerting.
Enterprise
Advanced
AI-driven marketing insights
Leverage the power of AI to fulfill any marketing question and uncover hidden insights from your performance stats.
Enterprise
Advanced
Comprehensive marketing spend and ROI analysis
Get your reports ready for Finance: get a single source of truth about your marketing ROI for your entire organization.
Enterprise
Customer lifecycle analysis
Analyze end-to-end customer journey: from acquisition to retention. Get precise CAC and LTV calculations.
Enterprise

Product & Features breakdown

Data Extraction

Data volume, unique rows, yearly
500 million
Enterprise
300 million
Advanced
200 million
Growth
Unlimited accounts per data source
Enterprise
Advanced
Growth
Unlimited data sources
Connect any number of data sources from Improvado collection (500+).
Enterprise
Advanced
Growth
Initial historical data sync per data source
Load two years of data by default and up to five years of data upon request.
Enterprise
Advanced
Growth
Unlimited data history
Improvado can load as much historical data as you have in your ad platforms or data warehouse.
Enterprise
Advanced
Growth
Data sync frequency
Refresh your data daily or increase the update frequency up to once every hour.
Custom
Enterprise
Custom
Advanced
Growth
Custom
Custom data sources
Connect any custom data sources through Improvado DECS (Data Extraction Customization Services).
Enterprise
Advanced
Growth
Data extraction customization credits
Connecting custom data sources is charged with DECS credits included in your package.
1000
Enterprise
800
Advanced
400
Growth
Custom data extraction capabilities
Extract only the metrics and dimensions you need from connected data sources: ensure higher data pipeline performance and save costs by reducing the number of unique loaded rows.
Enterprise
Advanced
Growth
Import flat data from Google Sheets
Enterprise
Advanced
Growth

Data Ownership

Revenue data storage layer
Enterprise
Advanced
Growth
Improvado hosted data storage
By default, Improvado Clickhouse serves as your data storage layer.
Enterprise
Advanced
Growth
Improvado managed data storage,
GBQ, Amazon S3, Clickhouse
If you prefer your own data storage instance, we can handle its set-up and management.
Add-on  
Enterprise
Add-on  
Advanced
Add-on  
Growth
Unlimited data load destinations
Enterprise
Advanced
Growth

Data Transformation

Automated cross-channel data normalization
Improvado features a marketing common data model (MCDM) that automatically unifies data from over a dozen marketing sources.
Enterprise
Advanced
Growth
Pre-built data pipelines for
marketing use cases
Marketing common data model (MCDM) enables you to leverage pre-configured data pipelines spanning from data extraction to visualization for various use cases.
Enterprise
Advanced
Growth
Self-service data transformations
Improvado features DataPrep, a spreadsheet-like UI supporting over 300 complex data transformations.
Add-on
Enterprise
Add-on
Advanced
Add-on
Growth

Instant Intelligence

Dashboard templates
Get dashboard templates built for Looker Studio, Tableau, and PowerBI for over a dozen marketing use cases.
Enterprise
Advanced
Growth
Custom dashboards
Leverage in-depth dashboard customization options powered by Improvado’s expertise in building dashboards for hundreds of large enterprises.
Enterprise
Advanced
Growth
Marketing attribution
Attribute conversions and revenue to marketing interactions using common single-touch and multi-touch attribution models as well as custom ones.
Add-on
Enterprise
Add-on
Advanced
Add-on
Growth
AI-based marketing insights*
Improvado Revenue AI Assistant unlocks deeper marketing insights and forecasting through a powerful chat-like experience.
Enterprise
Add-on
Advanced

Business Data QA

Naming convention QA
Add-on
Enterprise
Add-on
Advanced
Add-on
Growth

Admin

SSO via Google
Enterprise
Advanced
Growth
SSO via Azure, Okta
Enterprise
Advanced
Add-on
Growth
Multiple instances
Add-on
Enterprise
Add-on
Advanced
Add-on
Growth
Alerts & notifications
Enterprise
Advanced
Growth
Custom alerting*
Enterprise
Advanced

Platform extension

Embedded OEM
Add-on
Enterprise
Add-on
Advanced
Add-on
Growth
Improvado Management API
Add-on
Enterprise
Add-on
Advanced
Add-on
Growth

Security & Compliance

SOC2 Type II
Enterprise
Advanced
Growth
HIPPA
Enterprise
Advanced
Growth
GDPR and CCPA
Enterprise
Advanced
Growth
Data processing location geo restriction
(US or EU)
Enterprise
Advanced

Support

Dedicated Customer Success Manager (CSM)
Enterprise
Advanced
Growth
Dedicated Technical Account Manager (TAM)
Enterprise
Advanced
Growth
Customer Help Center & Documentation
Enterprise
Advanced
Growth
Customer Service Desk
Enterprise
Advanced
Growth
Basic Customer Support
Enterprise
Advanced
Growth
Premium Customer Support
Enterprise
Advanced
Growth
Guided onboarding
Enterprise
Advanced
Growth

Take your marketing reporting to new heights

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)