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Paid Search is the leak — $180K at 1.8× ROAS with CAC up +22% QoQ. Two broad-match keywords drive ~60% of it, while Email sits underfunded at 6.1×.
Email/CRM at 6.1× ROAS, but near saturation. Google Ads (4.2×) still has headroom — that's where the next dollar returns most.
CPL climbed from $58 → $91 (+57%), most of it since April — tracking the paid-search CAC spike. Blended CPL is masking it; the paid line is the problem.
Blended CAC is $88, down 6% QoQ — improving overall, but paid channels are dragging it. Organic + email are carrying the number.
Great question — this chat runs on a sample account. To answer that on your numbers, connect your sources.
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AI Agents seamlessly integrate into your workflow, automating the analytics work that slows your team down.
Automate 99.5% of routine analytics tasks
Answer most day-to-day data questions and ad-hoc stakeholder inquiries on marketing performance.
Save up to 30 hours each week
Schedule automated reports and insights so your analytics team can focus on complex, mission-critical work.
Democratize marketing analytics
Give every marketer the power to uncover insights and make data-driven decisions — no waiting on analysts.
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“With Improvado's AI, we can uncover insights that might otherwise be overlooked.”
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Enterprise-grade security and governance
Privacy-first data processing
AI Agent only shares meta-data (like column or table names) with LLMs. Your confidential marketing data is never shared.
Flexible deployment options
Run AI Agent on Improvado's cloud warehouse or within your secure perimeter in Snowflake, Google BigQuery, and more.
Granular access controls
Assign roles and permissions, monitor usage, and ensure only the right people can access or modify your data.
Industry-standard security
Adheres to SOC 2, ISO/IEC 27001, and PCI DSS when running in your secure perimeter.
Global compliance ready
GDPR, CCPA, and other regional data-protection regulations built in. HIPAA and BAA-ready for Healthcare & Pharma.
Zero-training data policy
Pre-trained on ethically sourced marketing data. Your data is never used to train it.
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“I use Improvado AI Agent to get basic analytics and quick solves. I just enter the question, and it gives me the answer I need.”
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