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Most Marketing Mix Modeling projects freeze the moment they’re delivered. Improvado provides a fully supported MMM that stays up-to-date, shows what’s working across channels, and lets you test unlimited “what-if” scenarios without static, locked-down setups.
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See the true impact of every online and offline channel and where budget delivers the strongest return.
Test any “What-If?” instantly, compare scenarios side by side, and align on the best next step in a simple intuitive UI.
Continuous updates keep your model fresh, so decisions are based on today’s data, not last quarter’s deck.
Turn data complexity into a clear action plan
See how performance changes as you increase or reduce spend and when additional budget stops paying off.
Break results into components—baseline trends, marketing impact, and outside influences—to understand how each factor contributed.
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Prevent channels from taking credit they didn’t earn and see which channels actually drove incremental revenue.
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Improvado automatically detects spikes, drops, outliers, and any other data issues across channels to keep your results accurate.
Type or speak any marketing question, and the AI Agent instantly pulls the right data, builds a dashboard, and explains what’s happening in plain language.
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With over 500 available integrations and full white-glove support, your MMM gets every required data stream without manual work on your side.
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Your MMM runs in a fully certified environment that meets strict privacy and regulatory standards.
All data processing, storage, and modeling runs in an enterprise-grade, access-controlled cloud environment.
Your confidential marketing data is never shared, sold, or used to train any external models.
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