Enterprise-Grade MMM Without Traditional Cost & Complexity
Most Marketing Mix Modeling projects freeze the moment they're delivered. Improvado provides a fully supported MMM that stays up-to-date, shows what's working across channels, and lets you test unlimited "what-if" scenarios without static, locked-down setups.
Trusted by enterprise marketing teams
User-friendly data science for better budget decisions
Cross-Channel Saturation Analysis
Find the most effective spend for each channel. See how performance changes as you increase or reduce spend, and when additional budget stops paying off.
Waterfall Drivers + Seasonality
See the "why" behind every change in performance. Break results into components—baseline trends, marketing impact, and outside influences—to understand how each factor contributed.
Causal Impact Analysis
Stop funding "claim stealers." Prevent channels from taking credit they didn't earn and see which channels actually drove incremental revenue.
Data Error Protection
Protect insights from data errors. Improvado automatically detects spikes, drops, outliers, and other data issues across channels to keep your results accurate.
AI Agent
Ask a question—get a clear answer instantly. Type or speak any marketing question, and the AI Agent pulls the right data, builds a dashboard, and explains what's happening in plain language.
Seamless Integration
Integrate your entire marketing stack. With 1,000+ available integrations and full white-glove support, your MMM gets every required data stream without manual work on your side.
Your data stays secure
SOC 2, HIPAA, GDPR & CCPA compliant
Your MMM runs in a fully certified environment that meets strict privacy and regulatory standards.
Hosted on Microsoft Azure infrastructure
All data processing, storage, and modeling runs in an enterprise-grade, access-controlled cloud environment.
No data sharing, no training on your data
Your confidential marketing data is never shared, sold, or used to train any external models.
GDPR CCPA “We are at the point where we can use MMM to start making optimizations, even if we're marketing, not data people.”