Product
Marketing Data Governance
Product
Marketing Data Governance
Solution
For martech teams

Marketing data pipeline — off your product roadmap

Speed up your time-to-market by embedding a complete marketing data pipeline inside your product. With Improvado, your team stays focused on what makes your platform great, while we handle the boring part: integrations, transformations, and API changes.
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DATA ENCRYPTION

SSO & IAM

Proven impact where it matters most

Real results from platforms that stopped building from scratch.
Time-to-market
5X

Faster integrations

Compared to building an in-house solution.
integration ROI
70%

Reduction of integration costs

To connect new marketing data sources without hesitation.
Data depth
40,000

Unique metrics & attributes to report on

To serve a diverse client base with different needs.

Everything you need to get a marketing data pipeline up and running

...without draining your product roadmap.

Launch faster with a fully embedded marketing analytics layer

Skip long engineering cycles and go live in weeks. Improvado gives you prebuilt connectors for every marketing platform, so you can quickly connect it without developing in-house. If you need a custom integration, we'll take care of that, too.

Provide insights your users
will love you for

Go beyond standard reports with clean, flexible data that adapts to your analysis needs. With Improvado, you're free to dive into cross-channel analysis, create custom attribution models, and explore performance from any angle you and your users require.

Take API maintenance burden off
your team’s plate

Improvado eliminates ongoing overhead after launch as well. When Facebook changes their API (again), we fix it. When Google deprecates endpoints, we adapt. Your engineers never see another integration ticket, while you have peace of mind that everything is taken care of.

Customer story: AdCellerant  

Challenge

AdCellerant needed to expand their UI.Marketing platform with more advertising integrations. In-house development took over 6 months per platform and diverted resources from core product development.

Results
2X faster integrations
6 months → 3 months per platform
70% cost reduction
$120K → $40K per new platform integration
~$280K savings
in integration costs for two years
Solution

1. Implemented Improvado's embedded white-label solution

2. Allowed end-users to connect accounts directly through the AdCellerant web app

3. Leveraged ready-made platform integrations for Google Ad Manager, Facebook, TikTok, and more

4. Automated data flow into BigQuery for rapid analysis

Interested to learn more?
Read the full story →

Why teams in MarTech choose Improvado

500+ supported marketing data sources

Integrate any tools your customers use, from Google Ads to Mailchimp, Salesforce, and more. No need to build or maintain APIs.

Built-in data modeling & attribution

Have diverse marketing data transformed, normalized, and ready for cross-channel analysis without manual stitching.

Fully embedded & white-labeled UX

Deliver a seamless, branded experience that feels native via iframe or API.

Zero maintenance & engineering overhead

As your users grow and data sources evolve, Improvado keeps things running smoothly—handling platform API changes, schema updates, and new connector requests without burdening your IT team.
Improvado has been an incredible partner. We wouldn't have been able to bring our new attribution product to market without them.
Chelsea Dougherty
Strategic Partnerships Manager

Say goodbye to integration struggles

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