Marketing data pipeline — off your product roadmap
Speed up your time-to-market by embedding a complete marketing data pipeline inside your product. With Improvado, your team stays focused on what makes your platform great, while we handle the boring part: integrations, transformations, and API changes.
Skip long engineering cycles and go live in weeks. Improvado gives you prebuilt connectors for every marketing platform, so you can quickly connect it without developing in-house. If you need a custom integration, we'll take care of that, too.
Whether you're building cross-channel analytics or modeling multi-touch attribution over a 12-month sales cycle, Improvado lets you create exactly what you need, without being locked into rigid templates.
Need a hand? Our Professional Services team is here to build, or refine models like MTA, MMM, or LTV so you get to insights even faster.
Go beyond standard reports with clean, flexible data that adapts to your analysis needs. With Improvado, you're free to dive into cross-channel analysis, create custom attribution models, and explore performance from any angle you and your users require.
AdCellerant needed to expand their UI.Marketing platform with more advertising integrations. In-house development took over 6 months per platform and diverted resources from core product development.
Why MarTech teams choose Improvado to power their data
500+ supported marketing data sources
Integrate any tools your customers use, from Google Ads to Mailchimp, Salesforce, and more. No need to build or maintain APIs.
Built-in data modeling & attribution
Have diverse marketing data transformed, normalized, and ready for cross-channel analysis without manual stitching.
Fully embedded & white-labeled UX
Deliver a seamless, branded experience that feels native via iframe or API.
Zero maintenance & engineering overhead
As your users grow and data sources evolve, Improvado keeps things running smoothly—handling platform API changes, schema updates, and new connector requests without burdening your IT team.
Improvado has been an incredible partner. We wouldn't have been able to bring our new attribution product to market without them.
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