Improvado
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Marketing data pipeline — off your product roadmap

For MarTech teams

Speed up your time-to-market by embedding a complete marketing data pipeline inside your product. With Improvado, your team stays focused on what makes your platform great, while we handle the boring part: integrations, transformations, and API changes.

1,000+ data sources SOC 2 · GDPR · HIPAA Any warehouse or BI tool
By the numbers

Marketing data infrastructure, without the build

5x
Faster integrations

Compared to building an in-house solution.

70%
Reduction of integration costs

Connect new marketing data sources without hesitation.

40,000
Unique metrics & attributes to report on

To serve a diverse client base with different needs.

Launch faster with embedded marketing analytics

Ship a complete marketing data pipeline inside your product—without the engineering lift.

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  • Skip long engineering cycles

    Go live in weeks. Prebuilt connectors for every marketing platform enable quick connection without in-house development.

  • Take API maintenance off your team's plate

    Create cross-channel analytics or multi-touch attribution models without rigid templates. Our Professional Services team is available to build custom models.

  • Provide insights your users will love

    Clean, flexible data enables cross-channel analysis, custom attribution models, and performance exploration from any angle.

Why MarTech teams choose Improvado to power their data

500+ supported marketing data sources

Integrate any tools your customers use without building or maintaining APIs.

Built-in data modeling & attribution

Diverse marketing data transformed, normalized, and ready for cross-channel analysis.

Fully embedded & white-labeled UX

A seamless, branded experience via iframe or API.

Zero maintenance & engineering overhead

Platform API changes, schema updates, and new requests handled automatically.

Customer stories

AdCellerant

Needed to expand its platform with more advertising integrations. In-house development took over 6 months per platform and diverted core resources.

2x

faster integrations (6 months → 3 months per platform)

70%

cost reduction ($120K → $40K per integration)

~$280K

savings in two years

  1. 1 Implemented an embedded white-label solution
  2. 2 Let end-users connect accounts directly through the web app
  3. 3 Leveraged ready-made integrations for Google Ad Manager, Facebook, TikTok, and more
  4. 4 Automated data flow into BigQuery
Read the full story
“Improvado has been an incredible partner. We wouldn't have been able to bring our new attribution product to market without them.”
Chelsea Dougherty

Strategic Partnerships Manager

Say goodbye to data integration struggles