Marketing data pipeline — off your product roadmap

Speed up your time-to-market by embedding a complete marketing data pipeline inside your product. With Improvado, your team stays focused on what makes your platform great, while we handle the boring part: integrations, transformations, and API changes.

1,000+ data sourcesAny warehouse or BI tool

Marketing OS Embedded pipeline

how fast can we ship the connectors clients ask for?

3 sources · white-labeled · 40,000 metrics

AdCellerant ships new platform connectors at this pace now:

3 mo

per platform · was 6 mo in-house

70% cheaper per integration · $120K → $40K

Enterprise-grade security

By the numbers

Marketing data infrastructure, without the build

Faster integrations

Compared to building an in-house solution.

Reduction of integration costs

70%

Connect new marketing data sources without hesitation.

Unique metrics & attributes to report on

40,000

To serve a diverse client base with different needs.

Launch faster with embedded marketing analytics

Ship a complete marketing data pipeline inside your product—without the engineering lift.

Get your demo

Skip long engineering cycles

Go live in weeks. Prebuilt connectors for every marketing platform enable quick connection without in-house development.

Take API maintenance off your team's plate

Create cross-channel analytics or multi-touch attribution models without rigid templates. Our Professional Services team is available to build custom models.

Provide insights your users will love

Clean, flexible data enables cross-channel analysis, custom attribution models, and performance exploration from any angle.

Why MarTech teams choose Improvado to power their data

1,000+ supported marketing data sources

Integrate any tools your customers use without building or maintaining APIs.

Built-in data modeling & attribution

Diverse marketing data transformed, normalized, and ready for cross-channel analysis.

Fully embedded & white-labeled UX

A seamless, branded experience via iframe or API.

Zero maintenance & engineering overhead

Platform API changes, schema updates, and new requests handled automatically.

AdCellerant

Proven results

Needed to expand its platform with more advertising integrations. In-house development took over 6 months per platform and diverted core resources.

2x faster integrations (6 months → 3 months per platform)

70% cost reduction ($120K → $40K per integration)

~$280K savings in two years

How Improvado helped

Implemented an embedded white-label solution
Let end-users connect accounts directly through the web app
Leveraged ready-made integrations for Google Ad Manager, Facebook, TikTok, and more
Automated data flow into BigQuery

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