Product
Marketing Data Governance
Product
Marketing Data Governance
Solution
For Teams in Travel & hospitality

Untangle and measure every journey

See which campaigns fill rooms, flights, and tables, and which channels drain your budget. Improvado unifies your online and offline marketing data so every touchpoint—from a first click to in-person check-out—is tracked and attributed in one place.
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Proven results from teams like yours

Unifying your data delivers results you can measure.
Automate
90 hrs

Saved weekly

By automating routine data aggregation, formatting, and normalization.
unify
99.9%

Data accuracy

Thanks to marketing-specific data models and on-going data quality monitoring.
Deliver
8x

Faster reporting

Powered by automated real-time data pipelines and AI-driven insights.

See every brand and region in one dashboard

Bring data from dozens of brands, properties, and routes into a single, trusted dashboard. Compare performance across geographies, spot portfolio-wide trends, and shift budgets based on real bullet-proof numbers.
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Prove ROI across the entire customer journey

Go beyond clicks with advanced attribution models, including MTA and MMM. Measure the impact of both online and offline campaigns, from digital ads to TV, OOH, and call centers, and connect every dollar of spend to actual revenue.
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Act instantly on real-time insights

Don't wait for end-of-month reports. With live, unified data, you can react instantly to occupancy drops, route changes, or underperforming campaigns—keeping revenue high.
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I've watched smart teams spend weeks pulling numbers together, only to argue whether they're even right. You can't make an eight-figure decision on a ‘maybe.' Improvado unifies every data source into one accurate, trusted system, so you're ready to act on right away.
Daniel Kravtsov
Founder & CEO

Why teams in Travel & Hospitality choose Improvado

500+ ready-made connectors

Work with all your platforms, from TikTok to DSPs. If anything is missing, we'll develop it for you.

Pre-built data models for marketing use cases

Automatically align fields, currencies, and campaign metadata so every report is consistent without manual stitching.

Instant data visualization and reporting

Even business users can create custom dashboards and reports with a few simple words in natural language.

Marketing analytics AI agent, available 24/7

Ask complex questions in plain English, get instant answers—without waiting on analysts or writing code.


Connect every touchpoint to revenue

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AI-Powered Marketing analytics & intelligence platform

Your end-to-end marketing data foundation

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Data extraction
and loading

Connect your sources and configure data extraction.

Data
transformation

Use pre-built or custom data models to harmonize your data

Marketing data governance

Add rules from our guidelines library to monitor campaign quality.

Actionable
insights

Get automated, AI-powered insights to maximize your ROAS.

Improvado ensures consistent metadata across your entire data pipeline

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Operates seamlessly on top of any data warehouse

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