Untangle and measure every journey
See which campaigns fill rooms, flights, and tables, and which channels drain your budget. Improvado unifies your online and offline marketing data so every touchpoint—from a first click to in-person check-out—is tracked and attributed in one place.
Booked stays climbed all season — Meta and TikTok drove the lift:
Meta fills the most rooms — display drains budget at 4× the cost:
With automated real-time pipelines, teams like yours report:
Good question — this preview runs on a sample travel account. Connect your sources and I'll answer it on your numbers.
Proven results from teams like yours
Unifying your data delivers results you can measure.
Your end-to-end marketing data foundation
Data extraction and loading
Connect your sources and configure data extraction.
Data transformation
Use pre-built or custom data models to harmonize your data.
Marketing data governance
Add rules from our guidelines library to monitor campaign quality.
Actionable insights
Get automated, AI-powered insights to maximize your ROAS.
Why teams in Travel & Hospitality choose Improvado
1,000+ ready-made connectors
Work with all your platforms, from TikTok to DSPs. If anything is missing, we'll develop it for you.
Pre-built data models for marketing use cases
Automatically align fields, currencies, and campaign metadata so every report is consistent without manual stitching.
Instant data visualization and reporting
Even business users can create custom dashboards and reports with a few simple words in natural language.
Marketing analytics AI agent, available 24/7
Ask complex questions in plain English, get instant answers—without waiting on analysts or writing code.
“I've watched smart teams spend weeks pulling numbers together, only to argue whether they're even right. You can't make an eight-figure decision on a 'maybe.' Improvado unifies every data source into one accurate, trusted system, so you're ready to act right away.”
