Product
Marketing Data Governance
Product
Marketing Data Governance
Solution
For Teams in Travel & hospitality

Untangle and measure every journey

See which ad campaign brought in reservations, which Instagram story filled tables, and which channels waste your budget. Improvado connects all your marketing data so every touchpoint—from first click to final in-person check-out—is tracked and attributed in one place.
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Proven results from teams like yours

Unifying your data delivers results you can measure.
Automate
90h

Saved weekly

By automating routine data aggregation, formatting, and normalization.
unify
99.9%

Data accuracy

Thanks to marketing-specific data models and on-going data quality monitoring.
Deliver
8x

Faster reporting

Powered by automated real-time data pipelines and AI-driven insights.

Everything you need to connect every marketing touchpoint to revenue

...and forget about Excel-based reporting and manual data aggregation

Get a unified view of marketing performance across brands and regions

Bring data from dozens of brands, properties, and routes into a single, trusted dashboard. Compare performance across geographies, spot portfolio-wide trends, and shift budgets based on real evidence-based numbers.
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Prove ROI across the entire customer journey, no matter how complex it is

Tie every booking, ticket, or table back to the exact campaign that drove it. With full-funnel attribution, you’ll know which ads fill rooms, which routes sell out, and which promotions drive the highest-value guests.
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Act instantly on real-time Insights

Don't wait for end-of-month reports. With live, unified data, you can react instantly to occupancy drops, route changes, or underperforming campaigns—keeping revenue high.
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I often see teams spend weeks pulling numbers together only to debate whether those numbers are even right. You can’t make multi-million-dollar decisions on data you don’t trust. Improvado eliminates that doubt by connecting every source and delivering numbers that are consistent, current, and ready to act on.
Daniel Kravtsov
Founder & CEO

Why teams in Travel & Hospitality choose Improvado

500+ ready-made connectors

Work with all your platforms—from TikTok to DSPs. If anything is missing, we'll develop it for you.

Pre-built data models for marketing use cases

Automatically align fields, currencies, and campaign metadata so every report is consistent without manual stitching.

Instant data visualization and reporting

Even business users can create custom dashboards and reports with a few simple words in natural language.

Marketing analytics AI agent, available 24/7

Ask complex questions in plain English, get instant answers — without waiting on analysts or writing code.


Connect every touchpoint to revenue

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