Finance

Marketing intelligence that connects spend to results

Whether your customer journeys span months, channels, or systems, Improvado delivers full-funnel visibility without compromising security or accuracy.

Enterprise-level compliance

Made for long-cycle attribution

Ready for complex stacks

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Connect every data source

Your team shouldn't be building and maintaining complex data pipelines—they should be analyzing results.

Whether your data lives in Salesforce FSC, internal payment systems, or custom-built CRMs, Improvado connects and maintains it all for you, so your team focuses on insights, not infrastructure.

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Perform any analysis & modeling you need

Whether you're building cross-channel analytics or modeling multi-touch attribution over a 12-month sales cycle, Improvado lets you create exactly what you need, without being locked into rigid templates.

Need a hand? Our Professional Services team is here to build, or refine models like MTA, MMM, or LTV so you get to insights even faster.

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Cut the lag between data and decision-making

From executive-level performance across teams to transaction-level detail, Improvado brings all your marketing and revenue data into one place—automated, structured, and ready to use.

Explore data from any angle, share findings, and even build dashboards on-the-fly, knowing every number aligns across teams, tools, and platforms.

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Enforce company-wide data standards

Enforcing internal standards is rarely simple. Naming conventions slip. CPC thresholds get ignored. Campaigns go live on the wrong sites. With dozens of teams and platforms in play, even clear rules can be hard to follow consistently.

Improvado turns your internal marketing guidelines into active, automated guardrails. It monitors every campaign in real time, flags violations, and alerts the right people—no manual policing required.

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Attribution in financial and insurance services isn't click-to-buy but months of conversations and decisions we can't see. Improvado connects those fragmented signals while respecting compliance, and delivers the closest thing to truth in long-cycle marketing.

Daniel Kravtsov

Founder & CEO

Why Finance & Insurance companies choose Improvado

500+ integrated platforms

From programmatic ads to sales tools, connect any data source with the deepest granularity of metrics.

15 pre-built data models for marketing use cases

Employ ready-made templates or build custom transformations to prepare perfect datasets for MTA or MMM.

Effortless report preparation

Create graphs, charts, dashboards, and documents on the fly, using a few short prompts.

Enterprise-grade security & compliance

Improvado adheres to SOC 2 and GDPR/CCPA requirements by default, and supports ISO/IEC 27001 and PCI DSS when deployed within your secure perimeter. The platform can natively operate on top of your existing data warehouse: AWS, GBQ, or Snowflake.

See how Improvado works with your marketing data, systems, and standards

You're all set and your spot Is reserved!

We’ve received your request, and our team will personally reach out to schedule your call.

Please use your work email address

Marketing intelligence that connects spend to results

Proven impact where it matters most

Saved weekly

Data accuracy

Saved annualy

Navigate complex data and long-cycle customer journeys

Connect every data source

Perform any analysis & modeling you need

Cut the lag between data and decision-making

Enforce company-wide data standards

Why Finance & Insurance companies choose Improvado

500+ integrated platforms

15 pre-built data models for marketing use cases

Effortless report preparation

Enterprise-grade security & compliance

See how Improvado works with your marketing data, systems, and standards

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