The unified data pipeline that that scales your marketing intelligence
Connect every data source, without the busywork
Your team shouldn't be building and maintaining complex data pipelines—they should be analyzing results.
Improvado connects all your marketing and revenue data sources automatically, with over 500 ready-made connectors to tools like Google Ads or Salesforce. Need a custom integration? We'll build and maintain it for you, so your team can focus on insights, not infrastructure.
Whether you're building cross-channel analytics or modeling multi-touch attribution over a 12-month sales cycle, Improvado lets you create exactly what you need, without being locked into rigid templates.
Need a hand? Our Professional Services team is here to build, or refine models like MTA, MMM, or LTV so you get to insights even faster.
From executive-level performance across teams to transaction-level detail, Improvado brings all your marketing and revenue data into one place—automated, structured, and ready to use.
Explore data from any angle, share findings, and even build dashboards on-the-fly, knowing every number aligns across teams, tools, and platforms.
Enforcing internal standards is rarely simple. Naming conventions slip. CPC thresholds get ignored. Campaigns go live on the wrong sites. With dozens of teams and platforms in play, even clear rules can be hard to follow consistently.
Improvado turns your internal marketing guidelines into active, automated guardrails. It monitors every campaign in real time, flags violations, and alerts the right people. You get full visibility and control—without manual policing or cleanup.
.png){kind=logo}
%20(1).png)
.png)
.png)
.png)
.png)
