Marketing Data Governance

Seamless campaigning with built-in guardrails

Set rules your campaigns should follow, monitor compliance in real time, and get timely alerts if anything goes off-track. Before, during, or after launch.

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DATA ENCRYPTION

SSO & IAM

Put campaign monitoring on autopilot

Connect

500+

"Improvado acts like a default QA mechanism for Eicoff clients’ media campaigns."

Bill Urciuoli

SVP, Innovation at Eicoff

Launch campaigns 75% faster

Run pre-flight validation on campaign setups for naming, targeting, budget alignment, and more—then hit “launch” with confidence.

Stay on schedule while ensuring your campaigns are 100% ready to go live

Catch data issues early to avoid disruptions in your performance analysis

Use ready-made QA rules or create your own in under 10 minutes

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Campaigns comply with naming conventions

Each campaign has an assigned creative

Non-targeted regions are excluded

CPA limit is set at ≤ $10 to maintain cost efficiency

Weekly spend variance monitored, flagging 20%+ reductions

Automated actions for underperforming campaigns

See how campaigns are performing in real time

Monitor and optimize on the fly to ensure your campaigns consistently deliver top results.

Reduce budget overspend/underspend cases by 80%

Get actionable, context-based tips to hit your target

Get instant alerts to quickly handle low performance or pacing issues

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Achieve 100% data accuracy and consistency

Automatically verify campaign results, providing analysis-ready data for your dashboards, reports, and insights.

Access data instantly for fast, quality reporting

Reduce data silos and keep it synced across platforms

Build a data foundation to prove marketing ROI

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UTM campaign parameters are consistent across sources

Ad names follow a defined taxonomy structure

Ad groups are set to 'Web' or 'Mobile' with 'Display' channels

Limited Time Offer

Free marketing data quality audit

Uncover where your marketing data stands, catch inefficiencies, and make sure your marketing budget is on point.

Get free audit

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Everything you need to manage complex marketing campaigns

500+ integrated platforms

Connect and monitor data from hundreds of marketing channels and platforms.

Out-of-the-box rule library

Get up and running in no time with pre-configured data governance rules.

No-code rule builder

Create custom rules using natural language without coding.

Automated QA for your data

Streamline compliance review processes and reduce manual workload by 90%.

Budget pacing

Track your key metrics—from daily spend to ROAS—across platforms, in one place.

Real-time alerts

Get notified when anything's off—email, messenger, or any method you prefer.

Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.

Jeff Lee

Head of Community and Digital strategy

Seamless campaigning with built-in guardrails

Put campaign monitoring on autopilot

Ad platforms

Pre-built rules in the library

Data issues detection

Launch campaigns 75% faster

See how campaigns are performing in real time

Achieve 100% data accuracy and consistency

Free marketing data quality audit

Everything you need to manage complex marketing campaigns

500+ integrated platforms

Out-of-the-box rule library

No-code rule builder

Automated QA for your data

Budget pacing

Real-time alerts

Take your campaign execution to the next level with Improvado

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