Seamless campaigning with built-in guardrails
Monitor every campaign against your own rules, catch data and pacing issues in real time, and keep marketing data accurate across every platform.
GDPR CCPA Trusted by enterprise marketing teams
Stop chasing campaign errors by hand
Improvado watches your campaigns around the clock so problems surface before they distort your reporting or your spend.
Every ad platform, one place
Monitor campaigns across all your connected ad platforms from a single governance layer.
Pre-built rule library
Start fast with out-of-the-box QA rules for the checks marketing teams run most.
Automatic issue detection
Surface naming, pacing, and configuration problems the moment they appear.
Launch campaigns 75% faster
Run pre-flight validation on campaign setups for naming, targeting, budget alignment, and more — then hit "launch" with confidence.
- Keep launches on schedule
Verify campaigns are correctly set up before they go live, so nothing slips.
- Catch data issues early
Detect problems before they disrupt your performance analysis downstream.
- Build QA rules in minutes
Use ready-made checks or create your own in under 10 minutes — no code.
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See how campaigns are performing in real time
Monitor and optimize on the fly to ensure your campaigns consistently deliver top results.
- Cut overspend by 80%
Reduce budget overspend and underspend cases with continuous pacing checks.
- Context-based optimization tips
Get actionable, context-aware recommendations to stay on target.
- Instant performance alerts
Get notified the moment performance or pacing slips, so you can act fast.
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Achieve 100% data accuracy and consistency
Automatically verify campaign results, providing analysis-ready data for your dashboards, reports, and insights.
- Access data instantly
Get quality, analysis-ready data the moment you need it for reporting.
- Reduce data silos
Keep campaign data synced and consistent across every platform.
- Prove marketing ROI
Build a reliable data foundation that stands behind every ROI claim.
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Everything you need to govern marketing data
1,000+ integrated platforms
Govern campaign data across every source Improvado connects to.
Out-of-the-box rule library
A library of ready-made guidelines for the most common QA checks.
No-code rule builder
Define and enforce your own rules in minutes — no engineering required.
Automated data QA
Continuously validate data quality across your entire pipeline.
Budget pacing
Track spend variance and flag significant reductions automatically.
Real-time alerts
Route issues to Slack, Teams, or email the instant they're detected.
GDPR CCPA “Improvado acts like a default QA mechanism for Eicoff clients' media campaigns.”
Consistent naming is where governance begins
Standardized campaign names make every downstream report trustworthy. Improvado's Naming Conventions module audits and fixes them automatically.
Consistent names across platforms
Enforce one taxonomy for campaigns, ad sets, and ads everywhere.
AI-powered auto-fixes
Detect naming violations and apply clean names with a click.
Synced back to your platforms
Push standardized names back to your ad platforms and warehouse.
“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”
Take your campaign execution to the next level
See how Improvado keeps your marketing data accurate, consistent, and ready to report on.