One place to see what's driving sales

For Retail & E-Commerce

Marketing data is scattered across channels, platforms, and agencies alike. Each claims the same sale. None tells the whole story. Equip your team with unified insights, so every decision is faster and backed by data you can trust.

1,000+ data sources SOC 2 · GDPR · HIPAA Any warehouse or BI tool
Proven outcomes

Proven outcomes for Retail & E-Commerce teams

See what happens when data finally works the way your business needs it to.

5x
Faster time-to-market

By using plug-and-play integrations instead of building them in-house.

99.9%
Data accuracy

Without constant double-checking numbers across platforms and channels.

90h
Saved weekly

By replacing manual data processing with automated workflows.

The unified data pipeline that powers omnichannel marketing

Connect your marketing data

Connect everything from Amazon Ads to your POS system in one place.

Harmonize cross-channel metrics

Automatically align naming, structure, and formats across different channels.

Enforce marketing guidelines

Track campaign compliance and data consistency with pre-defined rules and alerts.

Automate marketing reporting

Get faster insights at all levels, from regional sales trends to SKU-level performance.

Why top Retail & E-Commerce teams choose Improvado

Custom data source connectors

Use 500+ integrations available out of the box — and we'll build what's missing.

250+ pre-built data governance rules

Apply existing rules based on industry best practices or add custom KPIs in minutes.

Multi-touch attribution, simplified

Attribute 100% of your media spend, powered by clean data and customizable MTA models.

Marketing analytics AI agent, available 24/7

Ask complex questions, get instant answers — without waiting on analysts or writing long SQL queries.

Stop losing revenue to data blind spots

Without Improvado
  • Marketing, sales, and retail media data scattered across tools
  • Analysts stitching together reports
  • Inconsistent naming, metrics, and reporting logic
  • Offline and online data remain disconnected
  • Limited visibility into product performance by region or channel
  • Delays in identifying underperforming campaigns
With Improvado
  • One place to see your data from retail media, sales, and marketing
  • Automated reporting processes
  • Standardized metrics and taxonomies across platforms
  • POS & online data together provide a 360° customer view
  • Insights by SKU, brand, region, device, and beyond—ready when you are
  • Real-time alerts and insights instantly available on demand

Ready to see what's really driving sales?

Connect retail media, sales, and marketing into one 360° view of performance.

Customer stories

UK-based fitness apparel & accessories brand

Scattered data across paid and organic channels limited the team's ability to adjust campaigns effectively and scale insights.

60h

per week saved by automating reporting workflows

Unified

paid & organic data across TikTok, Facebook, Spotify, and more

  1. 1 Centralize multi-channel marketing data
  2. 2 Normalize data structure
  3. 3 Automate reporting workflows across the warehouse and BI stack
Read the full story
“Today, we can finally build any report we want in minutes due to the vast number of data connectors and rich granularity provided by Improvado.”
Jeff Lee

Head of Social, Media Buy, Influencer & Marketing Data, ASUS

Track what drives results, no matter how complex the customer journey