IT resources savings
Marketing resources saved annually
IT resources savings
Marketing resources saved annually
Improvado transformed and standardized how ASUS analyzes performance data and conducts budgeting and strategic planning for digital marketing.
ASUS's business intelligence (BI) team based in the company's headquarters and responsible for supporting global marketing investments and strategy faced challenges reporting on marketing activities conducted in all the regions of the company's presence. Primarily, each regional branch produced reports at different rates, in various formats, and using different platforms. Marketing data lacked standardization.
With Improvado, the BI team created a single source of truth — a data hub for the entire organization covering the data needs of various stakeholders such as Management, Data Analytics, Business Intelligence, and Digital Marketing. The central hub feeds data to automated and centralized Google Data Studio templates, containing custom models that filter data by regions, products, marketing campaign attributes, and more.
This enhanced overall data availability and allowed faster experimentation and deeper insight. The democratization of data enabled teams to "speak the same language" and enhanced transparency across global marketing efforts, ultimately driving higher strategic effectiveness.
ASUS was looking for a more effective way of aggregating their marketing data coming from across the world. The company needed a centralized marketing analytics platform to grasp the big picture and make fast, data-driven decisions right in the company's headquarters. Breaking the challenges down, it's about the four:
Improvado provided ASUS with a custom marketing analytics solution allowing the headquarters to analyze the company's global marketing performance and use a unified currency to better understand and strategize marketing investments and budget allocation. Namely, Improvado:
Improvado empowered ASUS to improve the marketing team's performance significantly. With zero manual data crunching, the team could save 80-100 hours per week and invest this time in thorough analysis and experimentation, which ultimately formed a framework for smarter, data-driven decisions and further enhanced the effectiveness of global marketing investments.
"Improvado helped us gain full control over our marketing data globally. Previously, we couldn't get reports from different locations on time and in the same format, so it took days to standardize them. Today we can finally build any report we want in minutes due to the vast number of data connectors and rich granularity provided by Improvado. One more thing is that now we don't have to involve our technical team in the reporting part at all. Improvado saves about 90 hours per week and allows us to focus on data analysis, rather than routine data aggregation, normalization, and formatting."
Jeff Lee
Head of Social, Media Buy, Influencer & Marketing Data at ASUS
ASUSTek Computer Inc. is a Taiwanese multinational computer and phone hardware and electronics company headquartered in Beitou District, Taipei, Taiwan.