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hours → minutes
from one place
of being active Improvado users
hours → minutes
from one place
of being active Improvado users
Yodel Mobile is a leading mobile app marketing agency, working across the UK and US.
Yodel Mobile is a leader in mobile marketing, helping apps break through in an increasingly competitive landscape. Since 2021, the agency has harnessed the power of Improvado to transform how they handle data across their diverse range of services from app store optimization and paid media campaigns to consultative services and creative development.
With an agile team of 35 professionals, Yodel Mobile excels by deploying advanced data strategies that larger agencies would envy. Kasia Pasich, the agency's data analyst, oversees the company’s data infrastructure, ensuring that every team has access to the insights they need for success.
In this success story, Kasia shares how a lean, efficient team delivers data-driven results for clients, while saving significant time on reporting.
Before Improvado, Yodel Mobile's account managers faced a significant bottleneck in their workflow. While the team was composed of data-savvy professionals who knew exactly which metrics they needed, the process of collecting and presenting this data was incredibly time-consuming.
When running paid media campaigns, account managers had to manually gather data to show clients how their budget was spent and what results were achieved within the set timeframe.
This manual process involved several challenges:
The agency needed a solution that would automate all of these reporting processes, freeing up the team to focus on strategic tasks that delivered greater value to clients.
“The primary goal was to simplify the process and free up time for the team by eliminating the manual download, manipulation, and presentation of data back to clients.”
Yodel Mobile partnered with Improvado in November 2021 to centralize their marketing data and streamline their reporting processes. Their implementation included:
The most significant impact has been the dramatic reduction in time spent on routine reporting tasks. What previously required hours of manual data manipulation can now be completed in minutes.
“On the reporting side, we saw a significant amount of time saved! Some of our data sources required lots of manipulation, and now it's automated and done very quickly. Now we save about 80% of time for the team.”
Yodel Mobile relies on Improvado for daily budget pacing and campaign optimization. Having centralized, reliable data allows them to make quick adjustments to ensure campaigns stay on track.
“Improvado allows us to have all information in one place for quick action. We can see at a glance if we're on target with spending or if changes are needed—without having to dig into each platform individually.”
In the competitive mobile marketing space, being genuinely data-driven is a differentiator that builds lasting client relationships. By providing clients with access to consistent, reliable data, Yodel Mobile has transformed how they demonstrate value and accountability. Rather than asking clients to simply trust their expertise, Yodel Mobile can now show the concrete results behind their strategies.
“Being truly data-driven is not something you can make up in five minutes just to look good. With a streamlined process powered by Improvado, we can quickly and easily provide clients real-time access to their campaign performance data. Our reporting relies entirely on the numbers, and clients appreciate that they can always verify what they're seeing by checking against the platforms themselves.”
At the time of writing this success story, the Improvado team is developing customized report types for Google Play Console and Apple App Store integrations to fulfill Yodel Mobile's specific analytics requirements.
As the mobile marketing industry continues to evolve, Yodel Mobile plans to:
Yodel Mobile is a leading mobile app marketing agency, working across the UK and US.
https://yodelmobile.com/Yodel Mobile is a leader in mobile marketing, helping apps break through in an increasingly competitive landscape. Since 2021, the agency has harnessed the power of Improvado to transform how they handle data across their diverse range of services from app store optimization and paid media campaigns to consultative services and creative development.
With an agile team of 35 professionals, Yodel Mobile excels by deploying advanced data strategies that larger agencies would envy. Kasia Pasich, the agency's data analyst, oversees the company’s data infrastructure, ensuring that every team has access to the insights they need for success.
In this success story, Kasia shares how a lean, efficient team delivers data-driven results for clients, while saving significant time on reporting.
Before Improvado, Yodel Mobile's account managers faced a significant bottleneck in their workflow. While the team was composed of data-savvy professionals who knew exactly which metrics they needed, the process of collecting and presenting this data was incredibly time-consuming.
When running paid media campaigns, account managers had to manually gather data to show clients how their budget was spent and what results were achieved within the set timeframe.
This manual process involved several challenges:
The agency needed a solution that would automate all of these reporting processes, freeing up the team to focus on strategic tasks that delivered greater value to clients.
“The primary goal was to simplify the process and free up time for the team by eliminating the manual download, manipulation, and presentation of data back to clients.”
Yodel Mobile partnered with Improvado in November 2021 to centralize their marketing data and streamline their reporting processes. Their implementation included:
The most significant impact has been the dramatic reduction in time spent on routine reporting tasks. What previously required hours of manual data manipulation can now be completed in minutes.
“On the reporting side, we saw a significant amount of time saved! Some of our data sources required lots of manipulation, and now it's automated and done very quickly. Now we save about 80% of time for the team.”
Yodel Mobile relies on Improvado for daily budget pacing and campaign optimization. Having centralized, reliable data allows them to make quick adjustments to ensure campaigns stay on track.
“Improvado allows us to have all information in one place for quick action. We can see at a glance if we're on target with spending or if changes are needed—without having to dig into each platform individually.”
In the competitive mobile marketing space, being genuinely data-driven is a differentiator that builds lasting client relationships. By providing clients with access to consistent, reliable data, Yodel Mobile has transformed how they demonstrate value and accountability. Rather than asking clients to simply trust their expertise, Yodel Mobile can now show the concrete results behind their strategies.
“Being truly data-driven is not something you can make up in five minutes just to look good. With a streamlined process powered by Improvado, we can quickly and easily provide clients real-time access to their campaign performance data. Our reporting relies entirely on the numbers, and clients appreciate that they can always verify what they're seeing by checking against the platforms themselves.”
At the time of writing this success story, the Improvado team is developing customized report types for Google Play Console and Apple App Store integrations to fulfill Yodel Mobile's specific analytics requirements.
As the mobile marketing industry continues to evolve, Yodel Mobile plans to:
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