For entertainment teams

Your cross-channel marketing data, now in 4K clarity

Unify data from every platform, enforce consistent campaign naming, and deliver trusted reporting across titles, regions, and teams.

You're all set and your spot Is reserved!

We’ve received your request, and our team will personally reach out to schedule your call.

Please use your work email address

Measure and prove your marketing impact

From global streaming to gaming launches, entertainment teams use Improvado to clean their data, trust their numbers, and act faster.

Automate

90h

Saved weekly

By automating routine data aggregation, formatting, and normalization.

Unify

99.9%

Data accuracy

Thanks to marketing-specific data models and automated campaign naming rules.

Deliver

Faster reporting

We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury

Senior Media Analyst at Activision

Marketing intelligence for campaigns with too many moving parts

Centralize all your marketing data

Connect online and offline performance data in one place: streaming, paid social, and more.

Harmonize your cross-channel data

Automatically turn fragmented performance data into one clean, ready-to-use dataset.

Monitor data quality in real time

Track campaign compliance and data consistency with pre-defined rules and alerts.

Automate marketing reporting

Use AI to uncover insights, surface what matters, and answer executive questions on the spot.

Unified data.
Stellar reports.

Shift from disconnected, manual reporting to aligned, real-time insights across every platform and title.

Get a demo

Without Improvado

Manually pulling data from online and offline channels

Inconsistent data across business units causes reporting issues

By the time you have a report, it's already outdated

Inconsistent data and finger-pointing when numbers don't match

Long delays aligning before launches or QBRs

With Improvado

Automatically syncing data from all platforms in use

Standardized metrics across channels and platforms

Dashboards auto-refresh every hour with clean, unified data

A single source of truth to align marketing, analytics, and leadership

Automated reports and instant AI-powered insights ready when the team needs them

Company

A leading global entertainment company known for blockbuster gaming franchises.

Challenge

A global gaming company struggled with a fragmented campaign naming system across regions and platforms. Each team maintained separate documentation for allowed values.

Results

80% reduction

of time spent on campaign naming issues

Unified reporting

for hundreds of accounts

Faster insights

delivered to media, analytics, and leadership teams

Solution

1. Replaced outdated ETL processes

2. Automated wide-to-long data transformations

3. Automated campaign naming logic validation and syncing

Having similar goals?

Let's talk

Why top teams choose Improvado

500+ ready-made connectors

Work with all your platforms—from TikTok to DSPs and streaming tools. If anything is missing, we'll develop it for you.

Unlimited ad accounts

Centralize all accounts, provide unlimited seats, and manage access to work with data conveniently without extra costs.

Automated naming conventions

Define and enforce naming standards for campaigns, placements, and creatives.

Marketing analytics AI agent, available 24/7

Ask complex questions, get instant answers — without waiting on analysts or writing long SQL queries. 

Get a crystal-clear view of your marketing performance across the globe

You're all set and your spot Is reserved!

We’ve received your request, and our team will personally reach out to schedule your call.

Please use your work email address

Your cross-channel marketing data, now in 4K clarity