We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.
Waleed Noury
Senior Media Analyst at Activision
Marketing intelligence for campaigns with too many moving parts
Manually pulling data from online and offline channels
Inconsistent data across business units causes reporting issues
By the time you have a report, it's already outdated
Disconnection between teams when numbers don't match
Long delays aligning before launches or QBRs
With Improvado
Automatically integrating data from all platforms in use
Standardized metrics across channels and platforms
Dashboards auto-refresh every hour with clean, unified data
A single source of truth to align marketing, analytics, and leadership
Automated reports and instant AI-powered insights ready when the team needs them
Customer story
Challenge
A global gaming company struggled with a fragmented campaign naming system across regions and platforms. Each team maintained separate documentation for allowed values.
Results
80% reduction
of time spent on campaign naming issues
Unified reporting
for hundreds of accounts
Faster insights
delivered to media, analytics, and leadership teams
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