Instant answers to key business questions

Reporting & Insights

Gain full visibility of marketing performance with pre-built BI dashboards, and use an AI agent to instantly interpret data and deliver actionable insights.

1,000+ data sources SOC 2 · GDPR · HIPAA Any warehouse or BI tool
Improvado insights & reporting
Trusted by data-driven teams

Get from data to dashboards, fast

Streamline your marketing reporting with dashboards built on proven best practices. Track paid ads, organic traffic, and more with the perfect mix of metrics and dimensions.

  • Ready-made BI dashboards

    Pre-built dashboards cover most marketing use cases out of the box.

  • Works with your BI tool

    Compatible with PowerBI, Looker Studio, and Tableau.

  • Tailored to your requirements

    Customize every dashboard to match your specific reporting needs.

Gallery of ready-made Improvado BI dashboards

Have an analytics co-pilot by your side 24/7

No more waiting for analysts — our AI Agent is always ready to uncover insights, build reports, and instantly answer your business questions. Just ask.

  • Answers in 10 seconds

    Ask performance questions in natural language and get real-time, reasoned answers.

  • Any format you need

    Present data as graphs, charts, and tables, or export it straight to CSV.

  • Explore your data freely

    Dig into your marketing data on your own terms for full clarity.

Improvado AI Agent answering marketing performance questions
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“We save at least 50% of the time we used to spend on reporting.”
Quinny Lee

Director of Analytics, Booyah Advertising

Turn insights into action

Get actionable insights delivered on a period-over-period basis right into your inbox. Scheduled weekly, daily, or even hourly reports highlight key issues and guide your next steps.

  • Detect vital performance shifts

    Surface the metric changes that need your attention before they cost you.

  • Real-time alerts where you work

    Get notified instantly via Gmail, Slack, or Microsoft Teams.

  • Personalized recommendations

    Receive concrete next steps to improve performance, not just data.

Automated marketing analytics report with AI recommendations
Your shortest path from data to insights

Any data challenge, solved your way

Turn fragmented marketing data into actionable insights — choose from 15+ ready-to-use templates or customize workflows to fit your goals.

15+ ready-made recipes

Pre-built templates bundle data sources, models, and dashboards for key marketing needs.

Instant ad-hoc analytics

Ask performance questions in natural language and get real-time answers backed by advanced reasoning.

Effortless report preparation

Generate graphs, charts, dashboards, documents, and code with a few short prompts.

Automated period-over-period reports

Schedule reports that highlight performance issues and recommend how to solve them.

AI-powered or AI-free — your call

Enable or disable AI capabilities to match your internal policies and security requirements.

Professional services on every plan

Get expert help adding custom sources, pipelines, models, dashboards, and tracking.

A modern, end-to-end data pipeline

From extraction to insight delivery

One platform takes your marketing data the full distance — and operates on top of any data warehouse.

Data extraction and loading

Connect your sources and configure data extraction in your preferred storage.

Data transformation

Use pre-built or custom data models to harmonize your data.

Marketing data governance

Add rules from our guidelines library to monitor campaign quality.

Actionable insights

Get automated, AI-powered insights to maximize your ROAS.

Being data-driven is easier than ever

See how pre-built dashboards and an AI analyst get you from data to insights, fast.