Reporting & Insights

Get from data to dashboards, fast

Streamline your marketing reporting with dashboards built on proven best practices. Track paid ads, organic traffic, and more with the perfect mix of metrics and dimensions.

Ready-made BI dashboards for most marketing use cases

Compatible with PowerBI, Looker Studio, and Tableau

Can be tailored to your custom requirements

Get a demo

Have an analytics co-pilot by your side 24/7

No more waiting for analysts—our AI Agent is always ready to uncover insights, build reports, and instantly answer your business questions. Just ask.

Get answers about your marketing performance in less than a minute

Present the data as graphs, charts, tables or export to CSV

Explore your data freely for full clarity

Get a demo

Turn insights into action

Get actionable insights delivered on a period-over-period basis right into your inbox. Scheduled weekly, daily, or even hourly reports highlight key issues and guide your next steps.

Detect vital performance shifts

Get real-time alerts to Gmail, Slack, or Microsoft Teams

Receive personalized recommendations for performance improvement

Get a demo

Any data challenge, solved your way

Turn fragmented marketing data into actionable insights. Choose from 15+ ready-to-use templates or customize workflows to fit your specific goals — no code, no limits.

Get a demo

We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury

Senior Media Analyst at Activision

Your shortest path from data to insights

15+ ready-made recipes

Use pre-built analytics templates with data sources, data models, and dashboards to cover key marketing needs.

Instant ad-hoc analytics

Ask performance questions using natural language and get real-time answers supported by advanced reasoning.

Effortless report preparation

Generate graphs, charts, dashboards, documents, and code using a few short prompts.

Automated period-over-period reports

Schedule automated reports that highlight performance issues and provide recommendations to solve them.

AI-powered or AI free: it's up to you

Enable or disable AI capabilities to fully tailor Improvado to your internal policies and security requirements.

Professional services
on all plans

Get expert help to add custom sources, pipelines, models, dashboards, and tracking recommendations.

Any data challenge, solved your way

Turn fragmented marketing data into actionable insights. Choose from 15+ ready-to-use templates or customize workflows to fit your specific goals — no code, no limits.

Instant answers to key business questions

Get from data to dashboards, fast

Have an analytics co-pilot by your side 24/7

Turn insights into action

Any data challenge, solved your way