“Overall, I'm very impressed and happy with the software and the service. Pros: I really like how easy this software is to use, no matter your experience level. The data prep functionality is a huge time saver, and it allows even junior-level employees to aggregate data easily. Additionally, customer support has been outstanding. The response times, the attention to detail, and overall knowledge from our Improvado support team is outstanding.”
Improvado helped my team to save time manually downloading and cleaning publisher data for client reporting. It enabled us to spend more time on analyzing performance.
My team used to spend a lot of time manually downloading and cleaning publisher data for client reporting. Improvado has all but eliminated our time doing that, which has enabled us to spend more time on analyzing performance and making critical optimizations. We are also providing reliable client-facing reports on a more consistent basis now. The Improvado support team has been really accessible and proactive in making sure I have everything I need.
If you're managing more than a couple publishers/services or a high-volume of paid advertising campaigns, this service will help a lot in terms of analyzing your performance data. I use Improvado with Tableau, but their out-of-the-box web interface seems adequate for most situations.
The numerous API connections the tool offers makes it quick and easy to import data from multiple publishers at once, while still staying completely accurate.
The fact that we can generate a live link to share with the client is extremely useful as well; it's a resource that they can refer back to at any time, adjusting the date range as they please.
It is a huge time-saver and presents the data very eloquently and professionally.