Improvado.io - Meet The Team

Our journey began when our CEO, Daniel, launched a Trading Desk / DSP with the goal of simplifying programmatic Ad buying for brand marketers and digital advertising industry executives. As we focused on SMBs and small to mid-sized agencies, something interesting happened along the way when we met with potential customers...

After speaking to over 100 digital media agencies and businesses, our team picked up on a major pain point: reporting and monitoring digital ad campaigns is a huge hassle and manual task. We knew we came across a major opportunity, and we had to act on it quickly.

Since inception, we have worked rigorously to develop the only marketer-focused Integration Platform as a Service (iPaaS) and visualization platform, with the singular purpose of helping organizations optimize their marketing programs. The average marketer leverages 10 technologies, and the need to house all data in a central repository is a necessity to demonstrate marketing performance.

With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer resources are now freed from having to create interfaces, host and maintain databases, normalize data, and visualize reports. Improvado provides a flexible and scalable solution that allows marketers to aggregate all their data and make sense of it all it in minutes!

Improvado helps marketing teams find answers in data, effortlessly.

Marketing reporting and campaign monitoring are largely manual routines and a huge hassle. On average, marketing teams:
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· leverage up to 92 marketing platforms and tools, daily
· spend 20-40% of their time reporting on efforts
· handle endless data exports and spreadsheets
· struggle normalizing data and routing it to dashboards
· believe that the increasing data complexity is a major blocker to applying and activating marketing data
· attribute revenue to touchpoints across customer journeys.

Liberating marketing teams from data hassles provides them with more resources and dedication to manage campaigns, allocate budgets, make informed decisions, and achieve business success at scale.

Improvado is an advanced marketing analytics solution for data-driven marketing teams operating in large enterprises and businesses with a global presence.

We help businesses navigate to their goals, reliably and continuously. Our enterprise-grade platform automates marketing data pipelines—connects any data sources, ensures supreme data quality and accessibility, centralizes data and streams precise metrics to custom dashboards, enhances decision-making, connects all dots between marketing, sales, and financial data, and recreates customer journeys.

Improvado goes from vendor to partner—we provide you with a platform, tailor it to your requirements, activate informed decision-making, and go anywhere beyond with our savvy Professional Services team.

You're just a few clicks away from the shortest path to advanced marketing analytics—talk to one of our experts to start the journey.

Our company

Funding

$34M

Employees in 14 time zones

150

Integration partners

500+

Our culture

High-velocity delivery

We operate in a high-energy, high-velocity environment where speed is married to efficiency. Rapid execution and delivery aren't mere buzzwords but inherent aspects of our work ethic.

A сulture of A-players

Our team is composed strictly of 'A-players' who abide by responsibility and accountability for their actions. We believe in the innate drive of such individuals and don't entertain micromanagement.

Pioneering AI products

AI is at the core of our interest and operation, and we are proud to be forging the path in this captivating field. We've built an industry-first AI Agent for enterprises, a functioning technology in production settings.

Our seven key principles

At Improvado, our best work follows seven key principles

Be result-oriented

We focus on outcomes, not routines and clearly define expectations, even when confronted with obstacles.

Be disciplined

We clear our minds and clean our inbox. We only meet when there's agenda, work in sprints, and are on time.

Be open

We are people, not job titles. We are friendly and supportive of each other, and we encourage an atmosphere where everyone feels comfortable and safe.

Be aware

We listen deeply and react positively to maintain respectful communications. We accept mistakes and celebrate wins and achievements.

Be data-drive

We start and finish every process with analytics and data. We formulate hypotheses, prioritize, launch experiments, track progress, and validate wins.

Be contextual

We write down our thoughts, plans, and tasks to keep our minds clear. More importantly, we write things down in context to quickly re-connect with ideas.

Be pyramidal

We organize context following the Minto Pyramid principle. Start with a key idea at the top and continuously extend it with each new layer.