Building the
future of marketing intelligence

Improvado is an AI-powered marketing intelligence and analytics platform designed for large enterprises and agencies.

We're hiring!

We’re more than a company.
We're a family

Our journey began when our CEO, Daniel, launched a Trading Desk / DSP with the goal of simplifying programmatic Ad buying for brand marketers and digital advertising industry executives. As we focused on SMBs and small to mid-sized agencies, something interesting happened along the way when we met with potential customers...

After speaking to over 100 digital media agencies and businesses, our team picked up on a major pain point: reporting and monitoring digital ad campaigns is a huge hassle and manual task. We knew we came across a major opportunity, and we had to act on it quickly.

Since inception, we have worked rigorously to develop the only marketer-focused Integration Platform as a Service (iPaaS) and visualization platform, with the singular purpose of helping organizations optimize their marketing programs. The average marketer leverages 10 technologies, and the need to house all data in a central repository is a necessity to demonstrate marketing performance.

With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer resources are now freed from having to create interfaces, host and maintain databases, normalize data, and visualize reports. Improvado provides a flexible and scalable solution that allows marketers to aggregate all their data and make sense of it all it in minutes!

OUR MIssion

Improvado is an AI-powered marketing intelligence platform that streamlines data management for large enterprises and agencies. By automating analytics processes, we empower marketing teams to focus on strategy and drive significant ROI.

By the numbers
2015

Founded

95

Employees in 14 time zones

500+

Integration partners

$34M

Funding

95

Employees in 14 time zones

500+

Integration partners

Our Product

Enterprise.  
Composable. 
Agentic

Improvado provides an end-to-end, customized analytics solution for medium to large enterprises and agencies.

Its platform integrates, simplifies, governs, and attributes complex revenue data across 500+ sources, providing a unified and clear view of marketing ROI and performance.

Innovations  

Improvado AI Agent

Designed for enterprises, our AI Agent brings real-time answers, dashboards, and recommendations from your marketing data. Automate reporting, detect anomalies, forecast outcomes, and stay ahead, all with secure intelligence.

Our Product

Enterprise.  
Composable.  
Agentic

Improvado provides an end-to-end and customized analytics solution for medium to large enterprises and agencies.

Its platform integrates, simplifies, governs and attributes complex revenue data across 500+ sources, offering a unified, clear view of marketing ROI and performance.

Building an enterprise-first approach to the circular data ecosystem

Improvado is a leading marketing analytics and intelligence platform designed for data-driven teams in large, global enterprises. Our solution automates data pipelines, connects all marketing, sales, and financial data, ensuring top-tier quality and accessibility.

By centralizing and streamlining metrics, we empower smarter decision-making and uncover insights across customer journeys. From platform to partnership, we tailor our solution to your needs and elevate your success with expert Professional Services. Ready to accelerate your marketing analytics? Connect with our experts today.

TECHNOLOGY Partners   

Your modern marketing data stack

Improvado integrates with leading platforms in data, cloud, and marketing technology to fit seamlessly into your existing stack.

Google Cloud is an Improvado partner.
Looker is an Improvado partner.
Tableau is an Improvado partner.
Sisense is an Improvado partner.
Quora is an Improvado partner.
Amazon Ads is an Improvado partner.
Hubspot is an Improvado partner.
Gooddata is an Improvado partner.
Twitter is an Improvado marketing partner.
Our Partners  

Better together. Improvado partners
with industry leaders

Google Cloud is an Improvado partner.
Looker is an Improvado partner.
Tableau is an Improvado partner.
Sisense is an Improvado partner.
Quora is an Improvado partner.
Hubspot is an Improvado partner.
Amazon Ads is an Improvado partner.
Gooddata is an Improvado partner.
Twitter is an Improvado marketing partner.
Our Customers  

Trusted by leading enterprises & agencies

Our Team

Leadership

At Improvado, we foster a culture of innovation and collaboration. Our mission is to empower marketers with data-driven insights that drive success.

High-velocity delivery  

We operate in a high-energy, high-velocity environment where speed is married to efficiency. Rapid execution and delivery aren't mere buzzwords but inherent aspects of our work ethic.

A сulture of A-players  

Our team is composed strictly of 'A-players' who abide by responsibility and accountability for their actions. We believe in the innate drive of such individuals and don't entertain micromanagement.

Pioneering AI products

AI is at the core of our interest and operation, and we are proud to be forging the path in this captivating field. We've built an industry-first AI Agent for enterprises, a functioning technology in production settings.

Daniel Kravtsov
CEO, Founder
Ali Flynn
Director of Sales, Co-Founder
Dmitry Nasikanov
CTO, Co-Founder
Scott Bennett
CRO
Wendy Miller
CCO
Roma Vinogradov
VP of Product
Kirill Markin
AI Director
Nick Snopov
VP of Design
Luka Zedginidze
Security
Peter C
Head of Sales Engineering
Peter D
Head of Sales Engineering
Peter I
Head of Sales Engineering
Team

Led by experts in data and analytics

Our team combines hands-on experience in data engineering, MarTech, AI, and product development, everything needed to build for today’s analytics complexity.

Daniel Kravtsov
CEO, Founder
Ali Flynn
Director of Sales, Co-Founder
Dmitry Nasikanov
CTO, Co-Founder
Scott Bennett
Chief Revenue Officer
Wendy Miller
Chief Customer Officer
Sergei Klykvin
Chief Operating Officer
Roma Vinogradov
VP of Product
Kirill Markin
Director of AI and R&D
Aleksandra Kravtsova
Director of Finance & Legal
Luka Zedginidze
VP of InfoSec & Privacy
Peter Cloutier
Head of Sales Engineering
Nick Snopov
VP of Design
Our Culture  

High-velocity delivery  

We work in a fast-paced, high-velocity environment. Quick execution and delivery aren't goals; they're how we operate.

A сulture of A-players  

Our team is made up of self-driven top performers who take full ownership of their work. We rely on trust, not micromanagement.

Pioneering AI products

The future of marketing is AI-driven. Our AI Agent redefines how organizations interact with data and make decisions.

Daniel Kravtsov
CEO, Founder
Ali Flynn
Director of Sales,
Co-Founder
Dmitry Nasikanov
CTO,
Co-Founder
Scott Bennett
CRO
Wendy Miller
CCO
Roma Vinogradov
VP of Product
Kirill Markin
AI Director
Alice Johnson
Advisor
Alice Johnson
Advisor
Daniel Kravtsov
CEO, Founder
Ali Flynn
Director of Sales,
Co-Founder
Dmitry Nasikanov
CTO,
Co-Founder
Scott Bennett
CRO
Wendy Miller
CCO
Roma Vinogradov
VP of Product
Kirill Markin
AI Director
Alice Johnson
Advisor
Alice Johnson
Advisor
Funding

Backed by leading investors in the marketing and data space

Funding

Venture-backed the biggest names in the marketing

We are proud to partner with visionary investors who share our commitment to innovation and growth.

Auren Hoffman

CEO & Founder at SafeGraph, ex-CEO & Co-founder at LiveRamp.

Paul Martino

Founder & Managing Partner at Bullpen.

Omar Tawakol

CEO & Founder at Voicera, ex-SVP at Oracle, CEO at Blue Kai.

Jonah Goodhart

SVP at Oracle Data Cloud, CEO & Co-Founder of Moat.

Rajeev Goel

CEO & Co-Founder of PubMatic.

Toby Gabriner

CEO at AdRoll.

Kim Perell

CEO at Amobee, CEO at Turn.

Jeff Epstein

Operating Partner at Bessemer Venture Partners, Former CFO Oracle, CFO DoubleClick.

Peter Kellner

Chairman & CEO of Richmond Global Compass.

Rick Erwin

Chief Executive Officer, ALC; Board of Directors, IAB.

Ethan Beard

Pocket Universe LLC; Angel investor, former exec at Facebook and Google.

Charlie Songhurst

Founder of Katana Capital.

Russ Fradin

CEO & Co-Founder of Dynamic Signal.

Bill Demas

CEO at Conviva.

David Yaffe

Chief Operating Officer at LiveRamp, An Acxiom.

Ariel Lebowits

Head of M&A at OLX Group.

Joe Zawadzki

CEO & Co-founder of MediaMath.

Alex Hartigan

Venture Capital Investor at The Asia Foundation.

Nikhil Dixit

VP at LiveRamp, Co-founder at Arbor.

Ken Denman

Venture Partner at Sway Ventures.

Mohammad Almojel

Board member and Head of Investment at Almojel Company.

Anneka Gupta

Co-CEO at LiveRamp.

Mark Goffman

Executive Producer/Director at BULL, CBS.

MR Rangaswami

Managing Director at Sand Hill Group.

Nadim Hossain

Founder & Exec Chairman at BrightFunnel.

Kotaro Tamura

Founder & Exec Chairman at BrightFunnel.

Johann Schleier-Smith

Entrepreneur at if(we).

Arup Banerjee

CEO & Co-founder at Windfall.

Patrick McKenna

Founder, HighRidge Venture Partners.

Josh Levy

Co-Founder & CEO at BeenVerified Inc.

Peter Kazanjy

Co-Founder at Atrium HQ.

Saran Chari

CTO Coach, Co-Founder at Rotten Tomatoes.

Bradford Oberwager

Founder & CEO at Jyve.

Mark Jacobstein

Chief User Engagement Officer at Guardant Health.

Scott Faber

NFX Guild - Venture Capital.

Bryan Morris

CFO at LiveRamp.

John Pfeffer

Pfeffer Capital LP.

Dave Fall

CEO at Brand Networks.

Mike Raitsyn

Co-Founder, Snowfox Technologies.

Armand Hershowitz

Global Sales Ops at Google.

Auren Hoffman

CEO & Founder at SafeGraphex-CEO & Co-founder at LiveRamp

Paul Martino

Founder & Managing Partner at Bullpen

Omar Tawakol

CEO & Founder at Voicera
ex-SVP at Oracle, CEO at Blue Kai

Jonah Goodhart

SVP at Oracle Data Cloud
CEO & Co-Founder of Moat

Rajeev Goel

CEO & Co-Founder PubMatic

Toby Gabriner

CEO at AdRoll

Kim Perell

CEO at Amobee
CEO at Turn

Jeff Epstein

Operating Partner at Bessemer Venture Partners, Former CFO Oracle, CFO DoubleClick

Jeff Epstein

Operating Partner at Bessemer Venture Partners, Former CFO Oracle, CFO DoubleClick

Jeff Epstein

Operating Partner at Bessemer Venture Partners, Former CFO Oracle, CFO DoubleClick

Jeff Epstein

Operating Partner at Bessemer Venture Partners, Former CFO Oracle, CFO DoubleClick

Jeff Epstein

Operating Partner at Bessemer Venture Partners, Former CFO Oracle, CFO DoubleClick

media Coverage

Improvado in the press

Interested in joining Improvado?

Be part of a team that's pushing the boundaries of how marketers access and act on their data.

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