Our journey began when our CEO, Daniel, launched a trading desk / DSP with the goal of simplifying programmatic ad buying for brand marketers and digital advertising industry executives.
After speaking to over 100 digital media agencies and businesses, we discovered one common pain point: reporting and monitoring digital ad campaigns is a huge hassle and manual task.
At Improvado.io, we believe that viewing your marketing data should be simple, and it should be accessible in real time.
Our solution saves organizations time and money, and makes marketers smarter by bringing all their data together within a single access point.
Since inception, we have worked rigorously to develop the only marketer-focused integration and visualization platform, with the purpose of helping marketers optimize their campaigns.
The average marketer leverages an extensive variety of marketing platforms on a daily basis. The need to centralize, analyze and report on that data is critical in order to make intelligent business decisions.
Right now, this process is extremely manual, often taking up 10-40 hours per week.
With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports. Improvado provides a flexible and scalable solution that allows marketers to aggregate all their data and make sense of it in minutes!
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