We’re more than a company.
We're a family

Our journey began when our CEO, Daniel, launched a Trading Desk / DSP with the goal of simplifying programmatic Ad buying for brand marketers and digital advertising industry executives. As we focused on SMBs and small to mid-sized agencies, something interesting happened along the way when we met with potential customers...

After speaking to over 100 digital media agencies and businesses, our team picked up on a major pain point: reporting and monitoring digital ad campaigns is a huge hassle and manual task. We knew we came across a major opportunity, and we had to act on it quickly.

Since inception, we have worked rigorously to develop the only marketer-focused Integration Platform as a Service (iPaaS) and visualization platform, with the singular purpose of helping organizations optimize their marketing programs. The average marketer leverages 10 technologies, and the need to house all data in a central repository is a necessity to demonstrate marketing performance.

With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer resources are now freed from having to create interfaces, host and maintain databases, normalize data, and visualize reports. Improvado provides a flexible and scalable solution that allows marketers to aggregate all their data and make sense of it all it in minutes!

Our journey began when our CEO, Daniel, launched a Trading Desk / DSP with the goal of simplifying programmatic Ad buying for brand marketers and digital advertising industry executives. 

After speaking to over 100 digital media agencies and businesses we discovered one common pain point: reporting and monitoring digital ad campaigns is a huge hassle and manual task.

At Improvado.io, we believe that viewing your marketing data should be simple, and it should be accessible in real-time.

Our solution saves organizations time and money, and makes marketers smarter by bringing all their data together within a single access point.

Since inception, we have worked rigorously to develop the only marketer-focused integration and visualization platform, with the purpose of helping marketers optimize their campaigns.

The average marketer leverages an extensive variety of marketing platforms on a daily basis. The need to centralize, analyze and report on that data is critical in order to make intelligent business decisions.

Right now, this process is extremely manual, taking between 10-40 hours per week.

With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer resources are now freed from having to create interfaces, host and maintain databases, normalize data, and visualize reports. Improvado provides a flexible and scalable solution that allows marketers to aggregate all their data and make sense of it all it in minutes!

improvado in numbers

$3M
Funding
10
Hours per Week a Marketer
Spends on Improvado.io
100+
Integration partners
50+
Employees in 2 countries

Our leadership team

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Daniel Kravtson

CEO and Co-Founder

Anamika Sethi

Sales and Co-Founder

Alexandra

COO

Ali Quigley

Sales, Marketing

Karim Hafez

VP of Sales

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Our culture, process are specifically
tailored around a Destributed team.

San-Francisco

13:09 am

St. Peterburg

12:09 am

Moscow

12:09 am

Tomsk

4:11 AM

In the press

Our leadership team

years of experience building products For business-to-business Software companies

Daniel Kravtsov

CEO & Founder

Anamika Sethi

Head of Sales

Ali Quigley

Head of Partnership

Maxim Yezhak

Head of Product

Arjun Varma

VP of Partnerships

Dmitry Spasibenko

CTO

Aleksandra Kravtsova

Legal & Finance

Iliah Nazarov

Chief Architect

Shankar Sahai

VP of Customer Success

Hailey Friedman

Head of Marketing

Shoney Yakubjanov

Account Executive

Roma Vinogradov

Head of Customer Support

Ruhi Patel

Customer Support

Keisuke Honda

Football player

Jacob Dexter

Customer Success Manager

Casey Abbott

SDR

Lawrence Fu

Client Services

Keisuke Honda

Football player
The team, that works around the world

We’ve been doing the “remote thing” since 2016

Our investors

venture-backed by some of the
Biggest names in the Marketing world

Auren Hoffman

CEO & Founder SafeGraph
ex-CEO & Co-founder LiveRamp

Omar Tawakol

CEO & Founder Voicera
ex-SVP Oracle, CEO Blue Kai

Jonah Goodhart

SVP, Oracle Data Cloud
CEO & Co-Founder of Moat

Rajeev Goel

CEO & Co-Founder Pubmatic

Toby Gabriner

CEO at Adroll

Kim Perell

CEO at Amobee
CEO at Turn

Jeff Epstein

Operating Partner at Bessemer Venture Partners, Former CFO Oracle, CFO DoubleClick

Kyle Hendrick

Founder & General Partner
at Arab Angel Fund

Peter Kellner

Chairman & CEO of
Richmond Global Compass

Rick Erwin

President Acxiom

Ethan Beard

Pocket Universe¨ LLC
Angel investor, former exec at Facebook and Google

Charlie Songhurst

Founder Katana Capital

Russ Fradin

CEO & Co-Founder
of Dynamic Signal

Bill Demas

CEO at Conviva

David Popowitz

Fund Advisor at SignalFire,
SVP GoDaddy

David Yaffe

Chief Operating Officer
at LiveRamp, An Acxiom

Ariel Lebowits

Head of M&A at OLX Group

Keisuke Honda

Football player

Joe Zawadzki

CEO & Co-founder Mediamath

Alex Hartigan

Venture Capital Investor
The Asia Foundation

Nikhil Dixit

VP at LiveRamp
Co-founder at Arbor

Ken Denman

Venture Partner Sway Ventures

Mohammad Almojel

Board member and Head of Investment at Almojel Company

Anneka Gupta

Co-CEO at LiveRamp

Mark Goffman

Executive Producer/Director
at BULL, CBS

MR Rangaswami

Managing Director
at Sand Hill Group

Nadim Hossain

Founder & Exec Chairman
BrightFunnel

Kotaro Tamura

Founder & Exec Chairman
BrightFunnel

Matias de Tezanos

Founder, CEO at PeopleFund Inc.

Johann Schleier-Smith

Entrepreneur "if(we)"

Arup Banerjee

CEO & Co-founder at Windfall

Patrick McKenna

Founder, HighRidge
Venture Partners

Jose Vargas

Co-Founder at PeopleFund Inc.

Jose Vargas

Founder and CEO at iguama
Co-Founder at PeopleFund Inc.

Josh Levy

Co-Founder & CEO
at BeenVerified Inc.

Peter Kazanjy

co-founder Atrium HQ

Saran Chari

CTO Coach, Co-Founder
Rotten Tomatoes

Bradford Oberwager

Founder & CEO at Jyve

Mark Jacobstein

Chief User Engagement Officer
at Guardant Health

Scott Faber

NFX Guild - Venture Capital

Boris Silver

Co-Founder and President
at FundersClub

Bryan Morris

CFO Liveramp

John Pfeffer

Pfeffer Capital LP

Dave Fall

CEO at Brand Networks

Mike Raitsyn

Co-Founder,
Snowfox Technologies

Armand Hershowitz

Global Sales Ops at Google

Interested in joining Us?

We’ve built the most advanced platform for marketers
and we’re looking for great people to join our family

View openings