All Your Marketing Data in One Place

• August 14, 2018

Tapclicks vs Fivetran vs grow vs socialbackers vs improvado

Are you an agency or marketer managing multiple campaigns across platforms such as Adwords or Facebook? If you are, you’re probably know that trying to aggregate all of that data can be overwhelming, possibly a nightmare.

Hailey Friedman

• August 10, 2018

The Best Marketing Agencies in New York: Top NYC Agencies

The Best Marketing Agencies in New York: Top NYC Agencies. When you have marketing needs that extend beyond your team, finding the right marketing agency can be a huge unlock. But in a city like Manhattan, the options are endless, which is both great and challenging.

Hailey Friedman

• August 7, 2018

The Best Marketing Agencies in Los Angeles: Top 50 LA Agencies

Here at Improvado.io, we're passionate about helping marketers. We compiled this list of the best marketing agencies in Los Angeles, so that you can find support from the creative people right at your doorstep.

• July 31, 2018

The Complete Guide to Marketing Optimization

Do you know if you're getting the most out of your marketing dollars? Successful marketing optimization will determines the ultimate success of your campaigns.

Hailey Friedman

• July 30, 2018

Why Digital Ad Platforms Are Lying to You, and How You Can Get the Truth

It’s natural for humans to try to take credit for our accomplishments. Digital platforms are no different

• July 30, 2018

Marketing Technology Trends in HealthCare

Shankar Sahai

• July 26, 2018

Data Box vs Raven Tools vs Improvado vs ReportGarden

If you’re looking for a marketing analytics tool to help with aggregation of all your marketing data into a single destination, you may want to, compare Data Box vs Raven Tools vs Improvado vs ReportGarden.

Hailey Friedman

• July 25, 2018

Domo vs Datorama vs Improvado vs Funnel.io vs Supermetrics

Find the perfect marketing aggregation tool to automate your reporting. Domo vs Datorama vs Improvado vs Funnel.io vs Supermetrics

• July 25, 2018

Ninjacat vs Alooma vs Improvado vs Adstage vs Alight Analytics

If you’re looking for a marketing analytics tool to help with aggregation of all your marketing data into a single destination, you may want to, compare Ninjacat vs Alooma vs Improvado vs AdStage vs Alight Analytics.

Hailey Friedman

• July 25, 2018

Salesforce Acquired Datorama And It Makes A Lot of Sense

On Monday, July 16th 2018, cloud-based CRM giant, Salesforce, announced that it acquired Datorama, a marketing data analytics tool for more than $800 Million in cash.

Hailey Friedman

• July 25, 2018

Improvado.io Announces Data Partnership With Tableau

Announcing a partnership between Improvado.io and leading analytics platform, Tableau, to automate marketing data aggregation and visualization.

• July 25, 2018

The Top 14 Marketing Analytics Tools For Every Business

Marketing analytics tools allow marketers to track campaign performance and effectiveness across channels and devices. This article ranks the top marketing data software available for every business.

Hailey Friedman

• July 25, 2018

The Best Marketing Agencies in San Francisco: Top 65 Agencies

Finding the perfect marketing agency for your business can be a challenge. Here at improvado.io, we're experts at consolidating things into one place and we're also passionate about helping marketers.

Hailey Friedman

• July 25, 2018

How to solve your marketing data nightmare

Data is crucial. Every marketer who manages digital advertising faces the same problem: how to aggregate and analyze data across multiple platforms. This task is a complete nightmare.

Hailey Friedman

• July 25, 2018

Improvado.io Secures $3 Million Seed Round from the Biggest Names in MarTech

The Improvado team is excited to announce that we have closed a $3 million seed round. We are grateful for the overwhelming interest we’ve received from some of the biggest names in marketing.

Hailey Friedman

• July 25, 2018

How to Leverage Data to Drive Massive Revenue

A live fireside chat in Silicon Valley hosted by Hailey Friedman, co-founder of GrowthMarketingPro.com with special guest Asher King Abramson, Partner at Bell Curve.

Hailey Friedman

• July 25, 2018

Our Help Center Is Online

But do you know that? Getting started and FAQ are available now, update notes and detailed manuals WIP.

Sergey Romanchukov

• July 25, 2018

Improvado + Looker: Aggregate 40+ Cross-Channel Ad Platforms in One Block

Like Looker, Improvado believes in simplifying the data aggregation process so our customers can focus on quickly drawing insights from their advertising data.

Hailey Friedman

• July 25, 2018

8 Ways to Optimize Your Facebook Ads

Facebook is a great platform from which to advertise, and it does auto-optimize campaigns based on your choice between clicks to website, daily unique reach, clicks or impressions. However there are steps you need to take proactively to make sure your ads will get the best chance to succeed.

• July 25, 2018

7 Deadly Sins of Digital Customer Service

No matter how solid and self-explanatory you think your product/service may be, someone will always have a question, and you–or your customer service team, anyway–must be able to answer it.

• July 25, 2018

Titan Talk with Dev Basu, the founder of “Powered By Search”

Last week I interviewed Dev Basu, the founder of the fastest growing ad agency in Canada, “Powered By Search”. We talked with him about his company, how he started his business and what he thinks about the advertising landscape.

Shankar Sahai

• July 25, 2018

TitanTalk with Rex Cook, CEO of AvatarLabs

Titans: What do you think is going to sneak up on the market that no-one sees? Cook: Some grassroots, millennial driven app or platform that acts like a referral system that dominates and guides Gen Z’s spending and cultural attitudes.

May Gottlieb

• July 25, 2018

TitanTalk with ADV’s Dmitry Korobkov, Havas

A short interview with Dmitry Korobkov, а serial entrepreneur and Mad Tech angel-investor, founder and Chairman of ADV, one of the major communications groups in Russia and the CIS

Shankar Sahai

• July 25, 2018

TitanTalk with Only Sky’s Salar Salashoor

Salar Salahshoor is the Founder and CEO of Only Sky. His team is hyper-focused on unique strategy, design, and development for apps, products, and the web. Salahshoor also serves as Managing Director for Disruptive Advertising, where he joined the team to lead strategic growth initiatives as well as inspire and nurture a strong client services culture.

Hailey Friedman

• July 25, 2018

TitanTalk with 3Q Digital’s David Rodnitzky

David Rodnitzky is founder and CEO of 3Q Digital, a position he has held since the Company’s inception in 2008.

Shankar Sahai

• July 25, 2018

We’re All About Geofilters (& Gary Vaynerchuk)

In our last post about sprucing up brand promotion tactics in 2016, we brought up Snapchat geofilters as one such method to do something new and exciting. What we left out of that post was the story of our journey, the RTB journey, to understand, create, and use a branded geofilter to attract the attention of not only a local audience but, more specifically, Gary Vaynerchuk.

• July 25, 2018

The Meetup Recipe for Startup Success

If some person starts waxing poetical to you about technology bringing about the end of in-person communication, just say “Meetup” to stop them in their tracks.

Hailey Friedman

• July 25, 2018

Pin it to Win it: 4 Pinterest Tips for Small Businesses

It’s no secret that companies have plenty of reasons to be interested in Pinterest (or Pinterested, if you will).

Shankar Sahai

• July 25, 2018

7 Tips for Startups Starting On Tumblr

Though the comparison may seem unorthodox, brands and parents share some important traits. For one, brands, like parents, have a serious responsibility over the knowledge they pass down to their consumers (children?

Hailey Friedman

• July 25, 2018

Attention, Marketers: The Realities of Virtual Reality

Following the incredible success of Pokemon Go, the world of Virtual and Augmented Reality seems much more accessible than ever before.

Margie Bernhard

• July 25, 2018

Understanding the Business of Pokemon Go

We may be young, old, small, large, engineers, artists, entrepreneurs, etc. We all have differences that set us apart…but there is something tying us all together.

Hailey Friedman

• July 25, 2018

Out With TV Ad Spend & In With Digital?

We have to admit that with all the information out there about the decline of television advertising, it can’t all be smoke and mirrors.

Shankar Sahai

• July 25, 2018

Ad Block Tug-o-War

We all went into advertising because we know it serves a real purpose for consumers and businesses alike. So what do we do? How do we go about preventing losses inflicted on publishers and companies by the growing popularity of blockers?

Hailey Friedman

• July 25, 2018

The 4 Most Exciting Google Additions for Marketers

Marketers with busy schedules need to know the bottom line: which of Google I/O’s announcements should they really keep an eye on in order to stay on top of their game?

Shankar Sahai

• July 25, 2018

How to Be #1 on Google Search

Let’s say you have an awesome e-commerce website/blog. You’re getting some followers on social media in addition to some sales.

Margie Bernhard

• July 25, 2018

Instagram Gets a Business Suit

Last week we covered the changes taking place in the Twittersphere, but Twitter is not the only social media giant to be experiencing modifications. Instagram is getting a makeover, and it is sure to have a serious impact on marketers.

Margie Bernhard

• July 25, 2018

Twitter’s Latest Tweaks

In 2015, the word floating around was that Twitter had gotten stagnant. Audience growth had slowed down, ad revenue was decelerating. Some marketers were already predicting the fall of Twitter.

Margie Bernhard

• July 25, 2018

Mobilize Your Mobile Video Ads

Companies big and small are still experimenting with how to best advertise on tablets and phones without being a total nuisance to their audience.

Margie Bernhard

• July 25, 2018

Employee of the Month: Your AI

Not enough businesses have launched an exciting, customer-facing bot. This is the perfect moment to get involved–while the road is untravelled.

Margie Bernhard

• July 25, 2018

Work Those Email Lists (with Ads)

If you have a list of 1,000 or more personal emails, there is a number of different ways you can use that list to your advantage.

Margie Bernhard

• July 25, 2018

Boosting Brand Awareness in 2016

2016 has sent a few snazzy developments–that could significant boost brand awareness–our way…and we’re sort of fangirling about it.

May Gottlieb

• July 25, 2018

Machine Learning: Marketers’ Scariest-Sounding Friend

In today’s ever-changing marketing landscape, one thing has remained consistent: data rules marketing.

Shankar Sahai

• July 25, 2018

The Tale of Long & Short Tail Keywords

What you don’t realize is that, while you’ve been focusing on the obvious short tail keywords, you’ve been neglecting long tail keywords.

Margie Bernhard

• July 25, 2018

Programmatic & Fraud- Questions to Ask Ad Vendors

While there is not yet a single definitive way to stop ad fraud, there are steps that buyers and ad agencies can and do take against it.

May Gottlieb

• July 25, 2018

Battle of Video: Facebook vs. YouTube

The question is not whether one should make video content or not, but rather where that content should live.

Shankar Sahai

• July 25, 2018

How to Build a Kick-Ass Keyword List

No matter how fantastic your ads or website are, they will not be as effective unless seen by the right people at the right time. This is where keywords come in.

May Gottlieb

• July 25, 2018

Brands You Know in 2016 Through Digital Marketing

In 2015, a few brands unleashed their creativity and used cutting-edge digital marketing tactics to put their brand on the map.

Hailey Friedman

• July 25, 2018

Personal Branding: Make a Name for Yourself Online

It is no longer enough to just be there. Standing out and projecting a clear, recognizable online voice is often the only way to attract an audience in the digital space.

Margie Bernhard

• July 25, 2018

RTB-Media Improves, Simplifies and Unifies Cross-Channel Ad Performance Dashboard

RTB-Media Improves, Simplifies and Unifies Cross-Channel Ad Performance Dashboard RTB-Media’s all-in-one dashboard empowers marketers by delivering and visualizing ad performance information across dozens of the most popular ad platforms

Hailey Friedman

• July 25, 2018

How To Encourage Employee Advocacy

Your employees are your brand’s best and biggest digital cheerleaders.

Hailey Friedman

• July 25, 2018

Vlog Episode 9: Types of Attribution Modeling

Compare how your different marketing channels–such as Direct, Paid, Organic, Referral and many more–are interacting.

Shankar Sahai

• July 25, 2018

Vlog Episode 8: What is Online Attribution?

Attribution plays a key role in determining how to better allocate your cross-channel marketing budget.

Shankar Sahai

• July 25, 2018

Should You Advertise On Google, Bing, Or Both?

We share with you the differences between Google and Bing advertising and why you should consider both.

Hailey Friedman

• July 25, 2018

What is Retargeting & Why Do You Need It?

Ensure that consumers visiting your site come back to convert.

• July 25, 2018

3 Super Bowl 50 Digital Trends to Use Now

Inspiring Digital Trends from Super Bowl 50.

Hailey Friedman

• July 25, 2018

Product Demo: Cross-Channel Ad Reporting

This video will walk you through a demo of our reporting tool and show you how it can save you time from downloading reports from various Advertising platforms then having to manipulate the data just to be able to analyze cross-channel campaign performance.

May Gottlieb

• July 25, 2018

Innovative Digital Campaigns to Learn from at Super Bowl 50

30-second ads at this year’s Super Bowl sold for a staggering $5 million. You don’t need to spend that much to make a big impact. Take it from these brands.

Hailey Friedman

• July 25, 2018

Data-Driven Advertising For Beginners

With increasing budget year-over-year, Data-Driven ads are getting more attention than ever before.

• July 25, 2018

Vlog Episode 7: Programmatic Advertising Explained

Programmatic advertising is becoming increasingly important as marketers shift their budgets towards it. Learn about what it is and why it matters so much to your business.

• July 25, 2018

Digital Media Math 101: Understanding Metrics

Learn the math behind pricing models and performance metrics for digital media and how they can increase your bottom line.

• July 25, 2018

Vlog Episode 6: Advertising on Youtube

Get to know your options for advertising on Youtube!

• July 25, 2018

New Product: Meet The Google Sheets API!

This tools allows you to build and manipulate custom reports via Google spreadsheets by tapping into RTB-Media’s API.

• July 25, 2018

Vlog Episode 5: The Power of Youtube

71% of marketers are increasing their video budgets in 2016. Here’s what you need to know about Youtube and why you need to fit it into your content strategy.

• July 25, 2018

How an Effective Ad Campaign Can Boost Your Startup Business

The right advertising campaign can help you reach more consumers in markets you may or may not have considered before, be that locally or online.

• July 25, 2018

Vlog Episode 4: Lead Optimization with CRO Tools

Here are some great tools that will help you boost your conversation rates and to create a greater return for your marketing.

• July 25, 2018

4 Steps to a Better Cross-Channel Strategy

Discover how to diversify your digital mix to increase traffic across channels.

• July 25, 2018

VLog Episode 3: Why Tracking Pixels Matter.

Learn about the importance of tracking pixels in online advertising.

• July 25, 2018

7 Proven Ways To Convert Ad Leads Into Paying Customers

In an ideal world, all of your leads would automatically be converted into paying customers. But the real world requires a bit more time and effort spent on finding and implementing conversion strategies.

• July 25, 2018

Customer Spotlight: 6SensorLabs

Learn how we identified the right audience for Carla as well as what it was like to work with our team.

• July 25, 2018

Vlog Episode 2: 2016 Digital Marketing Trends

More 2016 Digital Marketing trends regarding Mobile, Video, and Personalized Engagement.

Hailey Friedman

• July 25, 2018

VLog Episode 1: Instagram Tips & Tricks to Grow Your Business

Learn how to build your Business Instagram with the help of this video.

Hailey Friedman

• July 25, 2018

The RTB Ecosystem: Understanding the role of the Trading Desk

Ever wondered what confusing Ad Tech terms like Trading Desk, DSP, SSP, and DMP mean? Learn about the role of the Trading Desk with insights into the relationships it keeps with key participants within the RTB Ecosystem.

Shankar Sahai

• July 25, 2018

Advantages of using the Trading Desk technology for promotion of products and services in digital media

The use of the Trading Desk technology is an effective model of advertising in digital media. This technology offers a number of advantages such as better targeting of audience, a deep analysis of customer’s characteristics, a creative approach

• July 25, 2018

The history and existence of the Trading Desk technology

The first Trading Desk was created in the United States in 2008. No wonder this technology was developed in the West as the next step in evolution of the developed and competitive online advertising market.