News & trends from industry experts
Meta desc: Today, it's hard to pick the right digital analytics tool. This article will help you navigate through all categories of tools and choose the right one.
Looking to make the most out of YouTube Analytics Advanced Mode? Here's everything you should know about this powerful marketing analytics tool
Improvado Raises $22 Million In Series A Funding And Launches Its Marketing And Sales Data Aggregation Platform for Enterprise
Data normalization is a rock-solid way to turn raw data into actionable insights. We explain why normalization is essential and how to normalize your data.
Looking for a fun career change? Consider becoming a marketing analyst. Click to learn nine skills you need to shift to into this role in 2022.
Modern data stack is a booming trend in 2022. We explain all of its components, benefits, and steps required to upgrade your current data stack.
Managing multiple Google Ads accounts is a pain in the neck for marketers. We explain how to manage all your accounts from a single dashboard.
This article explains the concept of media planning, sheds light on its benefits, and describes all steps required to build a successful media plan.
Analytics best practices can get unruly when your eCommerce store scales. Here are a few best practices to help keep you on a path to further growth.
Meta description: Improvado explains all benefits of Display and Video 360 and its advantages over other programmatic advertising platforms.
In this article, Improvado covers all marketing data cleansing stages, best practices, and shares advice on the best tools to clean the dirty data.
This article explains what marketing data cleansing is, why marketers need data hygiene to achieve granular insights, and the challenges of this process.
In this article, we'll discuss the best digital PR tools and software your business could invest in for 2022.
Looking to go hard with your digital advertising? You might want to take advantage of this compilation of media kits from 30 popular publishers.
In this guide, we'll discuss key features of product analytics tools and help you choose the one that suits your business needs.
Display and Video 360 campaigns require continuous analysis and optimization. This guide shows the best optimization tips and best practices for DV360.
This is a guide on improving ROAS. Learn how to maximize your ad spend using these 10 tactics and a bonus tip.
Curious about what MediaMath DSP is and how it is paving the way for programmatic advertising in the face of a cookieless future? This guide is for you.
Discover how to identify and adapt top performing competitor content to create new impactful marketing results online. See full details and tactics here!
Learn how Amazon’s programmatic advertising helps large companies achieve their goals and take a closer look at Amazon DSP advertising strategies.
This guide will break down how to utilize Google Data Studio to start telling more impactful data stories about SEO performance.
In our article, we’ll talk about crucial strategy, video marketing and essential key performance indicators (KPIs) for measuring the success of video marketing campaign
Social media ROI is the return on investment from social media marketing activities. In our article, you'll learn, how to measure and grow Social Media RIO.
In Hybrid Working model, many employees working will have to face at one time or another. In our article, you'll learn top tips for managing distributed teams.
Customer Feedback influence your marketing performance, here are 4 tips by which customer feedback can boost marketing performance.
Looking to expand your ad campaigns through Retail Media? Here are the top 7 retail media networks in 2022!
The SaaS niche is a highly competitive market. We'll explain how to conduct SaaS competitive analysis to get ahead of your rivals.
Social media is one of the main means of digital marketing. In our article, you'll learn tips, tricks, and tools that will help you develop an effective strategy.
How to merge first-party data with customer-level insights without violating privacy policies? Google Ads Data Hub is the answer. Learn more in our post.
Marketing decisions are worthless if you don't back them up with data. This post uncovers five key data ingredients to make the right decisions.
What does LiveRamp do and how does it help businesses make better data-driven decisions? These are some of the things we've explained in this guide.
Tracking the user's attitude to your product and brand image might be challenging. We explained how to simplify this task with a product adoption process.
Adobe Analytics data feeds provide hit-level data for top-notch analytics. We explain how to extract this data from Adobe Analytics with APIs and ETLs.
Marketers use programmatic advertising platforms to manage ad spending and increase outreach. In this post, we listed the 12 best programmatic tools.
We explained how cross-channel marketing campaigns help companies reach out to their audiences. Find insightful examples and stats in our blog.
Landing pages bring high-quality leads to businesses. Our guide discloses all tips and best practices to create an efficient lead gen landing page.
Data mapping tools help marketers align data between sources and improve their performance. We'll review the best data mapping tools in today's market.
The article highlights all popular social media benchmarks to follow in 2022. Learn all relevant performance indicators for TikTok, YouTube, and Instagram.
Learn about the annual marketing reports used at top B2B companies and how you can build your own comprehensive annual report.
The article focuses on how you can improve the efficiency of your marketing team through simple efforts and by knowing the trends of 2022.
Here is how to utilize the technology of Artificial Intelligence in your Shopify store to prepare it for the holiday rush.
Marketing performance measurement is a common struggle for many marketing teams. Learn how to track your performance with these seven steps.
Improvado explains how to use ClickHouse to deliver cost-efficient warehousing services and why this solution has the best performance among rivals.
Improvado joins the Partner Exchange program from MeasureMatch to enhance professional services and deliver quality services faster.
Today, buyers use tons of touchpoints to interact with brands. Omnichannel analytics helps companies find prospective channels and optimize campaigns.
Here are 9 practical data tips for a competitive edge in SEO to help you strengthen your SEO strategy from the niche expert.
Product recommendation engines drive retail sales and increase engagement rate. We listed the top 8 product reco engines to skyrocket your revenue.
This article contains valuable tips from competitive intelligence industry experts on how to research competitors in your niche.
Analytics maturity models provide a roadmap to advanced analytics infrastructure. We'll review the popular maturity models and all of the maturity stages.
Let’s explore how you can grow your eCommerce business with product recommendation, including top examples and pro strategies.
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