News & trends from industry experts
Learn how data ingestion accelerates analysis workflow. We'll dive into the concept of data ingestion and figure out how it can be helpful to your business.
Cross-channel marketing helps you reach out to customers across a variety of touchpoints. Here's our list of the top 10 cross-channel marketing platforms.
Vanity metrics often look good on paper but don't help understand marketing performance. Learn how to identify vanity metrics and what to track instead.
Data analysis helps you identify what your audience does and doesn't like. This blog teaches how to analyze YouTube Analytics Data for your Business or Personal Brand.
Marketing attribution is a framework for analyzing the effectiveness of touchpoints within the buying cycle. Learn which attribution model to implement.
Email marketing is a strong part of your inbound strategy. We explained how to boost your inbound with emails and make sure they're bringing you leads.
This guide shows you everything you need to know about multichannel marketing, from the basics of creating a campaign to using different types of channels.
With third-party cookie restrictions, DTC brands are searching for a new approach to customer tracking. Learn about the three most effective alternatives.
ID solutions are an essential tool for identifying and sharing customer data with AdTech and MarTech vendors. Learn how to choose the right ID solution.
This article delves into the differences between media planning and buying and lists best practices for working in both of these fields.
Lead scoring is a process of assigning a score to the leads based on their likelihood to convert. Learn more about lead scoring and its benefits.
If managed correctly, embedded analytics have the ability to change the way companies do business. But what are they exactly, and what do they do?
Learn what account-based marketing (ABM) is and how it helps businesses reach high-value customers more effectively.
Learn more about the new approach to data management - data mesh. And how data mesh allows enterprise companies to manage data at scale.
How to restructure sales and marketing departments into revenue operations? Our guide will walk you through every stage of RevOps implementation.
FinTech is gaining momentum, and organizations are looking for ways to accelerate their growth. We've described 7 FinTech marketing strategies to find the right one for your company.
This Improvado post shares effective Instagram growth strategies that'll help your brand to boost engagement and conversions.
Revenue operations (RevOps) is the new operating model coming to replace sales enablement and sales ops. Here's why.
Running a comprehensive social media audit is critical for the success of your social media strategy. Learn how to do the audit with this guide.
A sales pipeline makes transitioning from a prospect to a customer a more transparent and measurable process. Make the first steps to building your sales pipeline.
How do you set up product marketing UTMs to track campaign performance and monitor product growth? See some real-life examples of how some big brands use UTMs in their marketing campaigns.
UX in marketing is a key component of your global marketing strategy. We explain how an optimized UX can attract new clients and retain existing ones.
Companies with highly aligned sales and marketing departments show 32% YoY revenue growth. Learn what it takes to achieve teams alignment.
Videos make up more than 82% of all consumer internet traffic. Adopt video marketing to meet customer needs and convert more visitors into leads.
Here we take a look at the importance of social media monitoring and how tools can help to monitor, analyzing and predict trends online.
Reviewing the performance of geotargeted ads by location is a huge challenge for global marketers. Here’s how to streamline geotargeting PPC analytics to increase ROAS.
Social media platforms can generate a lot of data. This is information you can use for your business, too. Don’t worry. That’s not as difficult as it sounds. Here’s a comprehensive guide that will help you get started on using social media data to grow other parts of your business.
Want to use AI for lead generation to boost your business’ sales leads and conversions? Read this post to learn10 tactics on how to best use AI for that.
Marketing automation is about achieving more with less. Get started and enhance your marketing automation stack with these tools.
Get started with marketing automation and learn how to implement it in your team to streamline processes and optimize marketing investments.
Build a HIPAA-compliant data stack to implement, analyze, and optimize your healthcare digital marketing strategy.
Data governance tools help analysts act upon large data sets of vague insights. We explain how to choose a data governance tool that meets your needs.
Learn how to run a B2B marketing funnel analysis: What tools to use and how to apply your findings to build a more powerful funnel.
Learn how to navigate privacy-centric marketing environment, and move from cookie-based analytics to cookieless attribution.
Need to ramp up with email marketing analytics? We've detailed 12 crucial metrics you should track in your next report. Check them out now.
Meta desc: Today, it's hard to pick the right digital analytics tool. This article will help you navigate through all categories of tools and choose the right one.
Looking to make the most out of YouTube Analytics Advanced Mode? Here's everything you should know about this powerful marketing analytics tool
Improvado Raises $22 Million In Series A Funding And Launches Its Marketing And Sales Data Aggregation Platform for Enterprise
Data normalization is a rock-solid way to turn raw data into actionable insights. We explain why normalization is essential and how to normalize your data.
Looking for a fun career change? Consider becoming a marketing analyst. Click to learn nine skills you need to shift to into this role in 2022.
Modern data stack is a booming trend in 2022. We explain all of its components, benefits, and steps required to upgrade your current data stack.
Managing multiple Google Ads accounts is a pain in the neck for marketers. We explain how to manage all your accounts from a single dashboard.
This article explains the concept of media planning, sheds light on its benefits, and describes all steps required to build a successful media plan.
Analytics best practices can get unruly when your eCommerce store scales. Here are a few best practices to help keep you on a path to further growth.
Meta description: Improvado explains all benefits of Display and Video 360 and its advantages over other programmatic advertising platforms.
In this article, Improvado covers all marketing data cleansing stages, best practices, and shares advice on the best tools to clean the dirty data.
This article explains what marketing data cleansing is, why marketers need data hygiene to achieve granular insights, and the challenges of this process.
Our guide includes staples any PR team’s toolkit should include, tools for PR Outreach, software to run PR research, and implement the strategy.
Looking to go hard with your digital advertising? You might want to take advantage of this compilation of media kits from 30 popular publishers.
In this guide, we'll discuss key features of product analytics tools and help you choose the one that suits your business needs.
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