Click here to learn all about TrackMaven alternatives and competitors, to make sure you are choosing the right data analytics tool for you!
Origami Logic was recently acquired by Intuit. Read all about alternative data marketing software here.
See how this marketing agency used Improvado to increase their client's sales by 40%.
This guide will tell you exactly how to set up your marketing dashboard and analytics tracking.
Find out what an API integration platform is, how it can help your business grow, and which are the best API integration platforms here.
What is data transformation? Which data transformation software is best for you? This all-inclusive guide to data transformation will answer all of your questions.
What exactly is data aggregation? And what tools can you use to make it easy? We lay it all out here in this all-inclusive guide to data aggregation.
Here at Improvado, we are excited to announce our new partnership with Quora!
Compare the top data extraction tools to find out which is best for you. Chartio vs Grow vs Cision vs Ninjacat vs Improvado.
Compare the top data preparation tools to find out which is best for your company.
Compare the top data warehousing tools to find out which is best for you. Oracle vs SAS vs PostgreSQL vs MySQL vs Microsoft Azure.
These competitive intelligence companies will uncover your competitors’ strategies. You can beat them at their own game, and identify amazing opportunities they haven’t even thought of yet.
Using Data for Segmentation and Personalization
The Improvado team is excited to announce that we have closed an $8 million Super Seed round. We are grateful for the overwhelming interest we’ve received from some of the biggest names in marketing.
Data warehousing tools makes it much easier to work with very large data sets and put them together and take them apart. Think of a data warehouse tool like Excel, times a million.
A complete review of the top data preparation tools.
A variety of data extraction tools have been created to help businesses make sense of their data, have access to a centralized dashboard, and make informed decisions about future campaigns from that data.
A complete review of Supermetrics Alternatives & Competitors
A complete review of Fivetran Alternatives & Competitors
A complete review of Tapclicks Alternatives & Competitors
A comprehensive review of Tableau vs Looker vs Power BI vs Google Data Studio vs BigQuery. Big data is only as useful as the insights and learnings we are able to visualize for our teams. Good thing data visualization tools are available to help us make sense of all the numbers in a beautiful way.
These 32 best competitive intelligence companies will uncover your competitors’ strategies. You can beat them at their own game, and identify amazing opportunities they haven’t even thought of yet. Competitive Intelligence (CI) is the collection and analysis of information to anticipate competitive activity, see past market disruptions and interpret events.
A complete comparison of Looker vs Tableau. The two leading Data visualization platforms.
A complete comparison of Funnel.io Alternatives and Competitors
A complete comparison of Adverity Alternatives & Competitors
A complete comparison of Datorama Alternatives & Competitors
A comparison between Domo Alternatives & Competitors
Big data is only as useful as the insights and learnings we are able to visualize for our teams. Good thing these data visualization tools are available to help us make sense of all the numbers in a beautiful way.
Finding the perfect agency for your company’s marketing needs can be an overwhelming task. Since brilliant creatives abound in North Carolina, we thought a comprehensive resource would be helpful, consolidating all of the top marketing agencies in North Carolina into a single place.
Finding the right marketing agency for your company is almost certain to be at least a bit of a challenge. Since there are plenty of brilliant creatives in Boston, we thought a comprehensive resource would be helpful, consolidating all of the top marketing agencies in Boston into a single place.
Finding the perfect agency for your company’s marketing needs can be an overwhelming task. Since brilliant creatives abound in Ohio, we thought a comprehensive resource would be helpful, consolidating all of the top marketing agencies in Ohio into a single place.
Finding the perfect agency for your company’s marketing needs can be an overwhelming task. Since experienced creatives are everywhere in the state of Arizona, we thought a comprehensive list would be helpful, consolidating all of the top marketing agencies in Arizona into one place.
Finding the perfect agency for your company’s marketing needs can be an overwhelming task. Since experienced creatives are everywhere in the state of Virginia, we thought a comprehensive list would be helpful, consolidating all of the top marketing agencies in Virginia into one place.
Learn how Josh Fechter grew his Agency $0 to $3 Million ARR in just 12 months, in addition to writing 5 books and launching a software tool.
Improvado Names Ex-Mulesoft Principal Engineer Dmitry Spasibenko As Chief Technology Officer
Finding the right marketing agency for your business needs can seem like a daunting task
It can be a challenge to find the perfect marketing agency to help your company reach customers and its business goals.
A comparison of marketing data aggregation platforms: Stitch vs Adverity vs Singular vs Improvado.
Check out our list of the top marketing agencies in Florida. Choosing the right marketing agency for your business can be a bit of a challenging, almost daunting task. There are many different marketing agencies throughout Florida and we chose our favorites.
A fireside chat Calm's VP of Product & Growth, Dun Wang, hosted by Hailey Friedman, Head of Marketing at Improvado.
Are you an agency or marketer managing multiple campaigns across platforms such as Adwords or Facebook? If you are, you’re probably know that trying to aggregate all of that data can be overwhelming, possibly a nightmare.
The Best Marketing Agencies in New York: Top NYC Agencies. When you have marketing needs that extend beyond your team, finding the right marketing agency can be a huge unlock. But in a city like Manhattan, the options are endless, which is both great and challenging.
Marketing agencies now have a simpler way to view performance insights.
It’s natural for humans to try to take credit for our accomplishments. Digital platforms are no different
Do you know if you're getting the most out of your marketing dollars? Successful marketing optimization will determines the ultimate success of your campaigns.
If you’re looking for a marketing analytics tool to help with aggregation of all your marketing data into a single destination, you may want to, compare Data Box vs Raven Tools vs Improvado vs ReportGarden.
On Monday, July 16th 2018, cloud-based CRM giant, Salesforce, announced that it acquired Datorama, a marketing data analytics tool for more than $800 Million in cash.
Announcing a partnership between Improvado.io and leading analytics platform, Tableau, to automate marketing data aggregation and visualization.
Here at Improvado, we're passionate about helping marketers. We compiled this list of the best marketing agencies in Los Angeles, so that you can find support from the creative people right at your doorstep.
Marketing analytics tools for data aggregation track campaign performance and effectiveness across channels and devices. This article ranks the top marketing data software available for every business.
If you’re looking for a marketing analytics tool to help with aggregation of all your marketing data into a single destination, you may want to, compare Ninjacat vs Alooma vs Improvado vs AdStage vs Alight Analytics.
Find the perfect marketing aggregation tool to automate your reporting. Domo vs Datorama vs Improvado vs Funnel.io vs Supermetrics
The Improvado team is excited to announce that we have closed a $3 million seed round. We are grateful for the overwhelming interest we’ve received from some of the biggest names in marketing.
Finding the perfect marketing agency for your business can be a challenge. Here at improvado.io, we're experts at consolidating things into one place and we're also passionate about helping marketers.
A live fireside chat in Silicon Valley hosted by Hailey Friedman, co-founder of GrowthMarketingPro.com with special guest Asher King Abramson, Partner at Bell Curve.
But do you know that? Getting started and FAQ are available now, update notes and detailed manuals WIP.
The first Trading Desk was created in the United States in 2008. No wonder this technology was developed in the West as the next step in evolution of the developed and competitive online advertising market.
The use of the Trading Desk technology is an effective model of advertising in digital media. This technology offers a number of advantages such as better targeting of audience, a deep analysis of customer’s characteristics, a creative approach
Ever wondered what confusing Ad Tech terms like Trading Desk, DSP, SSP, and DMP mean? Learn about the role of the Trading Desk with insights into the relationships it keeps with key participants within the RTB Ecosystem.
Learn how to build your Business Instagram with the help of this video.
More 2016 Digital Marketing trends regarding Mobile, Video, and Personalized Engagement.
Learn how we identified the right audience for Carla as well as what it was like to work with our team.
In an ideal world, all of your leads would automatically be converted into paying customers. But the real world requires a bit more time and effort spent on finding and implementing conversion strategies.
Learn about the importance of tracking pixels in online advertising.
Discover how to diversify your digital mix to increase traffic across channels.
Here are some great tools that will help you boost your conversation rates and to create a greater return for your marketing.
The right advertising campaign can help you reach more consumers in markets you may or may not have considered before, be that locally or online.
71% of marketers are increasing their video budgets in 2016. Here’s what you need to know about Youtube and why you need to fit it into your content strategy.
This tools allows you to build and manipulate custom reports via Google spreadsheets by tapping into RTB-Media’s API.
Get to know your options for advertising on Youtube!
Learn the math behind pricing models and performance metrics for digital media and how they can increase your bottom line.
Programmatic advertising is becoming increasingly important as marketers shift their budgets towards it. Learn about what it is and why it matters so much to your business.
With increasing budget year-over-year, Data-Driven ads are getting more attention than ever before.
30-second ads at this year’s Super Bowl sold for a staggering $5 million. You don’t need to spend that much to make a big impact. Take it from these brands.
This video will walk you through a demo of our reporting tool and show you how it can save you time from downloading reports from various Advertising platforms then having to manipulate the data just to be able to analyze cross-channel campaign performance.
Inspiring Digital Trends from Super Bowl 50.
Ensure that consumers visiting your site come back to convert.
We share with you the differences between Google and Bing advertising and why you should consider both.
Attribution plays a key role in determining how to better allocate your cross-channel marketing budget.
Compare how your different marketing channels–such as Direct, Paid, Organic, Referral and many more–are interacting.
Your employees are your brand’s best and biggest digital cheerleaders.
RTB-Media Improves, Simplifies and Unifies Cross-Channel Ad Performance Dashboard RTB-Media’s all-in-one dashboard empowers marketers by delivering and visualizing ad performance information across dozens of the most popular ad platforms
It is no longer enough to just be there. Standing out and projecting a clear, recognizable online voice is often the only way to attract an audience in the digital space.
In 2015, a few brands unleashed their creativity and used cutting-edge digital marketing tactics to put their brand on the map.
No matter how fantastic your ads or website are, they will not be as effective unless seen by the right people at the right time. This is where keywords come in.
The question is not whether one should make video content or not, but rather where that content should live.
While there is not yet a single definitive way to stop ad fraud, there are steps that buyers and ad agencies can and do take against it.
What you don’t realize is that, while you’ve been focusing on the obvious short tail keywords, you’ve been neglecting long tail keywords.
In today’s ever-changing marketing landscape, one thing has remained consistent: data rules marketing.
2016 has sent a few snazzy developments–that could significant boost brand awareness–our way…and we’re sort of fangirling about it.
If you have a list of 1,000 or more personal emails, there is a number of different ways you can use that list to your advantage.
Not enough businesses have launched an exciting, customer-facing bot. This is the perfect moment to get involved–while the road is untravelled.
Companies big and small are still experimenting with how to best advertise on tablets and phones without being a total nuisance to their audience.
In 2015, the word floating around was that Twitter had gotten stagnant. Audience growth had slowed down, ad revenue was decelerating. Some marketers were already predicting the fall of Twitter.
Last week we covered the changes taking place in the Twittersphere, but Twitter is not the only social media giant to be experiencing modifications. Instagram is getting a makeover, and it is sure to have a serious impact on marketers.
Let’s say you have an awesome e-commerce website/blog. You’re getting some followers on social media in addition to some sales.
Marketers with busy schedules need to know the bottom line: which of Google I/O’s announcements should they really keep an eye on in order to stay on top of their game?
We all went into advertising because we know it serves a real purpose for consumers and businesses alike. So what do we do? How do we go about preventing losses inflicted on publishers and companies by the growing popularity of blockers?
We have to admit that with all the information out there about the decline of television advertising, it can’t all be smoke and mirrors.
We may be young, old, small, large, engineers, artists, entrepreneurs, etc. We all have differences that set us apart…but there is something tying us all together.
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