News & trends from industry experts
Marketing automation is about achieving more with less. Get started and enhance your marketing automation stack with these tools.
Get started with marketing automation and learn how to implement it in your team to streamline processes and optimize marketing investments.
Build a HIPAA-compliant data stack to implement, analyze, and optimize your healthcare digital marketing strategy.
Data governance tools help analysts act upon large data sets of vague insights. We explain how to choose a data governance tool that meets your needs.
Learn how to run a B2B marketing funnel analysis: What tools to use and how to apply your findings to build a more powerful funnel.
Learn how to navigate privacy-centric marketing environment, and move from cookie-based analytics to cookieless attribution.
Need to ramp up with email marketing analytics? We've detailed 12 crucial metrics you should track in your next report. Check them out now.
Meta desc: Today, it's hard to pick the right digital analytics tool. This article will help you navigate through all categories of tools and choose the right one.
Looking to make the most out of YouTube Analytics Advanced Mode? Here's everything you should know about this powerful marketing analytics tool
Improvado Raises $22 Million In Series A Funding And Launches Its Marketing And Sales Data Aggregation Platform for Enterprise
Data normalization is a rock-solid way to turn raw data into actionable insights. We explain why normalization is essential and how to normalize your data.
Looking for a fun career change? Consider becoming a marketing analyst. Click to learn nine skills you need to shift to into this role in 2022.
Modern data stack is a booming trend in 2022. We explain all of its components, benefits, and steps required to upgrade your current data stack.
Managing multiple Google Ads accounts is a pain in the neck for marketers. We explain how to manage all your accounts from a single dashboard.
This article explains the concept of media planning, sheds light on its benefits, and describes all steps required to build a successful media plan.
Analytics best practices can get unruly when your eCommerce store scales. Here are a few best practices to help keep you on a path to further growth.
Meta description: Improvado explains all benefits of Display and Video 360 and its advantages over other programmatic advertising platforms.
In this article, Improvado covers all marketing data cleansing stages, best practices, and shares advice on the best tools to clean the dirty data.
This article explains what marketing data cleansing is, why marketers need data hygiene to achieve granular insights, and the challenges of this process.
Our guide includes staples any PR team’s toolkit should include, tools for PR Outreach, software to run PR research, and implement the strategy.
Looking to go hard with your digital advertising? You might want to take advantage of this compilation of media kits from 30 popular publishers.
In this guide, we'll discuss key features of product analytics tools and help you choose the one that suits your business needs.
Display and Video 360 campaigns require continuous analysis and optimization. This guide shows the best optimization tips and best practices for DV360.
This is a guide on improving ROAS. Learn how to maximize your ad spend using these 10 tactics and a bonus tip.
Curious about what MediaMath DSP is and how it is paving the way for programmatic advertising in the face of a cookieless future? This guide is for you.
Discover how to identify and adapt top performing competitor content to create new impactful marketing results online. See full details and tactics here!
Learn how Amazon’s programmatic advertising helps large companies achieve their goals and take a closer look at Amazon DSP advertising strategies.
This guide will break down how to utilize Google Data Studio to start telling more impactful data stories about SEO performance.
In our article, we’ll talk about crucial strategy, video marketing and essential key performance indicators (KPIs) for measuring the success of video marketing campaign
Social media ROI is the return on investment from social media marketing activities. In our article, you'll learn, how to measure and grow Social Media RIO.
In Hybrid Working model, many employees working will have to face at one time or another. In our article, you'll learn top tips for managing distributed teams.
Feedback is a source of useful customer insights. Here're 4 tips on how to use customer feedback to the advantage of your marketing performance.
Looking to expand your ad campaigns through Retail Media? Here are the top 7 retail media networks in 2022!
The SaaS niche is a highly competitive market. We'll explain how to conduct SaaS competitive analysis to get ahead of your rivals.
Social media is one of the main means of digital marketing. In our article, you'll learn tips, tricks, and tools that will help you develop an effective strategy.
How to merge first-party data with customer-level insights without violating privacy policies? Google Ads Data Hub is the answer. Learn more in our post.
Marketing decisions are worthless if you don't back them up with data. This post uncovers five key data ingredients to make the right marketing decisions.
What does LiveRamp do and how does it help businesses make better data-driven decisions? These are some of the things we've explained in this guide.
Tracking the user's attitude to your product and brand image might be challenging. We explained how to simplify this task with a product adoption process.
Adobe Analytics data feeds provide hit-level data for top-notch analytics. We explain how to extract this data from Adobe Analytics with APIs and ETLs.
Marketers use programmatic advertising platforms to manage ad spending and increase outreach. In this post, we listed the 12 best programmatic tools.
We explained how cross-channel marketing campaigns help companies reach out to their audiences. Find insightful examples and stats in our blog.
Landing pages bring high-quality leads to businesses. Our guide discloses all tips and best practices to create an efficient lead gen landing page.
Here's a review of the best 11 dat mapping tools and their comparative analysis. Choose the right tool for your business and handle data at scale.
What you should be measuring? Learn what social media benchmarks to follow when advertising on platforms like YouTube, Instagram, and TikTok.
Learn about the annual marketing reports used at top B2B companies and how you can build your own comprehensive annual report.
The article focuses on how you can improve the efficiency of your marketing team through simple efforts and by knowing the trends of 2022.
Here is how to utilize the technology of Artificial Intelligence in your Shopify store to prepare it for the holiday rush.
Marketing performance measurement is a common struggle for many marketing teams. Learn how to track your performance with these seven steps.
Improvado explains how to use ClickHouse to deliver cost-efficient warehousing services and why this solution has the best performance among rivals.
Improvado joins the Partner Exchange program from MeasureMatch to enhance professional services and deliver quality services faster.
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