All Your Marketing Data in One Place

• June 25, 2020

Custom Dimensions: Including Non-Standard Data in Your Reports

What are custom dimensions in Google Analytics and why are they beneficial?

Ana Laura Zain

• June 25, 2020

How to Set Up Cross-Device Tracking and Reports in Google Analytics

Cross-device measurement and tracking visitors' behaviour through Google Analytics

Ana Laura Zain

• June 9, 2020

How to Use Data Visualization Tools for Your Marketing Reports

Guide on how to use ETL and data visualisation tools lilke Improvado, Google Data Studio, Tableau, Power BI

Christos Visvardis

• June 25, 2020

How to Run a Cohort Analysis: A Step-by-Step Guide

Ana Laura Zain

• April 10, 2020

The Promise of CDPs Falls Short: Marketing Data Aggregation Platforms to the Rescue?

Paul Hampton

• April 10, 2020

Cluster Analysis for Marketers: The Ultimate Guide

Alexandros Papageorgiou

• June 23, 2020

3 Paid Marketing Strategies for Retailers Navigating COVID-19

Ana Laura Zain

• April 10, 2020

Website Tracking Basics: Using Google Analytics Goals to Measure User Engagement

Mike Plant

• April 10, 2020

How to Create Your Own Attribution Model

Christos Visvardis

• April 10, 2020

Google Analytics Best Practices Checklist

Kevin McLaughlin

• April 10, 2020

Setting Up Your Conversion Funnel: A Step-by-Step Guide

Ana Laura Zain

• April 10, 2020

Marketing Goals: Measurement & Tagging

Vadim Tchernine

• April 10, 2020

3 Things You Can Do Now to Increase Student Enrollment

Ana Laura Zain

• April 10, 2020

Advanced Marketing Analytics: An Overview of the Top Techniques

Alex Papageorgiou

• April 10, 2020

Google Analytics and Google Tag Manager

Kevin McLaughlin

• April 10, 2020

How to Audit Your Google Analytics Account

Vadim Tchernine

• March 30, 2020

Beginner’s Guide to Digital Marketing Report Types

Ana Laura Zain

• April 10, 2020

Marketing Analytics Dos and Don’ts

Christos Visvardis

• March 30, 2020

How to Scale Marketing Analytics at Each Business Stage

We’re about to give you a sneak peek behind the scenes of how marketing departments are implementing data analytics, across industries and across business stages.

• March 30, 2020

Pinterest Updates

• March 30, 2020

What is Data Transformation? + How to Make it Easier

Data transformation can be a complex process, but it doesn't have to be—if you use the right tools. Check out this post to learn about all things data transformation, including how you can simplify the process using ETL software.

• March 30, 2020

What is Data Preparation? + How to Make it Simple

Before you can start analyzing your data, it needs to be primed for accuracy. In this article, we're talking about all things data preparation, including why it's important, how to do it, and how you can simplify the process using an ETL tool.

• March 30, 2020

The ETL Process: Extract, Transform, Load

Manually managing and analyzing your data can be a major time suck. With an ETL tool, you can streamline and automate your data aggregation process, saving you time, money, and resources. Here's everything you need to know about using an ETL tool.

• July 1, 2020

The Ultimate Guide to Marketing Analytics in 2020: Templates, Examples, Case Studies, Reports & Dashboards

The guide through the best practices in marketing analytics: terms definitions, basics, common pitfalls, dashboards, spreadsheets, lead tracking, and data visualisation.

Hailey Friedman

• March 30, 2020

How To Tackle B2B Marketing Attribution in 2020

Hailey Friedman

• March 30, 2020

Top 10 Predictive Analytics Tools

Predictive analytics tools help businesses uncover new opportunities and solve difficult problems by identifying patterns that lead to meaningful insights. These analytics enable you to use your data to move from a historical view to a more forward-looking view of your customers. This can help companies determine customer purchases or responses, identify cross-sell opportunities. To help you decide which tool is best for your business needs, keep reading for a comparison of the top ten predictive analytics tools.

Hailey Friedman

• July 1, 2020

Top 10 Prescriptive Analytics Tools

Prescriptive analytics can be thought of as the final stage of analytics for businesses. At its core is the idea of business optimization. What is Prescriptive Analytics?

Hailey Friedman

• March 30, 2020

Marketing “Middleware” Demystified

Middleware is software that connects two or more otherwise separated applications. Middleware software is a large and high growth segment with lots of companies, and hundreds of use cases.

Daniel Kravtsov

• June 25, 2020

12 Best Marketing Dashboard Examples and Templates

Examples of marketing dashboard templates: marketing performance dashboard, digital marketing dashboard, SEO Analytics dashboard, SMM dashboard, and others.

Hailey Friedman

• March 30, 2020

Mavenlink vs Workamajig vs Hubstaff vs Robohead vs Proofhub

There are so many project management tools on the market. And honestly, most of them are great. But without proper knowledge and leverage, only 2.5 percent of companies complete 100 percent of their projects successfully. No single tool handles every element of project management perfectly. Each tool has its own unique strengths and weaknesses, and it’s essential to find out which is best for you. So, which project management tool or software is best for your business? That can be a tough question to answer. To help, I’m going to give you an overview of five of the absolute best project management tools out there today – Mavenlink, Workamajig, Hubstaff, Robohead, and ProofHub. Each of these software tools offers web-based solutions to all aspects of project management. From planning/scheduling to collaborating and delegating, accounting, reporting, and more.

Hailey Friedman

• July 1, 2020

Best agency management software for marketing agencies

Agency management software gathers all of your workflows and streamlines them using one interface. Digital marketing software brought in approximately $65.9 billion through mobile ads.

Hailey Friedman

• March 30, 2020

The Step-By-Step Guide to Pinterest Advertising

If you have some ad spend in your marketing budget and you’re not sure which is the best channel for your business, I have some compelling reasons for why you should consider running Pinterest ads. For example, did you know that Pinterest users are 47% more likely to discover new brands on Pinterest over other social media platforms? There are a number of reasons for this, but it’s mostly due to how users consume content on Pinterest and the way they engage with the right images. This is something other social media platforms can’t match, despite having much larger audiences. In this step-by-step guide to Pinterest advertising, I’m going to explain to you why you should use Pinterest ads, which businesses they work best for, and how to maximize your ROI.

Hailey Friedman

• June 30, 2020

9 Pinterest Marketing Tactics For Growth in 2020

Nine key marketing tactics for Pinterest: keywords for pins and boards, comments and replies, analytics, content publishing automation, social media integration, and more.

Hailey Friedman

• March 30, 2020

Ecommerce Businesses on the Rise

Thinking about getting into the ecommerce space or putting in the extra marketing effort to grow your current business? Now is as good a time as ever. Ecommerce businesses are on the rise. The online shopping market share overtook general merchandise for the first time this year, so there are huge opportunities in the ecommerce space. It’s no surprise either. Ecommerce businesses have incredible advantages over traditional, physical stores. Their overhead costs are considerably lower than traditional brick and mortar storefronts, there are no geographical limitations, and they boast 24-hour trading. These online businesses are the next evolution of the shopping experience.

Hailey Friedman

• March 30, 2020

How To Grow Your eCommerce Business: Helpful eCommerce Marketing Tactics

With low barriers to entry, easy to use platforms, and a booming online economy, there are huge opportunities to start and grow an e-commerce business. Sure, you need a good product to drive sales. But having good products isn’t enough on its own to scale your business. You need to be smart with your marketing tactics, and this is where most e-commerce businesses fall short. Are you in the growth phase of your business, or have your sales hit a plateau? Regardless, if you have products that meet a market demand, all you are the right marketing channels. If you’re looking for ways to grow your business, below are 15 growth hacking e-commerce marketing tactics to try.

Hailey Friedman

• March 30, 2020

8 Best Ecommerce Platforms for 2020

If you want to start selling online, fill your customers' digital shopping carts leveraging one of best e-commerce platforms on the market today. Maximize your sales potential, customer service and user experience all at once. Why wouldn't you position your e-commerce business at an advantage if there was a tool you loved to use?

Hailey Friedman

• March 30, 2020

Sisense Partners with Improvado to Empower Marketing Analytics Leaders

• March 30, 2020

5 Strategies to Improve the Effectiveness of Your Marketing Software

Marketing is not an exact science. The successful practices of yesterday are no longer producing significant yields today. Consumer behavior and buying patterns change constantly and if you are not attuned to developments and take decisive and informed actions timely, you’ll be left in the dust of your competition.

• June 29, 2020

Top 25 Best Database Management Software

A short review of the top-25 best Database Management software development companies. Amanzon RDS, Oracle RDBMS, Altibase, Cloudera, Razor SQL, and many others.

Hailey Friedman

• March 30, 2020

Top API Management Tools

What is an API? You most likely have seen the term “API.” Web browser, app, and operating system updates often announce new APIs for developers. But what exactly is an API? The API acronym stands for Application Programming Interface, which is a software intermediary that allows two applications to talk to each other. Each time you use an app, you’re using an API.

Hailey Friedman

• March 30, 2020

The Best Lead Management Software

Contrary to popular misconception, CRM does not have the same mechanics as a lead management tool. The sole focus of lead management software is on the sales pipeline. This process allows the sales department to convert available data into potential leads.

Hailey Friedman

• March 30, 2020

Top Data Analysis Software & Tools

Data analysis software and tools help businesses with the often time-consuming process of collecting and organizing data, as well as identifying patterns that lead to meaningful insights.

Hailey Friedman

• March 30, 2020

Selecting a Customer Data Platform (CDP) - A Helpful Guide to Segment vs Tealium vs mParticle vs ActionIQ

Looking to learn about Customer Data Platforms? You're in the right place. We've got all the information you need to choose the right CDP for your company.

Hailey Friedman

• March 30, 2020

Whatagraph Alternatives and Competitors

If you’re thinking about using Whatagraph and its alternatives, you probably are spending up to 40 or 50 hours every week manually gathering all of your marketing data from platforms such as Facebook, AdWords, and many others.

Hailey Friedman

• March 30, 2020

The Best Dashboard Software in 2019

Dashboard software allows you to use charts graphs and tables to visually display your data and tell a story to your team and your company. This is a comprehensive list of the best dashboard software that is available to help us make sense of all the numbers in a beautiful way.

Hailey Friedman

• March 30, 2020

Wordstream Alternative and Competitors

If you’re looking into Wordstream and its alternatives, you’re most likely spending hours upon hours gathering all of your data each week from platforms like AdWords, Facebook, LinkedIn, and several others. Manually aggregating all of this data can be a complete nightmare.

Hailey Friedman

• July 1, 2020

What Is A Data Pipeline?

A data pipeline serves as a processing engine that sends your data through transformative applications, filters, and APIs. A data pipeline ingests a combination of data sources, applies transformation logic and sends the data to a load destination, like a data warehouse.

Hailey Friedman

• March 30, 2020

Marklogic Alternative and Competitors

If you’re investigating into Marklogic and its alternatives, you likely spend up to 40 or 50 hours every week aggregating all of your marketing data from platforms like AdWords and Facebook among many others. Manually gathering all of this data across so many sites can be quite a daunting task.

Hailey Friedman

• March 30, 2020

Klipfolio Alternatives and Competitors

‍If you’re looking into Klipfolio and its alternatives, you’re most likely spending 30 or 40 hours every week aggregating data from Adwords, Facebook, and other platforms. All of that data aggregation across so many platforms can often be a daunting nightmare.

Hailey Friedman

• March 30, 2020

Grow Alternatives and Competitors

During data analysis, you may waste up to 50 hours each week manually collecting all of your data across numerous sources and campaigns. Fortunately, Grow and other alternatives and competitors have a solution for you.

Hailey Friedman

• March 30, 2020

Domo Alternatives and Competitors

You may be searching for a way to bring all of your marketing and advertising data from numerous channels into one single destination. Fortunately, helpful tools such as Domo and its alternatives and competitors are solving the problem, providing automation of aggregating real-time data and delivering it to a single platform.

Hailey Friedman

• March 30, 2020

Cyfe Alternatives and Competitors

Marketers can spend up to 40 or 50 hours each week collecting all of their data from various platforms for multiple campaigns.

Hailey Friedman

• March 30, 2020

Blendo Alternatives and Competitors

If you’re looking into Blendo and its competitors, you likely spend 30, 40 or maybe even 50 hours every week gathering all of your marketing data from AdWords, LinkedIn, Facebook, and other platforms.

Hailey Friedman

• March 30, 2020

Advanced UTM Tracking Best Practices

Being a digital marketer is difficult without knowing the standard UTM tracking best practices. You must deliver conversions despite shifting climates, you are expected to know how to market and to analyze, and you must do these things all with a limited time and budget.

Hailey Friedman

• March 30, 2020

Improvado Drives Ambitious European Expansion Plans

Improvado aims to build globally dominant brand. San Francisco-based Improvado has opened a new office in Amsterdam as part of a European expansion.

Hailey Friedman

• March 30, 2020

The Best Data Analysis Tools For Every Business in 2019

Data analysis tools assist in the process of collecting data, organizing data and identify for patterns that tell a story and result in meaningful insights. The following article is meant to help you find the right data analysis software for your business..

Hailey Friedman

• March 30, 2020

The Best ETL Tools For Every Business in 2019

ETL tools (Extract, Transform and Load) are helping businesses wrangle data across platforms (and in various formats) into uniform, useful and meaningful insights.‍ Choosing the right ETL tools for your business can be a challenge, and that's why we've created this list to help you in your evaluation process.

• March 30, 2020

Improvado Review

This Improvado review highlights key features of the marketing analytics software including differentiators, pros, cons, and pricing as well as how it compares to alternatives and competitors.

Hailey Friedman

• March 30, 2020

Facebook API Updates, Changes, Bugs and Concerns

This post provides the latest Facebook API updates, changes, bugs and concerns to keep our analytics and developer friends in the loop.

Hailey Friedman

• March 30, 2020

Eyeful Case Study: How This Agency Uses Improvado to Help Clients Get Better Results

Eyeful is a data visualization agency that uses Improvado to power its results. Read on to learn how.

Hailey Friedman

• March 30, 2020

TrackMaven Competitors and Alternatives

Click here to learn all about TrackMaven alternatives and competitors, to make sure you are choosing the right data analytics tool for you!

• March 30, 2020

Origami Logic Alternatives and Competitors

Origami Logic was recently acquired by Intuit. Read all about alternative data marketing software here.

• March 30, 2020

E-Commerce Arts Company Increases Revenue by 40% after Visualizing its Data in an Improvado-Powered Dashboard

See how this marketing agency used Improvado to increase their client's sales by 40%.

Kristina Medvedeva

• March 30, 2020

The Best Marketing Dashboard of 2019 and How to Set it Up

This guide will tell you exactly how to set up your marketing dashboard and analytics tracking.

Hailey Friedman

• July 1, 2020

Top 5 API Integration Platforms

Find out what an API integration platform is, how it can help your business become more strategic, efficient, and which are the best API integration platforms here.

Hailey Friedman

• March 30, 2020

What is Data Transformation?

What is data transformation? Which data transformation software is best for you? This all-inclusive guide to data transformation will answer all of your questions.

Hailey Friedman

• July 1, 2020

What is Data Aggregation?

What exactly is data aggregation? And what data aggregation tools can you use to make it easy? We lay it all out here in this all-inclusive guide to data aggregation.

Hailey Friedman

• March 30, 2020

Quora and Improvado Partnership

Here at Improvado, we are excited to announce our new partnership with Quora!

Hailey Friedman

• March 30, 2020

Chartio vs Grow vs Cision vs Ninjacat vs Improvado

Compare the top data extraction tools to find out which is best for you. Chartio vs Grow vs Cision vs Ninjacat vs Improvado.

Hailey Friedman

• March 30, 2020

Alteryx vs Quest vs IBM vs SAP vs Amazon Web Services

Compare the top data preparation tools to find out which is best for your company.

Hailey Friedman

• March 30, 2020

Oracle vs SAS vs PostgreSQL vs MySQL vs Microsoft Azure

Compare the top data warehousing tools to find out which is best for you. Oracle vs SAS vs PostgreSQL vs MySQL vs Microsoft Azure.

Hailey Friedman

• March 30, 2020

AIM vs Cipher vs Intelligentsia vs Octopus Intelligence vs Clew

These competitive intelligence companies will uncover your competitors’ strategies. You can beat them at their own game, and identify amazing opportunities they haven’t even thought of yet.

Hailey Friedman

• March 30, 2020

DATA-DRIVEN CMOS: An interview with Dr. Pascal Volz at fischerAppelt

Using Data for Segmentation and Personalization

• July 5, 2020

Improvado Raises $8M to Automate Full-Stack Marketing Analytics Through 60 Silicon Valley Investors

The Improvado team is excited to announce that we have closed an $8 million Super Seed round. We are grateful for the overwhelming interest we’ve received from some of the biggest names in marketing.

Hailey Friedman

• July 1, 2020

Top 15 Data Warehousing Tools

Definitions of Data Warehousing and Data Lake. How data warehousing tools work. The best 15 data warehousing tools and platforms. Bigquery, Amazon Redshift, Microsoft Azure.

• July 1, 2020

Top 23 Data Preparation Tools

A complete review of the top data preparation tools. Discovering, processing, blending, refining, enriching and transforming data to make it clear, meaningful, and visual.

Hailey Friedman

• March 30, 2020

Top Data Extraction Tools

A variety of data extraction tools have been created to help businesses make sense of their data, have access to a centralized dashboard, and make informed decisions about future campaigns from that data.

• March 30, 2020

Supermetrics Alternatives & Competitors

A complete review of Supermetrics Alternatives & Competitors

Hailey Friedman

• March 30, 2020

Fivetran Alternatives & Competitors

A complete review of Fivetran Alternatives & Competitors

Hailey Friedman

• March 30, 2020

Tapclicks Alternatives & Competitors

A complete review of Tapclicks Alternatives & Competitors

Hailey Friedman

• July 9, 2020

Tableau vs Looker vs Power BI vs Google Data Studio vs BigQuery

Comparative review of data visualisation tools Tableau vs Looker vs Power BI vs Google Data Studio vs BigQuery. Pricing, differences, pros and cons, how to choose between them.

Hailey Friedman

• June 29, 2020

The 32 Best Competitive Intelligence Companies

The best competitive intelligence companies like Aqute Intelligence, ScienceSoft, CIS (Competitive Intelligence Services) and 29 more. Identify opportunities your competitors haven’t thought of yet.

Hailey Friedman

• June 25, 2020

Looker vs Tableau - How to Pick Which is Right for Your Business

Looker vs. Tableau. Leading data visualization platforms comparison.

Hailey Friedman

• July 1, 2020

Funnel.io Alternatives and Competitors

A complete comparison of Funnel.io Alternatives and Competitors: Improvado, Funnel, Domo, Supermetrics, and Datorama. Pricing, videos, comparison, and suggestions.

Hailey Friedman

• March 30, 2020

Adverity Alternatives & Competitors

A complete comparison of Adverity Alternatives & Competitors

Hailey Friedman

• March 30, 2020

Datorama Alternatives & Competitors

A complete comparison of Datorama Alternatives & Competitors

Hailey Friedman

• March 30, 2020

Domo Alternatives & Competitors

A comparison between Domo Alternatives & Competitors

Hailey Friedman

• July 1, 2020

The Best Data Visualization Tools — Top 30 BI Software

Data visualization tools are available to help us make sense of all the numbers in a beautiful way. Find out top 30 business intelligence software tools we selected for you.

Hailey Friedman

• March 30, 2020

Top Marketing Agencies in North Carolina

Finding the perfect agency for your company’s marketing needs can be an overwhelming task. Since brilliant creatives abound in North Carolina, we thought a comprehensive resource would be helpful, consolidating all of the top marketing agencies in North Carolina into a single place.

• July 1, 2020

Top Marketing Agencies in Boston

The list of top SEO, SMM, PR, and digital marketing agencies in Boston. Their motto, how they're different, what impressive clients they have, and link to website.

Hailey Friedman

• March 30, 2020

Top Marketing Agencies in Ohio

Finding the perfect agency for your company’s marketing needs can be an overwhelming task. Since brilliant creatives abound in Ohio, we thought a comprehensive resource would be helpful, consolidating all of the top marketing agencies in Ohio into a single place.

Hailey Friedman

• March 30, 2020

Top Marketing Agencies in Arizona

Finding the perfect agency for your company’s marketing needs can be an overwhelming task. Since experienced creatives are everywhere in the state of Arizona, we thought a comprehensive list would be helpful, consolidating all of the top marketing agencies in Arizona into one place.

Hailey Friedman

• March 30, 2020

Top Marketing Agencies in Virginia

Finding the perfect agency for your company’s marketing needs can be an overwhelming task. Since experienced creatives are everywhere in the state of Virginia, we thought a comprehensive list would be helpful, consolidating all of the top marketing agencies in Virginia into one place.

• March 30, 2020

How to be a Badass Founder with Josh Fechter

Learn how Josh Fechter grew his Agency $0 to $3 Million ARR in just 12 months, in addition to writing 5 books and launching a software tool.‍

Hailey Friedman

• March 30, 2020

Dmitry Spasibenko has been tapped as Chief Technology Officer at Improvado

Improvado Names Ex-Mulesoft Principal Engineer Dmitry Spasibenko As Chief Technology Officer

Hailey Friedman

• July 1, 2020

Top Marketing Agencies in Atlanta

A short list of the best 27 marketing agencies in Atlanta. Advertising, SEO, SMM, PR, and digital marketing agencies for all business needs in Atlanta.

Hailey Friedman

• July 2, 2020

Top Marketing Agencies in Chicago

The list of top SEO, SMM, PR, and digital marketing agencies in Chicago. Their motto, how they're different, what impressive clients they have, and link to website.

Hailey Friedman

• March 30, 2020

Stitch vs Adverity vs Singular vs Improvado

A comparison of marketing data aggregation platforms: Stitch vs Adverity vs Singular vs Improvado.

• March 30, 2020

Top Marketing Agencies in Florida

Check out our list of the top marketing agencies in Florida. Choosing the right marketing agency for your business can be a bit of a challenging, almost daunting task. There are many different marketing agencies throughout Florida and we chose our favorites.

Hailey Friedman

• March 30, 2020

How Calm went from Startup to Apple's #1 App of the Year

A fireside chat Calm's VP of Product & Growth, Dun Wang, hosted by Hailey Friedman, Head of Marketing at Improvado.