Gather data from online and offline sources
Securely transfer and integrate your data
Get a quality dataset ready for further analysis
Get notified of any data, campaign or ops issues
Easily analyze data and discover actionable insights
Explore our collection of pre-built sources
Organize data in your preferred storage
Analyze data via dashboards for any BI tool
Use natural language for Ad-Hoc analytics
Maximize and prove your marketing ROI
Solve data pipelines for any marketing use case
Gain full visibility over your marketing performance
News & trends from industry experts
This guide reviews 17 best marketing analytics tools, including Improvado, Mixpanel, Hubspot, etc. Reviews best features, pricing, and integrations.
Discover the benefits of dynamic creative optimization (DCO) in advertising. Learn how DCO works, its advantages, and best practices for implementation.
Learn how to conduct marketing data quality audits. This guide covers planning, metrics, analysis, issue identification, and tools for continuous monitoring.
Learn key B2B programmatic advertising strategies, advanced techniques, and the benefits of integrating data governance tools like Improvado Marketing Data Governance.
Everything advertisers need to know about ad inventory management, including glossary, ad inventory types, pricing models, and how to calculate one.
Read Improvado guide on what ad frequency capping is and how to determine optimal cap and implement it effectively.
Discover actionable insights and best practices for creating effective display ads. Learn how to optimize design, messaging, formats, and performance.
Learn what insertion orders are and how to set up and manage insertion orders in tools like DV360. Discover AI tools for effective campaign management.
Discover strategies to measure and improve marketing effectiveness. Learn about key metrics and AI tools to enhance your marketing outcomes.
Learn about the essentials of real-time marketing, including key components, implementation strategies, benefits, and how to discover real-time insights.
Learn about marketing information management, its benefits, challenges, how to implement an effective MIM approach, and streamline MIM with AI tools.
This ultimate guide provides best practices for standardizing marketing campaign naming conventions, covers common pitfalls, and shares expert tips.
Learn what data blinding is, key steps, challenges and best practices to address common blending issues. Discover how AI tools streamline data blending.
Enhance your ads with our comprehensive guide on PPC optimization. Learn strategies and best practices to boost ROI and improve ad performance.
Discover what data hygiene is and learn best practices and tools to maintain clean, accurate, and actionable data for better decision-making.
Discover the benefits of integrating AI with automated client reporting. Learn how automated solutions enhance efficiency and client satisfaction.
Learn about data standardization in marketing: what it is, its benefits, and how to implement it effectively. Supports decision-making with standardized data.
Learn about data quality management: discover tools, implementation strategies, and best practices to ensure data accuracy for better business decisions.
Explore the causes and impacts of data discrepancy in marketing analytics and learn how to reduce and prevent discrepancies in your data.
Discover everything marketers need to know about augmented analytics: its core features, benefits, and practical tips for augmented analytics adoption.
How to build an effective marketing data stack. Learn how to centralize and leverage your data for better decision-making and streamlined operations.
Explore what data-as-a-product (DaaP) is, learn the core DaaP principles, benefits, and challenges of adopting DaaP in your organization.
Discover how to craft compelling social media reports with our expert guide, featuring metrics and analysis tips for optimal decision-making.
Explore the transformative power of data visualization in simplifying complex data, enhancing decision-making, and democratizing information access.
Explore pillars and essential tools for effective enterprise data management. Learn how to enhance data quality and integration to drive decision-making.
Discover the art of data storytelling with practical examples and techniques for transforming complex data into compelling narratives.
Explore the best executive dashboard software to streamline reporting, monitor KPIs, and enhance decision-making. Learn how to choose the right platform.
Discover what it is and how to create a marketing taxonomy. Boost your strategy with our comprehensive guide, designed for efficiency and clarity.
Explore how decision intelligence turns complex data into actionable insights, driving efficient decision-making for businesses.
Discover the crucial key performance indicators (KPIs) for retail success, including retail metrics, analysis, and examples for informed decision-making.
Learn everything you need about data governance, including essential strategies, best practices, and tools for ensuring data quality and compliance.
Learn how business intelligence transforms sales and marketing strategies. Discover the best BI platforms for sales and marketing intelligence.
Explore what self-service business intelligence is, what features to look for in a self-service BI tool, and compare the best self-service BI platforms.
Dive into the essentials of financial analysis. Discover how financial data analytics and management analysis can transform decision-making for enterprises.
Discover how retail analytics transforms decision-making, optimizes operations, and boosts customer experience in our comprehensive guide.
Explore the essentials of enterprise data integration: its definition, key concepts, and how it streamlines operations and enhances decision-making.
Explore the essentials of sales dashboards, from choosing metrics and visualizations to best practices for sales performance dashboard implementation.
Discover how to create an ROI report with this guide. Learn the essentials of an ROI dashboard, index, and templates to maximize your marketing efforts.
Explore how search-driven analytics transforms data exploration, making it accessible through intuitive search queries and natural language processing.
Discover the essentials of customer acquisition funnels, including strategies and templates to enhance effectiveness of your acquisition efforts.
Discover how data enrichment can transform your business data into powerful insights, enhance customer profiles, and drive informed decisions.
Dive into data-driven decision-making, uncovering how it empowers businesses to make informed choices and secure a competitive advantage.
Discover how sales metrics can drive strategic decision-making and boost sales performance, with insights on leveraging key metrics for optimal growth.
Discover the top 5 ad-hoc analysis tools that transform data into instant insights. Perfect for dynamic data analysis and informed decision-making.
Explore customer analytics: its role in optimizing experiences, driving growth, and strategic decision-making. Review the best customer analytics tools.
Discover the essence of data automation, learn about different types of data automation and their impact on strategic decision-making.
Data integrity is crucial for strategic decision-making. Learn how to ensure data integrity and reliability, what tools to use and mechanics to apply.
Explore effective PPC budget techniques to maximize your advertising ROI. Learn how to effectively allocate, adjust, and optimize your PPC spend.
Discover the top 5 HIPAA-compliant healthcare business intelligence tools designed to secure patient data while providing powerful analytics capabilities.
Dive deep into ecommerce analytics: learn to harness ecommerce data for better sales, improved customer experiences, and smarter marketing decisions.
Discover PPC analysis strategies to optimize campaigns, improve ad performance, and boost ROI with actionable insights from integrated marketing data.