New API integrations 🧩

We have added a new data source with the following report types:

Singular

• Cohort Metrics Entity report type
• Conversion Metrics Entity report type
• Custom Dimensions Entity report type

The Custom option in the Lookback Window field enables users to specify their preferred lookback window, allowing for precise control over the desired date range. This option complements the preset choices of Live, Default, and Max, providing both flexibility and convenience.

This enhancement makes it easier to tailor lookback windows to specific needs while retaining the simplicity of preset scheduling options.

New API integrations 🧩

We have added 2 new data sources with the following report types:

Shiphero

• Inventory Changes report type
• Products report type
• Warehouse Products report type

Dash Hudson

• TikTok Follower Demographics report type
• Instagram Follower Demographics report type
• Campaigns Entity report type
• Campaign Media Entity report type

API changes ⚙️

LinkedIn

We have upgraded our LinkedIn API to 202411.

This change affects the following data sources:

• LinkedIn Ads
• LinkedIn Organic

For more information, see LinkedIn API documentation.

Klaviyo

We have upgraded our Klaviyo API to v2024-10-15.

For more information, see Klaviyo API documentation.

New Report Types 📊

Amazon Advertising DSP

• Ad Groups Entity report type
• Campaigns Entity report type

Apple App Store

• App Crashes report type
• App Sessions Detailed report type
• App Sessions Standard report type

Google Display & Video 360

• Line Item Assigned Targeting Options Entity report type
• Insertion Order Assigned Targeting Options Entity report type

Gorgias

• Ticket Custom Fields report type

Marketing Cloud Account Engagement (Pardot API)

• Custom Redirects Entity report type

SEMrush

• Domain Rank History FK Monthly report type
• Domain Ad Copies report type

Youtube Organic

• Shorts Entity report type

We’re excited to announce the launch of Custom Transformation, a powerful new feature that gives you complete control over your data workflows.

With Custom Transformation, you can:

• Create workflows step-by-step with modular actions like Blend Data, Filter Data, and Join Data.
• Customize and refine transformations as needed.
• Build tailored solutions to meet your specific data needs.

This update simplifies complex data processes and empowers you to design workflows that are as unique as your goals. Start transforming your data today! 🚀

We’re excited to announce the rework of the Conflicted Orders resolution process, which is now live as part of the Extraction flow! This update simplifies and streamlines the experience, making it easier for you to handle conflicting extraction orders in a single action.

New API integrations 🧩

We have added a new data source with the following report types:

Square

• Lineitems report type
• Locations report type
• Orders report type

API changes ⚙️

Yext

We have upgraded our Yext API to v2.0 (20241031).

For more information, see Yext API documentation.

New Report Types 📊

Amazon Advertising

• Targeting Sponsored Products report type
• Targeting Sponsored Display report type
• Category Benchmark report type

Amazon Advertising DSP

• Assets Entity report type
• Ad Creatives Entity report type

Basis DSP (Centro DSP)

• Groups Entity report type
• Tactics Entity report type

Bing Ads (Microsoft Advertising)

• Keyword Performance Report report type
• Billing Documents Entity report type
• Campaigns Entity report type

Dash Hudson

• TikTok Follower Demographics report type
• Instagram Follower Demographics report type

Google Ads

• Campaign free-form report type
• Ad Group free-form report type
• Invoice Entity report type
• Billing Setup Entity report type
• Ad Group Ad report type

Outbrain

• Campaign Region report type

Semrush

• Subdomain Ranks Monthly report type
• Subfolder Ranks Monthly report type
• ‍URL Ranks Monthly report type

Yext

• Healthcare Professionals Entity report type
• Locations Entity report type
• Entities report type

Yotpo

• Product Reviews Entity report type

We’ve made the authentication process smoother and more user-friendly! The auth page now features an integrated setup guide, providing step-by-step assistance without needing to open a separate tab. This update streamlines setup and ensures you have all the information you need, right when you need it.

We’re excited to unveil a refreshed design for data source tiles! Categories are now displayed as tags within each tile, making it easier to navigate and understand the available options. Explore the updated design on the Data Sources List page!

Transforming your data just got more straightforward and more efficient! We’ve added new operators to Self-Serve Data Transformation to help you organize, filter, and merge your data with ease:

• Blend Data: Unify your data from multiple sources into a single, cohesive dataset
• Filter Data: Use versatile filters to narrow down datasets and transformation outputs.
• Group Data: Aggregate and organize data to enable structured management of large datasets.
• ⭐Join Data: Seamlessly merge datasets within your workflows for enhanced integration and flexibility.

These enhancements empower you to transform data effortlessly. Watch the video below to learn more!

We’re excited to announce the release of Data Preview as part of our Data Explorer! This new feature gives you more control and insights into your extracted data.

Key Highlights:

• Preview Before Loading: View table data before sending it to its final destination, giving you more confidence in your data quality.
• Unified with Transformation Wizard: This integration provides a seamless experience in inspecting and transforming data.
• Grouping and Filtering: Easily organize data by specific criteria to better analyze and manage your datasets.
• Discrepancy Research: Use Data Preview to investigate any potential inconsistencies within your data.

New API integrations 🧩

We have added 2 new data sources with the following report types:

Gorgias

• Tickets report type
• Customers report type
• Integrations report type
• Surveys report type
• Ticket Messages report type
• Users report type
• Voice Calls report type

Sam's Club

• Page Types report type
• Video Campaigns report type
• Video Keywords report type
• Ad Group Media Entity report type
• Ad Items Entity report type
• Campaigns Entity report type
• Keywords Entity report type
• Negative Keywords Entity report type
• Placements Entity report type
• SBA Profiles Entity report type
• Suggested Keywords Entity report type
• Platforms report type
• Categories report type
• Ad Items report type
• Ad Groups report type
• Media Entity report type
• Ad Groups Entity report type
• Placements report type
• Keywords report type
• Brands report type

API changes ⚙️

Google Ad Manager

We have upgraded our Google Ad Manager API to v202408.

This change affects the following data sources:

• Google Ad Manager
• Google Ad Manager (by Advertiser)

For more information, see Google Ad Manager API documentation.

New Report Types 📊

The following report types are available starting this month:

Adjust API

• Network By Campaign report type
• Creative Network Hour report type

Amazon Advertising

• Targeting Sponsored Brands report type

Amazon Advertising DSP

• Advertisers Entity report type

Facebook Ads

• Ads By Audience Segments report type

Illumin

• Revenue free-form report type

LinkedIn Organic

• Video Daily report type

Hubspot

• Emails Entity report type
• Communications Entity report type
• Notes Entity report type
• Tasks Entity report type

Oracle NetSuite

• Transaction Lines Entity report type
• Transaction Accounting Lines Entity report type
• Accounts Entity report type
• Departments Entity report type
• Entities Entity report type
• Transactions Entity report type
• Transaction Lines Entity report type
• Classifications Entity report type
• Counterparty Entity report type

‍

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

Each of the new templates also supports the visualization.

Now you can turn the visualization by clicking a single button.

Meta Loader indexes data for AI functionality.

We made big improvements toward the speed:

1. New tables created by Wizard will appear in other Wizards immediately.
2. New uploaded tables will be indexed in 5-10 min.

We’ve revamped the settings experience to make it easier than ever to manage your account and team.

Simply click the ⚙️ gear icon to open the new side panel, where you’ll find:

MANAGE Section🛠️

• Members: Access the lists of users separated by workspaces - ex. Your Team page (previously in the main menu)

PROFILE Section 👤

• Notifications: Quickly navigate to the Notification Center
• Settings: Update and view your Account Settings

We hope this streamlined side panel makes interactions with our user interface smoother and more intuitive!

• Eliminates the need to setup data loading after extraction
• Significantly minimizes the time required to set up data flows
• Improves the overall user experience

🔥 We are thrilled to announce a new Flat Data integration - Amazon Athena!

✅ Key Features:

• Import Amazon Athena tables directly via Improvado UI
• Configure Extraction scheduling, Table meta, Skip rule, etc. for your extraction

Additionally, we’d like to highlight two other existing Flat Data sources that provide seamless integration:

• AWS S3: Securly upload your files for data extraction into an Improvado-managed AWS S3 instance.
• SFTP: Import your files directly to Improvado-managed SFTP

‍

We have updated the recipe templates tab, making it even easier to create new recipes using our new self-serve data transformation flow.

Google Ads Audit

• These rules allow you to understand the health of your data across UTM, naming convention and marketing campaigns themself. It shows how your data is ready to be transformed.

Data Integrity

• These rules allow you to set up alerts on any potential problems with extract, load, connections.

Data Preview allows you to hide or show columns, group data based on selected dimensions and metrics, and apply filters to explore your data in convenient way.

New API integrations 🧩

We have added 6 new data sources with the following report types:

Yotpo

• Products Entity report type
• Products report type
• Reviews Metadata Entity report type
• Reviews Entity report type

VTiger

• Email Campaigns report type
• Leads report type
• Quotes report type

Birdeye

• GMB Keywords report type
• GMB Customer Actions Map report type
• Businesses Entity report type
• Google View Search Map report type

Apple App Store

• App Store Installations and Deletions Standard report type
• App Store Purchases Detailed report type
• App Store Purchases Standard report type
• App Store Pre-Orders Standard report type
• App Store Discovery and Engagement Standard report type
• App Store Discovery and Engagement Detailed report type
• App Store Downloads Standard report type
• App Store Pre-Orders Detailed report type
• App Store Installations and Deletions Detailed report type
• App Store Downloads Detailed report type

Nextdoor Ads

• Ad Groups Entity report type
• Reports report type
• Campaigns Entity report type
• Ads Entity report type

WhatConverts

• Leads report type

API changes ⚙️

Google Display & Video 360

We have upgraded our Google Display & Video 360 API to v3. For more information, see Google Display & Video 360 API documentation.

New Report Types 📊

The following report types are available starting this month:

ActiveCampaigns

• Contact Tags report type
• Contact Lists report type
• Contact Goals report type
• Goals report type

Amazon Advertising

• Search Term Sponsored Brands report type
• Search Term Sponsored Products report type

Amazon Advertising DSP

• Invoice Details report type

DoubleVerify

• Standard free-form report type

Facebook Ads

• Business Invoices Entity report type

Google Ads

• Shopping Performance View report type
• User List Entity report type

Google Display & Video 360

• Advertisers Entity report type

Hubspot

• Properties Entity report type
• Property Options Entity report type

Instagram Organic

• Reached Audience Cities report type
• Reached Audience Genders report type
• Reached Audience Countries report type
• Reached Audience Ages report type

Taboola

• Campaigns Entity report type
• DMA Campaigns report type
• Regions report type

Zendesk

• Ticket Fields Entity report type

‍

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

Now you can apply Pause/Unpause, Run actions to any selected orders on the current page. Before, only Transfer & Edit were available for bulk selection.

Also, Run (prev. Run Extraction) now supports multiple orders!  

Currently, available only for Extraction orders on Connection Details pages & Data table pages. 

The sharing feature provides a flexible way to control access to your notebooks, allowing both global and individual user permissions.

We're excited to introduce new user roles, allowing you to assign and manage access within your team based on specific job responsibilities. This update ensures tailored permissions, providing the right level of access while maintaining data security and operational control.

We’re introducing Data source labels to help you quickly identify new, deprecated, or soon-to-be-sunset data sources. These labels can be found on the Data Sources page and Connection Details pages, as well as on our Integrations website page.

New API integrations 🧩

We have added one new data source with the following report type:

Samsung DSP

• Trader Delivery All report type

API changes ⚙️

Apple Search Ads

We have upgraded our Apple Search Ads API to v5. For more information, see Apple Search Ads API documentation.

Facebook

We have upgraded our Facebook API to v19. For more information, see Facebook API documentation.

This change affects the following data sources:

• Facebook Ads
• Facebook Pages
• Instagram Hashtag
• Instagram Organic
• Instagram Webhooks

Amazon Ad Server

Please note that Amazon Ad Server will be sunset in Q4 2024. For more information, see Amazon Ad Server API documentation.

On October 1, 2024, the ability to create new campaigns, placements, and tag managers will be disabled.

New Report Types 📊

The following report types are available starting this month:

Amazon Advertising

• Bounce Rate Store Insights report type
• Dwell Time Store Insights report type
• Invoice Details report type
• Keywords Sponsored Display report type
• Orders Store Insights report type
• Sales Store Insights report type
• Store Quality Insights report type
• Stores Entity report type
• Units Store Insights report type
• Views Store Insights report type
• Visits Store Insights report type

Mountain

• First Touch report type

Hubspot

• Owners Entity report type

The Trade Desk API

• Campaign Frequency Configs Entity report type
• Ad Group Frequency Configs Entity report type

SEMrush

• Projects Entity report type
• Organic Visibility By Campaign report type
• Campaigns Entity report type

Skai API (Kenshoo V3 API)

• Campaign By Device report type

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.