Immediate access to relevant docs, streamlining the authentication process.

Lineage UI now includes dependencies for AI Recipes tables, completing the end-to-end visibility of your data pipeline.

You can now create and assign custom labels to your custom extraction templates. Use labels to organize your templates with meaningful tags that suit your specific needs and quickly filter by label to find what you need—no more scrolling through long lists.

🔥 Google Cloud Storage is now supported in Improvado as flat data source!

✅ Key Features:

• Authorize your Google Cloud Storage account via OAuth to start importing data.
• Import Google Cloud Storage tables directly via Improvado UI
• Configure Extraction scheduling, Table meta, Skip rule, etc. for your extraction

New API integrations 🧩

We have added 6 new data sources with the following report types:

Impact Partner

• Reports report type
• Reports Entity report type

Allure TestOps

• Launches report type
• Test Cases report type
• Test Cases History report type

Reddit Social

• Subreddit Post Comments report type
• Subreddit Posts report type

Matomo

• General report type

SOCi

• Projects Entity report type
• Reviews Entity report type

Facebook Business

• Owned Instagram Accounts report type
• Business Invoices report type
• Business Partner report type
• Owned Pages report type
• Business Users report type

API changes ⚙️

Spotify Ads

We have upgraded our Spotify Ads API to v3.

For more information, see Spotify Ads API documentation.

Moloco Cloud

We have upgraded our Moloco Cloud API to v1.8.

For more information, see Moloco Cloud API documentation.

Criteo Retail Media

We have upgraded our Criteo Retail Media API to v2025-01.

For more information, see Criteo Retail Media API documentation.

New Report Types 📊

The following report types are available starting this month:

Google Ads

• Asset Groups free-form report type‍
• Geographic View free-form report type
• Ad Group Asset report type
• Assets Entity report type‍
• Local Services Lead Entity report type

LinkedIn Organic

• Events Entity report type

LinkedIn Ads

• Ad Analytics report type
• Lead Form Responses Entity report type

Tableau

• View Data report type
• Views Entity report type

Youtube

• Content Owner Shorts Ad Revenue Monthly report type‍
• Content Owner Shorts Country Ad Revenue Monthly report type
• Content Owner Shorts Red Revenue Video report type

Level up with our next-generation AI Agent — faster, smarter, and packed with new tools. Sign up for early access and give us your feedback!

Introducing our new Marketing Data Governance solution—streamline your naming conventions, enhance data clarity, and build trust in your analytics. Simplifying data management starts here.

We are pleased to announce the launch of Lineage UI, a powerful new feature designed to enhance visibility into your data ecosystem within the Improvado platform. This tool provides a clear, interactive visualization of data relationships, dependencies, and workflows, empowering teams to track their data flows.

Key features:‍

• 🚀Can help to track data flow across transformations and tables, giving you deeper insights into your pipeline.
  
• ✅ Trace data issues back to their source by visualizing transformation history and dependencies.
  

Note: At launch, Lineage UI will include Extract and Load tables only, with AI Recipes tables support coming soon.

Configure data loading directly within the transformation wizard. No more switching contexts — choose the destinations, schedule and load data in one place.

🔐 We’re thrilled to introduce SAML SSO and Shibboleth SSO support, empowering organizations to streamline secure access to Improvado while maintaining rigorous authentication standards.

• SAML SSO: Supports SAML 1.0/2.0 for password-free authentication, integrating seamlessly with your Identity Provider (IdP).
• Shibboleth SSO: Dedicated compatibility with Shibboleth’s SAML-based identity solutions, including attribute release policies.

✔️ Scheduled extractions now display a warning message when the extraction time exceeds the sum of the Data Delivery ETA and the average sync time (calculated from the report’s median dataflow duration over the past 60 days). This alert provides a recommended extraction time range to help avoid delays and maintain SLA compliance. Adjust your schedule directly from the warning to optimize data delivery.

🚀 We’re thrilled to share that Microsoft Fabric is now available as a destination!

Now you can load data directly into Microsoft Fabric with automated pipelines, eliminating the need for manual exports.

New API integrations 🧩

We have added a new data source with the following report types:

Facebook Threads

• ‍Threads Entity report type
• Threads Insights report type

API changes ⚙️

Campaign Monitor

We have upgraded our Campaign Monitor API to v3.3.

For more information, see Campaign Monitor API documentation.

New Report Types 📊

The following report types are available starting this month:

Amazon Advertising DSP

• Domain Lists Entity report type
• Product Categories Entity report type

Amazon Marketing Cloud

• Workflow Report without Date report type

Amazon Seller Central

• Returns by Return Date report type

AppsFlyer

• Installs (Retargeting) report type
• In-app Events (Retargeting) report type

Google Ads

• Change History Entity report type

Google Ad Manager

• Lineitems Entity report type

Google Display & Video 360

• Advertiser Assigned Targeting Options Entity report type

Hubspot

• Email Events Entity report type
• Marketing Campaigns Entity report type

Klaviyo

• Flow Messages Entity report type

LinkedIn Ads

• Lead Forms Entity report type

Shopify GraphQL

• Sales Agreement by Order report type
• Customer Journey Moments by Order report type

Snapchat Ads

• Ad Squads Entity report type

StackAdapt GraphQL

• Creative Conversions Insights report type
• Geo Insights report type
• Domain Insights report type

TikTok Ads

• Auction Basic Advertisers report type

Tubular Labs

• Video Trends Summary Monthly report type

Yext

• Reviews Entity report type

YouTube

• Playlist Entity report type
• Playlist Items Entity report type

‍

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

🎉 We’re proud to announce Request Credentials feature! Now, you can request external users’ credentials to establish new connections directly in Improvado UI. Simply generate a secure link from the Connections page and send it to your recipients. Once approved, your connection will automatically update with an External label. Get started and simplify your connection process today!

ℹ️ Note: This feature is currently only available upon request. For further details, please reach out to your CSM.

🚀 Introducing our new update, designed to eliminate the time-consuming manual entry of table names for custom configurable reports.

This feature automatically generates appealing table names based on the selected dimensions, reducing confusion and enhancing transparency between tables. The streamlined naming process not only simplifies your workflow but also speeds up the overall extraction flow for a more user-friendly reporting experience. We've also updated all extraction orders naming for custom report types to a new format that includes data table name (e.g., highlighting time granularity directly in the order name).

🔥 We’re introducing Transformation Statuses to simplify recipe management!

Now, you can easily switch between Draft (editable, test-safe) and Active (production-ready) modes to modify logic without disrupting live data flows. Safely test changes in Draft, activate when confident, and let autoload handle the rest — or trigger loads manually. This update ensures clarity, reduces redundancy, and safeguards your operations.

🔥 We’re delighted to introduce you to the new AWS S3 (external buckets) integration, now available as a self-serve Flat Data source! Seamlessly connect existing AWS S3 buckets and automate data extraction with Improvado’s intuitive interface.

✅ Key Features:

• Direct Integration with External S3 Buckets: Securely connect to your own AWS S3 buckets without migrating data to an Improvado-managed instance.
  
• Flexible Configuration: Set extraction schedules, define table metadata, apply skip rules, and customize filters for precise data ingestion.

💥 We are excited to introduce our new Bulk Actions update designed to enhance your workflow efficiency. With this update, you can now easily select multiple connections or orders and take bulk actions such as deleting, running, pausing or unpausing them—saving you time and effort.

✅ Key Enhancements:

• Streamlined Navigation: This update affects the following tabs:
• ~Extraction orders (within connections and data tables)
• ~Connected sources‍
• Select All Button: Easily select all connections/orders at once by clicking the new Select all button.

✨ We're excited to announce our new PII Labels feature! Fields containing sensitive personal data are now clearly marked as PII in the Label column. This update empowers you to easily identify and exclude such fields from your reports.

For step-by-step instructions on how to remove PII fields from your reports, please refer to our documentation on removing PII fields.

New API integrations 🧩

We have added 9 new data sources with the following report types:

TikTok Business

• Assets Entity report type
• Invoices Entity report type
• Billing Groups Entity report type

Webflow

• Forms report type

Brave Ads

• Campaigns report type
• Campaigns Entity report type

Sharepoint via Microsoft Graph API

• Drive Items XLSX report type

Basecamp

• Todo Sets report type
• Comments report type
• Projects report type
• Todos report type
• Todo Lists report type

StackAdapt GraphQL

• Campaign Group Delivery report type
• Campaign Location Targets Entity report type
• Campaigns Entity report type
• Creative Delivery report type
• Campaign Inventory Targets Entity report type
• Campaign Delivery report type
• Advertiser Delivery report type
• Ads Entity report type
• Creatives Entity report type
• Campaign Groups Entity report type
• Campaign Flights Entity report type
• Advertisers Entity report type

HighLevel

• Location Custom Fields report type
• Opportunities report type
• Pipelines report type
• Users report type

Sprout Social Influencer

• Campaigns report type
• Posts report type

Ahrefs

• Projects report type
• Rank Tracker report type

API changes ⚙️

Adobe Workfront

We have upgraded our Adobe Workfront API to v19.

For more information, see Adobe Workfront API documentation.

Google Ad Manager

We have upgraded our Google Ad Manager API to v202411. For more information, see Google Ad Manager API documentation.

This change affects the following data sources:

• Google Ad Manager
• Google Ad Manager (by Advertiser)

Criteo

We have upgraded our Criteo API to v2025-01.

For more information, see Criteo API documentation.

New Report Types 📊

The following report types are available starting this month:

Amazon Advertising DSP

• Technology Report free-form report type

Birdeye

• Review Count By Rating report type

Google Ad Manager

• Orders Entity report type
• Creatives Entity report type
• Lineitems Entity report type
• Reports free-form report type

Google Campaign Manager (by Advertiser)

• Standard free-form report type

Google Display & Video 360

• Channels Entity report type

Pinterest Organic

• Pins Entity report type

Teads

• Reports free-form report type

TikTok Ads

• Auction Audience Ads free-form report type

Tubular Labs

• Properties Entity report type
• Creator Properties Monthly Trends report type
• Creator Monthly Trends report type

VTiger

• Contacts Entity report type

New API integrations 🧩

We have added 2 new data sources with the following report types:

Singular

• Cohort Metrics Entity report type
• Conversion Metrics Entity report type
• Custom Dimensions Entity report type

Amazon Marketing Cloud

• Workflow Report with Date Selection report type
• Workflows Entity report type

API changes ⚙️

Facebook

We have upgraded our Facebook API to v21. For more information, see Facebook API documentation.

This change affects the following data sources:

• Facebook Ads
• Facebook Pages
• Instagram Hashtag
• Instagram Organic
• Instagram Webhooks

Google Ads

We have upgraded our Google Ads API to v18.

For more information, see Google Ads API documentation.

New Report Types 📊

The following report types are available starting this month:

Amazon Advertising DSP

• Targets Entity report type

Bing Ads (Microsoft Advertising)

• Audience Performance Report report type

Facebook Ads

• Conversions report type

Facebook Pages

• Stories Entity report type

Google Ads

• Customer Manager Link Entity report type
• Web Page View report type

Harvest

• Users Entity report type

Linkedin Ads

• Ad Video Preview report type
• Videos Entity report type
• Ad Image Preview report type
• Images Entity report type
• Posts Entity report type
• Campaigns Entity report type
• Creatives Entity report type

ShipHero

• Shipments report type
• Allocation Line Items report type
• Order Line Items report type
• Orders report type

We're excited to introduce the new Custom Wizard feature, empowering you to build custom transformations by assembling modular workflow steps tailored precisely to your needs. With complete control at your fingertips, you can easily create a blank template, add and manage a variety of steps—like blending, filtering, joining, and grouping data—and adjust each step on the fly. Elevate your data transformation process with a tool designed to make your data actionable and analysis-ready.

We’re excited to introduce Shareable Dashboards, making it simple to collaborate with external stakeholders. With just a click on the Share button in the top-right corner of your dashboard, you can generate a public link that lets anyone view your dashboard.

We’re pleased to unveil the Import Columns to Blend Data feature, designed to streamline your workflow. This enhancement allows you to quickly bulk import columns from previous steps or existing tables, making data integration smoother than ever.