Product updates

Data Loading improvements 🎉

Google Big Query managed by Improvado

GBQ managed by Improvado is a feature that speeds up the creation process of GBQ instances and makes it much easier.

Data Visualization improvements 🎉

The new Clickhouse JDBC connector for Tableau

‍The new Clickhouse JDBC connector for Tableau greatly simplifies the process of connecting the Tableau platform to Improvado.

MCDM improvements ⚡

The new version of MCDM User Interface

The new version of MCDM UI has improved UI & UX and provides the following features:

• The new entity - Resources.
  Each Recipe can have multiple Resources such as Demo Dashboards and Data Dictionary
• Output data tables for the successfully built Recipe
• BI Demo Dashboards
• The Recipe's update schedule is now displayed in the UI
• Updated documentation links in the UI

Mapping updates

• You will get your data faster thanks to incremental load for all recipes.
  It significantly improves data load speed and reduces the workload on our infrastructure
• New TikTok mapping was added in Paid Ads Age & Paid Ads Gender performance reports
• Simplified the process of adding new fields and changing report types in MCDM mapping

Normalization updates

• Optimized determination of the age groups in MCDM Age Normalization.
  Now the groups that were marked not identified will be presented as separate age groups

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API changes ⚙️

Google Ads

We have upgraded our Google AdsAPI to v13.

For more information, see Google Ads API documentation.

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New Report Types 📊

The following report types are available starting this month:

Marketo

• Segments report type
• Segmentations report type
• Leads by Program ID report type
• Companies report type

Everflow Affiliate API

• Conversions report type

Google Analytics 4

• Device UTM report type

Amazon Seller Central

• Repeat Purchase Month report type

Salesforce

• Campaign report type

Criteo Retail Media

• Line Item Products report type

Google Campaign Manager (by Advertiser)

• Ads Roadblock report type

Mountain

• Creatives report type