Product updates

Filters
Clear all
Products
Clear
Features
Clear
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Year/Month
Connect & Extract
MCDM Recipes
Marketing Dashboard 2.0

November 2023

Switch Connection for Extraction Orders ✨

πŸŽ‰ Now you can Transfer Extraction orders from one Connection to another within one workspace!

  1. Select the extraction orders to transfer β˜‘οΈ
  2. Choose the connection with a suitable account inside ↩️
  3. Launch the transfer πŸš€

MCDM Updates⚑

New Recipe is available on the platform - Programmatic. It's visualized as a separate tab on the Marketing Dashboard.

A bunch of the Recipes were implemented as the AI Transform document and can be used as templates!
We already have the following reports developed based on the AI Transform:

  • Paid Search (Basic Performance)
  • Paid Social (Basic & Geo Performance)
  • Cross Channel (Basic Performance)

New API integrations 🧩

We have added 2 new data sources with the following report types:

VideoAmigo:

ON24

‍

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

API changes βš™οΈ

Criteo

We have upgraded our CriteoAPI to v2023-10.
For more information, see Criteo API documentation

Pinterest API

We have upgraded our PinterestAPI to v5.
For more information, see Pinterest API documentation.

Spotify Ads

We have upgraded our Spotify Ads API to v2. You can see the API changes here.

Ads report type was replaced with a new set of separate reports including entity and performance for each level of granularity accordingly.

Entity reports:

  • Campaigns Entity (campaigns_entity)
  • Adsets Entity (adsets_entity)
  • Ads Entity (ads_entity)

Aggregated reports:

  • Aggregated Campaigns (aggregated_campaigns)
  • Aggregated Adsets (aggregated_adsets)
  • Aggregated Ads (aggregated_ads)

New Report Types πŸ“Š

The following report types are available starting this month:

Skai API (Kenshoo V3 API)

Piwik PRO

Connect & Extract
Load & Centralize
Discovery & Insights
AI Assistant
Flat Data Ingestion

October 2023

AI Assistant New Features ✨

  • We have moved to a new powerful model that has shown a two-fold increase in the speed of operation.
  • Released the Company Rules feature, where companies can describe their unique rules, definitions, designations, and the AI Assistant will execute them. You can learn more in the article.

Launched a new Interpret Results feature

This feature allows for the analysis of SQL execution results and gaining insights from the data.

Updated the TableChooser

Now, when selecting tables, all necessary meta-information is available: table descriptions, date of last update, table name, and its designation.

Import your Flat Data via User Interface πŸ”₯

It significantly simplifies and speeds up file import to Improvado since now it's a self-serve flow!
You can check out the demo we created specifically for this feature here.

βœ… MVP Key Features:

  • Import CSV/TSV files directly via Improvado UI
  • Configure settings (table name, skip rule, etc.)
  • Upload additional files with the same structure to one Data Table

Also, we've added a new Data Source Category: Flat Data (Google Sheets & File Import).

‍

Run Extraction & Run Load buttons

πŸŽ‰ Now you can start Extraction and Load Orderswith the selected date range!

🎯 The new Run Extraction and Run Load buttons are available in:

  • Extraction/Load Orders list in Data Table
  • Extraction/Load Order Details page

‍

MCDM Updates

  • You can now customize mapping separately for each workspace using the new workspace_id column in the custom mapping spreadsheet. Learn more here.

‍

New API integrations 🧩

We have added 5 new data sources with the following report types:

Adobe Workfront

TikTok Organic

Sistrix

ProxyClick

DoubleVerify

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

‍

API changes βš™οΈ

Criteo

We have upgraded our Criteo API to v2023-07.
For more information, see Criteo API documentation.

‍

New Report Types πŸ“Š

The following report types are available starting this month:

Google Ads

AppsFlyer

Amazon Advertising DSP

Google Universal Analytics

StackAdapt

Google Campaign Manager (by Advertiser)

Connect & Extract
Transform & Model
Notification Center
MCDM Recipes
Marketing Attribution

September 2023

The new Accounts tab is now live on the Connection Details page πŸŽ‰

With this new tab, managing your accounts has never been easier!

To ensure the the accounts list synchronization, we've also included a handy Sync accounts button. Just give it a click and let the magic happen! πŸ”

‍

MCDM Errors in Notification Center πŸ””

We're excited to announce a new enhancement to the Improvado Notification Center!

You can now effortlessly set up your subscription to monitor MCDM Recipe issues. βš™οΈ

‍

Extraction template filter - New look & feel 🎨

We're Β given a refreshed makeover to the Extraction template filter! Now, searching and filtering metrics and dimensions have become even easier and more intuitive than before.

The revamped Extraction template filter can be found on the 2nd step of the Extraction flow.

‍

Email Marketing Recipe is now available πŸ“§

The Email Marketing Recipe provides you with actionable and historical email marketing data, as well as predictive analytics in some situations, about the performance of your email campaigns allowing a lot of actionable directions, such as A/B testing, in order to drive engagement, and ultimately revenue.

The marketing value and goal of this Recipe is to help you understand, optimize, and improve your email marketing campaigns.

‍

MCDM updates βš‘β€

  • eCommerce Recipe has been rolled out as a part of the Marketing Dashboard
  • Cross-Channel Recipe has been rolled out as a part of the Marketing Dashboard
  • Google Spreadsheet Data source is now supported in MCDM
  • Email Marketing Recipe is rolled out and available
  • UX updates: now you can download MCDM Data Dictionary as CSV for any Recipe

‍

Attribution updates πŸ“Š

  • Released Attribution Dashboard 2.0. This template can be applied to any customer case
  • Completely moving to Attribution core v2:‍
  • ~Decreased onboarding time by 2 weeks
  • ~Simplified datasource mapping
  • ~Simplified adding custom business metrics
  • Implemented internal data QA. Now we do internal data checking for consistency and duplicates

‍

New API integration 🧩

We have added a new data source with the following report types:

Invoca Network

Emarsys

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

‍

API changes βš™οΈ

Google Display & Video 360

We have upgraded our Google Display & Video 360 API to v2.

For more information, see Google Display & Video 360 API documentation.

‍

New Report Types πŸ“Š

The following report types are available starting this month:

Snapchat Organic

Google Universal Analytics

Google Display & Video 360

Pinterest Ads

Connect & Extract
Transform & Model
Workspaces
Flat Data Ingestion
MCDM Recipes

August 2023

Streamline data management with Workspaces πŸ”₯

Workspace is a special environment that is isolated from other such environments and all entities within this environment are available only to a specific group of users.

‍Key Features:

  • Creation of workspaces via UI
  • Separation of the main entities of Improvado (connections, extracts, data, loads)
  • Separate user access to main entities of Improvado
  • Basic user management via Workspace (adding users to workspaces)

Extract data from Google Sheets via User Interface πŸ”₯

Before it was a custom option, but now we are adding it to our Data Extraction User Interface as a fully self-serve flow, significantly simplifying and speeding up the import of data to Improvado via Google Sheets.

Key Features:

  • Connect an account with Google Sheets.
  • Import data from your spreadsheet using the URL (select a tab and columns).
  • Configure extraction settings (table name, scheduling, etc.).

Ad Preview is now available as a Recipe πŸŽ‰

The Ad Preview Recipe empowers your analytics on the paid advertising campaigns by introducing the ad creative previews provided as separate reports for every ads data source you have connected if they support creative previews extraction.

Key features:

  • Enable Ad Preview self-serve instead of only by request
  • All Report types available for Ad Preview are displayed on the UI via Recipe Observability.
  • Understand what is happening at the specific time with your Ad Preview
  • All media is stored in Improvado’s AWS S3 so you shouldn't worry about the storage and the expiration of your images.

Mobile Analytics Recipe is available πŸ“±

The Mobile Analytics Recipe is a powerful solution that combines data from marketing data sources (such as Branch, Kochava, Adjust API, AppsFlyer, and others) to create a comprehensive view of mobile marketing performance.

MCDM updates ⚑

  • Improved the eCommerce Recipe so now it results in a single report instead of three separate ones.

Attribution updates πŸ“Š

  • Completely switched to the Attribution core v2
  • Added support of new Ads Data source - Terminus
  • Completely finished case attribution based on Zoho CRM + GA4 data
  • Fixed some bugs and hardcode in the core logic

‍

New API integrations 🧩

We have added a new data source with the following report types:

Google Ad Manager (by Advertiser)

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

‍

API changes βš™οΈ

Facebook API

We have upgraded our Facebook API to v16.This change affects the following data sources:

  • Facebook
  • Facebook Pages
  • Instagram Stories and Mentions
  • Instagram Organic
  • Instagram Hashtag

For more information, see Facebook API documentation.

Google Ad Manager

‍We have upgraded our Google Ad Manager API to v202305.

For more information, see Google Ad Manager API documentation.

‍

New Report Types πŸ“Š

The following report types are available starting this month:

Google Campaign Manager (by Profile)

Facebook Pages

SlickJump

Transform & Model
Notification Center
MCDM Recipes

July 2023

Stay up to date on your Improvado Data Pipeline πŸ””

Set up the subscription via Improvado Notification Center to monitor your connected data sources, destinations, extraction, and load orders! You can also redirect our notifications to your Slack channel.

MCDM User Interface improvements πŸš€

Get more insight into your data with the new Recipe Observability πŸ”₯

4 building blocks to get your transformed data:

  • Connections. Connect your third-party platform accounts to Improvado. If you don't see the one you need among them, just request it!
  • Input. Set up data extraction. Your extraction orders grouped by data source are an input for the Recipe.
  • Mapping. Customize the mapping. if you find it difficult, you can always ask for help via our Service Desk.
  • Output. Push your transformed data to the destination to visualize it on the dashboard.

‍

New API integrations 🧩

We have added 6 new data sources with the following report types:

Northbeam

YouGov

LightspeedVT

Spotify Ads

  • Ads report type

Byyd

Piwik PRO

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

‍

API changes βš™οΈ

Google Ads

We have upgraded our Google Ads API to v14.

For more information, see Google Ads API documentation.

Shopify

We have upgraded our Shopify API to v2023-04.

For more information, see Shopify API documentation.

‍

New Report Types πŸ“Š

The following report types are available starting this month:

Slickjump

Connect & Extract
Transform & Model
Discovery & Insights
Google Analytics 4
Marketing Dashboard 2.0

June 2023

New way to extract your data from GA4 ⭐

Google Analytics 4 API configurator allows you to create custom extraction templates with flexible dimension settings.

There is no binding to the data structure specified in Improvado. Any set of compatible dimensions and metrics allowed in the GA4 API is available for extraction.

‍

Marketing Dashboard 2.0 is available! πŸ“Š

We’ve also created two new Recipes specifically for this dashboard, and now, Marketing Dashboard consists of four Recipes:

Contact your Customer Success Manager for more details.

MCDM updates ⚑

  • Mapping for StackAdapt and Reddit was extended
  • Model and mapping for Organic Recipe were adjusted

Attribution updates ✨

  • Hubspot meetings were added to Improvado Attribution

‍

New API integrations 🧩

We have added a new data source with the following report types:

AppTweak

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

‍

API changes βš™οΈ

Pinterest Ads & Pinterest Organic

We have upgraded our Pinterest API to v5.

For more information, see Pinterest Ads API documentation.

Google Ad Manager

We have upgraded our Google Ad Manager API to v202302.

For more information, see Google Ad Manager API documentation.

Apple Search Ads

We have upgraded our Apple Search Ads API to v4.8.

For more information, see Apple Search Ads API documentation.

Klaviyo

We have upgraded our Klaviyo API to v2023-02-22.

For more information, see Klaviyo API documentation.

‍

New Report Types πŸ“Š

The following report types are available starting this month:

Bing Ads (Microsoft Advertising)

Google Analytics 4

Google Campaign Manager (by Advertiser)

Mountain

  • DMA report type
Connect & Extract
Transform & Model
Marketing Attribution
MCDM Recipes
Google Analytics 4

May 2023

Marketing Attribution Product LaunchΒ πŸš€

See the true value of every marketing touchpoint. Connect all dots between marketing, sales, and finance data to calculate LTV, forecast ARR, optimize bidding strategies, and precisely measure the ROI of your campaigns.

We also developed new dashboards for B2C and B2B. Contact your Customer SuccessΒ Manager for more details.

‍

MCDM User Interface improvements πŸŽ‰

Production dashboards for your Recipes πŸ“Š

We’ve added Production Dashboards for MCDM Recipes. You can find Production Dashboards on Overview and Resources tabs of a Recipe.

If you want to have a link to your dashboard in UI - please contact your Customer Success Manager.

‍

Data Extraction updates πŸŽ‰

Google Analytics 4 Migration Kit ⏩

We’ve created Migration Kit to easily combine your old UA and new GA4 data.

After the sunset of Google Universal Analytics, you can continue to use existing reports from UA with new data from GA4.
Our Google Analytics 4 Migration Kit allows you to:

  • Save time and eliminate the need to perform your own mapping from UA to GA4.
  • Ensure continuity by using existing reports from UA with new data from GA4
  • Mitigate downstream changes and continue to use existing dashboards with UA tables.
  • Preserve historical data by using account naming from both GA4 and UA, within the same table.

Make sure to contact your Customer Success Manager for more details.

‍

MCDM updates ⚑

  • Two new Data Sources were added to Paid Ads Recipe: Taboola and Mountain

API changes βš™οΈ

The Trade Desk API

We have upgraded our The Trade Desk API to v3 (April 7, 2023).

For more information, see The Trade Desk API documentation.

LinkedIn Ads

We have upgraded our LinkedIn Ads API to v202304.

For more information, see LinkedIn Ads API documentation.

‍

New Report Types πŸ“Š

The following report types are available starting this month:

Google Search Ads 360

Google Campaign Manager (by Advertisers)

Google Ads

Google Ad Manager

Load & Centralize
Transform & Model
Destinations
Data Visualization
MCDM Recipes

April 2023

Data Loading improvements πŸŽ‰

Google Big Query managed by Improvado

GBQ managed by Improvado is a feature that speeds up the creation process of GBQ instances and makes it much easier.

Data Visualization improvements πŸŽ‰

The new Clickhouse JDBC connector for Tableau

‍The new Clickhouse JDBC connector for Tableau greatly simplifies the process of connecting the Tableau platform to Improvado.

MCDM improvements ⚑

The new version of MCDM User Interface

The new version of MCDM UI has improved UI & UX and provides the following features:

  • The new entity - Resources.
    Each Recipe can have multiple Resources such as Demo Dashboards and Data Dictionary
  • Output data tables for the successfully built Recipe
  • BI Demo Dashboards
  • The Recipe's update schedule is now displayed in the UI
  • Updated documentation links in the UI

Mapping updates

  • You will get your data faster thanks to incremental load for all recipes.
    It significantly improves data load speed and reduces the workload on our infrastructure
  • New TikTok mapping was added in Paid Ads Age & Paid Ads Gender performance reports
  • Simplified the process of adding new fields and changing report types in MCDM mapping

Normalization updates

  • Optimized determination of the age groups in MCDM Age Normalization.
    Now the groups that were marked not identified will be presented as separate age groups

‍

API changes βš™οΈ

Google Ads

We have upgraded our Google AdsAPI to v13.

For more information, see Google Ads API documentation.

‍

New Report Types πŸ“Š

The following report types are available starting this month:

Marketo

Everflow Affiliate API

Google Analytics 4

Amazon Seller Central

Salesforce

Criteo Retail Media

Google Campaign Manager (by Advertiser)

MNTN

Load & Centralize
Transform & Model
MCDM Recipes
Destinations
Service Desk

March 2023

MCDM improvements πŸŽ‰

New version of the Marketing Common Data Model User Interface Β 

Now you can manage the recipes available for you (e.g., apply changes in custom mapping) and check the status of your models, look through the list of other recipes and, request them in one click!

‍Learn more β†’

New Paid Ads Google Analytics Recipe

The Paid Ads Google Analytics Recipe provides analytics on marketing channel performance with granularity on web analytics metrics such as users, sessions, events, purchase, and revenue.

‍Learn more →‍

New eCommerce Recipe

The eCommerce Recipe allows you to join data with the eCommerce data In particular, the following sources are available:

  • Shopify (joined by UTMs)
  • Amazon Advertising
  • Amazon Selling Central
  • Amazon Vendor Central

Learn more β†’

Data Loading improvements πŸŽ‰

Workload Identity Federation authentication

We’ve implemented Workload Identity Federation authentication type for Google Big Query and Google Cloud Storage. This approach eliminates the maintenance and security burden associated with service account keys.

Service Desk improvements πŸŽ‰

Feedback or suggestion request type

The new Feedback or suggestion request type is now available via Improvado Service Desk.

‍Learn more β†’

New API integrations 🧩

We have added three new data sources with the following report type:

Rokt

Salsify

iSpot

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

API changes βš™οΈ

LinkedIn Ads

‍We have upgraded our LinkedIn Ads API to v202302.

For more information, see LinkedIn Ads API documentation.

TikTok Ads

We have upgraded our TikTok Ads API to v1.3.

For more information, see TikTok Ads API documentation.

Amazon Advertising

We have upgraded our Amazon Advertising API to v3.

For more information, see Amazon Advertising API documentation.

New Report Types πŸ“Š

The following report types are available starting this month:

Dotdigital

Youtube Organic

Marketing Cloud Account Engagement (Pardot API)

Amazon Attribution

Amazon Vendor Central

Mixpanel

Single Sign-On

February 2023

Single Sign-On (SSO) - Azure &Β Okta πŸŽ‰

We’ve added an option to log in to Improvado via your Azure/Okta account!

Check out guides for setting up SSO or contact your Customer Success Manager for more details.

New API integrations 🧩

We have added four new data source with the following report types:

MNTN

Sharepoint

IQM

Tubular Labs

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

API changes βš™οΈ

AppsFlyer‍

We have upgraded our AppsFlyer API to v2.

For more information, see AppsFlyer API documentation.

‍

Google My Business

We have upgraded our Google My Business API to v1.

For more information, see Google My Business API documentation.

‍

The Trade Desk API

We have upgraded our The Trade Desk API to v3 (October 28, 2022).

For more information, see The Trade Desk API documentation.

‍

Twitter

We have upgraded our TwitterAPI to v12.

For more information, see Twitter API documentation.

New Report Types πŸ“Š

The following report types are available starting this month:

Marketing Cloud Account Engagement (Pardot API)

Google Analytics 4

Connect & Extract
Extraction templates

January 2023

Data Extraction improvements πŸŽ‰

Extraction Template filter by properties/dimensions

Now you can filter global/custom extraction templates by properties/dimensions without leaving the data extraction flow!

Learn more β†’

New API integrations 🧩

We have added a new data source with the following report type:

Remerge

  • Ads report type

Sticky.io

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

API changes βš™οΈ

‍Facebook API‍

We have upgraded our Facebook API to v15.

This change affects the following data sources:

  • Facebook
  • Facebook Pages
  • Instagram Stories and Mentions
  • Instagram Organic
  • Instagram Hashtag

For more information, see Facebook API documentation.

New Report Types πŸ“Š

The following report types are available starting this month:

Hubspot

Google Analytics 4

Xandr

‍

No items found.

December 2022

New API integration

We have added a new data source with the following report type:

illumin

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

API change

Google Ad Manager

‍We have upgraded our Google Ad Manager API to v202211.
For more information, see Google Ad Manager API documentation.

New Report Types

The following report types are available starting this month:

Google Ads

Google Analytics

Apple Search

  • Ads report type
No items found.

November 2022

New API integrations

We have added two new data sources with the following report types:

Meltwater

Data AI. Intelligence

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

API changes

Twitter

We have upgraded our Twitter API from v10 to v11.
For more information, see Twitter API documentation.

Apple Search

We have upgraded our Apple Search API to v4.6.1.
For more information, see Apple Search API documentation.

Google Display&Video 360

We have upgraded our Google Display&Video 360 API from v1.1 to v2.
For more information, see Google Display&Video 360 API documentation.

LinkedIn Ads‍‍

We have upgraded our LinkedIn Ads API from v202208 to v202211.
For more information, see LinkedIn Ads API documentation. Β 

New Report Types

The following report types are available starting this month:

Google Universal Analytics

Hubspot

Google Ads

Adjust API

Salesforce Marketing Cloud

Google My Business

No items found.

October 2022

New API integrations

We have added four new data sources with the following report types:

Dot Digital

Tableau

Everflow Affiliate API

NetBase

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

API changes

Shopify

We have upgraded our Shopify API from v2022-07Β to v2022-10.
For more information, see Shopify API documentation.

‍LinkedIn Ads

We have upgraded our LinkedIn Ads API from v202207 to v202208.
For more information, see LinkedIn Ads API documentation.

New Report Types

The following report types are available starting this month:

Google Ads

Outbrain

Apple Search

The Trade Desk Api

Marketo

Google Analytics 4

You can find detailed information about these and other report types and their metrics in the Data Dictionary.

No items found.

September 2022

New API integrations

We have added four new data sources with the following report types:

SlickJump

  • Campaigns report type

Voluum

  • Conversions report type

Adthena

  • Keywords Frequency Avgposition report type
  • Keywords Clicks Competitors report type

STAT Search Analytics

  • Keywords Rank report type

New Report Types

The following report types are available starting this month:

Google Analytics 4 (Analytics Data API)

  • Session Manual Term report type
  • Session Manual Term Transaction ID report type
  • Session Source Campaign report type
  • Events Source report type

Marketo

  • Leads (last day) report type

Google Universal Analytics

  • Adwords Source Medium report type
  • Page Geo Campaign report type

Adjust API

  • Π‘reative Π‘ustom Events Country report type

Outreach

  • Templates report type
  • Accounts report type

Klaviyo

  • Unique Metrics by Campaign Month report type
  • Unique Metrics by Flow Month report type
  • Campaign Stats report type

You can find detailed information about these and other report types and their corresponding metrics in the Data Dictionary.

No items found.

August 2022

New API integrations

We have added two new data sources with the following report types:

Amazon Selling Partner

  • Orders Status by Creation Date report type
  • Orders by Creation Date report type

ShareASale

  • Transaction Detail report type

API changes

‍Yahoo Gemini

We have upgraded our Yahoo Gemini API to v3.
For more information, see Yahoo Gemini API documentation.

Shopify

We have upgraded our Shopify API to v2022-07.
For more information, see Shopify API documentation.

Google Ads

We have upgraded our Google Ads API to v11.0.
For more information, see Google Ads API documentation.

Google Campaign Manager

We have upgraded our Google Campaign Manager API to v4.0.
For more information, see Google Campaign Manager API documentation.

New Report Types

The following report types are available starting this month:

Google Universal Analytics

  • Ad Group Geo Performance with Goals report type

TV Squared

  • Spots report type

TikTok Ads

  • Ads DMA report type

Google Search Ads 360

  • Ads Dimensions report type

Impact Radius

  • Adv Action Listing Pm Only report type

Marketo

  • Program Members report type

You can find detailed information about these and other report types and their corresponding metrics in the Data Dictionary.

No items found.

July 2022

New API integrations

We have added a new data source:

Mercado Libre

  • Campaigns report type

New Report Types

The following report types are available starting this month:

Pinterest Ads

  • Promoted Pins report type

Yandex Direct

  • Entity Campaign report type

You can find detailed information about these and other report types and their corresponding metrics in the Data Dictionary.

No items found.

June 2022

New API integrations

We have added two new data sources with the following report types:

Brandwatch

  • Top Authors report type
  • Twitter Insights report type
  • Total Mentions report type
  • Topics report type

Pardot API

  • Visitor Activity report type
  • Prospects report type
  • Prospect Accounts report type
  • Opportunity report type
  • Campaign report type

API changes

Criteo

We have upgraded our Criteo API from v2022.01 to v2022.04.
For more information, see Criteo API documentation.

Amazon MWS API

‍All new API functionality is built in SP-API, with updates to Amazon MWS only to support business-critical changes. Now many report types are not available.
So, we recommend you connect the new Amazon Selling Partner for Sellers data source instead of Amazon MWS.

New Report Types

The following report types are available starting this month:

Marketo

  • Program Members report type

Basis Platform API

  • Conversion Entity report type

AppsFlyer

  • Daily Partners Report (User Acquisition) report type
  • Daily Partners Report (Retargeting) report type

Bing

  • Campaign Goal report type

Outreach

  • Sequences report type
  • Tasks report type
  • Users report type

Facebook

  • Ads Creative Platform Position report type

Google Ads

  • Geo Adgroups State City report type

You can find detailed information about these and other report types and their corresponding metrics in the Data Dictionary.

No items found.

May 2022

New API integrations

This month we have added some new providers for you:

Convertr

  • Lead Data report type
  • Leads report type

Outreach

  • Prospects report type
  • Sequences report type
  • Tasks report type
  • Users report type

Zemanta

  • Campaign Performance report type

New Report Types

Google Ads

  • Ads Keywords Conversions report type
  • Geo Campaign Conversions report type‍
  • Conversions report type

Yext

  • Reviews Entities (last day) report type

TikTok Ads

  • Account Monthly report type

Google Analytics

  • GA Sessions ISO Weekly report type

Facebook

  • Ads Creative Platform Position report type

Google Analytics 4 (Analytics Data API)

  • Geo Device Keyword UTM report type
  • Device Events UTM report type

‍Yahoo DSP

  • Exchange Deal DMAs report type

You can find detailed information about these and other report types and their corresponding metrics in the Data Dictionary.

No items found.

April 2022

New API integrations

This month we have added a new Freshdesk data source with the following report type:

  • ‍Contacts

API changes

Google Ads API

We have upgraded our Google Ads API from version v9 to v10.
For more information, see Google Ads API documentation.

New Report Types

The following four report types are available starting this month:

Sizmek SAS

  • Search Conversions report type
  • ~ We've added a new dimension: Search Campaign Type

Salesforce Market Cloud

  • Custom Acct Send Summary (last day) report type

Pinterest Ads

  • Campaigns report type

Marketo

  • Activity types (last day) report type
  • Programs (last day) report type
No items found.

March 2022

New API integrations

This month we have added a new provider:

Capterra

  • Clicks (daily) report type

New Report Types

Sizmek SAS

  • Campaign Lifetime Unique report type

Kenshoo

  • Social Details report type

Google Ads Beta API

  • Custom Audiences report type

‍Google Search Ads 360

  • Geo report type
  • Geo Activity report type
  • ‍Adgroups Device report type

‍AdFox

  • Banner Events report type
  • Banner Reach report type

API changes

Criteo API

We have upgraded our Criteo API from version v2021.07 to v2022.01.

For more information, see Criteo API documentation.

Yahoo Gemini API

We have upgraded our Yahoo Gemini API from version v2 to v3.

For more information, see Yahoo Gemini API documentation.

Facebook API

We have upgraded our Facebook API from version v.12.0 to v.13.0.

For more information, see Facebook API documentation.

No items found.

February 2022

New API integrations

This month we have added some new providers for you:

CDS Bridge Lite API

  • Registrants by date report type

Adjust API

  • Creative Geo report type

New Report Types

AdFox

  • Banner Performance report type

Amazon MWS

  • Mbop Recommended Products report type

Stripe

  • Sales Orders report type
  • Transactions report type

Snapchat

  • Ads Position report type
  • Entity Campaigns report type

Klaviyo

  • Campaigns report type

Yahoo DSP

  • Entity Creatives report type
  • Creative Site report type

Google Campaign Manager (by Advertisers)

  • Floodlight Impressions report type
No items found.

January 2022

New API integrations

This month we have added some new providers for you:

Criteo Retail Media

  • Campaign Activity report type
  • Activity By SKU report type

Yahoo DSP

  • Creative Device report type

Adobe Analytics Data Feed

  • All Fields report type
  • All Fields No LookUp report type

You can find detailed information about these and other report types and their corresponding metrics in the Data Dictionary.

API changes

Facebook

‍We have upgraded our Facebook connector from version v11 to v12 of the Facebook API.
For more information, see Facebook API documentation.

Google Ads Beta API

We have upgraded our Google Ads Beta API from version v8 to v9.
For more information, see Google Ads API documentation.

Appsflyer SKADnetwork

We have upgraded our Appsflyer SKADnetwork connector from version v1 to v2 of API.
For more information, see Appsflyer SKADnetwork API documentation.

No items found.

December 2021

New API integrations

This month we have added some new providers for you:

Rakuten Advertising (available only on request)

  • Affiliate Order Detail report type

Contact your Customer Success Manager for more info.

InfoPlus

  • Inventory Detail report type

XING

  • Lifetime Insights report type
  • Daily Insights report type

API changes

Criteo‍

‍We have upgraded our Criteo connector from version v2021.04 to v2021.07 of the Criteo API.
For more information, see Criteo API documentation.

DCM, DCM by Advertiser and DCM by Profile

We have upgraded our DCM connectors from version v3.4 to v3.5.
For more information, see Campaign Manager 360 API documentation.

New Report Types

Google Campaign Manager (by Advertiser)‍

  • Placements Roadblock report type

You can find detailed information about these and other report types and their corresponding metrics in the Data Dictionary.

No items found.

November 2021

New API integration

We have added a new provider:

Zignal Labs

  • Key metrics report type
  • Newsroom Stories report type

API changes

Google My Business

We have upgraded our Google My Business API to v4.9.

For more information, see Google My Business API documentation.

Pinterest Organic

‍We have expanded the functionality of generating accounts and now we create not only the main account, but also shared accounts.

Facebook

Facebook's default attribution window has been changed to 7-day click or 1-day view for the campaigns created after September 23, 2021.

For more information, see Attribution Setting documentation.

New Report Types

These new report types are available for you from this month:

Google Analytics

  • User Gender report type
  • Ecommerce Campaign Cust Dim2 report type

Shopify

  • Gift Cards report type
  • Product Variants report type

Google Ads

  • Googleclick Ads report type

Twitter

  • Conversions report type

DCM by Advertiser

  • Ads Placement Sites Geo report type
  • Cross Device report type

You can find detailed information about these and other report types and their corresponding metrics in the Data Dictionary.

No items found.

October 2021

New API integration

We have added new providers:

Appsflyer SKADnetwork

  • Ads Target report type

Google Analytics 4 (Analytics Data API)

  • Events report type

New Report Types

These new report types are available for you from this month:

OZON

  • Entity Campaign report type

Yandex Direct

  • Кeywords report type

Google Ads

  • Campaign Lifetime Reach report type

You can find detailed information about these and other report types and their corresponding metrics in the Data Dictionary.

No items found.

September 2021

New API integrations

We have added two new providers:

‍Campaign Monitor

  • Email Opens report type‍
  • Email Clicks report type‍
  • Campaign Summary report type

‍Buzzoola

  • Creatives report type

You can find detailed information about these and other report types and their corresponding metrics in the Data Dictionary.

API changes

VK Ads and VK Groups

‍‍We have upgraded our VK Ads and VK Groups connectors from version 5.71 to v5.131 of the VK API.
For more information, see VK API documentation.

Google Ads Beta API

‍‍‍We have upgraded our Google Ads Beta API from version v6 to v8.
For more information, see Google Ads API documentation.

Twitter

We have upgraded our Twitter provider connectors from version v8 to v9 of the Twitter Ads API.
This affected the Promoted Tweets With Cards and Promoted Tweets Country Metro report types:

  • Card Type metric has become deprecated.

For more information, see Twitter Ads API documentation.‍‍

Snapchat Ads

‍In the Ads By Hour report type the following metrics have become deprecated:

  • Attachment Frequency
  • Attachment Uniques
  • Frequency
  • Uniques

Google Ads and YouTube

‍Due to the deprecation of Automatic Placements Performance Report in the AdWords API we have changed two report types:

Google Ads

  • Adsets Placements report type

YouTube

  • Placements report type

To continue accessing these reports, we have migrated to Google Ads API and created the following report types:

Google Ads Beta API

  • Managed Placement report type
  • Group Placement report type

Learn more about the changes in the Google Ads Developer Blog.

Amazon Advertising

‍We have changed the logic of creating Account Name and display the new one for the Seller profiles.

New Report Types

The following new report types are available from this month:

StackAdapt

  • Ads Buyer Account report type

Taboola

  • Creative report type

TikTok Ads

  • Ads Age Gender report type

For more information, see Data Dictionary.

No items found.

August 2021

API changes

Google Ad Manager

We have upgraded our Google Ad Manager provider from version v202008 to v202105 of the Google Ad Manager API.
For more information, see Google Ad Manager API documentation.

No items found.

July 2021

New API integrations

This time our team added a new TikTok Ads data source with 5 report types:

  • Ads
  • Ad Entity
  • Adgroup Entity
  • Ads Geo
  • Campaign Entity

You can find detailed information about these and other report types and their corresponding metrics in the Data Dictionary.

No items found.

June 2021

New API integrations

During the past month we have added 10 new connectors:

Unbounce

  • Pages Lifetime report type

Rambler Leto

  • Flights report type

Advantage

  • Media Orders report type

Spotify Organic

  • User Info report type

Deputy

  • Timesheet report type
  • Roster report type

RealEstate

  • Project Listing Performance report type
  • Project Page Performance report type

Reddit

  • Ads report type

Hybrid.ai

  • Campaign report type

Domain

  • Projects Enquiries report type
  • Project Listings report type

LiveIntent

  • Age Gender Device report type
  • Placement report type
  • Campaign report type
  • Creative report type

You can find detailed information about these and other report types and their corresponding metrics in the Data Dictionary.

No items found.

May 2021

New API integrations

New month, new integrations!
Today we have a new Placed provider with 2 report types:

  • Campaign
  • Campaign Total

You can find detailed information about these and other report types and their corresponding metrics in the Data Dictionary.

API changes

Criteo

Since May 24th, 2021 Criteo deprecated the previously functional MAPI service, which may cause inconsistencies in the Criteo data extraction process. Learn more here.

No items found.

April 2021

New API integrations

This time we want to tell you about DialogTech API integration.
For it we can provide the following report types:

  • Phone Labels
  • Call detail

Use Improvado Data Dictionary to find detailed information about these and other report types and their corresponding metrics.

API changes

Facebook

Since April 27th the Facebook's default attribution window has been changed to 7-day click.

Learn more here.

No items found.

February 2021

New API integrations

Hi! Five new integrations on board:

Google Ads Beta API

  • Ads Assets Device report type
  • Geo Adgroups report type

Sizmek SAS

  • Geo report type
  • Ads report type
  • Campaigns report type
  • Hourly report type
  • Ad Placement Sites report type
  • Frequency Weekly report type
  • Ad Conversions report type
  • Device Monthly report type

RedTrack

  • Conversion Info report type

Performance Marketing Lab

  • Campaign report type

Zendesk

  • Ticket Metrics report type
  • Ticket Metric Events report type
  • Entity Tickets report type
  • Entity Users report type

You can find detailed information about these and other report types and their corresponding metrics in the Data Dictionary.

Oops! No results found