We have added 5 new data sources with the following report types:
Impact Partner
Allure TestOps
Reddit Social
Matomo
SOCi
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Introducing our new Marketing Data Governance solution—streamline your naming conventions, enhance data clarity, and build trust in your analytics. Simplifying data management starts here.
We are pleased to announce the launch of Lineage UI, a powerful new feature designed to enhance visibility into your data ecosystem within the Improvado platform. This tool provides a clear, interactive visualization of data relationships, dependencies, and workflows, empowering teams to track their data flows.
Key features:
‼️Availability: At launch, Lineage UI will include Extract and Load tables only, with AI Recipes tables support coming ~next week.
Configure data loading directly within the transformation wizard. No more switching contexts — choose the destinations, schedule and load data in one place.
🔐 We’re thrilled to introduce SAML SSO and Shibboleth SSO support, empowering organizations to streamline secure access to Improvado while maintaining rigorous authentication standards.
✔️ Scheduled extractions now display a warning message when the extraction time exceeds the sum of the Data Delivery ETA and the average sync time (calculated from the report’s median dataflow duration over the past 60 days). This alert provides a recommended extraction time range to help avoid delays and maintain SLA compliance. Adjust your schedule directly from the warning to optimize data delivery.
🚀 We’re thrilled to share that Microsoft Fabric is now available as a destination!
Now you can load data directly into Microsoft Fabric with automated pipelines, eliminating the need for manual exports.
We have added a new data source with the following report types:
Facebook Threads
Campaign Monitor
We have upgraded our Campaign Monitor API to v3.3.
For more information, see Campaign Monitor API documentation.
The following report types are available starting this month:
Amazon Advertising DSP
Amazon Marketing Cloud
Amazon Seller Central
AppsFlyer
Google Ads
Google Ad Manager
Google Display & Video 360
Hubspot
Klaviyo
LinkedIn Ads
Shopify GraphQL
Snapchat Ads
StackAdapt GraphQL
TikTok Ads
Tubular Labs
Yext
YouTube
Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.
🎉 We’re proud to announce Request Credentials feature! Now, you can request external users’ credentials to establish new connections directly in Improvado UI. Simply generate a secure link from the Connections page and send it to your recipients. Once approved, your connection will automatically update with an External label. Get started and simplify your connection process today!
ℹ️ Note: This feature is currently only available upon request. For further details, please reach out to your CSM.
🚀 Introducing our new update, designed to eliminate the time-consuming manual entry of table names for custom configurable reports.
This feature automatically generates appealing table names based on the selected dimensions, reducing confusion and enhancing transparency between tables. The streamlined naming process not only simplifies your workflow but also speeds up the overall extraction flow for a more user-friendly reporting experience. We've also updated all extraction orders naming for custom report types to a new format that includes data table name (e.g., highlighting time granularity directly in the order name).
🔥 We’re introducing Transformation Statuses to simplify recipe management!
Now, you can easily switch between Draft (editable, test-safe) and Active (production-ready) modes to modify logic without disrupting live data flows. Safely test changes in Draft, activate when confident, and let autoload handle the rest — or trigger loads manually. This update ensures clarity, reduces redundancy, and safeguards your operations.
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🔥 We’re delighted to introduce you to the new AWS S3 (external buckets) integration, now available as a self-serve Flat Data source! Seamlessly connect existing AWS S3 buckets and automate data extraction with Improvado’s intuitive interface.
✅ Key Features:
💥 We are excited to introduce our new Bulk Actions update designed to enhance your workflow efficiency. With this update, you can now easily select multiple connections or orders and take bulk actions such as deleting, running, pausing or unpausing them—saving you time and effort.
✅ Key Enhancements:
✨ We're excited to announce our new PII Labels feature! Fields containing sensitive personal data are now clearly marked as PII in the Label column. This update empowers you to easily identify and exclude such fields from your reports.
For step-by-step instructions on how to remove PII fields from your reports, please refer to our documentation on removing PII fields.
We have added 9 new data sources with the following report types:
TikTok Business
Webflow
Brave Ads
Sharepoint via Microsoft Graph API
Basecamp
StackAdapt GraphQL
HighLevel
Sprout Social Influencer
Ahrefs
Adobe Workfront
We have upgraded our Adobe Workfront API to v19.
For more information, see Adobe Workfront API documentation.
Google Ad Manager
We have upgraded our Google Ad Manager API to v202411. For more information, see Google Ad Manager API documentation.
This change affects the following data sources:
Criteo
We have upgraded our Criteo API to v2025-01.
For more information, see Criteo API documentation.
The following report types are available starting this month:
Amazon Advertising DSP
Birdeye
Google Ad Manager
Google Campaign Manager (by Advertiser)
Google Display & Video 360
Pinterest Organic
Teads
TikTok Ads
Tubular Labs
VTiger
We have added 2 new data sources with the following report types:
Singular
Amazon Marketing Cloud
We have upgraded our Facebook API to v21. For more information, see Facebook API documentation.
This change affects the following data sources:
Google Ads
We have upgraded our Google Ads API to v18.
For more information, see Google Ads API documentation.
The following report types are available starting this month:
Amazon Advertising DSP
Bing Ads (Microsoft Advertising)
Facebook Ads
Facebook Pages
Google Ads
Harvest
Linkedin Ads
ShipHero
We're excited to introduce the new Custom Wizard feature, empowering you to build custom transformations by assembling modular workflow steps tailored precisely to your needs. With complete control at your fingertips, you can easily create a blank template, add and manage a variety of steps—like blending, filtering, joining, and grouping data—and adjust each step on the fly. Elevate your data transformation process with a tool designed to make your data actionable and analysis-ready.
We’re excited to introduce Shareable Dashboards, making it simple to collaborate with external stakeholders. With just a click on the Share button in the top-right corner of your dashboard, you can generate a public link that lets anyone view your dashboard.
We’re pleased to unveil the Import Columns to Blend Data feature, designed to streamline your workflow. This enhancement allows you to quickly bulk import columns from previous steps or existing tables, making data integration smoother than ever.
Introducing our Looker Dashboard built on rules loaded in GBQ. This powerful governance dashboard allows you to build and deploy your rules as seamlessly as you do with transformations, enhancing your data governance capabilities.
We’re thrilled to unveil our new Recipe Templates View, complete with a preview of your recipe dashboards. Plus, you can start fresh with a blank template, giving you the flexibility to build the perfect recipe from scratch.
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The Custom option in the Lookback Window field enables users to specify their preferred lookback window, allowing for precise control over the desired date range. This option complements the preset choices of Live, Default, and Max, providing both flexibility and convenience.
This enhancement makes it easier to tailor lookback windows to specific needs while retaining the simplicity of preset scheduling options.
We have added 2 new data sources with the following report types:
Shiphero
Dash Hudson
We have upgraded our LinkedIn API to 202411.
This change affects the following data sources:
For more information, see LinkedIn API documentation.
Klaviyo
We have upgraded our Klaviyo API to v2024-10-15.
For more information, see Klaviyo API documentation.
Amazon Advertising DSP
Apple App Store
Google Display & Video 360
Gorgias
Marketing Cloud Account Engagement (Pardot API)
SEMrush
Youtube Organic
We’re excited to announce the launch of Custom Transformation, a powerful new feature that gives you complete control over your data workflows.
With Custom Transformation, you can:
This update simplifies complex data processes and empowers you to design workflows that are as unique as your goals. Start transforming your data today! 🚀
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