New API integrations 🧩

We have added a new data source with the following report types:

Square

• Lineitems report type
• Locations report type
• Orders report type

We’re excited to announce the release of Data Preview as part of our Data Explorer! This new feature gives you more control and insights into your extracted data.

Key Highlights:

• Preview Before Loading: View table data before sending it to its final destination, giving you more confidence in your data quality.
• Unified with Transformation Wizard: This integration provides a seamless experience in inspecting and transforming data.
• Grouping and Filtering: Easily organize data by specific criteria to better analyze and manage your datasets.
• Discrepancy Research: Use Data Preview to investigate any potential inconsistencies within your data.

New API integrations 🧩

We have added 2 new data sources with the following report types:

Gorgias

• Tickets report type
• Customers report type
• Integrations report type
• Surveys report type
• Ticket Messages report type
• Users report type
• Voice Calls report type

Sam's Club

• Page Types report type
• Video Campaigns report type
• Video Keywords report type
• Ad Group Media Entity report type
• Ad Items Entity report type
• Campaigns Entity report type
• Keywords Entity report type
• Negative Keywords Entity report type
• Placements Entity report type
• SBA Profiles Entity report type
• Suggested Keywords Entity report type
• Platforms report type
• Categories report type
• Ad Items report type
• Ad Groups report type
• Media Entity report type
• Ad Groups Entity report type
• Placements report type
• Keywords report type
• Brands report type

API changes ⚙️

Google Ad Manager

We have upgraded our Google Ad Manager API to v202408.

This change affects the following data sources:

• Google Ad Manager
• Google Ad Manager (by Advertiser)

For more information, see Google Ad Manager API documentation.

New Report Types 📊

The following report types are available starting this month:

Adjust API

• Network By Campaign report type
• Creative Network Hour report type

Amazon Advertising

• Targeting Sponsored Brands report type

Amazon Advertising DSP

• Advertisers Entity report type

Facebook Ads

• Ads By Audience Segments report type

Illumin

• Revenue free-form report type

LinkedIn Organic

• Video Daily report type

Hubspot

• Emails Entity report type
• Communications Entity report type
• Notes Entity report type
• Tasks Entity report type

Oracle NetSuite

• Transaction Lines Entity report type
• Transaction Accounting Lines Entity report type
• Accounts Entity report type
• Departments Entity report type
• Entities Entity report type
• Transactions Entity report type
• Transaction Lines Entity report type
• Classifications Entity report type
• Counterparty Entity report type

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Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

Meta Loader indexes data for AI functionality.

We made big improvements toward the speed:

1. New tables created by Wizard will appear in other Wizards immediately.
2. New uploaded tables will be indexed in 5-10 min.

Each of the new templates also supports the visualization.

Now you can turn the visualization by clicking a single button.

We’ve revamped the settings experience to make it easier than ever to manage your account and team.

Simply click the ⚙️ gear icon to open the new side panel, where you’ll find:

MANAGE Section🛠️

• Members: Access the lists of users separated by workspaces - ex. Your Team page (previously in the main menu)

PROFILE Section 👤

• Notifications: Quickly navigate to the Notification Center
• Settings: Update and view your Account Settings

We hope this streamlined side panel makes interactions with our user interface smoother and more intuitive!

• Eliminates the need to setup data loading after extraction
• Significantly minimizes the time required to set up data flows
• Improves the overall user experience

New API integrations 🧩

We have added 6 new data sources with the following report types:

Yotpo

• Products Entity report type
• Products report type
• Reviews Metadata Entity report type
• Reviews Entity report type

VTiger

• Email Campaigns report type
• Leads report type
• Quotes report type

Birdeye

• GMB Keywords report type
• GMB Customer Actions Map report type
• Businesses Entity report type
• Google View Search Map report type

Apple App Store

• App Store Installations and Deletions Standard report type
• App Store Purchases Detailed report type
• App Store Purchases Standard report type
• App Store Pre-Orders Standard report type
• App Store Discovery and Engagement Standard report type
• App Store Discovery and Engagement Detailed report type
• App Store Downloads Standard report type
• App Store Pre-Orders Detailed report type
• App Store Installations and Deletions Detailed report type
• App Store Downloads Detailed report type

Nextdoor Ads

• Ad Groups Entity report type
• Reports report type
• Campaigns Entity report type
• Ads Entity report type

WhatConverts

• Leads report type

API changes ⚙️

Google Display & Video 360

We have upgraded our Google Display & Video 360 API to v3. For more information, see Google Display & Video 360 API documentation.

New Report Types 📊

The following report types are available starting this month:

ActiveCampaigns

• Contact Tags report type
• Contact Lists report type
• Contact Goals report type
• Goals report type

Amazon Advertising

• Search Term Sponsored Brands report type
• Search Term Sponsored Products report type

Amazon Advertising DSP

• Invoice Details report type

DoubleVerify

• Standard free-form report type

Facebook Ads

• Business Invoices Entity report type

Google Ads

• Shopping Performance View report type
• User List Entity report type

Google Display & Video 360

• Advertisers Entity report type

Hubspot

• Properties Entity report type
• Property Options Entity report type

Instagram Organic

• Reached Audience Cities report type
• Reached Audience Genders report type
• Reached Audience Countries report type
• Reached Audience Ages report type

Taboola

• Campaigns Entity report type
• DMA Campaigns report type
• Regions report type

Zendesk

• Ticket Fields Entity report type

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Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

Data Preview allows you to hide or show columns, group data based on selected dimensions and metrics, and apply filters to explore your data in convenient way.

Google Ads Audit

• These rules allow you to understand the health of your data across UTM, naming convention and marketing campaigns themself. It shows how your data is ready to be transformed.

Data Integrity

• These rules allow you to set up alerts on any potential problems with extract, load, connections.

We have updated the recipe templates tab, making it even easier to create new recipes using our new self-serve data transformation flow.

🔥 We are thrilled to announce a new Flat Data integration - Amazon Athena!

✅ Key Features:

• Import Amazon Athena tables directly via Improvado UI
• Configure Extraction scheduling, Table meta, Skip rule, etc. for your extraction

Additionally, we’d like to highlight two other existing Flat Data sources that provide seamless integration:

• AWS S3: Securly upload your files for data extraction into an Improvado-managed AWS S3 instance.
• SFTP: Import your files directly to Improvado-managed SFTP

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Now you can apply Pause/Unpause, Run actions to any selected orders on the current page. Before, only Transfer & Edit were available for bulk selection.

Also, Run (prev. Run Extraction) now supports multiple orders!  

Currently, available only for Extraction orders on Connection Details pages & Data table pages. 

The sharing feature provides a flexible way to control access to your notebooks, allowing both global and individual user permissions.

We're excited to introduce new user roles, allowing you to assign and manage access within your team based on specific job responsibilities. This update ensures tailored permissions, providing the right level of access while maintaining data security and operational control.

We’re introducing Data source labels to help you quickly identify new, deprecated, or soon-to-be-sunset data sources. These labels can be found on the Data Sources page and Connection Details pages, as well as on our Integrations website page.

New API integrations 🧩

We have added one new data source with the following report type:

Samsung DSP

• Trader Delivery All report type

API changes ⚙️

Apple Search Ads

We have upgraded our Apple Search Ads API to v5. For more information, see Apple Search Ads API documentation.

Facebook

We have upgraded our Facebook API to v19. For more information, see Facebook API documentation.

This change affects the following data sources:

• Facebook Ads
• Facebook Pages
• Instagram Hashtag
• Instagram Organic
• Instagram Webhooks

Amazon Ad Server

Please note that Amazon Ad Server will be sunset in Q4 2024. For more information, see Amazon Ad Server API documentation.

On October 1, 2024, the ability to create new campaigns, placements, and tag managers will be disabled.

New Report Types 📊

The following report types are available starting this month:

Amazon Advertising

• Bounce Rate Store Insights report type
• Dwell Time Store Insights report type
• Invoice Details report type
• Keywords Sponsored Display report type
• Orders Store Insights report type
• Sales Store Insights report type
• Store Quality Insights report type
• Stores Entity report type
• Units Store Insights report type
• Views Store Insights report type
• Visits Store Insights report type

Mountain

• First Touch report type

Hubspot

• Owners Entity report type

The Trade Desk API

• Campaign Frequency Configs Entity report type
• Ad Group Frequency Configs Entity report type

SEMrush

• Projects Entity report type
• Organic Visibility By Campaign report type
• Campaigns Entity report type

Skai API (Kenshoo V3 API)

• Campaign By Device report type

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

We are thrilled to announce a new destination - Azure Data Lake!

• The Data Sources menu item was removed. Data Sources page is now available via the Make a new connection button on the Connections page.‍
• Log out button was moved to the Account Settings page.

This parameter specifies how often a rule will be executed to check for any violations that trigger notifications.

We expanded number of options to monthly and quarterly timelines.

Explore how you can simplify data modeling with an intuitive, step-by-step flow that enhances self-service, streamlines recipe management, and automates model updates.

✅ Key Features:

• Blend data across multiple data sources
• Apply custom formulas on any dimension
• Filter data

Every step is powered by AI, enabling a seamless user experience.

New API integrations 🧩

We have added 2 new data sources with the following report types:

MikMak

• Pages report type
• Purchase Intent Clicks by Sources report type
• Purchase Intent Clicks by Stores & Products report type
• Purchase Intent Clicks by Stores (Offline) report type
• Retailers report type
• Sales by Sources report type
• Sales Coverage report type
• Sales Summary report type
• Sales Detail report type
• Purchase Intent Clicks by Retailers & Products report type
• Commerce Types report type
• Attributable Online Sales Estimation report type
• Audience Performance report type
• Products report type
• Purchase Intent Clicks by Commerce Experience report type
• Countries report type
• Commerce Experiences report type

IAS

• YouTube Brand Safety report type
• Geo Compliance report type
• Collision report type
• Brand Suitability report type
• Teams Entity report type
• Performance report type
• Domain Mismatch report type

API changes ⚙️

IQM

We have upgraded our IQM API to v3.

For more information, see IQM API documentation.

New Report Types 📊

The following report types are available starting this month:

Google Ads

• Campaign Country Conversion report type

Klaviyo

• Flow Series report type

Appsflyer SKADNetwork

• Aggregated Postback report type

Youtube Organic

• Audience Retention Ad Indisplay Monthly report type
• Audience Retention Ad Instream Monthly report type
• Audience Retention Organic Monthly report type

Hubspot

• Lists Entity report type
• Meetings Entity report type
• Calls Entity report type
• Membership Entity report type

Pinterest Ads

• Ad Groups Entity report type

TikTok Ads

• Ad Group report type

Snapchat Ads

• Ad Squads report type

The Trade Desk API

• Bid List Details Entity report type
• Partners Entity report type
• Campaigns Entity report type
• Ad Groups Entity report type
• Partner Bid Lists Entity report type
• Advertiser Bid Lists Entity report type
• Campaign Bid Lists Entity report type
• Ad Groups Bid Lists Entity report type

Google Ads

• Label Entity report type

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

New API integrations 🧩

We have added 1 new data source with the following report types:

Walmart Connect

• Search Video Campaigns report type
• Search Page Types report type
• Search Attributed Purchases report type
• Display Bids report type
• Display Tactics report type
• Search Keywords report type
• Search Category report type
• Display Campaigns Entity report type
• Search Ad Groups Entity report type
• Search SBA Profiles Entity report type
• Search Keywords Entity report type
• Search Ad Items Entity report type
• Search Suggested Keywords Entity report type
• Search Campaigns Entity report type
• Search Ad Items report type
• Search Brands report type
• Search Ad Groups report type
• Search Video Keywords report type
• Display Line Items Entity report type
• Search Placements report type
• Display Campaigns report type
• Display Line Items report type
• Search Platforms report type

New Report Types 📊

The following report types are available starting this month:

Adobe Workfront

• Tasks Entity report type

Roundel

• Campaign Total Level report type
• Item Sales report type

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Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

New API integrations 🧩

We have added 4 new data sources with the following report types:

Branch Custom Export

• Eo Topics report type
• SKAdNetworks Topics report type

Innovid

• Viewability report report type
• Delivery report report type

CreativeX

• Posts report type

Captiv8

• Campaigns entity report type
• Reports entity report type
• Reports data report type

API changes ⚙️

Google Ads

We have upgraded our Google Ads API to v16. For more information, see Google Ads API documentation.

Google Ad Manager

We have upgraded our Google Ad Manager API to v202402. For more information, see Google Ad Manager API documentation.

LinkedIn

We have upgraded our LinkedIn API to v202404. For more information, see LinkedIn API documentation.

Criteo

We have upgraded our Criteo API to v2024-01. For more information, see Criteo API documentation.

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Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

Creating and updating cells using AI

This feature empowers you to effortlessly build and refine your data models, ensuring that the AI works precisely according to your specifications. Whether you need to adjust naming conventions, handle paid search data, or manage cross-channel data, our AI Agent simplifies the process.

AI Notebook Scheduling

We are excited to introduce AI Notebook Scheduling, a powerful new feature designed to automate recurring tasks like data analysis, model training, and report generation.With AI Notebook Scheduling, you can automate the execution of your AI notebooks according to a predefined schedule. Configure your notebooks to run automatically at specific times or at regular intervals, saving you time and reducing the need for manual intervention.

AI MCDM Recipes

The Mapping feature allows you to create fully customized mappings across different data sources using a simple, no-code interface. This feature not only simplifies the integration process but also enables you to manipulate data by adding calculated fields, applying filters, and using mathematical operations and conditional logic to transform raw data into insightful metrics.