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Year/Month
Monthly update

September 2024

September 2024

September 30, 2024

New API integrations 🧩

We have added 6 new data sources with the following report types:

Yotpo

VTiger

Birdeye

Apple App Store

Nextdoor Ads

WhatConverts

API changes ⚙️

Google Display & Video 360

We have upgraded our Google Display & Video 360 API to v3. For more information, see Google Display & Video 360 API documentation.

New Report Types 📊

The following report types are available starting this month:

ActiveCampaigns

Amazon Advertising

Amazon Advertising DSP

DoubleVerify

Facebook Ads

Google Ads

Google Display & Video 360

Hubspot

Instagram Organic

Taboola

  • Campaigns Entity report type
  • DMA Campaigns report type
  • Regions report type

Zendesk

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

Data Preview allows you to hide or show columns, group data based on selected dimensions and metrics, and apply filters to explore your data in convenient way.

Marketing Data Governance

New categories in the Rule Library

New categories in the Rule Library

September 30, 2024

Google Ads Audit

  • These rules allow you to understand the health of your data across UTM, naming convention and marketing campaigns themself. It shows how your data is ready to be transformed.

Data Integrity

  • These rules allow you to set up alerts on any potential problems with extract, load, connections.
Data Transformation

Updated Recipe Templates Tab

Updated Recipe Templates Tab

September 30, 2024

We have updated the recipe templates tab, making it even easier to create new recipes using our new self-serve data transformation flow.

Data Extraction
Flat Data Ingestion

New Flat Data Ingestion

New Flat Data Ingestion

September 30, 2024

🔥 We are thrilled to announce a new Flat Data integration - Amazon Athena!

Key Features:

  • Import Amazon Athena tables directly via Improvado UI
  • Configure Extraction scheduling, Table meta, Skip rule, etc. for your extraction

Additionally, we’d like to highlight two other existing Flat Data sources that provide seamless integration:

  • AWS S3: Securly upload your files for data extraction into an Improvado-managed AWS S3 instance.
  • SFTP: Import your files directly to Improvado-managed SFTP

Data Extraction

Bulk Actions for Extraction orders

Bulk Actions for Extraction orders

September 24, 2024

Now you can apply Pause/Unpause, Run actions to any selected orders on the current page. Before, only Transfer & Edit were available for bulk selection.

Also, Run (prev. Run Extraction) now supports multiple orders!  

Currently, available only for Extraction orders on Connection Details pages & Data table pages. 

The sharing feature provides a flexible way to control access to your notebooks, allowing both global and individual user permissions.

User Settings

New User Roles

New User Roles

September 18, 2024

We're excited to introduce new user roles, allowing you to assign and manage access within your team based on specific job responsibilities. This update ensures tailored permissions, providing the right level of access while maintaining data security and operational control.

Data Extraction

Data source labels

Data source labels

September 2, 2024

We’re introducing Data source labels to help you quickly identify new, deprecated, or soon-to-be-sunset data sources. These labels can be found on the Data Sources page and Connection Details pages, as well as on our Integrations website page.

Monthly update

August 2024

August 2024

August 31, 2024

New API integrations 🧩

We have added one new data source with the following report type:

Samsung DSP

API changes ⚙️

Apple Search Ads

We have upgraded our Apple Search Ads API to v5. For more information, see Apple Search Ads API documentation.

Facebook

We have upgraded our Facebook API to v19. For more information, see Facebook API documentation.

This change affects the following data sources:

  • Facebook Ads
  • Facebook Pages
  • Instagram Hashtag
  • Instagram Organic
  • Instagram Webhooks

Amazon Ad Server

Please note that Amazon Ad Server will be sunset in Q4 2024. For more information, see Amazon Ad Server API documentation.

On October 1, 2024, the ability to create new campaigns, placements, and tag managers will be disabled.

New Report Types 📊

The following report types are available starting this month:

Amazon Advertising

Mountain

Hubspot

The Trade Desk API

SEMrush

Skai API (Kenshoo V3 API)

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

We are thrilled to announce a new destination - Azure Data Lake!

  • The Data Sources menu item was removed. Data Sources page is now available via the Make a new connection button on the Connections page.
  • Log out button was moved to the Account Settings page.

This parameter specifies how often a rule will be executed to check for any violations that trigger notifications.

We expanded number of options to monthly and quarterly timelines.

Data Transformation

Self-serve Data Transformation

Self-serve Data Transformation

August 14, 2024

Explore how you can simplify data modeling with an intuitive, step-by-step flow that enhances self-service, streamlines recipe management, and automates model updates.

Key Features:

  • Blend data across multiple data sources
  • Apply custom formulas on any dimension
  • Filter data

Every step is powered by AI, enabling a seamless user experience.

Monthly update

July 2024

July 2024

July 31, 2024

New API integrations 🧩

We have added 2 new data sources with the following report types:

MikMak

IAS

API changes ⚙️

IQM

We have upgraded our IQM API to v3.

For more information, see IQM API documentation.

New Report Types 📊

The following report types are available starting this month:

Google Ads

Klaviyo

Appsflyer SKADNetwork

Youtube Organic

Hubspot

Pinterest Ads

TikTok Ads

Snapchat Ads

The Trade Desk API

Google Ads

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

Monthly update

June 2024

June 2024

June 30, 2024

New API integrations 🧩

We have added 1 new data source with the following report types:

Walmart Connect

New Report Types 📊

The following report types are available starting this month:

Adobe Workfront

Roundel

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

Monthly update

May 2024

May 2024

May 31, 2024

New API integrations 🧩

We have added 4 new data sources with the following report types:

Branch Custom Export

Innovid

  • Viewability report report type
  • Delivery report report type

CreativeX

  • Posts report type

Captiv8

  • Campaigns entity report type
  • Reports entity report type
  • Reports data report type

API changes ⚙️

Google Ads

We have upgraded our Google Ads API to v16. For more information, see Google Ads API documentation.

Google Ad Manager

We have upgraded our Google Ad Manager API to v202402. For more information, see Google Ad Manager API documentation.

LinkedIn

We have upgraded our LinkedIn API to v202404. For more information, see LinkedIn API documentation.

Criteo

We have upgraded our Criteo API to v2024-01. For more information, see Criteo API documentation.

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

Data Transformation
AI Agent

AI Agent updates

AI Agent updates

May 30, 2024

Creating and updating cells using AI

This feature empowers you to effortlessly build and refine your data models, ensuring that the AI works precisely according to your specifications. Whether you need to adjust naming conventions, handle paid search data, or manage cross-channel data, our AI Agent simplifies the process.

AI Notebook Scheduling

We are excited to introduce AI Notebook Scheduling, a powerful new feature designed to automate recurring tasks like data analysis, model training, and report generation.With AI Notebook Scheduling, you can automate the execution of your AI notebooks according to a predefined schedule. Configure your notebooks to run automatically at specific times or at regular intervals, saving you time and reducing the need for manual intervention.

AI MCDM Recipes

The Mapping feature allows you to create fully customized mappings across different data sources using a simple, no-code interface. This feature not only simplifies the integration process but also enables you to manipulate data by adding calculated fields, applying filters, and using mathematical operations and conditional logic to transform raw data into insightful metrics.

Marketing Data Governance

Marketing Data Governance updates

Marketing Data Governance updates

May 28, 2024

Data Governance Dashboard

This tool provides comprehensive sections and charts to help you understand your compliance metrics and performance. With this feature, you can analyze critical data and use these insights to enhance your campaigns effectively.

Screenshot 2024-06-14 at 18-41-18 Cerebro Dashboard - IMPROVADO.png

Rules Library

The Rules Library is a collection of pre-built rules that we have created within Improvado. It contains rules from various categories and directions, making it easier than ever to implement complex logic and data transformations. You can select a rule from the library and simply adapt it to your needs, streamlining your workflow and saving valuable time.

изображение.png

We're thrilled to announce the rollout of a new Save as a template feature, which brings significant enhancements and expansions to the Data Extraction flow.

✅ To streamline workflow and enhance your experience, we have provided you with the ability to create and update custom extraction templates directly within the extraction flow.

Monthly update

April 2024

April 2024

April 30, 2024

New API integrations 🧩

We have added 4 new data sources with the following report types:

Adelphic DSP

Roundel

RTB House

  • Advertisers entity report type
  • Clients entity report type
  • Offer categories entity report type
  • Offers entity report type
  • Campaigns entity report type
  • Rtb creatives entity report type
  • Conversions report type
  • Billing report type

Qualtrics

  • Distributions entity report type
  • SMS distributions entity report type

API changes ⚙️

LinkedIn Ads

We have upgraded our LinkedIn Ads API to v202305.

For more information, see LinkedIn Ads API documentation.

New Report Types 📊

The following report types are available starting this month:

Amazon Vendor Central

Shopify

Hubspot

Marketo

Basis Platform API

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

Data Transformation
AI Agent

Run All in AI Agent

Run All in AI Agent

April 20, 2024

This feature automates the execution of all cells within a notebook with a single click, streamlining workflows by eliminating the need for manual sequential runs. Simply click the Run All button to execute all cells from top to bottom, enhancing efficiency in data analysis processes.

Monthly update

March 2024

March 2024

March 29, 2024

New API integrations 🧩

We have added 1 new data source with the following report types:

Instacart

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

API changes ⚙️

Shopify

We have upgraded our Shopify API to v2024-01.

For more information, see Shopify API documentation.

New Report Types 📊

The following report types are available starting this month:

Amazon Seller Central

AppsFlyer

Pinterest Ads

Facebook Pages

Criteo

TikTok Ads

We are delighted to announce that we've significantly upgraded our AI Agent! Here are some major updates to highlight:

AI Notebook Starter Pack

In the notebook history, you have one pinned notebook, inside it you can find a lot of very useful information: documentation, videos with use cases, and all available recipes. This is the entry point to start using our AI Agent to solve any marketing and analytical problems.

AI Recipes

We have released the ability to use pre-built recipes for a large number of cases: naming convention handling, paid search, cross-channel, and much more. That is, you create a recipe from a template and then simply adapt it to your needs.

Column & filter builder

This feature allows you to create a fully customized mapping, allowing to manipulate data by adding calculated fields and applying filters. This manipulation includes mathematical operations and conditional logic to transform raw data into insightful metrics.

Monthly update

February 2024

February 2024

February 29, 2024

New API integrations 🧩

We have added 4 new data sources with the following report types:

Google Search Ads 360 (Beta)

Sprout Social:

Tune Network API

Applovin

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

New Report Types 📊

The following report types are available starting this month:

Google Display & Video 360

Reddit

Piwik PRO

Oracle NetSuite

Salesforce Marketing Cloud

LinkedIn Ads

Moloco Cloud

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