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April 2023

Data Load Data Transformation Destinations Data Visualization MCDM Recipes Monthly update
April 30, 2023

Data Loading improvements 🎉

Google Big Query managed by Improvado

GBQ managed by Improvado is a feature that speeds up the creation process of GBQ instances and makes it much easier.

Data Visualization improvements 🎉

The new Clickhouse JDBC connector for Tableau

‍The new Clickhouse JDBC connector for Tableau greatly simplifies the process of connecting the Tableau platform to Improvado.

MCDM improvements ⚡

The new version of MCDM User Interface

The new version of MCDM UI has improved UI & UX and provides the following features:

  • The new entity - Resources.
    Each Recipe can have multiple Resources such as Demo Dashboards and Data Dictionary
  • Output data tables for the successfully built Recipe
  • BI Demo Dashboards
  • The Recipe's update schedule is now displayed in the UI
  • Updated documentation links in the UI

Mapping updates

  • You will get your data faster thanks to incremental load for all recipes.
    It significantly improves data load speed and reduces the workload on our infrastructure
  • New TikTok mapping was added in Paid Ads Age & Paid Ads Gender performance reports
  • Simplified the process of adding new fields and changing report types in MCDM mapping

Normalization updates

  • Optimized determination of the age groups in MCDM Age Normalization.
    Now the groups that were marked not identified will be presented as separate age groups

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API changes ⚙️

Google Ads

We have upgraded our Google AdsAPI to v13.

For more information, see Google Ads API documentation.

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New Report Types 📊

The following report types are available starting this month:

Marketo

Everflow Affiliate API

Google Analytics 4

Amazon Seller Central

Salesforce

Criteo Retail Media

Google Campaign Manager (by Advertiser)

MNTN