Marketing Data Governance

Learn how to create Data Governance Rules and manage their compliance.

Topics in this section

What is Improvado Data Governance?

Discover how Improvado Data Governance leverages AI to streamline compliance, enhance data quality, and empower informed decision-making in marketing.
Build Rules

Learn how to build and customize your Marketing Data Governance rules.
Review Compliance

Discover insights to review and improve your compliance metrics.
Assign Account Owner

Learn how to assign account owners to enable MDG Dashboard filtering and improve access governance.
Acknowledge Violations

Mark known violations as intentionally accepted to keep your MDG email digests focused on issues that still need attention.
Naming Convention

Automatically audit, validate, and correct campaign names with structured parsing and AI suggestions to ensure consistent data formatting.
Monitor Any Connected Source with Discovery API Rules

Use natural-language data governance rules to monitor any connected source — even without an extraction pipeline. The AI agent builds a Custom Pipeline for you and writes the rule on top of it.