Marketing Data Governance
Learn how to create Data Governance Rules and manage their compliance.
Topics in this section
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What is Improvado Data Governance?
Discover how Improvado Data Governance leverages AI to streamline compliance, enhance data quality, and empower informed decision-making in marketing.
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Build Rules
Learn how to build and customize your Marketing Data Governance rules.
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Review Compliance
Discover insights to review and improve your compliance metrics.
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Assign Account Owner
Learn how to assign account owners to enable MDG Dashboard filtering and improve access governance.
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Acknowledge Violations
Acknowledge known violations for a set time or permanently, keeping your MDG digests and compliance rates focused on issues that still need attention.
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Naming Convention
Automatically audit, validate, and correct campaign names with structured parsing and AI suggestions to ensure consistent data formatting.
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Monitor Any Connected Source with Discovery API Rules
Use natural-language data governance rules to monitor any connected source — even without an extraction pipeline. The AI agent builds a Custom Pipeline for you and writes the rule on top of it.
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Budgets Feature Overview
Plan monthly ads-account budgets in Improvado, schedule changes ahead of time, and give Budget Pacing rules the numbers they compare actual spend against.
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Violation Fix Actions
Fix data governance violations from the dashboard — AI-proposed actions launch an agent that applies the fix, verifies the rule, and reports the outcome back onto the same card.