Marketing Data Governance

Learn how to create Data Governance Rules and manage their compliance.

Topics in this section

• What is Improvado Data Governance?

  Discover how Improvado Data Governance leverages AI to streamline compliance, enhance data quality, and empower informed decision-making in marketing.

• Build Rules

  Learn how to build and customize your Marketing Data Governance rules.

• Review Compliance

  Discover insights to review and improve your compliance metrics.

• Assign Account Owner

  Learn how to assign account owners to enable MDG Dashboard filtering and improve access governance.

• Acknowledge Violations

  Acknowledge known violations for a set time or permanently, keeping your MDG digests and compliance rates focused on issues that still need attention.

• Naming Convention

  Automatically audit, validate, and correct campaign names with structured parsing and AI suggestions to ensure consistent data formatting.

• Monitor Any Connected Source with Discovery API Rules

  Use natural-language data governance rules to monitor any connected source — even without an extraction pipeline. The AI agent builds a Pipeline for you and writes the rule on top of it.

• Budgets Feature Overview

  Plan monthly ads-account budgets in Improvado, schedule changes ahead of time, and give Budget Pacing rules the numbers they compare actual spend against.

• Violation Fix Actions

  Fix data governance violations from the dashboard — AI-proposed actions launch an agent that applies the fix, verifies the rule, and reports the outcome back onto the same card.

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Questions? The Improvado team is always happy to help. Send us an email, contact your Customer Success Manager, or raise a request in the Improvado Service Desk.