Documentation

Creative Analytics Intelligence turns every paid social ad into a tagged data point — archetype, hook, visual style, pacing, emotional tone, color palette — and matches those attributes against actual ROAS, CTR, and purchase volume. The result is a dashboard that answers questions standard ad reporting can’t: Which creative formats drive our best ROAS? Which hook style is losing us money? What does our top quartile of ads have in common?

What this dashboard is for

Creative Analytics Intelligence is built for marketers and agencies who want to:

• Identify which creative attributes correlate with revenue, not just clicks.
• Compare performance across archetypes, visual styles, and tones in one view.
• Spot underperforming spend pockets that deserve a creative refresh.
• Brief design teams with evidence-backed recommendations ("scale Product Demo + Photo Realistic, retire Problem-Solution + Illustrated").

The dashboard works on top of any Improvado workspace where Meta Ads or Reddit Ads creative data is connected. Taxonomy is generated automatically by an AI classifier, and you can extend it with your own custom tags at any time.

Before you start

You need:

• At least one ad platform connected in Improvado — Meta Ads or Reddit Ads (more platforms coming).
• Creatives auto-tagged by the AI classifier. Tagging happens automatically once your account is onboarded; no setup required on your side.
• Workspace access to the dashboard. Your CSM will share the link in the format report.improvado.io/ai-dashboards/clients/<your-workspace>/dashboards/....

💡 Tip: If a creative shows up untagged, you can assign attributes manually on the Custom Tags tab — see Section 4 below.

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