“Kaiser, without pixels, leads cost 10× more”
The strongest account-based pattern in the sample: name the enterprise, quantify the pain, and connect privacy loss directly to acquisition economics.
Improvado Marketing Research Research library · August 2026
How industries build demand
Field research for VP and Head of Marketing, Marketing Operations, and analysts comparing how industries create demand, convert local intent, and preserve measurement across operating models.
Industry research 01 100 operators · 13 healthcare categories
Open the industry research
Multi-location healthcare field guide
Thirteen clinic categories. Thirteen different conversion truths.
A source-bounded operating guide for dental, veterinary, urgent care, dermatology, physical therapy, med spa, vision, fertility, vein, hearing, chiropractic, behavioral health, and medical weight loss. Each edition follows demand through the category's real booking, care, and revenue outcome—and labels where AI evidence is verified, proxied, or still a hypothesis.
100 operators
13 sub-industries
33 company audits
A research library, not a listicle
Every report starts with observable market behavior
01
Multi-channel evidence. We trace websites, search, ads, events, partnerships, and public company signals.
02
Clear evidence boundaries. First-party facts, public observations, and third-party estimates are labeled separately.
03
Useful patterns. The goal is to explain how a market behaves — not to produce another feature comparison.
Creative evidence
The strongest patterns in the current library
Six examples that make the market mechanics visible: named-account pain, customer proof, a no-insurance door opener, a deadline-led offer, category reframing, and direct-response qualification.
OrthoCarolina turns an Epic integration into proof
A customer face, a recognizable system, and a reported 80% CPL reduction make the product story more credible than a feature-led ad.
The free exam remains the category’s clearest door opener
The hero answers the insurance objection immediately, attaches a minimum value, and keeps appointment and phone conversion paths equally visible.
A hard deadline turns a major procedure into a retail offer
The 20% discount, promo code, expiry date, patient face, and free-consultation CTA compress a high-consideration treatment into one legible decision.
“Beyond dentistry” expands the category before selling care
Instead of leading with an appointment or discount, the brand reframes oral care as whole-body health and creates a broader editorial platform.
Speed plus a 60-second quiz creates a direct-response system
The promise is unusually concrete for implants: permanent restoration in 24 hours. Eligibility becomes the low-friction conversion event.
6 of 6 examples shown
Source captures are shown for comparative research and commentary. Trademarks and creative work belong to their respective owners.
Company research
The research map
Freshpaint is the first public report. The remaining company dossiers have been researched and will be released through this library.
01
Read now
Healthcare MarTech
Freshpaint
How Freshpaint creates healthcare demand through regulatory content, owned events, partnerships, and account-based advertising.
8 sources · 12 creatives captured · 12 min read
Open the full researchResearched, not yet published
26 company dossiers are complete and being prepared for release. Each one already has its evidence ledger.
- Amen Clinics Healthcare & life sciences
Multi-location mental healthcare demand, creative signals, patient acquisition, and measurement patterns.
- Baxter Healthcare & life sciences
Digital estate, campaign tracking conventions, brand properties, and cross-market measurement signals.
- Cleveland Clinic Healthcare & life sciences
Patient acquisition, location-level journeys, campaign infrastructure, and public demand signals.
- CorroHealth Healthcare & life sciences
Healthcare revenue-cycle positioning, brand consolidation, content, paid demand, and measurement.
- CSL Plasma Healthcare & life sciences
Multi-location donor acquisition, local demand, creative strategy, and cross-channel measurement.
- Galderma Healthcare & life sciences
Multi-brand demand, retailer handoffs, campaign taxonomy, creative activity, and portfolio measurement.
- HealthPartners Healthcare & life sciences
Payer-provider demand, member acquisition, identity signals, local journeys, and campaign measurement.
- iRhythm Healthcare & life sciences
HCP and patient demand, web-stack signals, campaign tracking, creative activity, and attribution.
- Nemours Children's Health Healthcare & life sciences
Pediatric healthcare demand, local patient journeys, campaign signals, and cross-channel measurement.
- Teladoc Health Healthcare & life sciences
B2B2C demand, affiliate and podcast signals, web-stack patterns, and patient attribution.
- UnityPoint Health Healthcare & life sciences
Multi-market health-system demand, local journeys, creative signals, and campaign measurement.
- Adverity Marketing data
Positioning, content, paid demand, partnerships, and go-to-market signals.
- AgencyAnalytics Agency analytics
Agency acquisition motion, product narrative, content, and competitive signals.
- Cassandra AI & services
Category positioning, demand channels, content footprint, and market signals.
- Claravine Data governance
Campaign data standards, enterprise positioning, content, and demand generation.
- Datorama Marketing data
Enterprise marketing intelligence narrative, ecosystem, and demand footprint.
- Domo Marketing data
Platform positioning, category demand, content, and competitive messaging.
- Fivetran Marketing data
Data movement narrative, enterprise demand, ecosystem, and content strategy.
- Funnel Marketing data
Marketing data positioning, category education, paid demand, and partner motion.
- NinjaCat Agency analytics
Agency reporting narrative, acquisition channels, content, and competitive signals.
- Ryze AI AI & services
AI-led positioning, demand capture, content strategy, and market footprint.
- Supermetrics Marketing data
Product-led demand, SEO footprint, integrations, paid media, and category narrative.
- TapClicks Agency analytics
Agency and enterprise positioning, product story, demand, and partnerships.
- Turf Tank Vertical SaaS
Vertical-market demand, product storytelling, paid acquisition, and category signals.
- Wayfair Retail
Retail marketing intelligence, channel mix, messaging, and market signals.
- Whatagraph Agency analytics
Agency reporting acquisition, SEO, partnerships, and competitive messaging.
What each deep dive covers
One company, six connected systems
- 01Demand engineHow attention becomes pipeline
- 02SEO footprintTopics, pages, and intent capture
- 03GEO presenceVisibility in AI answers
- 04Paid mediaCreative patterns and active bets
- 05Content systemFormats, cadence, and distribution
- 06PositioningWho the company is trying to become
Report 01 · Freshpaint
The healthcare demand engine built beyond search
Read the evidence online, then leave your email to download the complete research brief as a PDF.