Cookie Policy
This page lists the cookies and similar tracking technologies used on improvado.io, what they are for, how long they last, and who provides them. It complements our Privacy Policy.
Your choices
Necessary cookies are always on because the site cannot work without them. Visitors in the EEA, the UK, and Switzerland are asked to opt in before any analytics or marketing cookies are set. Everywhere else, these run by default and you can opt out at any time. If we cannot determine your country, we ask first. You can review or change your choices here:
You can also control cookies through your browser settings, and we honor the Global Privacy Control signal to opt out of advertising data sharing, including when you previously accepted cookies.
Necessary
Required for security and core functionality. Always active.
| Cookie | Purpose | Duration | Provider |
|---|---|---|---|
| __Host-im_geo | Country code used to select the consent settings | 5 minutes | Improvado |
| im_consent | Remembers your privacy choices | 180 days | Improvado |
| im_limit_spi | Remembers a request to limit the use of sensitive personal information (browser storage) | Until you clear it | Improvado |
| __cf_bm | Bot management and abuse prevention | 30 minutes | Cloudflare |
| _cfuvid | Rate limiting and security | Session | Cloudflare |
| __obref, lastseen | First-party referral and return-visitor context | Up to 400 days | Improvado |
Analytics
Help us understand how the site is used so we can improve it. Enabled according to the regional choices described above.
| Cookie | Purpose | Duration | Provider |
|---|---|---|---|
| _ga, _ga_<id>, _gid | Usage measurement and session analytics | Up to 400 days | Google Analytics 4 |
| _clck, _clsk, CLID, ANONCHK, MUID | Session behavior analytics and heatmaps | Up to 365 days | Microsoft Clarity |
| __hstc, __hssc, __hssrc, hubspotutk | Visit analytics and contact recognition | Up to 180 days | HubSpot |
| mp_<token>_mixpanel | Product and marketing usage analytics | 365 days | Mixpanel |
| _vwo_uuid_v2 | Experiment assignment for A/B testing | 366 days | VWO |
Marketing
Let us measure campaigns and show relevant messaging across channels. Set only with your consent.
| Cookie | Purpose | Duration | Provider |
|---|---|---|---|
| _fbp | Ad measurement and audience building | 90 days | Meta (Facebook) |
| _gcl_au, IDE | Ad conversion measurement and remarketing | 90 to 400 days | Google Ads |
| _uetsid, _uetvid, MUID, MR, SRM_B | Ad conversion measurement and remarketing | Up to 390 days | Microsoft Advertising (Bing) |
| bcookie, bscookie, lidc, li_sugr, UserMatchHistory, AnalyticsSyncHistory | Ad measurement and professional audience matching | Up to 365 days | |
| _rdt_uuid | Ad conversion measurement | 90 days | |
| Pixel (no persistent cookie observed) | Ad conversion measurement | Session | OpenAI Advertising |
How Google tags behave
We use Google Consent Mode v2. When analytics or advertising consent is denied, Google may still receive cookieless measurement requests. Denied categories do not use their analytics or advertising cookies. Cookie defaults follow the regional choices described above.
Changes
We update this list as our tools change. The cookies shown here reflect what the site sets today; exact names and durations are controlled by each provider and may vary slightly by browser.