Your marketing
AI command center

AI marketing analytics that unifies your channels, shows what drives revenue and turns your data into action, for enterprise brands and agencies.

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  • OneMCP
  • Onememory
  • 1,400+data sources

G2 4.4/5Capterra 4.5/5TrustRadius 9/10

Marketing data platform: connect, govern and measure in one place

  1. Connect every ad, CRM and analytics source

    Marketing ETL for paid, organic and CRM: 1,400+ data sources, on the schedule you set. Data stays in a warehouse you control, and AdRoll saved 82% of its engineering time.

  2. Govern it all in one marketing data warehouse

    Measure with attribution, marketing mix modeling and forecasts. Marketing data governance checks campaign names and anomalies on every load, in one marketing data platform.

  3. Ask the AI Agent: sourced answers, then action

    Automate the reports your team builds by hand. One MCP and one memory connect the agent to every source, and each answer shows where it came from. Built for SOC 2 Type II and HIPAA compliance.

One platform for all your marketing data needs

Marketing team reviewing results in a marketing analytics platform

Improvado customers like ASUS save about 90 hours a week on data prep

That time goes back to analysis, for every marketing team.

  • CMOsYou get one view of spend, pipeline and revenue.The view is board-ready.
  • Analytics leadsEvery metric is defined once.Nobody pulls numbers by hand.
  • AgenciesEvery client is onboarded in days.Reporting runs itself.

Show me what Improvado does for…

Role
Industry

Ask anything. Watch it get visualized

Open the full board
Quarter Landing ForecastProjected quarter-end vs $9.8M plan, day 64 of 91
Projected revenue
$9.41M
96% of plan
Gap to target
-$390K
recoverable

The Improvado agent acts on ad platforms after the dashboard

One prompt pulls every connected source, makes it analysis-ready, builds the live board, then pushes the next move back into your platforms.

For engineers: one MCP connection, read-only by default, scoped to each person's role, every query in the audit log. Sample governance: 37 of 41 rules passing.

Get a board-ready performance overview
Meta Prospect Marginal ROAS
0.9x -1.4x in 8 weeks vs prior
The last $10K/week into Meta prospecting now returns 0.9x, below breakeven, a saturated funnel behind the $38 to $52 CAC jump.
Payback by month
Build this board on your data

Improvado customer quotes: ASUS and Activision

Jeff Lee
“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”
Jeff Lee
Head of Social, Media Buy, Influencer & Marketing Data at ASUS
Read the ASUS story
Waleed Noury
“We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.”
Waleed Noury
Senior Media Analyst at Activision
All customer stories

Your AI is guessing your numbers. Improvado gives it governed marketing data.

A generic AI assistant

What was our blended CAC last month?

Your blended CAC last month was $451.no source / as of: unknown

  • Report A$412
  • Report B$388
  • Report C$451

Improvado

What was our blended CAC last month?

Your blended CAC last month was $404.

  • 12 sources connected
  • As of 08:00 today
  • Governed model, one definition of CAC
  • Lineage: Salesforce, TikTok Ads, Meta Ads
99.9%
Accurate data
Booyah Advertising
90 hrs
Saved per week
ASUS
3x
ROI during implementation
SoftwareOne
15x
Faster client onboarding
Eicoff

Latest product updates

All product updates

AI Campaign Management: your agent acts

It changes budgets, bids, status, ads and links in your connected ad accounts. You own every decision.

35 ad platforms with write access.

See it in a demo

Hybrid deployment on your own warehouse

Extraction runs on top of your own data warehouse, or ours. Every record sits in a warehouse you control.

Your Snowflake, BigQuery, Databricks, Redshift or S3.

Customer result illy saves an estimated 80-100 hours a week.

Read the ASUS story
“Improvado powers our data views every single day. It's a pulse check on business performance that enables our clients to make smarter, strategic decisions on budgeting, sales forecasting, and assess marketing's impact on their businesses.”
Bill Urciuoli
Bill Urciuoli
SVP, Innovation at Eicoff
Read the full story (opens in a new tab)
$500K/yr
Savings in staff costs
15x
Faster client onboarding
<1 wk
Time to value

Questions marketing teams ask before they switch

Updated

How is Improvado priced?

Pricing follows your plan and data volume, not a share of your ad spend. MCP Only, which connects your own AI assistant to your marketing data, is $100 a month. Starter is from $20,000 a year and Growth from $41,700 a year. Enterprise is quoted to your scale. Book a call and the Improvado team will recommend the plan that fits.

Do you connect to the platforms we use?

Improvado is an AI marketing analytics platform built on a marketing data integration (ETL) pipeline that brings 1,400+ data sources into one place. Sources include paid media (Google Ads, Meta, LinkedIn, TikTok), analytics (GA4, Adobe), CRM (HubSpot, Salesforce) and commerce (Shopify, Amazon). Email, affiliate and retail media, files and warehouses are covered too. If a source is missing, Improvado builds the integration at no charge.

Who handles data mapping and naming conventions, us or you?

Improvado does. Your campaign names, taxonomies and metrics are mapped once into one governed model. Naming rules, taxonomy checks and anomaly alerts then run on every load. The rules are yours to read and change.

Do we have to build the dashboards ourselves?

No. Ask a question and the Improvado AI Agent builds the live board. Export any live dashboard as a slide deck you can still edit.

Can the AI Agent answer questions on our own data?

Yes. The Improvado AI Agent reads your governed model and writes the query. Each answer comes back with its source, so you can check the numbers. Learn more about AI marketing analytics. Improvado also works through one MCP server inside Claude, ChatGPT and other assistants.

How long until our data is flowing?

Eicoff got 15x faster client onboarding with Improvado and reached value in under a week. A dedicated manager and a team of analysts set up your data from the start.

Does the data live in your warehouse or ours?

Your choice. Improvado can land the data in a governed marketing data warehouse or push it into Snowflake, BigQuery, Redshift, Databricks or S3. Looker, Tableau, Power BI and Sheets read from the same data. Every record sits in a warehouse you control.

How often does the data refresh, and can you backfill history?

You set the schedule for every extraction, including the time zone. History can be backfilled for sources you already connected. Each table lists when it was last updated in its Last update column. Every metric has a lineage trail back to its source.

Can we run several brands, clients or markets in one account?

Yes. Agencies add clients without adding people. CV scaled to 400+ ad accounts with a two-person team and 70+ users, without scaling costs.

How is our data protected?

SOC 2 Type II and HIPAA are covered, and the latest SOC 2 audit was completed with no findings. Improvado is committed to GDPR and CCPA compliance. Access runs through SSO and role-based permissions. Credentials stay in an encrypted vault. The Improvado Trust Center holds the documents your security review needs.

Do we get a dedicated person or is it self-serve?

You get a dedicated manager from the start of your project. A team of analysts sets up your data and checks that it works. After that, you ask your own questions in plain language.

How is this different from Fivetran, Funnel, Supermetrics, Adverity, Datorama or building it ourselves?

Improvado runs the whole chain: extraction, a governed model, dashboards and the AI Agent. You do not stitch a pipeline tool to a BI tool to a chat tool. See how Improvado compares with Adverity, Funnel, Fivetran and Supermetrics. Chacka Marketing cut manual reporting time by 90%.

Side by side: Improvado vs Fivetran, vs Funnel, vs Supermetrics, vs Adverity.

Built for non-negotiable enterprise compliance requirements

See the full board on your data

  • 20 minutes, end to end
  • Live, no slideware
  • Bring your hardest question
  • Value in under a week
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Security review is where AI rollouts stall. We're built to pass it.
SOC 2 Type II
HIPAA
SSO and role-based access
Credentials in an encrypted vault
Trust Center for your security review
Committed to GDPR and CCPA
Get your demo
A solutions engineer builds it live on your own accounts. No slideware.
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20 minutes, end to end1,400+ data sources readyBring your hardest question