Connect all your
marketing data
to Tableau

Zero engineering required

200+ Connectors

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Centralize all your marketing data in one place

200+ Connectors empower your marketing team.

Load analysis-ready data in your own data warehouse.

Visualize data using your favorite tools.

Explore the full catalog

Leave the data transformation
to Improvado

Use Improvado’s data transformation tool to perform the simple or complex data transformations your business needs.

Data transformation

Automate cross-channel normalization

Marketing Common Data Model is the data normalization layer that simplifies marketing analytics. Don’t waste time renaming and matching different dimensions and metrics across all your marketing platforms. With MCDM, all your metrics are unified and ready to explore.

Marketing Common Data Model

Data Extraction & Loading

Unify all your marketing and sales data into a single source of truth in the cloud or on-premise. with a set of connectors to more than 200 data sources.

Data Transformation

Leave the data preparation & modeling to Improvado. Use Improvado data prep to perform anywhere from simple to complex data transformations your business need.

See what Improvado can do for your business

Explore all use cases

Google Analytics reports without sampling

Making decisions based on sampled data can have a detrimental effect on your marketing performance. Improvado helps you build 100% accurate reports from Google Analytics by pulling data on a daily basis. This allows you to prevent sampling errors and deliver accurate reports to your clients.

Revenue generated by email

Email is one of the most efficient revenue channels. Granular analytics can help you achieve better results and speed up your experiments. Automate your email reporting with Improvado.

Attribution modelling

Optimise your marketing campaigns for the growth of leads, minimising CPA or CPI, and not fail to reach revenue growth. Not all leads are equal in terms of revenue. Attribution models help to overcome that constraint by attributing every touch point to revenue.

Cost of acquisition analysis

Growth marketing is all about experimentation. Running as many experiments as possible and making decisions fast is crucial if you want to achieve sustainable growth. All of that is barely possible if your team has to build CPA, CPI or CPL reports manually. Improvado helps companies to automate marketing reporting and speed up their decision-making processes.

eCommerce Analytics

Deep dive into eCommerce analytics with Improvado. Reduce 90% of the manual work and get more insights from your data. You can also automate product performance, ads, SEO and email efficacy reports.

ROMI (return on marketing investment) analytics

ROMI (return on marketing investment) is a crucial piece of marketing analytics. Marketing teams that optimise ad campaigns based on ROMI tend to achieve up to 40% better results. With Improvado, you can streamline all your marketing data, along with transactions from analytical platforms or your CRM.