Connect all your marketing and sales data to Tableau

Zero engineering required

300+ connectors

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Centralize all your marketing and sales data in one place

300+ connectors empower your revenue team.

Load analysis-ready data to your own data warehouse.

Visualize data using your favorite tools.

Explore the full catalog

Leave the data transformation
to Improvado

Use Improvado’s data transformation tool to perform the simple or complex data transformations your business needs.

Data transformation

Set up attribution models to track your revenue streams

Free up more time for your team to drive growth by automating your revenue analytics. Build a full picture of your ROI data with cross-device identity resolution in a single dashboard.

Automated data normalization via Marketing Common Data Model

Automate cross-channel normalization

Our Marketing Common Data Model (MCDM) is the data normalization layer that simplifies marketing analytics. Don’t waste time renaming and matching different dimensions and metrics across all your marketing platforms. With MCDM, all your metrics are unified and ready to explore.

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Improvado Helps ASUS Take Full Control Of Their Global Marketing Data

80-100

Hours per week
IT resources savings

30%

Marketing resources
saved annually

Jeff Lee

Head of Social & Marketing Data

"Improvado saves about 90 hours per week and allows us to focus on data analysis, rather than routine data aggregation, normalization, and formatting."