Automated marketing analytics for insurance and finance companies

Make smarter marketing decisions and attract more customers with an automated marketing data pipeline.

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Better marketing insights at lower costs

With Improvado’s marketing ETL system, insurance and finance companies can better identify their target audiences and reach them at the perfect time. Improvado transforms raw marketing data into actionable insights that help you build a portrait of your potential clients and track how they interact with your brand.

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A HIPAA-compliant data stack

If your data includes protected health information (PHI) subject to Health Insurance
Portability and Accountability Act (HIPAA) regulations, Improvado has you covered.

HIPPA

Health Insurance Portability
and Accountability Act

Build a portrait of your target audience

Merge data from 200+ marketing data sources to see which user groups tend to convert most often. With all information in one place, you can target your campaigns toward the most interested groups, thus increasing the number of insurance policies sold.

Scale marketing campaigns while growing

With a large number of clients comes a large amount of marketing data. And you can use all of this information in your favor. With a dedicated data warehouse, marketers can store and organize any amount of insights. Integration with visualization tools brings a new perspective on marketing efforts across all channels.

Create marketing reports in no time

With prebuilt reporting templates, marketers get an overview of all marketing metrics, lead attribution, and channel performance with zero human effort. The automated approach eliminates the chance of human error and allows marketers to spend more time on performance analysis.

1

Build a portrait of your target audience

Merge data from 200+ marketing data sources to see which user groups tend to convert most often. With all information in one place, you can target your campaigns toward the most interested groups, thus increasing the number of insurance policies sold.

2

Scale marketing campaigns while growing

With a large number of clients comes a large amount of marketing data. And you can use all of this information in your favor. With a dedicated data warehouse, marketers can store and organize any amount of insights. Integration with visualization tools brings a new perspective on marketing efforts across all channels.

3

Create marketing reports in no time

With prebuilt reporting templates, marketers get an overview of all marketing metrics, lead attribution, and channel performance with zero human effort. The automated approach eliminates the chance of human error and allows marketers to spend more time on performance analysis.

Connect any marketing platforms in minutes

Over 200 connectors empower your marketing team to use their favorite tools to map data, build and visualize custom reports and more.

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Unleash the power of your marketing data

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Learn how clients discover your brand

Improvado keeps an eye on all of the ins and outs of your campaigns. With all data in one place, you’ll know all of the touchpoints with your brand, what causes prospects to convert, and at what point they fall out of the funnel.

Segment your clients into groups

Depending on the channels your prospects use, the creatives they interact with, and their personal data gathered from data sources, you can segment your clients into groups. Based on this clusterization, you can provide personalized insurance plans and deliver the right offer at the right time.

Make correct  decisions faster

Every marketer becomes a one-man army with Improvado. Advertisers don’t need to make complex SQL queries to extract analysis data. The automated data pipeline streamlines all insights to your storage solution and supplies BI tools with analysis-ready insights. Detailed charts and diagrams allow your team to look at marketing efforts from a different angle and make informed decisions faster.

Automated data normalization via Marketing Common Data Model

MCDM — your fast lane
to enterprise-grade marketing analytics

Marketing Common Data Model (MCDM) allows you to:

Get up and running with omnichannel analytics in days.
Add more channels to the analysis in a few clicks.
Get a holistic perspective into your performance with a pre-built dashboard in Data Studio.
Start asking your analysts more complex questions to get deeper insights.
Book a Demo

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Scott H
President
Scott H
President

Improvado does a great job at allowing for the flexibility of variable output demands.

The entire team from start to finish has been great to work with and they address problems quickly and effectively.

Read the case study

Improvado does a great job of allowing for the flexibility of variable

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

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