Connect Apple Search Ads and let AI agents query installs, keyword performance, and tap-through rates alongside 1,400+ other marketing sources.
Trusted by data-driven teams
Improvado connects directly to the Apple Search Ads API to extract your campaign performance data across Basic and Advanced campaigns. Our platform pulls impressions, taps, installs, keyword rankings, and cost data from all your app promotion campaigns. Data refreshes every 3 hours to keep your App Store marketing reports current. No manual reporting or CSV downloads needed.
Improvado's Marketing Common Data Model standardizes Apple Search Ads metrics with data from Google Ads, Facebook, and other mobile acquisition channels. Campaign costs, conversion events, and user acquisition metrics align across all platforms. This unified approach lets you compare App Store search performance against other mobile advertising channels. Your team can optimize total mobile marketing spend based on true cross-platform performance.
Data objects and fields Improvado extracts from Apple Search Ads
| Object | Fields |
|---|---|
| Campaign | dailyBudget status spend impressions taps conversions avgCPA |
| Ad Group | defaultCpcBid status impressions taps spend conversionRate |
| Keyword | bidAmount matchType impressions taps spend conversions |
| Ad | adVariations taps impressions TTR spend installs |
| Creative Set | status impressions taps installs spend avgCPT |
Each question maps to a report Improvado pulls from Apple Search Ads, with the fields it uses.
The Search Term Report lists the searches that showed your ads, with taps, installs and spend. Divide spend by installs for each term.
The Impression Share Report gives your share range and rank against other apps, by search term and country. Low share on a popular term is room to grow.
The Apple Maps Campaign Report counts direction, call and website taps for business brands. Split them by business location and compare with spend.
Reports and fields as listed in the Improvado platform on 3 October 2026. History: search terms up to 365 days, impression share up to 270 days, Apple Maps up to 90 days. Apple reports a search term only once it passes 10 impressions.
AI agents query campaign impressions, taps, installs, and keyword rankings across Basic and Advanced campaigns. They can compare user acquisition costs with Google UAC data, identify underperforming search terms, and calculate true cost-per-install when combined with attribution platforms. Agents automate bid adjustments by correlating Apple Search Ads performance with in-app revenue data.
Explore MCP →| Campaign | Spend | ROAS |
|---|---|---|
| Brand Keywords | $12,400 | 5.2 |
| Competitor Terms | $8,900 | 4.8 |
| Category Search | $15,200 | 4.3 |
| Product Features | $6,700 | 4.1 |
| Solution Terms | $9,300 | 4.0 |
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Apple Search Ads as one of 1,400+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,400+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”
“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”
Connect in minutes. Your agent starts reading, acting, and monitoring immediately.
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