Apple Search Ads Data Integration — App Growth Focus

Connect Apple Search Ads and let AI agents query installs, keyword performance, and tap-through rates alongside 1,000+ other marketing sources.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to Apple Search Ads

Which Apple Search Ads campaigns had ROAS above 4.0 this month, and what's the total spend?

Three campaigns exceeded 4.0 ROAS: Brand Keywords delivered 5.2 ROAS with $12,400 spend and 387 conversions, Competitor Terms achieved 4.8 ROAS with $8,900 spend, and Category Search hit 4.3 ROAS with $15,200 spend. Combined, these three campaigns drove $189,600 in revenue from $36,500 total spend across 1,024 conversions.

What's driving the high conversion rate in the Brand Keywords campaign compared to others?

Brand Keywords shows a 7.8% conversion rate versus the account average of 3.2%, driven by 89% search match accuracy and an average $32.04 CPA. The campaign targets users with high purchase intent searching exact brand terms, resulting in 2.4x higher click-through rate and 68% lower cost per conversion than broad category terms.

Trusted by data-driven teams

1,000+

Integrations

200+

Apple Search Ads Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect Apple Search Ads automatically

Improvado connects directly to the Apple Search Ads API to extract your campaign performance data across Basic and Advanced campaigns. Our platform pulls impressions, taps, installs, keyword rankings, and cost data from all your app promotion campaigns. Data refreshes every 3 hours to keep your App Store marketing reports current. No manual reporting or CSV downloads needed.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Apple Search Ads API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Apple Search Ads through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified mobile marketing analytics

Improvado's Marketing Common Data Model standardizes Apple Search Ads metrics with data from Google Ads, Facebook, and other mobile acquisition channels. Campaign costs, conversion events, and user acquisition metrics align across all platforms. This unified approach lets you compare App Store search performance against other mobile advertising channels. Your team can optimize total mobile marketing spend based on true cross-platform performance.

Apple Search Ads API v4 · OAuth 2.0 · hourly sync · incremental

Schema Overview

Data objects and fields Improvado extracts from Apple Search Ads

Object	Fields
Campaign	dailyBudget status spend impressions taps conversions avgCPA
Ad Group	defaultCpcBid status impressions taps spend conversionRate
Keyword	bidAmount matchType impressions taps spend conversions
Ad	adVariations taps impressions TTR spend installs
Creative Set	status impressions taps installs spend avgCPT

How it works

From connection to autonomous action in three steps

Connect

Authenticate Apple Search Ads via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.

Ask

Your AI agent queries Apple Search Ads in natural language. Trends, anomalies, cross-channel comparisons — one conversation.

Act

The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.

Use Cases

What teams ask their AI agent about Apple Search Ads

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Compare Apple Search Ads performance with Google UAC campaigns in unified dashboards

Your AI agent analyzes Apple Search Ads data and delivers actionable insights — automatically, in seconds.

4 hrs → 15 min

Improvado Agent Cross-channel

Optimize keyword bidding by analyzing search term performance across campaign types

Your AI agent analyzes Apple Search Ads data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Track user acquisition costs across Apple Search Ads and other mobile advertising channels

Your AI agent analyzes Apple Search Ads data and delivers actionable insights — automatically, in seconds.

5 hrs → 20 min

AI Agent Access

Your agent doesn't just read Apple Search Ads — it optimizes keyword bids

Read

The agent reads all Apple Search Ads performance data including campaign metrics (impressions, taps, spend, conversions, ROAS), keyword-level stats (search match types, bid amounts, TTR), ad group performance, audience demographics, device breakdowns, and search term reports. It accesses historical data across custom date ranges and pulls real-time metrics for immediate analysis.

Write

The agent writes custom Apple Search Ads reports formatted for stakeholders, creates scheduled exports to Google Sheets or data warehouses, and builds automated dashboards combining Apple Search Ads with other marketing channels. It generates executive summaries, keyword performance snapshots, and campaign comparison reports on demand or via scheduled delivery.

Monitor

The agent monitors Apple Search Ads campaigns for performance anomalies, budget pacing issues, and conversion rate drops, triggering alerts when metrics cross defined thresholds. It detects unusual spend patterns, identifies underperforming keywords automatically, and sends proactive notifications about ROAS changes, CTR fluctuations, or when campaigns approach daily budget limits.

AI agents query campaign impressions, taps, installs, and keyword rankings across Basic and Advanced campaigns. They can compare user acquisition costs with Google UAC data, identify underperforming search terms, and calculate true cost-per-install when combined with attribution platforms. Agents automate bid adjustments by correlating Apple Search Ads performance with in-app revenue data.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · Apple Search Ads

You

Apple Search Ads campaigns with ROAS above 4.0

Query result

Campaign	Spend	ROAS
Brand Keywords	$12,400	5.2
Competitor Terms	$8,900	4.8
Category Search	$15,200	4.3
Product Features	$6,700	4.1
Solution Terms	$9,300	4.0

Improvado connected Apple Search Ads → synced ads data

You

Brand Keywords conversion rate vs account average

Report exported

5 items · sent to Slack

Destinations

Send Apple Search Ads data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Apple Search Ads as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What Apple Search Ads data can Improvado extract?

Improvado extracts campaign performance metrics, keyword data, search term reports, creative performance, and conversion tracking from both Basic and Advanced campaigns. We also pull cost data, impression share, and keyword ranking information.

How often does Apple Search Ads data sync with Improvado?

Data syncs automatically every 3 hours by default. You can adjust the refresh frequency based on your campaign monitoring and optimization needs.

Can I combine Apple Search Ads data with Google Play campaigns?

Yes, Improvado's Marketing Common Data Model normalizes metrics from both iOS and Android app marketing platforms. You can analyze cross-platform user acquisition performance in unified reports.

Does the integration support Apple Search Ads attribution data?

Yes, Improvado extracts install attribution, post-install events, and user lifetime value data from Apple Search Ads. This attribution data integrates with other mobile marketing platforms for complete user journey analysis.

What destinations work with Apple Search Ads integration?

Improvado sends Apple Search Ads data to BigQuery, Snowflake, Redshift, Azure, Tableau, Power BI, Looker, and other analytics tools. Data arrives in a standardized format ready for mobile marketing analysis.

How does Improvado handle Apple Search Ads keyword data?

We extract exact match keywords, search terms that triggered your ads, match types, and keyword performance metrics. This keyword data combines with search term reports to optimize your App Store search strategy.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

Read story →

“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

Read story →

Put an AI agent on your Apple Search Ads today

Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.

Get your agent View all 1,000+ integrations