Data Transformation

From disparate to analysis-ready data: in a blink

Bring disparate revenue-specific data into a unified dataset. Attribute revenue to marketing activities.
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Key Data Transformation Features

We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury
Senior Media Analyst
Waleed Noury, Senior Media Analyst at Activision

Analysis-ready data for
any marketing use case

Improvado automatically normalizes data into a perfect blend of metrics and dimensions to solve any marketing use case.

Get every bit of data you need without any data engineering and SQL.

for marketing

Leverage modern data stack for marketing that you don’t need to maintain.

for BI & analytics

Adopt marketing-focused data transformation built for growth and efficiency.

for leadership

Available on Growth and higher pricing plans

Acquire and retain
successful customers

Precisely know your CAC, ROAS, and LTV
to focus on marketing efforts that bring
in your best customers.

Attribute marketing activities to revenue and other business metrics.

for marketing

Easily unify reporting across marketing, sales, and finance.

for BI & analytics

Gain full control over your revenue drivers. Reliably plan for business expansion.

for leadership

Available on Growth and higher pricing plans

Become a master data chef

Improvado enables AI-driven transformations, simplifying data mapping and modeling.

Unleash the power of complex marketing reports and niche ad platforms.

for marketing

Switch to a powerful no-code data preparation toolset.

for BI & analytics

Gain full visibility over effectiveness of complex marketing efforts.

for leadership

Available on Growth and higher pricing plans

Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.

Jeff Lee
Head of Community and Digital strategy
Jeff Lee, Head of Community and Digital strategy at ASUS

Start your data integration journey

Free onboarding
Free marketing stack analysis

Professional services

Expand your analytics capabilities with a team of dedicated experts.

Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.