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Improvado acts like a default QA mechanism for Eicoff clients’ media campaigns.
Bill Urciuoli
SVP, Innovation at Eicoff
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Accurate reporting starts with consistent naming for your ads. Enable our AI-powered module to instantly fix campaign naming errors and sync clean names back to Google Ads, Meta, Bing, The Trade Desk, and TikTok.
You're all set and your spot Is reserved!
Continuous monitoring how your naming conventions are being adhered.
Instant alerts for naming discrepancies and recommendations for correction.
Seamless integration with your ad platforms for full consistency.
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Improvado uses AI to recognize your existing naming rules and continuosly scans all your campaigns, ad sets, and ads across every platform—catching inconsistencies the moment they appear.
Continuous, always-on check of all campaign data
Auto-detection of naming patterns
Easy configuration of allowed values
When a violation is detected, you get instant, AI-powered suggestions to fix it on the spot. Review suggestions one by one or approve all of them at once to prevent reporting headaches down the line.
Get instant alerts to quickly handle naming issues
Improvado will ask for confirmation before applying fixes
Save hours on manual cleanup
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With clean naming in place, you can automatically sync these changes back to all your ad platforms, dashboards, and data warehouses. This means everyone on your team works with the same, accurate campaign data, no matter where they access it.
Role-based permissions control who can sync naming changes
Native integrations with Meta, Google, TikTok, LinkedIn, and more
No more “whose numbers are right?” debates between teams
You're all set and your spot Is reserved!
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