Product
Marketing Data Governance
Product
Marketing Data Governance
Solution
For teams in software & technology

Marketing data infrastructure that ships tomorrow

You can build everything in-house, but should you? Improvado delivers your complete marketing data pipeline, from integration to insight, handling the heavy lifting so your team can focus on building what drives revenue.
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DATA ENCRYPTION

SSO & IAM

Built for teams that could build it
themselves — but choose not to

...because Improvado has already got you covered
Integrate
5X

Faster integrations

Compared to building an in-house solution.
Report
80%

Less time spend on reporting

Thanks to automating routine manual data manipulations.
Save
$720K

Saved annualy

By offloading data infrastructure development and maintenance.

Focus on your product, not maintaining API connections

Your engineering team shouldn't be debugging Search Ads 360 API changes at 2 am. Improvado handles more than 500 connectors and their constant updates, so your developers can focus on shipping product features that drive revenue growth.

Tie every marketing campaign to revenue

Track the complete path from marketing spend to closed deals, with data consolidated across regions, business units, and sales territories. Even if your sales cycles span months and touch multiple stakeholders, you can finally see what's driving results — locally and globally.  

Scale insights as your business grows

Handle hundreds of accounts, regions, and data sources with no drop in performance or increase in engineering effort. Improvado’s cloud-native platform scales with your campaigns, so insights stay fast and accurate, no matter how big you grow.

Customer story: SoftwareOne  

Challenge

Excel-based reporting obscured the true impact of marketing on sales and created blind spots in cross-regional performance analysis.

Results
67% cost savings
compared to building integrations in-house
80% of MarTech stack
supported out-of-the-box
Full visibility
into marketing's influence on lead generation
Solution

1. Automated the entire marketing data stack to eliminate manual data entry

2. Integrated most of the data sources through pre-built connectors and had Marketo integration added upon request

3. Leveraged dedicated Improvado support to scale from North America to global operations

4. Implemented automated PowerBI dashboards for real-time campaign monitoring

Interested to learn more?
Read the full story →

Why Software & Technology companies choose Improvado

500+ API connectors available out-of-the-box

Deep integrations with your entire tech stack, from Google Ads to Salesforce, maintained by Improvado.

BI tools support and AI dashboard creation

Connect to Tableau, Power BI, or Looker Studio, or use Improvado AI Agent to generate custom dashboards with simple prompts.

Native integration with 18 data warehouses

Deploy on your cloud with native connectors for Snowflake, BigQuery, Redshift, and 15 other data warehouses with real-time processing capabilities.

Enterprise-grade security & compliance

Improvado adheres to SOC 2 and GDPR/CCPA requirements by default, and supports ISO/IEC 27001 and PCI DSS when deployed within your secure perimeter. The platform can also operate natively within your Snowflake and GBQ cloud environments, with no need to move your data.
The Improvado team exhibited excellent communication, making sure that new features and improvements were incorporated based on SoftwareOne's specific needs and requirements.
Matt Meske
Marketing Analytics Manager

See Improvado in action

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Your end-to-end marketing data foundation

Improvado ensures consistent metadata across your entire data pipeline

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Operates seamlessly on top of any data warehouse