Marketing data infrastructure that ships tomorrow

For Software & Technology teams

You can build everything in-house, but should you? Improvado delivers your complete marketing data pipeline, from integration to insight, handling the heavy lifting so your team can focus on building what drives revenue.

1,000+ data sources SOC 2 · GDPR · HIPAA Any warehouse or BI tool

Build vs. buy

Built for teams that could build it themselves — but choose not to

…because Improvado has already got you covered.

Faster integrations

Compared to building an in-house solution.

80%

Less time spent on reporting

Thanks to automating routine manual data manipulations.

$720K

Saved annually

By offloading data infrastructure development and maintenance.

Your end-to-end marketing data foundation

Data extraction and loading

Connect your sources and configure data extraction.

Data transformation

Use pre-built or custom data models to harmonize your data.

Marketing data governance

Add rules from our guidelines library to monitor campaign quality.

Actionable insights

Get automated, AI-powered insights to maximize your ROAS.

Why Software & Technology companies choose Improvado

500+ API connectors available out-of-the-box

Deep integrations with your entire tech stack, from Google Ads to Salesforce, maintained by Improvado.

BI tools support and AI dashboard creation

Connect to Tableau, Power BI, or Looker Studio, or use the Improvado AI Agent to generate custom dashboards with simple prompts.

Native integration with 18 data warehouses

Deploy on your cloud with native connectors for Snowflake, BigQuery, Redshift, and 15 other warehouses with real-time processing.

Enterprise-grade security & compliance

SOC 2 and GDPR/CCPA by default, with ISO/IEC 27001 and PCI DSS supported when deployed within your secure perimeter.

Customer stories

SoftwareOne

Excel-based reporting obscured the true impact of marketing on sales and created blind spots in cross-regional performance analysis.

67%

cost savings vs. building integrations in-house

80%

of the MarTech stack supported out-of-the-box

Full

visibility into marketing's influence on lead generation

1 Automated the entire marketing data stack to eliminate manual data entry
2 Integrated most data sources through pre-built connectors, adding Marketo on request
3 Leveraged dedicated Improvado support to scale from North America to global operations
4 Implemented automated Power BI dashboards for real-time campaign monitoring

Read the full story

“The Improvado team exhibited excellent communication, making sure that new features and improvements were incorporated based on SoftwareOne's specific needs and requirements.”

Matt Meske

Marketing Analytics Manager