Product
Marketing Data Governance
Product
Marketing Data Governance
Solution
For brands

Marketing data clarity across teams, tools, and regions

Your teams already have the data — it’s just scattered across tools, formats, and reporting cycles. Unify it all into one source of truth to spot trends, allocate budget, and act in real time, whether you're working in one market or a hundred.
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Track record verified by global brands

See what happens when data finally works the way your organization needs it to.
Shorten time-to-value
2X

Faster integration of new data sources

Integrate platforms without engineering bottlenecks with out-of-the-box connectors and data templates.
Full case study →
Save time & effort
90/h

Saved weekly

Replace manual data processing with automated workflows, giving teams back hours for deeper analysis and strategy.
Full case study →
Reduce costs
$500K

Saved annually in dev costs

Support more brands, channels, and teams with the people and resources you already have.
Full case study →

The unified data pipeline for your entire organization

From raw, fragmented data to clean, governed insights.

Centralize all your marketing data

Bring in data from 500+ marketing platforms using our ready-made connectors.

Harmonize your cross-channel data

Automatically standardize metrics and dimensions for precision and convenience in your analysis.

Comply with your marketing guidelines

Track campaign compliance with predefined rules and get notified in case of any issues.

Automate marketing
reporting

Use pre-built BI dashboards and AI-powered suggestions to provide full visibility of marketing efforts.

Transform client data into actionable insights with ease

Fast-track with pre-built dashboards or tailor them to your specific goals.
Dashboard
Cross-channel analytics
Dashboard
Paid ads analytics
Dashboard
Paid ads analytics
We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.
Waleed Noury
Senior Media Analyst at Activision

Don’t let data bottlenecks disrupt your growth

Let your team focus on the work that drives performance — not assembling reports.
Get a demo

Without Improvado

Developers tied up building and fixing connectors
Spending over 4 hours per report
Constant checking and double-checking numbers
Hours spent answering ad-hoc data questions from executives
Limited reporting cadence

With Improvado

Over 500 connectors are available out-of-the-box
Reports take minutes instead of hours
Consistent numbers across channels and platforms
AI Agent delivers instant answers to any
ad-hoc questions
Daily or even hourly reporting without extra workload
Company

ASUSTeK Computer Inc. is a multinational computer, phone hardware, and electronics company headquartered in Taipei, Taiwan.

Challenge

With petabytes of marketing data flowing from multiple regions and platforms, ASUS faced the natural complexity of consolidating and analyzing it to drive informed business decisions.

Results
90 hours/week
saved by eliminating manual work
Enhanced transparency
of global marketing efforts
Solution

Unify global marketing data by standardizing metrics and currency in a central hub

Having similar goals?
Read the full story →

Built for brands where marketing complexity is the norm

…to clear the path from data to decision.

500+ integrated platforms

From programmatic ads to sales tools, integrate over 500 data sources to power your decisions.

Data quality by design

Automatically align naming, formats, and structures so everyone in every office and division sees the same truth.

Smarter campaign oversight

Set campaign rules, validate data, and get alerted to issues to protect brand integrity and performance at every step.

Marketing analytics AI agent, available 24/7

Ask complex questions, get instant answers — without waiting on analysts or writing long SQL queries.
Without Improvado, scaling to even half our current level would have meant spending all my time updating dashboards and realigning data with complex data workarounds. Now, I run a single query and save an hour's work.
Beau Payne
Marketing Specialist at CV

Make clarity your competitive edge

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