illy’s Marketing Transformation with Improvado

Industry:

Coffee & Coffee-Related Products

Location:

Trieste, Italy

Company size:

501-1000

Illycaffe (or simply Illy) is an Italian coffee company that distributes a variety of products across more than 140 countries worldwide.

Improvado Connectors

Background

Key challenge: Our client, a prominent Italian coffee company, came to us with the need to synchronize and visualize marketing data across multiple promotional channels. Their existing workflows did not rely on APIs and the company lacked an understanding of the structure of their data.
Result after working with Improvado: Custom dashboards were developed to visualize the data after its automatic extraction and load it into the company's data warehouse. In addition to empowering quick, data-driven marketing decisions, this approach now saves 80-100 hours of engineering resources per week.

Book a Demo

The Challenge

Synchronization of global marketing data

Illycaffe (or simply ''illy'') is an Italian coffee company that distributes a variety of products across more than 140 countries worldwide. In addition to that, the Illy group is composed of companies form North America, France, Spain, Germany, and Italy, which made a centralized marketing approach even more complex for their HQ.

Unified analysis across dozens of channels

Given that Illy is an international company interested in selling their products to the residents of more than 140 countries, their marketing efforts were divided into localized clusters based on the prevalent media sources in eachcountry. This vast pool of data was increasingly complex to analyze, leading to poor data aggregation and loss of potential marketing value.

We designed a solution capable of synchronizing the entire data pool into a well-designed, customizable dashboard that presents any and all relevant insights regarding audiences and their preferences to senior management.

Key challenges

Poor grasp of the vast volumes of data collected internationally
Lack of understanding which channels perform better than others on a global scale
No visibility of the big picture for senior management
A need to collect and visualize data in a user-friendly dashboard without relying on APIs from advertising platforms
Lack of understanding about the structure of data

The Solution

Continuous support and consultation on the data structure from different data providers
Design and development of an automated method of extracting and loading data into a chosen data warehouse
Implementation of custom flat-file integrations for those data sources that do not offer access to a public API

Our solutions came with the added benefits of:

Saving up to 100 hours per week by automating market data reporting
A superior decision-making approach on a higher management level thanks to automatically updated dashboards
A better grasp of the performance of all marketing channels

The Result

Our efforts have empowered the client to design rich and informative marketing dashboards based on data collected from hundreds of sources. Senior management on Illy’s side has complete understanding of where their marketing efforts lead while Improvado’s team has managed to save the client over 100 hours of engineering resources per week.