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Connect Google Universal Analytics to your data warehouse seamlessly. Improvado extracts website traffic, conversion data, and user behavior metrics automatically.
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Improvado integrates with Google Analytics APIs to extract website traffic, conversion goals, e-commerce data, and user behavior metrics. The connection pulls session data, page performance, and audience insights without manual exports. Automated data refresh ensures your warehouse contains fresh analytics data for optimization decisions. Historical data imports capture complete website performance from your Analytics account creation.
The Marketing Common Data Model (MCDM) combines Google Analytics data with advertising platforms for complete customer journey analysis. Website metrics, conversion events, and user behavior align with campaign data from Google Ads, Facebook, and other channels. Cross-platform attribution becomes accurate when web analytics and advertising data share consistent structure. Customer lifetime value calculations improve with unified data across all touchpoints.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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