Integrate Google Sheets — Collaboration Data Simplified
Pull edit history, sharing permissions, and usage statistics from Google Sheets. Route collaboration metrics to BigQuery or Looker Studio automatically.
Top performer: Brand campaigns at 8.1x ROAS.
Connect marketing data to Google Sheets
Improvado connects directly to Google Sheets via API to automate your data pipeline. Extract campaign metrics from Facebook Ads, Google Ads, LinkedIn, and 500+ other sources without manual CSV uploads. Your spreadsheets refresh automatically on schedules you set—daily, hourly, or in real-time. No more copy-pasting data or broken formulas from outdated exports.
From connection to autonomous action in three steps
Connect
Authenticate Google Sheets via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries Google Sheets performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Unified data model for cross-platform analysis
All marketing data flows into Google Sheets using Improvado's Marketing Common Data Model (MCDM). This means Facebook 'impressions' and Google 'impr.' become the same standardized metric. You can build pivot tables and charts that compare performance across platforms without worrying about naming inconsistencies. The MCDM covers 500+ metrics and dimensions, ensuring your analysis is accurate and comprehensive.
What teams ask their AI agent about Google Sheets
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare Facebook, Google, and LinkedIn campaign performance in one Google Sheets dashboard
Your AI agent analyzes Google Sheets data and delivers actionable insights — automatically, in seconds.
Track ROAS across all paid channels to optimize budget allocation between platforms
Your AI agent analyzes Google Sheets data and delivers actionable insights — automatically, in seconds.
Generate weekly executive reports with automated data refresh and pivot table summaries
Your AI agent analyzes Google Sheets data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Google Sheets — it acts on it
Read
Pull metrics, dimensions, and trends from Google Sheets — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor Google Sheets through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send Google Sheets data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Google Sheets as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your Google Sheets today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.