HubSpot + Improvado: Marketing to Revenue Pipeline

Connect HubSpot and let AI agents query deals, contacts, pipeline data, and email performance alongside ad spend from 1,000+ other sources.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to HubSpot

Which HubSpot email campaigns generated the most leads this quarter, and what was the cost per lead?

Your top performer was the "Product Launch Nurture" sequence with 847 leads at $12.40 CPL, followed by "Demo Request Follow-up" with 612 leads at $15.80 CPL. Combined, these two campaigns delivered 1,459 leads from $23,440 spend, while your overall HubSpot average CPL was $18.90.

How does the lead-to-customer conversion rate compare across these HubSpot campaigns when I factor in closed revenue?

"Product Launch Nurture" converted at 8.3% lead-to-customer with $284,000 in closed revenue, giving you a 12.1x ROAS. "Demo Request Follow-up" had a higher 11.2% conversion rate but lower volume, generating $197,000 at 11.8x ROAS, making the Product Launch campaign your most profitable by total revenue impact.

Trusted by data-driven teams

1,000+

Integrations

200+

HubSpot Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Complete HubSpot data integration

Improvado connects to HubSpot's API to extract CRM contacts, deal pipeline data, email campaign performance, and website analytics. Our connector pulls lead scoring, sales activities, and marketing automation metrics automatically. Data includes form submissions, landing page performance, and customer lifecycle stages. Automated syncs every 30 minutes keep your customer data current across all systems.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the HubSpot API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor HubSpot through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Customer journey data across all touchpoints

HubSpot data flows into Improvado's Marketing Common Data Model, connecting CRM records with advertising, social media, and other marketing channels. This creates complete customer journey visibility from first touch through closed deals. Attribution analysis becomes comprehensive when HubSpot contact data links with paid media spend and organic traffic sources. Build accurate LTV and CAC models with unified customer and revenue data.

HubSpot CRM API v3 · OAuth 2.0 · hourly · full + incremental

Schema Overview

Data objects and fields Improvado extracts from HubSpot

Object	Fields
Contacts	email firstname lastname lifecyclestage createdate hs_lead_status hubspot_owner_id
Companies	name domain industry numberofemployees createdate hs_lastmodifieddate city
Deals	dealname dealstage amount closedate pipeline hubspot_owner_id createdate
Engagements	engagement_type timestamp owner_id associated_contact_ids metadata
Tickets	subject content hs_pipeline_stage hs_ticket_priority createdate closed_date

How it works

From connection to autonomous action in three steps

Connect

Connect your HubSpot account to Improvado using secure OAuth authentication in under 2 minutes with zero coding required. Improvado automatically extracts all your email campaign performance, contact engagement metrics, form submissions, landing page data, and attribution touchpoints from HubSpot Marketing Hub.

Ask

Query your HubSpot data using natural language questions like "Show me email open rates and CTR by audience segment for Q1" or "Which landing pages have the highest form conversion rates this month?" Your AI agent understands HubSpot-specific metrics like contact lifecycle stage, lead score changes, and multi-touch attribution without requiring you to write SQL or navigate complex dashboards.

Act

Your agent automatically generates scheduled reports comparing HubSpot campaign performance week-over-week, sends Slack alerts when email CTR drops below benchmarks, and exports enriched contact data to your BI tools. It proactively surfaces insights like "Your nurture sequences are converting 23% better than broadcast emails" and creates custom dashboards combining HubSpot engagement with revenue data.

Use Cases

What teams ask their AI agent about HubSpot

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Track complete customer journey from Google Ads click through HubSpot deal closure

Your AI agent analyzes HubSpot data and delivers actionable insights — automatically, in seconds.

8 hrs → 20 min

Improvado Agent Cross-channel

Calculate accurate customer acquisition costs across all channels using HubSpot revenue data

Your AI agent analyzes HubSpot data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Generate executive reports combining marketing spend, lead quality, and sales performance

Your AI agent analyzes HubSpot data and delivers actionable insights — automatically, in seconds.

4 hrs → 12 min

AI Agent Access

Your agent doesn't just read HubSpot — it calculates true customer acquisition cost

Read

Your agent reads all HubSpot Marketing Hub data — email metrics (sends, opens, clicks, bounces), landing page performance, form submission rates, workflow enrollments, and multi-touch attribution. It accesses dimensions like contact list, campaign type, email template, device, and UTM parameters for complex segmentation.

Write

The agent writes executive performance reports, schedules exports of high-value contact segments to CSV or Google Sheets, and builds dashboards combining HubSpot engagement with CRM conversion data. It generates period-over-period comparison reports for lead quality scores and email deliverability.

Monitor

Your agent monitors campaigns for anomalies, alerting when open rates drop 15%+ from baseline or conversion rates spike unexpectedly. It watches cost-per-lead, form abandonment, and list growth thresholds — then notifies your team via Slack or email with context and recommended actions.

AI agents query HubSpot contacts, deal pipeline, email campaigns, and lead scoring in natural language. They track the full customer journey from first click to deal close, calculating accurate CAC across every channel. Ask which acquisition sources deliver your highest-LTV customers — no SQL, no manual reports needed.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · HubSpot

You

Which HubSpot campaigns generated most leads?

Query result

Campaign	Leads	CPL
Product Launch Nurture	847	$12.40
Demo Request Follow-up	612	$15.80
Webinar Promotion Series	534	$19.20
Content Download Drip	421	$22.10
Re-engagement Campaign	298	$26.50

Improvado connected HubSpot → synced CRM data

You

How do conversion rates compare across campaigns?

Report exported

5 campaigns · sent to Slack

Destinations

Send HubSpot data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with HubSpot as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What HubSpot data can Improvado extract?

Improvado extracts contacts, companies, deals, tickets, and all custom properties from HubSpot CRM. We pull email campaign metrics, landing page performance, form submissions, and website analytics. Sales pipeline data, activity records, and revenue attribution are included in the extraction.

Does Improvado support HubSpot custom properties?

Yes, Improvado automatically extracts all custom properties configured in your HubSpot account for contacts, companies, and deals. Custom property values and historical changes are preserved in the data pipeline. You can map custom properties to standardized fields for consistent reporting across platforms.

Can I get HubSpot marketing automation data through Improvado?

Improvado extracts comprehensive marketing automation metrics including workflow performance, email sequences, lead nurturing results, and behavioral triggers. We pull automation enrollment data, completion rates, and goal achievements. A/B test results for automated campaigns are also available.

How does Improvado handle HubSpot deal pipeline data?

Improvado extracts complete deal pipeline information including stage progression, probability changes, and close dates from HubSpot. We pull deal source attribution, associated contacts and companies, and custom deal properties. Historical deal movement and sales velocity metrics are preserved for trend analysis.

What's the sync frequency for HubSpot data in Improvado?

HubSpot data syncs every 30 minutes by default through Improvado's connector. Critical data like new leads and deal updates can sync more frequently based on your requirements. Historical data going back 5 years is available during initial setup with full sync typically completing within 24 hours.

Which analytics tools work with HubSpot data from Improvado?

HubSpot data flows to BigQuery, Snowflake, Redshift, Azure Synapse, Tableau, Power BI, and Looker through Improvado's pipeline. Data arrives with consistent schema and relationship mapping for immediate analysis. Customer journey dashboards update automatically as new HubSpot interactions and deals are created.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

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“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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Put an AI agent on your HubSpot today

Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.

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