Data sources
/
Azure SQL

Azure SQL Data Integration | Enterprise Data Simplified

Seamlessly connect Azure SQL databases to modern analytics stacks. Move transactional data, user records, and business metrics to cloud warehouses or visualization tools.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Azure SQL to your marketing data pipeline

Improvado connects securely to Azure SQL Database to extract customer records, transaction data, product information, and sales metrics. The integration runs automated queries to pull relevant tables and views without impacting database performance. Data extraction schedules align with your business needs, from hourly updates to daily batch processing. No need for custom ETL scripts or database maintenance.

Azure SQL Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Unified Data

Combine Azure SQL data with marketing platforms

Azure SQL data gets normalized through Improvado's Marketing Common Data Model alongside advertising and analytics platforms. Customer IDs, email addresses, and transaction records connect to marketing touchpoints from Google Ads, Facebook, and email campaigns. You can analyze customer lifetime value by acquisition channel or track revenue attribution across the entire funnel. Database records combine with 500+ marketing data sources in unified analytics.

Your sources
Azure SQL + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Use Cases

What users ask their Azure SQL integration

Cross-channel
Match Azure SQL customer records to Google Ads campaigns for accurate revenue attribution.
8 hrs → 30 min
Budget optimization
Analyze customer lifetime value by marketing channel using Azure SQL transaction data.
Manual → auto
Executive reporting
Create executive dashboards combining Azure SQL sales data with marketing performance.
5 hrs → 20 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

No items found.
No items found.

You can analyze data from 500+ data sources

No items found.
G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Azure SQL data can Improvado extract?
+
Improvado extracts customer records, transaction data, product information, sales metrics, and any custom tables from Azure SQL Database. You specify which tables and columns to include during setup.
How does Improvado connect securely to Azure SQL?
+
Improvado uses encrypted connections and supports Azure SQL's security features including firewall rules and virtual network access. All data transmission follows enterprise security standards.
Can I extract data from multiple Azure SQL databases?
+
Yes, Improvado can connect to multiple Azure SQL databases and extract data from different instances. Each database connection is configured separately with its own extraction schedule.
Does the integration impact Azure SQL performance?
+
Improvado optimizes queries and extraction timing to minimize database load. The system uses read replicas when available and schedules extractions during low-usage periods.
How often can Azure SQL data refresh?
+
Azure SQL data can refresh hourly, daily, or on custom schedules based on your needs. The extraction frequency depends on data volume and business requirements.
What destinations support Azure SQL data?
+
Azure SQL data flows to BigQuery, Snowflake, Redshift, other Azure SQL instances, Tableau, Power BI, and Looker. Improvado handles all data transformation and loading automatically.