Improvado connects securely to Azure SQL Database to extract customer records, transaction data, product information, and sales metrics. The integration runs automated queries to pull relevant tables and views without impacting database performance. Data extraction schedules align with your business needs, from hourly updates to daily batch processing. No need for custom ETL scripts or database maintenance.
Azure SQL data gets normalized through Improvado's Marketing Common Data Model alongside advertising and analytics platforms. Customer IDs, email addresses, and transaction records connect to marketing touchpoints from Google Ads, Facebook, and email campaigns. You can analyze customer lifetime value by acquisition channel or track revenue attribution across the entire funnel. Database records combine with 500+ marketing data sources in unified analytics.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)

General Data Protection Regulation (GDPR) Certified

Complies with California Consumer Privacy Act (CCPA)

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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

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Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
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They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms