Reporting at scale
Reporting at scale for marketing teams with many sources
This page is for marketing teams whose reporting spans many accounts across several channels, with more than one team that has to agree on the numbers. It is not for a single channel question: if you need one platform reported well, pick it from the channel list below and skip the rest of this page.
Which channel report do you need?
Social media
Every social channel in one report: followers, engagement, reach.
Page, ads, and audience KPIs assembled into one Facebook report.
Facebook Ads
Leads, CTR, conversions, and spend across every ad set.
Follower growth, engagement, and influencer performance, automated.
PPC
Cross-channel PPC metrics and KPIs from a single access point.
Google Analytics
Accurate, unsampled GA reporting across every metric that matters.
HubSpot
Inbound performance with HubSpot blended with every other source.
What does reporting at scale mean here?
It means one place for every source, field and destination, instead of one report per platform. Data is gathered from online and offline sources, readied for analysis, and routed to whichever storage and BI tool your teams already work in.
How many sources and teams does this cover?
Extraction runs across every ad account and workspace you operate, no matter how many, and auto extraction picks up a new account the moment it is added, so growing the estate is not a project. Who sees what is decided by two independent layers: role permissions set which features a person can use, and each recipe and dashboard carries its own share settings that decide who can open it.
How are the numbers kept consistent?
Fields from every source are mapped into a single, consistent schema before anyone opens a report. Spend and revenue are normalized into one reporting currency and metrics and labels are unified across languages and regions, which is what turns a pile of platform exports into one clean dataset.
What happens when a source changes?
Improvado absorbs the complexity, so your team never wrestles with raw API quirks. Pagination, rate limits, token refresh and batching are handled behind the scenes, ready-made data models keep the downstream shape steady, and a source that is not in the library yet can be built and maintained for you as a custom connector.
How does governance work?
Every campaign is monitored against your own rules, and naming, pacing and configuration problems surface the moment they appear. A ready-made rule library covers the checks marketing teams run most, pre-flight validation checks naming, targeting and budget alignment before a campaign goes live, and the governance dashboard tracks compliance metrics, performance and budget pacing in one view.
What does it cost to run?
The recurring cost is your team's time, and the work that usually eats it is done for you. An Improvado services team builds the automated reports and custom dashboards, handles data migration and adjusts the ETL system end to end, a dedicated training team gets your own people building dashboards without help, and automated pipelines replace manual data prep so analysts spend their hours on analysis rather than cleanup.