Advanced PPC reporting tool built for marketers
Monitor click-through rate, quality score, clicks, cost per click, cost per acquisition, impressions, and more — all from a single access point.
Improve effectiveness and efficiency with comprehensive PPC reporting
Use Improvado to monitor crucial PPC metrics or KPIs, such as click-through rate, quality score, clicks, cost per click, cost per acquisition, impressions, and more - all from a single access point.
View the full impact of your marketing efforts by bringing all the data you need into one simple, neat, and customizable PPC report. Improve decision-making and accelerate growth with Improvado.
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Dread the month-end no more with flexible and highly customizable performance reports
Improvado helps marketers generate comprehensive custom reports for multiple PPC channels without the typical back-and-forth between windows or tabs. Best of all, it's a one-time setup unless you make changes to your reporting parameters. The platform will automatically pull the data you need on a schedule, or you can generate on-demand reports - you're in complete control. With 200+ data connectors, built-in visualization tools, templates, and more to power your marketing, you can't go wrong with Improvado.
Why choose Improvado for PPC reporting?
Save loads of time
Eliminate the time it takes to manually crawl through multiple PPC campaigns to grab metrics for reporting. The PPC reporting software does the dirty work, so you don't have to worry. Enable seamless reporting by scheduling reports to run monthly, daily, weekly, or another timeframe of your choosing.
Combine and visualize data from multiple places
Bring together various data sources, such as other Google Ad accounts, Facebook Ads, Bing Ads, and more, to create incredibly customized PPC performance reports. You can visualize information using built-in tools or export your data to Google Data Studio, Tableau, Looker, or another data visualization platform.
Customize everything
Add a little personality to your PPC reports and customize metrics to fit business objectives. Unlike other PPC reporting software, Improvado is fully customizable - you can customize the look of reports, widgets, data calculations, and KPI names to standardize reporting across your organization.
Collaborate on PPC campaigns together
Invite your team to Improvado and share real-time reports with stakeholders, so everyone's always on the same page. Share a direct link to access reporting online or email reports to recipients without complexity. You don't need a developer to make those things and more happen on the platform.
Automated PPC reporting
Make sure you never miss a deadline. Build custom automated reports that run at specific times. Professionally send your reports to stakeholders automatically, providing a complete and comprehensive performance review right on time.
Improvado is a single solution for all your data needs
Extract, transform, and load all your marketing and sales data into your data warehouse or BI tool — no engineering required.
Data extraction & loading
Unify all your marketing and sales data into a single source of truth with connectors to more than 500 data sources.
Data transformation
Build data pipelines without a single line of code. Run the simple and complex transformations your business needs.