Resources for marketing data teams
The marketing data playbook: every guide, template and study, in the order a team needs them. All free: the research reads in the browser, most downloads ask for a short form.
38 resources
How do we get all our marketing data in one place?
View all 6 resources for Unify the dataChoose the stack, model the data once, and stop rebuilding the same spreadsheet.
Improvado does this step: Data extraction & loading- Start here
Build vs Buy
Read online
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Marketing Clarity with Improvado.io
Free PDF
Can we trust the numbers?
View all 4 resources for Trust the numbersNaming, UTM and governance rules that keep every report on the same definitions.
Improvado does this step: Marketing data governance- Start here
How do we show it to leadership?
View all 5 resources for Report to leadershipReports people read, and dashboard templates to start from.
Improvado does this step: Reporting & insights- Start here
What is actually working?
View all 8 resources for Measure what worksAttribution, budget and creative rules for deciding where the next dollar goes.
Improvado does this step: Marketing attribution- Start here
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Running 50+ Creatives: 10 Golden Rules
Read online
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Healthcare Marketing Measurement Calculator
Use online
Can AI answer it for us?
View all 5 resources for Ask AIWhat AI agents and assistants can do with marketing data today.
Improvado does this step: AI Agent- Start here
What are teams in our market doing?
View all 10 resources for Know your marketOriginal research on real operators, and guides to the channels they buy.
All research- Start here
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La-Z-Boy Marketing Strategy Research
Read online
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Freshpaint Marketing Strategy Research
Read online
Media kits
Summaries of other publishers' advertising products, for media planners. Improvado is not affiliated with these publishers.
- Adweek Media kit ·
- Architectural Digest Media kit ·
- Better Homes and Gardens Media kit ·
- Business Insider Media kit ·
- Conde Nast Traveler Media kit ·
- Cosmopolitan Media kit ·
- Dwell Media kit ·
- The Economist Media kit ·
- Elle Media kit ·
- Forbes Media kit ·
- Glamour Media kit ·
- GQ Media kit ·
- Harper’s BAZAAR Media kit ·
- InStyle Media kit ·
- Los Angeles Times Media kit ·
- National Geographic Magazine Media kit ·
- New York Times Media kit ·
- Sports Illustrated Media kit ·
- TechCrunch Media kit ·
- Vanity Fair Media kit ·
- Vogue Media kit ·
- Wall Street Journal Media kit ·
- Wired Media kit ·
- Woman’s Day Media kit ·
Nothing matches. Try attribution, reporting or AI, or search the blog.
Everything we publish
The rest of the Resources section, with how much is in each and its newest piece.
Resource questions, answered
Are the guides and templates free?
Yes. Every guide, report and template is free. Most download as a PDF after a short form with your name and work email; the marketing research and the build-versus-buy guide read in the browser with no form.
Which templates can I download?
Looker Studio (formerly Google Data Studio) and Tableau dashboard templates, a marketing dashboard, a UTM cheat sheet and Improvado's Marketing Common Data Model. Each template page lists what its pack contains.
What is Improvado's marketing research?
Original operator studies built from public sources: company deep dives and industry maps. The multi-location healthcare edition covers 13 clinic categories, with 33 company audits drawn from 462 public sources. Every edition reads in the browser.
Are the media kits Improvado's own?
No. The media kits summarise other publishers' advertising products, such as audiences, formats and rates, for media planners. Improvado is not affiliated with those publishers, and the kits are listed under their own filter.
Where are the customer stories and dashboard examples?
Customer stories with their results are on the case studies page, dashboard examples by use case on the dashboards page, and every platform change on product updates. All of them are listed on this page under Everything we publish.
See Improvado on your own data
A demo built around the reports your team runs every week.