In this recipe, you’ll learn how to create cross-channel normalization across the most popular digital advertising providers: Google Ads, Bing, DV360, and Facebook.
Nowadays we have so much marketing data from data aggregation . However, having that data is not enough, you also need to know how use data wrangling tools. You don’t have to become a data scientist to benefit from the information that is available to you.
Description of 9 digital marketing dashboards for performance marketing, SEO analytics, ecommerce marketing, web analytics, social media marketing, and email marketing.
A detailed explanation of the top 7 customer data platforms (CDP). What are CDPs? How do they work? How they differ from each other? A helpful guide for digital marketing agencies and medium businesses.
A quick review of the best competitive intelligence tools. Top-23 competitive intelligence software like SEMrush, Alexa, Similarweb, Moz, and many others.
Overview of necessary digital marketing metrics to apply in a marketing agency or marketing department. Digital marketing dashboard for agencies and marketing executives.
What are custom dimensions in Google Analytics and why are they beneficial?
Cross-device measurement and tracking visitors' behaviour through Google Analytics
An overview of the top marketing analytics techniques with a focus on the needs of marketers for data aggregation process
The guide through the best practices in marketing analytics: terms definitions, basics, common pitfalls, marketing dashboards, spreadsheets, lead tracking, and data visualisation.
Prescriptive analytics can be thought of as the final stage of analytics for businesses. At its core is the idea of business optimization. What is Prescriptive Analytics?
Middleware is software that connects two or more otherwise separated applications. Middleware software is a large and high growth segment with lots of companies, and hundreds of use cases.
Examples of marketing dashboard templates: marketing performance dashboard, digital marketing dashboard, SEO Analytics dashboard, SMM dashboard, and others.
Agency management software gathers all of your workflows and streamlines them using one interface. Digital marketing software brought in approximately $65.9 billion through mobile ads.
What Is the Best Database Software? Here Are the Top-25 Best Database Software development companies. Most Popular Database Software Like Amazon RDS, Oracle RDBMS, Altibase, Cloudera, Razor SQL, and many others.
Looking to learn about Customer Data Platforms? You're in the right place. We've got all the information you need to choose the right CDP for your company.
Dashboard software allows you to use charts graphs and tables to visually display your data and present it to your team or company. This is a list of the best marketing dashboard software that is available nowadays..
Data analysis tools assist in the process of collecting data, organizing data and identify for patterns that tell a story and result in meaningful insights. The following article is meant to help you find the right data analysis software for your business..
ETL tools (Extract, Transform and Load) are helping businesses wrangle data from different data warehousing tools into uniform, useful and meaningful insights. Choosing the right ETL tools for your business can be a challenge, and that's why we've created this list to help you in your evaluation process.
This Improvado review highlights key features of the marketing analytics software including differentiators, pros, cons, and pricing as well as how it compares to alternatives and competitors.
Click here to learn all about TrackMaven alternatives and competitors, to make sure you are choosing the right data analytics tool for you!
Origami Logic was recently acquired by Intuit. Read all about alternative data marketing software here.
Compare the top data extraction tools to find out which is best for you. Chartio vs Grow vs Cision vs Ninjacat vs Improvado.
A complete review of Supermetrics data aggregation tool and it's Alternatives & Competitors
Comparative review of best data visualization tools Tableau vs Looker vs Power BI vs Google Data Studio. Learn about pricing, differences, pros and cons, how to choose between them.
Looker vs. Tableau. Is Looker better than Tableau? Leading Data Visualization Platforms Comparison
Are you managing multiple active campaigns across platforms such as Adwords or Facebook? If you are, you’re probably know that data aggregation can be very hard.
On Monday, July 16th 2018, cloud-based CRM giant, Salesforce, announced that it acquired Datorama, a marketing data analytics tool for more than $800 Million in cash.
Marketing analytics tools for data aggregation track campaign performance and effectiveness across channels and devices. This article ranks the top marketing data software available for every business.
Learn the math behind pricing models and performance metrics for digital media and how they can increase your bottom line: CPM, CPC, CPA, CTR, CR, ROI.