4 Pitfalls to Avoid When Setting Up Your Omnichannel Strategy

It's hard not to get bogged down in data when you distribute advertising efforts between tens of channels and touchpoints across the funnel.

Tens of disparate marketing channels form a single, unified ecosystem where prospects interact with the brand, make their research, communicate with the brand's existing clients, and more. Considering that users interact with at least three touchpoints during their digital customer journey, that's no wonder that keeping track of all touchpoints is essential to accelerate your growth.

Omnichannel analytics is a universal tool to help you keep track of data across all channels and create a comprehensive picture of your marketing performance. Without omnichannel analytics, marketers can't figure out which touchpoint motivates customers to make a purchase. On top of that, omnichannel analytics can enhance user experience and better work with customers' feedback across channels.

According to Brightpearl's Omnichannel Study, 74% of companies don't get the desired profit from their omnichannel strategies or can't generate any profit at all. Omnichannel analytics assists in delivering a consistent brand experience across touchpoints, increases brand loyalty, and helps generate more revenue.

Table of contents:

• Omnichannel state of mind
• What is omnichannel analytics?
• Why is omnichannel analytics important?
• Omnichannel analytics use cases
• How to build omnichannel marketing analytics
• Visualizing insights to get a better grasp of your efforts
• Expanding your data reach with new marketing and sales channels
• Creating robust data flow with ETL
• Polishing your marketing analytics

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