A marketing ETL platform for the Engineering and IT industry
Centralize and align all your marketing data across channels using Improvado to get quality insights into your marketing performance.
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Centralize and align all your marketing data across channels using Improvado to get quality insights into your marketing performance.
Collect marketing data from all channels in one place. The ETL system normalizes and loads analysis-ready insights to your data warehouse. From there, analysts can load information into any BI to get a fresh view of current marketing performance and stay updated about any changes.
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If your data includes protected health information (PHI) subject to Health Insurance
Portability and Accountability Act (HIPAA) regulations, Improvado has you covered.
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Health Insurance Portability
and Accountability Act
Improvado supports every data source your marketing team requires. With Improvado, you can automatically collect and unify data from 200+ integrations, across all channels, and produce analysis-ready datasets.
With an enhanced vision of cross-channel marketing and deep insights into the target audience, marketing analysts can adjust campaigns more effectively, optimize marketing budgets, and improve ROI. Make confident decisions with data you can finally trust.
Discover actionable insights with an automated reporting system. With a robust data flow to your visualization tool, analysts gain access to detailed charts and dashboards in no time.
Over 200 connectors empower your marketing team to use their favorite tools to map data, build and visualize custom reports and more.
Social media
Improvado helps marketers track organic and paid campaigns across social networks. With a detailed portrait of your customer, pay-per-click targeted ads become more effective and only reach the specified audience. Custom attribution features show how prospects interact with your ads and how long it takes to make a conversion. Users can create dashboards that display a variety of custom metrics and even creatives and comments from social media.
Search results
A well-performing website is crucial to building a brand’s authority and attracting new clients. Improvado connects data from web analytics solutions to understand how users interact with your website and what improvements can be made to bring in new leads. We also integrate SEO tools so you can create engaging content, identify on-site optimization failures, and analyze keywords and trending topics.
Email marketing
An engaging email may bring you new prospects and reactivate sleeping customers. Improvado extracts data from email automation services such as Mailchimp and Sendy to gather your open rate, CTR, bounce rate, conversion rate, and other metrics on a unified marketing dashboard. In this way, you can compare all of your emails, find the most and least effective ones, and work toward their improvement.
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Improvado streamlines insights from all types of marketing data sources to normalize and store them in a dedicated data warehouse.
With Improvado’s Marketing Common Data Model (MCDM), marketers can align discrepant data in a matter of seconds. Getting analysis-ready data has never been easier.
Visualize your insights. Monitor your marketing efforts with detailed dashboards and adjust campaigns to achieve your desired results.
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Improvado does a great job at allowing for the flexibility of variable output demands.
The entire team from start to finish has been great to work with and they address problems quickly and effectively.
Improvado does a great job of allowing for the flexibility of variable
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
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