Azure SQL Integration | Database Analytics Made Easy
Extract query performance, storage metrics, and connection logs from Azure SQL. Push database insights to Tableau or your data warehouse.
Top performer: Brand campaigns at 8.1x ROAS.
Connect Azure SQL Database integration
Improvado connects directly to your Azure SQL Database through secure API protocols. Our platform extracts table data, stored procedures, and custom queries on your defined schedule. Data refreshes automatically every 15 minutes to 24 hours based on your requirements. No manual exports or CSV uploads needed.
From connection to autonomous action in three steps
Connect
Authenticate Azure SQL via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries Azure SQL performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Import your data into your Azure SQL data warehouse
Azure SQL is a managed cloud database that is part of the Microsoft Azure platform. As such, companies can have access to all the data without worrying about scalability, backup, or availability.
By using the platform, companies will be able to optimize performance and durability with artificial intelligence-powered features and the ability to scale their resources on demand.
This connector offers companies the following benefits:
- It helps companies to accelerate their application development by offering the latest SQL Server capabilities and eliminating the complexity of configuring and managing backups, tuning, updates, and other database tasks.
- It simplifies performance management by integrating with various business intelligence and analytics tools. This, ultimately, helps companies to focus on building products.
- It scales automatically based on the workload and because of the fact that companies only pay for the resources they use, they'll also optimize their costs.
- It features intelligent threat prediction and proactive vulnerability assessment alerts. Also, companies can take advantage of the most comprehensive compliance coverage of any database service.
- It allows companies to manage, analyze, and optimize their data and data usage.
Please, contect our support team if you want to set up data flow into your Azure SQL Data Warehouse. To make this happen you should also give us access rights:
- Whitelist our IP addresses: 34.226.37.150 and 18.213.72.135
- Create a user for Improvado in your Azure SQL Database
- Grant this new user “Usage” permission at ‘dbo’ scheme, and grant “Create”, “Delete”, “Update” and “Select” permissions to all tables in that scheme
Unified data across platforms
Improvado's Marketing Common Data Model normalizes your Azure SQL data alongside 500+ other sources. Customer records, transaction data, and business metrics flow into standardized schemas. Your Azure SQL tables join seamlessly with marketing platforms like Google Ads, Facebook, and Salesforce. Cross-platform analysis becomes possible without complex data engineering.
What teams ask their AI agent about Azure SQL
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Combine Azure SQL customer data with Google Ads performance for complete attribution analysis
Your AI agent analyzes Azure SQL data and delivers actionable insights — automatically, in seconds.
Merge transaction records with marketing spend to calculate true customer lifetime value
Your AI agent analyzes Azure SQL data and delivers actionable insights — automatically, in seconds.
Build executive dashboards combining database KPIs with marketing performance metrics
Your AI agent analyzes Azure SQL data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Azure SQL — it acts on it
Read
Pull metrics, dimensions, and trends from Azure SQL — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor Azure SQL through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send Azure SQL data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Azure SQL as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your Azure SQL today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.