Data warehouses
/
Snowflake

Snowflake Integration: Data Warehouse Connectivity

Connect 500+ marketing platforms directly to Snowflake with zero coding. Your cloud data warehouse becomes a marketing intelligence hub.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect 500+ platforms to Snowflake

Improvado sends marketing and business data from Google Ads, Facebook, Salesforce, HubSpot, and 500+ other platforms directly to your Snowflake data warehouse. Each connector extracts campaign metrics, customer data, and business intelligence automatically. Data arrives in Snowflake already transformed and normalized via Improvado's Marketing Common Data Model. No custom ETL development or data pipeline maintenance required - just clean, analysis-ready data in your Snowflake environment.

Snowflake Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Snowflake + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Normalized marketing data in Snowflake

Improvado's Marketing Common Data Model ensures all marketing data arrives in Snowflake with consistent naming, formatting, and structure. Cost per click from Google Ads appears in the same format as cost per engagement from LinkedIn, enabling immediate cross-platform analysis. Attribution data, customer journey metrics, and campaign performance from dozens of platforms integrate seamlessly in Snowflake tables. Your analytics team can query unified marketing data without complex joins or data transformation work.

Use Cases

What users ask their Snowflake integration

Cross-channel
Consolidate Google Ads, Facebook, and LinkedIn campaign data in Snowflake for unified reporting
15 hrs → 30 min
Budget optimization
Combine Salesforce customer data with marketing touchpoints in Snowflake automatically
Manual → auto
Executive reporting
Build executive dashboards in Snowflake with data from 20+ marketing and sales platforms
40 hrs → 2 hrs
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What marketing platforms can send data to Snowflake via Improvado?
+
Improvado connects 500+ platforms to Snowflake including Google Ads, Facebook, LinkedIn, Salesforce, HubSpot, Adobe Analytics, and all major advertising, social media, and CRM platforms. New connectors are added regularly based on customer demand.
How is data structured when it arrives in Snowflake?
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Data arrives in Snowflake following Improvado's Marketing Common Data Model with consistent table schemas, column naming, and data types. Each platform's data maps to standardized tables for campaigns, ads, keywords, and conversions, enabling immediate cross-platform analysis.
What's the data refresh frequency for Snowflake destinations?
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Most marketing platforms refresh hourly in Snowflake, with some supporting real-time streaming. You can configure custom refresh schedules per connector based on your reporting needs and Snowflake compute preferences.
Does Improvado handle Snowflake table creation and schema management?
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Yes, Improvado automatically creates and manages Snowflake tables, handles schema evolution, and optimizes data types. The platform manages table partitioning and clustering recommendations for optimal Snowflake performance.
Can I customize how data appears in Snowflake tables?
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Improvado offers flexible data transformation options including custom column mapping, calculated fields, and data filtering before loading to Snowflake. You can also apply business logic and data governance rules during the ETL process.
What Snowflake regions and account types does Improvado support?
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Improvado works with all Snowflake regions and account types including Standard, Enterprise, and Business Critical editions. The platform supports both Snowflake's legacy and new account identifier formats for seamless connectivity.