Google Ads (previously Google AdWords, before July 24, 2018) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Once you integrate your Google Ads account, you'll be able to collect your ad performance and detailed statistics - including impressions, clicks, cost, and conversions - and organize them into a single platform or other marketing tools.

The Google Ads API allows apps to interact directly with the Google Ads platform, vastly increasing the efficiency of managing large or complex Google Ads accounts and campaigns. Some typical use cases include:

• ‍Automated account management
• Custom reporting
• Ad management based on inventory
• Bid management based on business data

Our Google Ads connector enables you to monitor and manage large or complex Google Ads accounts and campaigns with ease. This makes it easy for you to save time and money by reducing the time you spend managing your Google Ads account. You can use it to create automated workflows, alert you of important data, and create custom reports.

Google Ads is one of the most efficient ways to advertise online. Through precise targeting, users are able to drive online sales, promote products and enhance brand awareness. By connecting Google Ads to Improvado, marketers are now able to monitor their campaign performance and gain valuable insights at the deepest level.

• Go beyond the Google Ads dashboards and ask any question you want about your advertising data.
• Calculate your total spend across all of your campaigns.
• Analyze how each of your campaigns have performed based on any parameter.
• Combine data from your website, mobile app or servers with your Google Ads data to analyze multi-step conversion paths.

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With Improvado you can ETL your data in your data warehouse or BI in minutes.
Improvado does not require any technical skills to operate. You can sync your data over with just a few clicks.

• 200+ Connectors to empower your marketing team;
• Upload analysis-ready data directly to your data warehouses ETL;
• Visualize marketing reports using your favorite BI (business intelligence) tools.
• Our support team is always available to help you along the way. We also have helpful tutorials and templates to assist you.

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