Google Ads integration with Improvado

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About AdRoll

AdRoll is a retargeting and prospecting platform for advertisers.

Publishes cross-channel ad campaigns to over 500 ad exchanges, including Facebook, Twitter, Instagram, and Google.
Has proprietary real-time bidding algorithm, so you don’t overpay for ad space or placement.
Offers prospecting tool so you can find and market to new audiences who match your current ones.
Allows for automation and high data portability.

Available in the Improvado.io platform UI

About Google Ads

Google Ads (previously Google AdWords, before July 24, 2018) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
The Google Ads API allows apps to interact directly with the Google Ads platform, vastly increasing the efficiency of managing large or complex Google Ads accounts and campaigns. Some typical use cases include:

  • ‍Automated account management
  • Custom reporting
  • Ad management based on inventory
  • Bid management based on business data

Start targeting customers through keywords and find out if you have what they searched before they will find it anywhere else.

Available Dimensions

Campaign
Campaign
Metrics
  • ActiveViewImpressions
  • ActiveViewMeasurableCost
  • ActiveViewMeasurableImpressions
  • AllConversions
  • AllConversionValue
  • AvgPosition
  • Click Assisted Conversions
  • Click Assisted Conv. Value
  • Clicks
  • client cost
  • Conversions
  • ConvertedClicks
  • Cost
  • CrossDeviceConversions
  • Impressions
  • Interactions
  • Phone Calls Offline
  • SumPosition
  • TotalConversionValue
  • VideoViews
  • ViewThroughConversions
  • Client Clicks (~10%<YaM)
Ads
Ads
Metrics
  • Views
  • Revenue
  • Conv
  • Cost
  • Imps
  • Clicks
  • Label IDs
  • Labels
  • AccountDescriptiveName
  • CampaignStatus
  • Ad group state
  • Ad state
  • Ad type
  • Image ad name
  • Description
  • Description line 1
  • Description line 2
  • Display URL
  • CreativeDestinationUrl
  • Final URL
  • CreativeFinalMobileUrls
  • Image URL
  • CombinedApprovalStatus
  • DevicePreference
  • Headline 1
  • Headline 2
  • Path 1
  • Path 2
  • Short headline
  • Long headline
  • Total conv. value
  • ConversionRate
  • Image Height
  • Image Width
  • Image ID (responsive)
  • Logo ID (responsive)
  • Purchase
  • Customer ID
  • Conversions
  • Video played to 100%
  • Video played to 25%
  • Video played to 50%
  • Video played to 75%
Adsets
Adsets
Metrics
  • Views
  • Revenue
  • Conv
  • Cost
  • Imps
  • Clicks
  • Purchase
  • Customer ID
  • Device
  • DayOfWeek
Keyword
Keyword
Metrics
  • Views
  • Revenue
  • Conv
  • Cost
  • Imps
  • Clicks
  • Total conv. value
  • MatchType
  • QualityScore
  • Label
  • Customer ID
  • Search Impr. share
  • CreativeDestinationUrl
Geo
Geo
Metrics
  • Country
  • Conv
  • Cost
  • Imps
  • Clicks
  • Total conv. value
Shopping
Shopping
Metrics
  • Day
  • Device
  • Click type
  • Item Id
  • Campaign
  • Ad group
  • Clicks
  • Impressions
  • Cost
  • Conversions
Phone Calls
Phone Calls
Metrics
  • Account
  • Day
  • Campaign
  • Customer ID
  • Campaign type
  • Phone impressions
  • Phone calls
Labels
Labels
Metrics
  • Views
  • Revenue
  • Conv
  • Cost
  • Imps
  • Clicks
Clicktypes
Clicktypes
Metrics
  • Conv
  • Cost
  • Imps
  • Clicks
  • Total conv. value
  • Customer ID
  • Cross-device conv.
Search Query
Search Query
Metrics
  • Revenue
  • Conv
  • Cost
  • Imps
  • Clicks
  • Match type
Conversions
Conversions
Metrics
  • Revenue
  • Conv
  • Total conv. value
  • Cross-device conv.
  • SalesConversions
  • LeadsConversions
  • SignupConversions
  • PageViewConversions
  • OtherConversions
  • Conversions
Ad Conversions
Ad Conversions
Metrics
  • account_id
  • customer_id
  • date
  • campaign_name
  • campaign_id
  • adset_name
  • adset_id
  • ad_name
  • ad_id
  • criterion_id
  • device
  • ad_network_type_1
  • conversion_category
  • conversion_name
  • conversion_tracker_id
  • conversions
  • conv
  • revenue
  • conversion_value
  • cross_device_conversions
  • leads_conversions
  • other_conversions
  • page_view_conversions
  • sales_conversions
  • sign_up_conversions

Connect Adwords in minutes

Connecting Google Analytics to Improvado is simple and straightforward:

  1. Step 1

  2. Step 2

  3. Step 3

  4. Step 4

  5. Step 5

That’s it! Google Analytics is now connected and your data will flow into your visualization tool!

Metrics

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Getting started is easy. Be up and running in minutes

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Your marketing data, simplified🤘
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