Google Ads integration with Improvado

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Google Ads integration with Improvado

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Google Ads integration with Improvado

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SCHEDULE A DEMO

About AdRoll

AdRoll is a retargeting and prospecting platform for advertisers.

Publishes cross-channel ad campaigns to over 500 ad exchanges, including Facebook, Twitter, Instagram, and Google.
Has proprietary real-time bidding algorithm, so you don’t overpay for ad space or placement.
Offers prospecting tool so you can find and market to new audiences who match your current ones.
Allows for automation and high data portability.

Available in the Improvado.io platform UI

About Google Ads

Google Ads (previously Google AdWords, before July 24, 2018) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
The Google Ads API allows apps to interact directly with the Google Ads platform, vastly increasing the efficiency of managing large or complex Google Ads accounts and campaigns. Some typical use cases include:

  • ‍Automated account management
  • Custom reporting
  • Ad management based on inventory
  • Bid management based on business data

Start targeting customers through keywords and find out if you have what they searched before they will find it anywhere else.

Dimensions

Gender
Ad Group
Size
Age
Ad
Device
Gepgraphy
Campaign

Metrics

Placement
Time
Device
Conversions
Posts
Geography
Actions
Result Rate
Clicks
Views
Likes
Spend
Web
Plays
Video
Cost
Reach
Comments
Revenue
Age
Campaign
Ads
Shares
Reactions
Purchase
Mobile
Cost
Frequency
Gender
Relevance
Impressions

Available Dimensions

Campaign
Campaign
Metrics
  • ActiveViewImpressions
  • ActiveViewMeasurableCost
  • ActiveViewMeasurableImpressions
  • AllConversions
  • AllConversionValue
  • AvgPosition
  • Click Assisted Conversions
  • Click Assisted Conv. Value
  • Clicks
  • client cost
  • Conversions
  • ConvertedClicks
  • Cost
  • CrossDeviceConversions
  • Impressions
  • Interactions
  • Phone Calls Offline
  • SumPosition
  • TotalConversionValue
  • VideoViews
  • ViewThroughConversions
  • Client Clicks (~10%<YaM)
Ads
Ads
Metrics
  • Views
  • Revenue
  • Conv
  • Cost
  • Imps
  • Clicks
  • Label IDs
  • Labels
  • AccountDescriptiveName
  • CampaignStatus
  • Ad group state
  • Ad state
  • Ad type
  • Image ad name
  • Description
  • Description line 1
  • Description line 2
  • Display URL
  • CreativeDestinationUrl
  • Final URL
  • CreativeFinalMobileUrls
  • Image URL
  • CombinedApprovalStatus
  • DevicePreference
  • Headline 1
  • Headline 2
  • Path 1
  • Path 2
  • Short headline
  • Long headline
  • Total conv. value
  • ConversionRate
  • Image Height
  • Image Width
  • Image ID (responsive)
  • Logo ID (responsive)
  • Purchase
  • Customer ID
  • Conversions
  • Video played to 100%
  • Video played to 25%
  • Video played to 50%
  • Video played to 75%
Adsets
Adsets
Metrics
  • Views
  • Revenue
  • Conv
  • Cost
  • Imps
  • Clicks
  • Purchase
  • Customer ID
  • Device
  • DayOfWeek
Keyword
Keyword
Metrics
  • Views
  • Revenue
  • Conv
  • Cost
  • Imps
  • Clicks
  • Total conv. value
  • MatchType
  • QualityScore
  • Label
  • Customer ID
  • Search Impr. share
  • CreativeDestinationUrl
Geo
Geo
Metrics
  • Country
  • Conv
  • Cost
  • Imps
  • Clicks
  • Total conv. value
Shopping
Shopping
Metrics
  • Day
  • Device
  • Click type
  • Item Id
  • Campaign
  • Ad group
  • Clicks
  • Impressions
  • Cost
  • Conversions
Phone Calls
Phone Calls
Metrics
  • Account
  • Day
  • Campaign
  • Customer ID
  • Campaign type
  • Phone impressions
  • Phone calls
Labels
Labels
Metrics
  • Views
  • Revenue
  • Conv
  • Cost
  • Imps
  • Clicks
Clicktypes
Clicktypes
Metrics
  • Conv
  • Cost
  • Imps
  • Clicks
  • Total conv. value
  • Customer ID
  • Cross-device conv.
Search Query
Search Query
Metrics
  • Revenue
  • Conv
  • Cost
  • Imps
  • Clicks
  • Match type
Conversions
Conversions
Metrics
  • Revenue
  • Conv
  • Total conv. value
  • Cross-device conv.
  • SalesConversions
  • LeadsConversions
  • SignupConversions
  • PageViewConversions
  • OtherConversions
  • Conversions
Ad Conversions
Ad Conversions
Metrics
  • account_id
  • customer_id
  • date
  • campaign_name
  • campaign_id
  • adset_name
  • adset_id
  • ad_name
  • ad_id
  • criterion_id
  • device
  • ad_network_type_1
  • conversion_category
  • conversion_name
  • conversion_tracker_id
  • conversions
  • conv
  • revenue
  • conversion_value
  • cross_device_conversions
  • leads_conversions
  • other_conversions
  • page_view_conversions
  • sales_conversions
  • sign_up_conversions
Audience Performance Report
Audience Performance Report
Metrics
  • Date
  • Account
  • Campaign ID
  • Campaign
  • Ad Group ID
  • Ad Group
  • Network
  • Network (with search partners)
  • Device
  • Audience
  • Clicks
  • Impressions
  • Cost
  • Conversions
  • All conv.
  • View-through conv.
Parental Status
Parental Status
Metrics
  • date
  • account id
  • campaign id
  • campaign name
  • adgroup id
  • adgroup name
  • parental status
  • Clicks
  • Cost
  • Conversions
  • Impressions
  • AllConversions
  • AllConversionsValue
  • VideoViews
  • CPA
  • Conv. Rate
  • CTR
Placement Performance Report
Placement Performance Report
Metrics
  • Date
  • Account Name
  • Campaign ID
  • Campaign
  • Ad Group ID
  • Ad Group
  • Network
  • Network (with search partners)
  • Device
  • Placements
  • Clicks
  • Impressions
  • Cost
  • Conversions
  • All conv.
  • View-through conv.

Connect Adwords in minutes

Connecting Google Analytics to Improvado is simple and straightforward:

  1. Step 1

  2. Step 2

  3. Step 3

  4. Step 4

  5. Step 5

That’s it! Google Analytics is now connected and your data will flow into your visualization tool!

Metrics

-

Brandon T.
Head of Product at PenPath

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. This has saved us an incredible amount of time and money.

View full review
Brandon T.
Head of Product at PenPath

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. In addition to what the tool already brings in, you can also work with their team to bring in additional or custom connections, as well as any specific dimensions and measures you might need.

Improvado is the most customizable marketing ETL you can use. I highly suggest this for companies/organizations that rely on both standard data sources/metrics as well as custom connections.

With Improvado, we are able to provide marketing analytics as a service at scale. We have reduced our need for in-house developers and can rely solely on Improvado to feed us our clients' data. This has saved us an incredible amount of time and money.

Read the case study
Terry W.
Founder of Sum Digital

The platform makes it easy to set up reporting from multiple sources just the way you want it, do you don't have to worry about it and you can get on with all the other work you have to do!

View full review
Terry W.
Founder of Sum Digital

The platform makes it easy to set up reporting from multiple sources just the way you want it, do you don't have to worry about it and you can get on with all the other work you have to do!

We're bringing all our advertisers' ad data together in a single view, for easier reporting, making it faster to spot trends and optimize on the data.

Read the case study
Lee B.

I like the flexibility of their team/ customization. We're using Improvado for omnichannel campaigns, we needed data in one place at costs that made sense. It works for those data visualization needs.

View full review
Lee B.

I like the flexibility of their team/ customization. We're using Improvado for omnichannel campaigns, we needed data in one place at costs that made sense. It works for those data visualization needs.

Read the case study
Philipp D
Display & Native Director

Through Improvado, we have an option to integrate many sources via API and we can add not yet connected partners via gsheets as a workaround if a source is not yet integrated.

View full review
Philipp D
Display & Native Director

Through Improvado, we have an option to integrate many sources via API and we can add not yet connected partners via gsheets as a workaround if a source is not yet integrated.

We also have an option to filter and indivualize on several levels and share indivualized dashboards with any of our clients. Improvado also has a great customer support esp. our AM Valerie and guys from Improvado support chat (Skype) naming Artem as first.

Improvado also helps us on getting rid of manual processes and sheets and pulling strings together in one centralized bi tool. Improvado also has a great visualization and highly customizable tables and it also share indivualized dashboards with any of our clients.

Read the case study
Austin W
Google, Bing, & Facebook Advertising Expert

I liked how fast they finished projects and how well they communicated the status of those projects. Many problems were solved using Improvado.

View full review
Austin W
Google, Bing, & Facebook Advertising Expert

I liked how fast they finished projects and how well they communicated the status of those projects.

Many problems were solved using Improvado.

We were able to feed many data sources into Google Data Studio and build fancy reports.

Read the case study
Alex C
CEO at PenPath

Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.

View full review
Alex C
CEO at PenPath

Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.

They really have been a major part of our success and the people there are great to work with.

Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.

Read the case study
Cameron S
Digital Media Manager

The numerous API connections the tool offers makes it quick and easy to import data from multiple publishers at once, while still staying completely accurate.

View full review
Cameron S
Digital Media Manager

The numerous API connections the tool offers makes it quick and easy to import data from multiple publishers at once, while still staying completely accurate.

The fact that we can generate a live link to share with the client is extremely useful as well; it's a resource that they can refer back to at any time, adjusting the date range as they please. It is a huge time-saver and presents the data very eloquently and professionally.

Improvado drastically reduces the man hours spent on reporting. The live link also helps answer clients' questions before they arise. Go for it!

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Marc C
Reporting Manager

Improvado has the ability to easily access data from multiple data sources and lay the data our quickly and easily for both internal teams and clients.

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Marc C
Reporting Manager

Improvado has the ability to easily access data from multiple data sources and lay the data our quickly and easily for both internal teams and clients. If you are struggling with data integrity and your spending unnecessary hours manually putting together reports, you are doing yourself and your company and clients a disservice. Improvado can solve both these problems so you can be a better strategic partner for your clients.

Read the case study
Ardalan S
Vice President, Data & Technology at Allied Global Marketing

I like improvado's ability to aggregate data and manipulate as needed. Using the SQL integration was one of my favorites as we can integrate the data into other client reporting platforms such as Data Studio.

View full review
Ardalan S
Vice President, Data & Technology at Allied Global Marketing

I like improvado's ability to aggregate data and manipulate as needed. Using the SQL integration was one of my favorites as we can integrate the data into other client reporting platforms such as Data Studio.  

We were solving reporting efficiencies in the company, and we've found great benefits with improvado in doing exactly that. It also speed up server times.

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Anonymous

What I like the most about Improvado is to be able to grab information from diferent sources, such as Gsheets or directly from the different platforms. I like how easy it is to create dashboard and download the reports.

View full review
Anonymous

What I like the most about Improvado is to be able to grab information from diferent sources, such as Gsheets or directly from the different platforms. I like how easy it is to create dashboard and download the reports.

Improvado has changed completely our reporting experience in the company, it has automatized most of the manual work we were doing for reporting and that saved us time. Also, it's now easier with Improvado to find all the data and reports in one place.

Make sure to create the dashboard and the visual analysis the way you need and with the information you need, there are several possibilities with Improvado.

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