SAP HANA Integration for Enterprise Analytics
Pull business process data, financial metrics, and operational insights from SAP HANA. Merge enterprise data with marketing metrics in your BI platform.
Top performer: Brand campaigns at 8.1x ROAS.
Connect SAP HANA with automated integration
Improvado connects to SAP HANA databases to extract financial data, operational metrics, customer records, and business intelligence automatically. The platform establishes secure connections to HANA systems and pulls data on scheduled intervals, eliminating manual export processes and reducing data preparation time from days to hours. Your SAP HANA data flows directly into modern cloud warehouses like BigQuery and Snowflake, or visualization tools like Tableau. Automated pipelines ensure your analytics reflect current business operations without requiring dedicated ETL resources.
From connection to autonomous action in three steps
Connect
Authenticate SAP HANA via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries SAP HANA performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Import your data into your SAP Hana data warehouse
SAP HANA is a high-performance, in-memory database that allows companies to make data-driven, real-time decisions and take action based on those decisions. The platform allows companies to process vast amounts of data with almost zero latency. This, in turn, helps them to query data in an instant and become truly data-driven in their decision-making abilities.
And when companies are able to make decisions based on data, they’re able to innovate more and improve their business processes, which ultimately leads to generating more revenue. The platform is completely enterprise-ready and companies can deploy it on-premise, in the cloud, or use hybrid deployments. In simple terms, it's the ideal solution for businesses who want their data available instantly from anywhere.
Some of the benefits of using SAP HANA includes:
- It's a complete solution that includes database services, advanced data analytics, and data integration which is able to respond to data queries quickly and efficiently.
- It's flexible enough to allow companies to deploy it in a public or private cloud, in multiple clouds, on-premise, or by using a hybrid deployment. Furthermore, it's also versatile enough to support many data types and analytics.
- It's fast, powerful and allows companies to perform data queries quickly and efficiently, and it's able to easily scale based on the volume of data.
Unified enterprise data across all systems
Improvado normalizes SAP HANA data using the Marketing Common Data Model (MCDM), creating consistent business metrics across all your enterprise and marketing platforms. This standardization enables comprehensive business analysis by combining HANA financial data with marketing performance from Google Ads, Salesforce, and other systems. Cross-platform reporting becomes straightforward when all your data follows the same structure. Teams can analyze ROI and business impact across departments without manually reconciling different data formats and schemas.
What teams ask their AI agent about SAP HANA
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Connect SAP HANA financial data to marketing spend for complete ROI analysis
Your AI agent analyzes SAP HANA data and delivers actionable insights — automatically, in seconds.
Analyze customer lifetime value using HANA transaction data and marketing touchpoints
Your AI agent analyzes SAP HANA data and delivers actionable insights — automatically, in seconds.
Generate executive dashboards combining HANA revenue with operational metrics
Your AI agent analyzes SAP HANA data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read SAP HANA — it acts on it
Read
Pull metrics, dimensions, and trends from SAP HANA — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor SAP HANA through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send SAP HANA data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with SAP HANA as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your SAP HANA today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.