SAP HANA Integration for Enterprise Analytics
Connect SAP HANA and let AI agents query financial data, customer records, and transaction history alongside marketing performance from 1,000+ sources.
Key Takeaways Connect SAP HANA with automated integration
Improvado connects to SAP HANA databases to extract financial data, operational metrics, customer records, and business intelligence automatically. The platform establishes secure connections to HANA systems and pulls data on scheduled intervals, eliminating manual export processes and reducing data preparation time from days to hours. Your SAP HANA data flows directly into modern cloud warehouses like BigQuery and Snowflake, or visualization tools like Tableau. Automated pipelines ensure your analytics reflect current business operations without requiring dedicated ETL resources.
Unified enterprise data across all systems
Improvado normalizes SAP HANA data using the Marketing Common Data Model (MCDM), creating consistent business metrics across all your enterprise and marketing platforms. This standardization enables comprehensive business analysis by combining HANA financial data with marketing performance from Google Ads, Salesforce, and other systems. Cross-platform reporting becomes straightforward when all your data follows the same structure. Teams can analyze ROI and business impact across departments without manually reconciling different data formats and schemas.
Data objects and fields Improvado extracts from SAP HANA
| Object | Fields |
|---|---|
| Campaign | [VERIFY]spend [VERIFY]impressions [VERIFY]clicks [VERIFY]conversions [VERIFY]status |
| Ad Group | [VERIFY]bids [VERIFY]status [VERIFY]targeting [VERIFY]budget |
| Ad | [VERIFY]format [VERIFY]CTR [VERIFY]impressions [VERIFY]spend [VERIFY]creative_id |
From connection to autonomous action in three steps
Connect
Connect your SAP HANA tenant through JDBC or ODBC credentials with read access to system views (M_TABLES, M_CS_TABLES, M_LOAD_HISTORY_INFO). The agent authenticates using a dedicated service account with monitoring privileges across your production and development tenants.
Ask
Ask questions like 'Which calculation views are consuming the most memory?' or 'Show me data aging status for archived partitions' or 'What's the delta merge backlog across all column tables?'
Act
The agent executes index rebuilds, triggers delta merges, adjusts table partitioning schemes, modifies memory allocation parameters, and schedules data aging policies based on your performance thresholds and maintenance windows.
What teams ask their AI agent about SAP HANA
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Connect SAP HANA financial data to marketing spend for complete ROI analysis
Your AI agent analyzes SAP HANA data and delivers actionable insights — automatically, in seconds.
Analyze customer lifetime value using HANA transaction data and marketing touchpoints
Your AI agent analyzes SAP HANA data and delivers actionable insights — automatically, in seconds.
Generate executive dashboards combining HANA revenue with operational metrics
Your AI agent analyzes SAP HANA data and delivers actionable insights — automatically, in seconds.
Your agent calculates true marketing ROI using SAP HANA financial data
Read
The agent reads table statistics, query execution plans, memory consumption metrics, column store compression ratios, delta merge status, data aging configurations, partition schemes, index definitions, and tenant resource utilization across your HANA landscape.
Write
The agent rebuilds indexes, triggers delta merges, repartitions tables, adjusts memory parameters, executes data aging policies, optimizes calculation views, creates statistics objects, and modifies table distribution schemes to maintain query performance.
Monitor
The agent monitors query response time degradation, memory pressure thresholds, delta merge backlogs, compression ratio drops, partition size imbalances, failed load operations, and tenant resource saturation to trigger optimization workflows.
The AI agent queries SAP HANA transaction data, customer lifetime value, and revenue metrics in real-time. It can connect marketing spend from all channels to actual revenue and profit margins stored in HANA. Ask it which marketing campaigns generate customers with the highest lifetime value or fastest payback periods.
| Table Name | Avg Response (ms) | Degradation |
|---|---|---|
| SHIPMENT_TRACKING | 3,847 | +127% |
| INVENTORY_MOVEMENTS | 2,921 | +89% |
| CUSTOMER_ORDERS | 1,653 | +64% |
| WAREHOUSE_STOCK | 1,204 | +51% |
| SUPPLIER_INVOICES | 987 | +38% |
Send SAP HANA data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with SAP HANA as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What SAP HANA data can Improvado extract?
Can Improvado connect to SAP HANA Cloud?
How does Improvado handle SAP HANA security requirements?
What destinations work with SAP HANA integration?
How often can SAP HANA data be refreshed?
Does the integration impact SAP HANA performance?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your SAP HANA today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.