Creative analytics
Know why your best ads win
Creative Analytics watches every video and image ad you run, tags what is in it, from the hook in the first seconds to the offer, and ties each tag to spend and ROAS.
High spend and ROAS above the account average. Keep it funded and brief more like it.
Strong ROAS on little spend. The dashboard flags it underfunded: a candidate to scale.
The most spend of the three and ROAS under the account average. Refresh or cut it.
Product demo: product close-up hook, 3.4x ROAS on $18.2K. Star.
Watch it read an ad
From the opening frames to a brief your designers can use, in under half a minute.
From a video ad to a brief
No manual tagging and no spreadsheet of ad names. The same steps run for every ad, every day.
1. Every ad, with its results
Creatives arrive from the ad accounts you connect, on 13 platforms from Meta and Google to TikTok and LinkedIn, each with its spend, clicks, ROAS and purchases.
2. AI watches each video
A classifier reads every video and image and tags it on 14 attributes: the hook, archetype, visual style, pacing, tone, palette, people and products on screen.
3. Your own tags on top
Add the words your team briefs in, such as persona, offer or product line. Fill them by hand or give a tag a prompt and the AI fills it.
4. Tags tied to results
Every tag becomes a filter and a breakdown, so you see which hooks, styles and offers earn their spend, and get a brief built from the winners.
What the AI reads in every ad
A sample of the taxonomy, with values it found in the published ad-library reads. In your account it also reads pacing, color palette and the products on screen, and your custom tags sit beside it.
- Hook type Product close-upBold headline textLifestyle scenePerson to camera
- Primary archetype Partner product spotlightSeasonal and eventHealth, pharmacy and wellnessPartner brand product spotlight
- Visual style Photo with text overlayUGC or creator videoStudio product shotCinematic macro or glam
- Emotional tone PlayfulPractical and directInformativeCozy and warm
- Message or offer Product benefit claimNew or exclusive productMembership benefitVariety and assortment
- Format Product shotLifestyle sceneCreator videoText or promo card
- CTA type DirectSoftSale-specific
- Text density LightMediumHeavy
- Characters WomanFamily or groupCreator or influencerGroup
- Setting None or plain studioLiving room or bedroomOutdoorsStudio or plain backdrop
The questions it answers
Ad reporting says which ad won. These are the questions about why, and where each one is answered.
-
Which hook style is losing us money?
Attribute Explorer, by hook type
-
Which creative formats drive our best ROAS?
Attribute Explorer, by format
-
What does our top quartile of ads have in common?
Top and bottom creatives
-
Which strong ads are not getting budget?
Cards flagged underfunded
-
Which persona and offer pair pays best?
Combination Matrix, custom tags
-
Where do viewers drop off before buying?
Impression-to-purchase funnel
See it on real brands
We ran the same taxonomy on the live Meta ads of well-known brands. Each read shows what they run, how often they refresh it and what is missing.
Walmart
2,723 live ads tagged. Most common hook: product close-up, 29% of them.
Ulta Beauty
577 live ads tagged. Most common hook: person to camera, 30% of them.
Lennar
323 live ads tagged. Most common hook: home exterior photo, 46% of them.
Spectrum
149 live ads tagged. Most common hook: bold headline text, 44% of them.
Questions about Creative Analytics
What does Creative Analytics analyze?
Every video and image ad in the accounts you connect. An AI classifier tags each one on 14 attributes, such as hook type, archetype, visual style, pacing and emotional tone, and the dashboard matches those tags to spend, ROAS, CTR and purchases.
Which ad platforms does it work with?
13 ad platforms today: Meta, Google Ads, TikTok, LinkedIn, Pinterest, Reddit, Microsoft Ads, Snapchat, StackAdapt, The Trade Desk, DV360, Amazon DSP and CM360, with more on request, as long as the source provides the creative visuals.
Do we have to tag creatives by hand?
No. The AI taxonomy runs on its own once your account is onboarded, and new creatives are tagged as they arrive. Custom tags are optional: fill them by hand, or give a tag a plain-language prompt and the AI classifies your creatives for you.
Can we get the data out?
Yes. Export the creative library as a PDF catalog and your custom tags as CSV, or ask your Customer Success Manager for a scheduled sync to Google Sheets, Looker, Tableau or another destination. See the docs.
How is it priced?
Creative Analytics is an add-on to the Growth and Enterprise plans. See the add-ons on the pricing page and book a demo for a quote.
See what your own ads have in common
Send us your brand's domain. We read its live Meta ads and come back with the format mix, the archetypes and hooks you lean on, and one next test.
Get a free creative read