Headline numbers
Four numbers frame the read
Every figure is a count taken from the Meta Ad Library on 16 Oct 2026 (library count ~160 results; 149 cards loaded). Library totals move between page loads, so each number is approximate. None of them is a performance figure: the library publishes no impressions, spend or click data for US ads.
Launches and refresh
One launch day, 1 Oct 2026, holds 63 of 149 live ads (42%); the median live ad is 15 days old and none is older than 44
Start dates are the one time signal the library gives. Spectrum's live set is young and built in waves. 63 cards started on 1 Oct, 13 on 17 Sep, 9 on 3 Sep and 7 each on 25 Sep and 9 Sep, across 19 distinct start days. 16 cards (11%) started in the last 7 days, 121 (81%) in the last 30 and all 149 in the last 60; 4 started on the capture day. September holds 60 cards and October 89. The oldest live ads started on 2 Sep 2026 and have run 44 days. The 1 Oct wave is 45 videos and 18 images, led by Fiber-Powered Internet price cards (24), gaming cards (18), mobile (8) and sports sponsorship (6); the September base is the Spectrum One bundle in static form (42 of its 47 cards started in September).
- Started in the last 7 / 30 days
- 16 / 121
- Running over 30 / 60 / 90 days
- 28 / 0 / 0
- Median age of a live ad
- 15 days
- Oldest ad still live
- 2 Sep 2026
Busiest start days
Counts from Meta Ad Library start dates, US filter, read 16 Oct 2026. 19 distinct start days across 149 dated cards. Where a brand leaves winners on, a long-running ad says the advertiser kept it; it still does not say the ad performed.
The creative system
One bundle message and one price message carry 52% of the cards: Spectrum One (47) and Fiber-Powered Internet at a monthly price (31)
The 149 cards grouped by what the ad is about, the primary archetype of the taxonomy. Each group prints verbatim quotes from the library so the grouping can be checked. 56 distinct primary texts and 31 distinct headlines run across the set, and 67 cards are roll-ups of several ads. The largest text, Say hi to Fiber-Powered Internet with Advanced WiFi included for $50/mo, is on 14 cards that stand for 50 ads, with a Spanish version on 7 more. Gaming and esports (24 cards, all video) is the third group, followed by sports and motorsports sponsorship, mobile and 5G, and TV and streaming apps at 11 each. This is a first-party account with a creator layer: 11 cards use an advertiser line of the form X with Spectrum (10 videos and 1 image, launched on 1, 9 and 14 Oct), which is how the library labels a paid partnership with a creator or team; 8 of them are tagged as led by the partner. Their median age is 7 days against 15 for the account.
- 01
Spectrum One bundle
47 cards · 32% · 60 ads5 video, 42 image, 0 carousel; median age 29 days; message: Bundle of services (43), Speed and reliability claim (4); lead hook Bold headline text (42)
Con Spectrum One, tengo Internet con fibra óptica, Wifi Avanzado y móvil para estar siempre conectada
Connect with Fiber-Powered Internet and 5G Mobile with Spectrum!
- 02
Fiber-Powered Internet at a monthly price
31 cards · 21% · 76 ads12 video, 19 image, 0 carousel; median age 15 days; message: Monthly price (30), Included or free add-on (1); lead hook Surreal or large-scale visual (21)
Say hi to Fiber-Powered Internet with Advanced WiFi included for $50/mo. Power your workday with high-speed Internet.
Dile hola al Internet con Fibra Óptica de Spectrum con Advanced WiFi por $50 al mes. Vuela con Internet super rápido.
- 03
Gaming and esports
24 cards · 16% · 73 ads24 video, 0 image, 0 carousel; median age 15 days; message: Speed and reliability claim (14), Monthly price (5); lead hook Gamer or gameplay (24)
Don’t let lag ruin your game. Say hi to Spectrum for the most reliable, high-speed Internet.
Let’s go! Behind every GG is Spectrum’s reliable high-speed Internet.
- 04
Sports and motorsports sponsorship
11 cards · 7% · 18 ads10 video, 1 image, 0 carousel; median age 15 days; message: Speed and reliability claim (5), Partnership content (4); lead hook Humor or playful (5); partner brands: Spire Motorsports (2), Tampa Bay Rays (1), Carson Hocevar (1)
Spectrum Internet and Carson Hocevar only operate at one speed: high-speed.
Carson has Spectrum Mobile. Be like Carson. Say hi to Mobile that keeps up.
- 05
Mobile and 5G
11 cards · 7% · 18 ads9 video, 2 image, 0 carousel; median age 15 days; message: Speed and reliability claim (5), Included or free add-on (3); lead hook Lifestyle scene (5)
Hit send whenever, wherever with Mobile that runs on America’s most reliable 5G network.
Carson has Spectrum Mobile. Be like Carson. Say hi to Mobile that keeps up.
- 06
TV and streaming apps
11 cards · 7% · 13 ads0 video, 11 image, 0 carousel; median age 29 days; message: Included or free add-on (6), TV or streaming access (5); lead hook Bold headline text (11); partner brands: Amazon Prime (1)
Tired of juggling subscriptions? No free trials, just ONE plan with Spectrum TV. Get all the entertainment you love from one place. Switch to Spectrum TV today.
Game day just got better. Get Amazon Prime included at no extra cost from Spectrum. Stay connected.
- 07
Creator and partner posts
9 cards · 6% · 9 ads8 video, 1 image, 0 carousel; median age 7 days; message: Partnership content (5), Speed and reliability claim (3); lead hook Person to camera (5); partner brands: Aliyah Funschelle (1), RNExplained, Inc. (1), Eweezy3 (1)
Shoutout to @getspectrum for allowing me the reliability to chase my dreams! #SpectrumPartner
Life looks a little different every day!!! No matter what hat I’m wearing, I need internet I can count on 👏🏼
- 08
Moving and new address
2 cards · 1% · 3 ads2 video, 0 image, 0 carousel; median age 15 days; message: Monthly price (2); lead hook Lifestyle scene (2)
Just moved? Say Hi to Fiber-Powered Internet you can self install in minutes for just $50/mo.
New block, same great WiFi. Say Hi to Fiber-Powered Internet you can self install in minutes for just $50/mo.
- 09
Switch and save
2 cards · 1% · 2 ads0 video, 2 image, 0 carousel; median age 9 days; message: Included or free add-on (1), Switch and save (1); lead hook Bold headline text (2)
Switch today and save! Get Spectrum Internet for $30/mo and get Amazon Prime included at no extra cost from Spectrum.
Cámbiate a Spectrum y obtén Internet confinable que te ayuda a ahorrar y a estar siempre conectado
- 10
Brand and WiFi reliability
1 cards · 1% · 2 ads0 video, 1 image, 0 carousel; median age 16 days; message: Speed and reliability claim (1); lead hook Bold headline text (1)
Keep your home connected without missing a beat. Experience fast and reliable speeds you need with Spectrum Internet. Stream, work, and game on multiple devices with a strong, consistent connection.
Partner-led cards on this page
8 of 149 cards (5%) lead with a partner brand, 7 brands in all. The largest: Spire Motorsports (2), Tampa Bay Rays (1), Aliyah Funschelle (1), RNExplained, Inc. (1), Eweezy3 (1), Coach John Mosley (1), The Girls Who Ball Social Club (1) . Rule: tags.brand_prominence = Partner brand leads.
Most repeated primary texts
- 14 cards Say hi to Fiber-Powered Internet with Advanced WiFi included for $50/mo. Power your workday with high-speed Internet.
- 7 cards Dile hola al Internet con Fibra Óptica de Spectrum con Advanced WiFi por $50 al mes. Vuela con Internet super rápido.
- 7 cards Transform your home with a seamless connection. Get fast and reliable Internet, 5G Mobile and all the Entertainment you love. Seamlessly connect your home with Spectrum.
- 6 cards Tired of juggling subscriptions? No free trials, just ONE plan with Spectrum TV.
- 6 cards Get fast Internet, Advanced WiFi, and Unlimited Mobile designed to work in sync. Spectrum One is Internet, WiFi and Mobile working together as one. Stream, browse, and connect with a smarter, more sea
- 6 cards Switch to Spectrum and get fast, reliable Internet and 5G Mobile!
Quotes are reproduced as the Meta Ad Library showed them on 16 Oct 2026, for research and commentary. Creative work belongs to its owner.
Format and platform
53% static image, 47% video, no carousel; the median video runs 15 seconds and every live video started within the last 30 days
Format is read from the card as the library renders it. 79 cards are static images and 70 are videos. Of the 70 videos with a visible length, 49 run 10 to 15 seconds, 4 run under 10, 7 run 16 to 30 and 10 run longer than 30. No video is older than 30 days, while 28 of the 79 images are. Images carry the bundle and TV messages (Spectrum One 42 of 47 cards, TV and streaming apps 11 of 11); video carries gaming (24 of 24), sports (10 of 11), mobile (9 of 11) and creator posts (8 of 9). 81 cards (54%) carry a Learn more button and 68 (46%) carry Shop now; Shop now sits on 48 images and 20 videos. 22 cards (15%) link to the Spanish-language site.
Format, 149 cards
Video length, 70 videos with a visible length
Platform icons per card
Call to action
Google, Ads Transparency Center, US, 2 Oct 2026: 4000 to 5000 creatives shown in the 30 days to 2 Oct 2026; of the newest 40: 38 text, 1 image, 1 video.
Where the click goes
78% of clicks go to spectrum.com, 15% to the Spanish site and 7% to cox.com
Each card carries one first outbound link. The 149 cards point to 18 distinct landing pages. 116 cards (78%) go to spectrum.com: 32 to the home page, 28 to the internet page, 16 to the address check, 13 to the mobile page, 10 to the Spectrum One package page and 7 to TV and app-store pages. 22 cards (15%) go to espanol.spectrum.com, 11 of them to its internet page. 10 cards (7%) have Spectrum as the advertiser and send the click to www.cox.com/residential, with Cox campaign tags, on cards that started on 25 Sep and 2 Oct. 1 card goes to a creator's own site. 95 links carry a cmp= tracking value, and its campaign and ad-set fields are still unresolved templates ({{campaign.id}}, {{adset.id}}) as the library shows them.
Across channels
Three libraries, three different jobs: consumer plans on Meta, small-business services and hiring on LinkedIn, text ads on Google
The three libraries expose different fields, so they cannot be compared on one axis. Spectrum runs two LinkedIn pages. The library matched 542 ads (540 read) across Spectrum Business (476 ads) and Spectrum (66 ads): 360 (67%) are connectivity offers and support messages for business customers, 67 (12%) are customer and founder stories, 62 (11%) are careers and recruiting posts, and 51 (9%) other. Google Ads Transparency showed 4,000 to 5,000 creatives for spectrum.com in the 30 days to 2 Oct 2026 (the 16 Oct re-read was throttled, so the page uses that reading); of the newest 40, 38 are text, 1 image and 1 video, and the advertisers include Spectrum and Horizon Media LLC.
- Meta ~160 live ads, US delivery (library count) 149 cards read, 274 ads represented
- LinkedIn ~542 live ads, company page 540 cards read on 16 Oct 2026; impression bands exist for EU delivery only
- Google ~4,000 creatives shown in the US over a 30-day window (library floor) 4000 to 5000, Ads Transparency Center, read 2 Oct 2026; formats and dates only
LinkedIn: what the 540 catalogued ads are for
Google: newest 40 creatives by format
Taxonomy view
Bold headline text opens 44% of cards, and two pairings stand far above chance: gaming with a gamer on screen, and the price message with the inflatable Hi and Hola visual
Every card was tagged on the eleven axes Improvado's Creative Analytics uses, with a closed value list per axis. 149 of 149 cards carry tags. A bold headline opens 65 cards (44%), gamer footage 26 (17%), a surreal large-scale visual 23 (15%) and a person to camera 13 (9%). The visual is a photo with text overlay on 72 cards (48%), cinematic live action on 28 (19%), a surreal or 3D render on 17 (11%), a graphic text card on 14 (9%) and creator video on 13 (9%). The tone is informative on 57 cards (38%), warm and relaxed on 38 (26%), energetic on 31 (21%) and direct on 14 (9%). 79 cards (53%) are set in a living room or home interior. All 24 gaming cards use a gamer hook (5.7 times the expected overlap), and 21 of the 31 Fiber-Powered Internet price cards (68%) use the surreal 3D visual, 4.4 times the expected overlap: the giant inflatable letters that spell Hi and Hola.
Primary archetype 10 values
- Spectrum One bundle 32% · 47 median 29 d
- Fiber-Powered Internet at a monthly price 21% · 31 median 15 d
- Gaming and esports 16% · 24 median 15 d
- Sports and motorsports sponsorship 7% · 11 median 15 d
- Mobile and 5G 7% · 11 median 15 d
- TV and streaming apps 7% · 11 median 29 d
- Creator and partner posts 6% · 9 median 7 d
Hook type 8 values
- Bold headline text 44% · 65 median 29 d
- Gamer or gameplay 17% · 26 median 15 d
- Surreal or large-scale visual 15% · 23 median 15 d
- Person to camera 9% · 13 median 10 d
- Lifestyle scene 6% · 9 median 15 d
- Sports or event footage 4% · 6 median 11 d
- Humor or playful 3% · 5 median 15 d
Message or offer 8 values
- Bundle of services 30% · 44 median 29 d
- Monthly price 25% · 37 median 15 d
- Speed and reliability claim 21% · 32 median 15 d
- Partnership content 9% · 13 median 14 d
- Included or free add-on 8% · 12 median 15 d
- Mobile plan benefit 3% · 5 median 15 d
- TV or streaming access 3% · 5 median 29 d
Visual style 7 values
- Photo with text overlay 48% · 72 median 28 d
- Cinematic live action 19% · 28 median 15 d
- Surreal or 3D render 11% · 17 median 15 d
- Graphic text card 9% · 14 median 15 d
- UGC or creator video 9% · 13 median 10 d
- Lifestyle photography 3% · 4 median 15 d
- Illustrated or animated 1% · 1 median 15 d
Emotional tone 6 values
- Informative 38% · 57 median 18 d
- Warm and relaxed 26% · 38 median 15 d
- Energetic 21% · 31 median 15 d
- Direct 9% · 14 median 18 d
- Humorous 5% · 7 median 15 d
- Aspirational 1% · 2 median 7 d
Format 6 values
- Text or promo card 38% · 56 median 29 d
- Lifestyle scene 34% · 51 median 15 d
- Creator video 8% · 12 median 12 d
- Gameplay demo 6% · 9 median 15 d
- Sports or event footage 4% · 6 median 11 d
- Product shot 1% · 2 median 12 d
CTA type 3 values
- Soft 54% · 81 median 15 d
- Direct 44% · 65 median 15 d
- Sale-Specific 2% · 3 median 15 d
Text density 3 values
- Medium 44% · 66 median 28 d
- Light 36% · 53 median 15 d
- Heavy 8% · 12 median 33 d
Brand prominence 3 values
- Own brand leads 93% · 138 median 15 d
- Partner brand leads 5% · 8 median 7 d
- Own and partner equal 2% · 3 median 3 d
Characters 7 values
- Woman 22% · 33 median 29 d
- Man 20% · 30 median 29 d
- Gamer 16% · 24 median 15 d
- Family or group 12% · 18 median 18 d
- Athlete or driver 8% · 12 median 15 d
- Creator or influencer 7% · 10 median 12 d
- Mascot or character 1% · 2 median 15 d
Setting 6 values
- Living room or home interior 53% · 79 median 29 d
- Home office or desk 13% · 20 median 15 d
- Outdoors 12% · 18 median 15 d
- Studio or plain 7% · 10 median 15 d
- City or apartment 5% · 7 median 10 d
- Race track or stadium 3% · 5 median 7 d
Primary archetype × Hook type, cards
| Primary archetype | Bold headline text | Gamer or gameplay | Surreal or large-scale visual | Person to camera | Lifestyle scene | Sports or event footage | Humor or playful | Price callout |
|---|---|---|---|---|---|---|---|---|
| Spectrum One bundle | 42 | 5 | ||||||
| Fiber-Powered Internet at a monthly price | 6 | 2 | 21 | 2 | ||||
| Gaming and esports | 24 | |||||||
| Sports and motorsports sponsorship | 1 | 2 | 3 | 5 | ||||
| Mobile and 5G | 1 | 2 | 1 | 5 | 2 | |||
| TV and streaming apps | 11 | |||||||
| Creator and partner posts | 1 | 5 | 2 | 1 | ||||
| Moving and new address | 2 |
Primary archetype × Emotional tone, cards
| Primary archetype | Informative | Warm and relaxed | Energetic | Direct | Humorous | Aspirational |
|---|---|---|---|---|---|---|
| Spectrum One bundle | 28 | 16 | 3 | |||
| Fiber-Powered Internet at a monthly price | 13 | 13 | 1 | 4 | ||
| Gaming and esports | 2 | 19 | 2 | 1 | ||
| Sports and motorsports sponsorship | 1 | 5 | 5 | |||
| Mobile and 5G | 1 | 2 | 4 | 2 | 1 | 1 |
| TV and streaming apps | 8 | 1 | 2 | |||
| Creator and partner posts | 3 | 3 | 2 | 1 | ||
| Moving and new address | 2 |
Primary archetype × Format, cards
| Primary archetype | Text or promo card | Lifestyle scene | Creator video |
|---|---|---|---|
| Spectrum One bundle | 35 | 8 | 4 |
| Fiber-Powered Internet at a monthly price | 7 | 11 | |
| Gaming and esports | 15 | ||
| Sports and motorsports sponsorship | 1 | 6 | 1 |
| Mobile and 5G | 1 | 6 | |
| TV and streaming apps | 10 | 1 | |
| Creator and partner posts | 1 | 7 | |
| Moving and new address | 2 |
What pairs with what
Pairs of values across two axes that appear together more often than their shares would predict (lift above 1), on at least 8 cards. Expected = cards the two shares would give if independent.
| Value A | Value B | Cards | Expected | Lift | Share of A |
|---|---|---|---|---|---|
| Primary archetype: Gaming and esports | Hook type: Gamer or gameplay | 24 | 4.2 | 5.73 | 100% |
| Hook type: Gamer or gameplay | Characters: Gamer | 24 | 4.2 | 5.73 | 92% |
| Primary archetype: Gaming and esports | Characters: Gamer | 22 | 3.9 | 5.69 | 92% |
| Primary archetype: Fiber-Powered Internet at a monthly price | Hook type: Surreal or large-scale visual | 21 | 4.8 | 4.39 | 68% |
| Primary archetype: Spectrum One bundle | Characters: Man | 22 | 9.5 | 2.32 | 47% |
| Hook type: Bold headline text | Format: Text or promo card | 55 | 24.4 | 2.25 | 85% |
| Primary archetype: Spectrum One bundle | Characters: Woman | 22 | 10.4 | 2.11 | 47% |
| Visual style: Cinematic live action | Format: Lifestyle scene | 20 | 9.6 | 2.09 | 71% |
| Emotional tone: Energetic | Text density: Light | 23 | 11 | 2.09 | 74% |
| Primary archetype: Spectrum One bundle | Hook type: Bold headline text | 42 | 20.5 | 2.05 | 89% |
| Primary archetype: Spectrum One bundle | Format: Text or promo card | 35 | 17.7 | 1.98 | 74% |
| Hook type: Bold headline text | Text density: Medium | 53 | 28.8 | 1.84 | 82% |
Thin cells (fewer than 5 cards) are shaded. 13 axis values sit under that line. Tagged by a vision model (google/gemini-3.6-flash) ; 30 cards checked by hand, 26 agreed on the lead axes .
Longest-running ads
The longest-running ads are eight cards that started on 2 and 3 Sep, 43 to 44 days ago, covering bundle, TV, internet and mobile messages
An ad that has run longest is the one its owner has not replaced. The library does not say why, and it shows no results for US ads. The reading under each ad is what the card itself shows. Spectrum's longest run is 44 days, so the oldest ads are weeks old and none has run a quarter; the window is short because the live set was largely rebuilt in September and October.
-
Streaming apps with Live TV
Tired of juggling subscriptions? No free trials, just ONE plan with Spectrum TV.
A TV message image started 2 Sep 2026, linked to the TV app-store page: one plan with live TV and streaming apps, no date or offer that expires.
Library id 1012909575109096 -
Seamlessly Connect
Connect with Fiber-Powered Internet and 5G Mobile with Spectrum!
The bundle message, Fiber-Powered Internet and 5G Mobile, started 2 Sep and linked to the home page: the same text runs on a second card started 3 Sep.
Library id 1569734474881278 -
Seamlessly Connect with Spectrum
Keep your home connected without missing a beat. Experience fast and reliable speeds you need with Spectrum Internet. Stream, work, and game on multiple devices with a strong, consistent connection.
A static image linked to the internet page, started 2 Sep: reliability copy with no price, the opposite of the $50 cards launched on 1 Oct.
Library id 1578098894110943 -
Connect seamlessly all from one place
Get reliable Internet, Mobile, and TV from a provider that delivers more for less. Experience the seamless connection your home needs. Switch to Spectrum today!
A bundle image started 2 Sep, linked to the address-check page (spectrum.com/address/localization): the click goes to a step that asks for the viewer's address.
Library id 1700779104552495 -
Save with Spectrum One
Get fast Internet, Advanced WiFi, and Unlimited Mobile designed to work in sync. Spectrum One is Internet, WiFi and Mobile working together as one. Stream, browse, and connect with a smarter, more seamless experience.
The Spectrum One package image started 2 Sep and linked to the Spectrum One page: the package the September base promotes.
Library id 3193507820839539 -
Switch and get more with Spectrum
Transform your home with a seamless connection. Get fast and reliable Internet, 5G Mobile and all the Entertainment you love. Seamlessly connect your home with Spectrum.
A home-connection image started 2 Sep and linked to the home page: one of six cards from the same day with the same bundle theme.
Library id 950791861432838 -
Seamlessly Connect
Connect with Fiber-Powered Internet and 5G Mobile with Spectrum!
A roll-up card standing for 2 ads, started 3 Sep: the Fiber-Powered Internet and 5G Mobile text again, with two versions kept live together.
Library id 1003082159397198 -
Connect seamlessly all from one place
Get reliable Internet, Mobile, and TV from a provider that delivers more for less. Experience the seamless connection your home needs. Switch to Spectrum today!
A bundle image started 3 Sep and linked to the address-check page: the same destination as the card started a day earlier.
Library id 1061985686378952
- image: over 30 days / median
- 28 of 79 / 29 d
- video: over 30 days / median
- 0 of 70 / 15 d
Takeaways
What a performance team can take from it
Spectrum is the evidence, not the audience. Each read below is a pattern a team running its own paid-social account can hold against its own library view.
A single launch day, 1 Oct, holds 42% of the live set
63 of 149 cards started on 1 Oct (45 videos, 18 images), with 19 start days in all. Against your own library view: one tall bar in the start-date histogram marks a coordinated relaunch across several messages at once, here fiber price, gaming, mobile and sports.
Static carries the bundle and TV messages, video carries everything newer
42 of 47 Spectrum One cards and all 11 TV cards are images with a median age of 29 days; gaming, sports, mobile and creator cards are 51 of 55 videos with a median age of 15 days or less. No live video is older than 30 days. Compare formats inside one message before comparing them across the account.
56 distinct primary texts on 149 cards, 67 of them roll-ups
The $50/mo fiber text is on 14 cards standing for 50 ads and its Spanish version on 7 cards. Count ads by visual, text and audience together, because a roll-up card hides how many versions a library page really holds.
One visual idea carries the price message: the inflatable Hi and Hola
21 of 31 price cards use the surreal 3D visual and 23 cards open with a surreal or large-scale hook, which makes it the third most used hook on the page. The Spanish version (Hola) repeats the same visual with the price in Spanish.
Creators and teams run inside the account as labelled partnerships
11 cards carry the advertiser line X with Spectrum (10 videos, median age 7 days). 8 are tagged as partner-led, and the partners include a motorsports team, a baseball club, gamers and streamers. A page that mixes own ads and partner ads needs a split before cadence is read, as the Walmart page needed one.
7% of cards send the click to cox.com
10 cards use Spectrum as the advertiser and link to www.cox.com/residential with Cox campaign tags (started 25 Sep and 2 Oct). When a page's destinations include another brand's domain, check the landing host list before reading the message set.
LinkedIn speaks to small businesses, Meta to households
67% of the 540 LinkedIn ads sell connectivity and support to business owners under the Spectrum Business name and 12% tell customer stories. A cross-channel read starts by sorting each library into jobs.
Method
How the read was built, and what it cannot say
Meta Ad Library advertiser page view, US filter, active ads, read card by card on 16 Oct 2026; LinkedIn Ad Library read 2026-10-16; Google Ads Transparency Center read 2026-10-02.
A card is the unit read. 67 cards are roll-ups that stand for several ads, so the cards represent 274 ads. Start date, format, video length, platform icons, call to action and first outbound link are read from the card.
Each card (image or video first frame plus its copy) was classified by a vision model (google/gemini-3.6-flash) into closed value lists on eleven axes, the axes Improvado's Creative Analytics product uses. 30 cards were checked by hand.
Library totals change between page loads and the US filter depends on delivery flags the advertiser set. Every count on this page describes this one read.
brand_prominence = Partner brand leads, tagged from the visual, the copy and the advertiser line. 11 cards carry an advertiser line of the form X with Spectrum (paid partnerships); 8 are tagged partner-led and 3 own-and-partner equal. Cross-check: 10 cards send the click to cox.com. The counts are different readings of the same layer and are printed separately.
Sources
Sources
- Meta Ad Library, Spectrum page view Live Spectrum ads, US filter, with start dates, formats, platforms, CTAs and link destinations. 149 cards read of the library's ~160 results. Read 16 Oct 2026. ↗
- LinkedIn Ad Library, Spectrum 542 ads matched the company; 540 read. Read 16 Oct 2026. ↗
- Google Ads Transparency Center, spectrum.com 4000 to 5000 creatives shown in the US in the 30 days to 2026-10-02; newest 40 by format. Read 2 Oct 2026. ↗
- Improvado Creative Analytics, taxonomy axes The eleven axes used to tag each card: primary archetype, hook type, message or offer, visual style, emotional tone, format, CTA type, text density, brand prominence, characters, setting. ↗
Independent analysis by Improvado based on public ad library views captured on 16 Oct 2026. Company names, product names, marks and ad creative belong to their respective owners and are reproduced for research and commentary. Counts are approximate library totals, not audited figures; no performance data for US advertising is available from these sources and none is claimed.
Get the playbook and your own creative analysis
One email field. The Creative Analysis Playbook opens on this screen right after, and the same analysis can be built for your ads.