Data warehouses
/
Databricks

Integrate Databricks — ML Pipeline Data Flows

Connect machine learning workflows, cluster metrics, and job data from Databricks. Feed ML insights into Redash or your analytics stack.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect marketing data to Databricks automatically

Improvado extracts data from 500+ marketing platforms through native API connections and loads it directly into your Databricks lakehouse. The platform handles authentication, rate limiting, and data extraction schedules without manual intervention. Data refreshes run automatically every hour, ensuring your Databricks environment always contains the latest marketing performance metrics. No custom scripts or ETL development required.

Databricks Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Databricks + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified marketing data across all platforms

Improvado's Marketing Common Data Model (MCDM) standardizes data from different sources before loading into Databricks. Campaign metrics from Google Ads appear alongside Facebook data using consistent field names and formats. This normalization eliminates data silos and enables cross-platform analysis within your Databricks notebooks. Teams can build machine learning models on unified datasets without spending weeks on data preparation.

Use Cases

What users ask their Databricks integration

Cross-channel
Analyze customer journey across Google, Facebook, and email campaigns in unified Databricks tables
12 hrs → 30 min
Budget optimization
Build ML models for budget allocation using normalized spend data from all advertising platforms
Manual → auto
Executive reporting
Create executive dashboards combining CRM, advertising, and web analytics in single view
6 hrs → 20 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

How does Improvado load data into Databricks?
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Improvado connects to your Databricks workspace through secure APIs and loads transformed marketing data into Delta tables. The platform creates optimized table structures and handles incremental updates automatically.
Can I use Databricks notebooks with Improvado data?
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Yes, all data loaded by Improvado appears as standard Delta tables in your Databricks workspace. You can query this data using SQL, Python, or R notebooks just like any other Databricks dataset.
What marketing platforms can connect to Databricks through Improvado?
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Improvado supports 500+ connectors including Google Ads, Facebook Ads, Salesforce, HubSpot, and major email platforms. The complete list includes advertising, CRM, email marketing, and web analytics sources.
How often does marketing data refresh in Databricks?
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Data refreshes every hour by default, with options for real-time streaming for select platforms. You can customize refresh schedules based on your analysis requirements and platform API limits.
Does Improvado handle Databricks schema changes automatically?
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Yes, Improvado monitors for new fields and metrics from connected platforms and updates Delta table schemas automatically. This ensures you always have access to the latest data points without manual intervention.
Can I transform data before it loads into Databricks?
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Improvado applies the Marketing Common Data Model transformation automatically, standardizing field names and formats. You can also configure custom transformations and calculations through the Improvado interface before data reaches Databricks.