MS Excel + Improvado: Spreadsheet Analytics Automated
Extract file usage patterns, collaboration data, and version history from Excel. Push spreadsheet insights to Tableau or your preferred BI tool.
Top performer: Brand campaigns at 8.1x ROAS.
Connect marketing data to Excel
Improvado automatically extracts marketing data from platforms like Google Ads, Facebook, LinkedIn, and 500+ other sources through secure API connections. The platform processes raw campaign data, metrics, and conversion information before making it available for Excel import. You can access fresh marketing data in Excel without manual CSV downloads or platform exports. This eliminates time-consuming data collection and ensures your Excel analysis reflects current campaign performance.
From connection to autonomous action in three steps
Connect
Authenticate MS Excel via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries MS Excel performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Standardized data for Excel analysis
Improvado's Marketing Common Data Model normalizes metrics and dimensions from different advertising platforms, creating consistent field names for Excel analysis. Cost-per-click from Google Ads and Facebook appears as the same metric in your Excel worksheets, enabling direct comparison. This standardization supports Excel's pivot tables, VLOOKUP functions, and chart creation across multiple marketing channels. You can build comprehensive Excel reports that analyze cross-platform performance without worrying about data formatting inconsistencies.
What teams ask their AI agent about MS Excel
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Import Google Ads and Facebook campaign data into Excel for unified analysis
Your AI agent analyzes MS Excel data and delivers actionable insights — automatically, in seconds.
Create Excel marketing reports combining ad spend, CRM, and e-commerce data
Your AI agent analyzes MS Excel data and delivers actionable insights — automatically, in seconds.
Build Excel budget tracking with automated marketing data imports
Your AI agent analyzes MS Excel data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read MS Excel — it acts on it
Read
Pull metrics, dimensions, and trends from MS Excel — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor MS Excel through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send MS Excel data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with MS Excel as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your MS Excel today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.